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8 Things You Need To Know About Yourself Before Starting A Business

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8 Things You Need To Know About Yourself Before Starting A Business

Many people dream of leaving their day job behind and starting their own business. In this dream, an endless amount of cash flows to them as they sit sipping champagne and barking orders at employees. Or the dream is of you, sitting on a cloud, casually making jewelry, with little else to worry about in life.

Unfortunately, the reality is quite different. Not to say that starting your own business won’t change your life for the better. Indeed, many entrepreneurs will tell you that going self employed was the best decision they ever made.

They will also tell you it is really hard work, that there are many obstacles on the road to your individual success, and it really is important to know yourself first before jumping ship on your current lifestyle.

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This last one might shock you. Why do you need to know yourself to start a business? Just think of it like this: if you don’t know yourself, then you could end up starting a business that you don’t enjoy in the long term. You might struggle to find the motivation to see it through to relative success. You may find the world of business is not what you expected, and that you were happier in your day job.

Everyone should dream. However, before your dreams ever become a reality you have to think, plan, and prepare. Before you give up your day job, here are eight things you need to know about yourself.

1. What Do You Want To Do?

To say that you want to start your own business is pretty vague. What do you actually want to do? Do you have an existing passion or interest that you want to capitalize on? Have you seen a gap in the marketplace that you know you can fill? You will have a much better chance of success if you go into business knowing what your strengths are, where your ideas stand, and what you can see yourself doing for years to come.

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2. Know That You Can Be Your Own Boss

Many people want to start a business so that they can be their own boss. This is all well and good, but this alone is not enough of a motive for quitting your job. You will still be left with the boss of all bosses to deal with — your own conscience. You will have to manage your own time, and motivate yourself to get the work done. Can you make yourself productive without racking yourself with guilt every time you have a break? If not, you might actually end up missing your old boss.

3. Know That Your Motives Are Well-Founded

Rage-quitting your job because of an argument with a co-worker is not a great way to start a new life. If your motives are well-founded, then your business ideas are likely to be more grounded, and your action will be based on accomplishing something you believe in. The purest of motives is that you are completely passionate about your ideas, services, or product. Money is also a motive. There is nothing wrong with that, as long as it isn’t your only reason. If it is, you might miss your old paycheck just as much as you miss your old boss. Starting a business is hard work, often involving a lot of time with no pay at first.

4. What Do You Not Want To Do?

There are always parts of a particular business or industry that you are not interested in, or that represent your weaknesses. Knowing what you do not want to do is; in a way, as important as knowing what you want. You can build your team around people, and roles that plug in your gaps. You don’t have to do everything yourself.

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5. Know Your Own Personality

One of the most important parts to starting a new business is to know your own personality, and to be comfortable with yourself. It’s like that with a lot of aspects of life. When you come across as an authentic and genuine person, other people will trust you. They will want to give you work, they will be happy to work alongside you, and they will feel they can rely on you. Of course, if you identify any troublesome qualities you should work on them. Being a well-rounded individual will be of immense value, no matter what business you start.

6. You Can Stay True To Yourself

It’s dog eat dog out there. That’s the classic phrase young business men and women are told by their successors. While most people in the world are not out to get one over on you, some are. There happens to be sharks in the murky waters of entrepreneurship. Staying true to yourself is of immense value to you. Not doing so could lead to you accepting work or deals at a lower rate than you are happy with, or engaging in something that you are not morally comfortable with. Learning to say “no” is extremely important. A prerequisite to staying true to yourself is knowing yourself in the first place.

7. What Are Your Interests Outside Of Business?

Having established what you want to do in the world of business and why, you must also challenge yourself to know about your interests outside of all of that. Working for yourself is all about life balance. You will dedicate a lot of your time to your business, but when the work is done you need to wind down and enjoy life. Otherwise, there is little point working for yourself, and your routine will be as dull as the office job that you left behind. Are you a family man? Do you love to surf? Have you always wanted to learn how to paint? Open up your world and be happy. Doing so will also help to keep you stay motivated and successful in your work.

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8. Know That You Can Stick It Out, Whatever Happens

Back to the dream world for a minute. Many people believe they can get their business rolling, sit back, and watch it run itself. It is more likely to run itself into the ground with an approach like that. Realistically, businesses experience ups and downs. You shouldn’t be too surprised if you face emotional and financial turmoil at some point. Can you stick it out when times are tough? How do you respond to that crushing blow that the world can sometimes deliver? Strength and confidence will ultimately lead you to success — if you have what it takes. So if you still want to run your own business, and you know yourself well enough to succeed, then go get after it.

Featured photo credit: jseliger2 via flickr.com

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Learn to code Learn Coding For Free With These 10 Sites 4 Ways to Send a Money Transfer Online INDX.guru 8 Powerful Hidden Features in Stock Market Apps You’ve Probably Missed 4 Apps To Turn You Into A Stock Market Pro (You Should Use) “I would be so successful if someone just gave me a shot”, you might think. Why not be the one to give youreself a shot? Many people out there have mindsets and attitudes that set them up for failure. They might answer my question with, “That's a crazy idea!” or “I've already tried that!” but how much of that is just making excuses? When it comes to limiting your own success, there are ten particular mindsets that turn those answers into self-fulfilling prophecy: 1. Loafing You'll write that novel just as soon as you're done with your favorite show. Oh, but now you're hungry. You'll get started after a snack. Oh, but now that snack has made you sleepy – a little nap couldn't hurt, right? One of the hardest parts, and the most obvious, of achieving success is the actual work. Procrastinating, making excuses or tricking yourself into loafing is just going to cement the fact that nothing will ever get done. It might not sound pretty, or even too easy, but the easiest way to get to success is to just jump in and get going (which is exactly how I got started). 2. Blaming It's not your fault