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4 Unusual Steps To Land A Job Interview

4 Unusual Steps To Land A Job Interview

It’s time for a change. You feel like a cog in a machine, or perhaps the pay, benefits or work environment just don’t make the cut. You want out of your current company.

You’ve tried before. Crafted an amazing resume, sent it to 100 different places and nothing. No response, or no good responses. I know the feeling. It seems like you are lost in the sea of applicants.

So the question is, how do you get an interview? What will make you stand out above everyone else? Here are 5 unusual steps to get an interview.

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It’s a numbers game… but not a large number.

Conventional job search wisdom tells you to send out resumes. A LOT of resumes. Stories abound of people sending out 100, 200 or even 1,000 resumes. Guess what? It doesn’t work. Everyone sends resumes. You need to be different. Here is the first step. Start with 10 companies where you would like to find a position. Do enough research to know they fit your skills, values and preferences. Learn what you can about the company culture. But do NOT send out resumes, not yet at least.

1. Get connected

Next you should dig into information about the company and find the person in charge of the area or department you’d like to work. Connect with them on LinkedIn and follow them on Twitter. Read articles and blog posts they write or share and make positive comments. Be sincere. This is where you begin to get your name in their mind.

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2. Bypass the application process

Conventional wisdom will also tell you to go to the company website (or online job site) and fill out an application. Don’t do it! That just lumps you with everyone else. Use the connection you are building on social media. Ask for their permission to contact them directly via email. This is important, ask for permission! If you just send an email it can seem intrusive and pretentious. If you ask for permission they get the opportunity to be kind AND will be looking forward to your email. In the email tell them you are interested in working for them. Give 3-4 short bullet points as to how the company would benefit by having you on board. Then let them know you’ll be back in touch soon.

3. The necessary resume evil

Now get your resume ready. Make sure you customize your resume to highlight the skills that would best serve the company or department. Everything is about them, not you. Be honest on your resume, but emphasize how your experience is good for them. Depending on your contact you could send your resume in a physical letter or via email. But either way wait for a couple of days after the previous email. In the letter accompanying your resume let the person know you’ll follow up by phone. Give a specific day and time, generally 2-3 days after they receive your resume.

4. Stay in contact

Staying top of mind means doing something unusual. Do you know what job seekers don’t do? Follow up with a phone call. Especially before even landing the interview. For this step you need to make the phone call, at the exact date and time you indicated in the letter attached to your resume. This is the simplest step but the most daunting for many. But do it, it makes a huge difference.

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Suggestions for the conversation: It’s a short phone call. You want to remind the person who you are and emphasize one or two points from your resume that can help their company. Always address the person in a formal way unless invited to use a first name. This shows respect. Remember the goal – to set up an appointment. Don’t use the word “interview”. Ask when you can get together and chat. I know this article is about getting an interview, but don’t say the word. This way you are more of a partner offering to help (for compensation) than an ordinary job seeker begging to be hired.

In summary, the secret to getting an interview is three words.

Ignore the rules.

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You have to keep yourself top of mind for the decision maker. Stand out, be unique, and don’t give up. Building a relationship will jump you to the head of the line. One last note, if you don’t get the results you are seeking after contacting 10 companies, then do the process again with another 10. Keep looping through the process until you’ve found the job of your dreams!

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Published on December 18, 2018

How to Brand Yourself and Make Your Business Stand Out

How to Brand Yourself and Make Your Business Stand Out

You’ve been in business for years and have finally hit your plateau.

The tactics you’d implemented for your customers aren’t working as they’ve used to. You feel like your business has fallen out of the spotlight and now you’d have to settle for any business you get. It’s how businesses work, right?

The truth is that some brands will fade off the business world–while others will adapt well and continue to grow. You shouldn’t be too hard on yourself for where your business currently stands. After all, you’d kept applying tactics that provided predictable results.

Instead, decide to not settle for average results and spend more time building your brand. To make your business stand out from your competition, you need to be unforgettable. But how can you?

In this article, I’ll cover timeless tactics that have worked for other businesses. If you apply these tactics correctly your competition won’t be able to copy them. Here’s how to brand yourself and make your business stand out:

1. Win Your Audience’s Hearts with Authenticity

The truth has always shined.

Even without the technology we have today, people always had a way of finding out if someone was lying. And, with everyone engaging in social media today, it’s hard to hide from the truth. Yet, this seems to be what many businesses fail to do.

For example, companies like Listerine have been fined for lying.[1] A quick buck today won’t be worth it in the long run. Instead, practice being authentic to your customers and they’ll eventually rely on you.

Allow your customers to buy your products with a money-back guarantee – then deliver on your promise. Be consistent with the content you provide and stay true to your brand.

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For example, if you provide coaching services for entrepreneurs, don’t sponsor irrelevant brands. If you stop caring about your brand’s mission, your audience will notice. They’ll question your integrity with your business and stop trusting your brand.

But if you gain your customer’s trust, you’ll start standing out from your competition. Your customers will feel safe purchasing from you since they’ll know you’re honest.

2. Share a Story No One Will Be Able to Copy

A few decades ago, a brand would’ve gotten away without being unique. That’s because back then starting a business was not accessible to most people. You’d either need enough money to launch your business or have the credentials. And even if you had all these qualifications, you needed to get past the gatekeepers.

Today, technology has disrupted many of the barriers that were present a few decades ago. For example, today a college student can launch a Podcast within a week. He can create a website in a few hours and record a few Podcast episodes. If he’s persistent, he can build a large following overtime and get paid by sponsors.

This is great news for aspiring entrepreneurs but there’s more competition than ever. You can only do so much before other businesses begin to copy you. But what no business can copy is your story.

That’s why you need to share your story with your audience.

For example, if you have a money blog, share how you’ve overcome your financial struggles. If you run a freelance writing business, share how you’ve overcome writer’s block. The more your audience can relate to you the better.

Without a story, your business won’t stand out. And if you copy what’s working for other businesses, you’ll experience short-term success.

Take some time to share your story with the world, your audience will love you more for it.

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3. Stop Reinventing Every Single Thing

“Don’t reinvent the wheel, just realign it.” – Anthony J.D’angelo

You may have heard that being original is the way to stand out. While this is true to an extent, you also shouldn’t be original when something is already working.

For example, if your competition has a successful Podcast in your field, then so can you. Don’t search for better alternatives to a Podcast if it’s already working.

Why?

Because this is a waste of time. Instead, copy what’s already working and make it your own.[2] If your competition has a Podcast, figure out which areas you can improve and tailor it around your brand.

Knowing this you can now spy on your competition and determine which areas you can improve. But, know that it also works the other way around. Others will view your business and copy what’s working for you.

That’s why it’s important to stay true to your brand and be authentic with your audience. When you do, your competition won’t be able to copy your unique traits. Have an abundant mindset and feel confident for what your business has to offer.

4. Shine Because of Your Uniqueness

Stop trying to help the entire world and focus on helping a specific group of people instead.

I get it, you’re willing to help almost everyone because you want to bring in more business. But the truth is that if you resonate with everyone, you resonate with no one.

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Take, for example, a marketing agency that helps businesses promote their product. This business doesn’t speak to anyone but gets occasional sales throughout the year.

But what if there was a similar marketing agency dedicated to helping real estate agents? If there was a real estate agent looking for help in marketing–who do you think they’ll choose? That’s why niching down is necessary if you hope to stand out from your competition.

Determine which customers you enjoy working with the most and determine which customers bring in the most revenue. Once you’ve gathered enough data, focus on servicing your ideal customer.

Don’t expect immediate results since this won’t be an easy transition. If you’re currently helping a narrow audience, slowly transition into a niche audience. Niching down is crucial to building raving fans.

5. Be the Brand Everyone Can Depend On

Being the brand your customers can depend on is important. How many times have you bought a product that’s failed on its promise? Or have settled for an average service?

Exceeding your customer’s expectations is a sure way to make your brand stand out. In the book Influence: The Psychology of Persuasion, studies on human psychology prove that when you give to others, they’ll reciprocate. Offer your customers free consulting, a free ebook, or free quality content. Eventually, they’ll be happy to reciprocate after receiving value from you.

View what your competition is doing and surpass their offers. For example, if your competition offers a free 15-minute consulting call, offer 30 minutes. When you focus on helping others more, your customers will notice.

Make it your mission to serve your customers first and then worry about making a profit. Other ways for your business to be reliable is by inspiring your customers. That’s right, a business isn’t only about selling, it’s also helping customers achieve their goals.

For example, you can write content that will inspire your audience to take action. You can interview guests that will push your audience to break bad habits. Get creative and look for more ways in which your audience can depend on you with.

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The Bottom Line

Imagine serving fewer customers and getting paid more than ever.

Despite the fierce competition, you’ve got fans wanting to buy your products and services. Although this may seem impossible right now, it’s not. If other brands have been able to stand out in a crowded industries, why can’t yours?

The truth is that standing out from your competition isn’t easy. There’s no secret formula that’s available to the rest of the world. The trick is to do what most brands are unwilling to do.

Many businesses don’t want to niche down because this will mean a loss in sales. But that’s sacrificing short-term gains for long-term success. Niching down is necessary to build a brand your customers will love.

Many businesses will spend a lot of money looking for ways to innovate, but won’t apply what’s working. But, not you.

You’ve got what it takes to stand out from your competition. Start slowly and master each principle covered here. Now go and make your business stand out like never before.

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Featured photo credit: rawpixel via unsplash.com

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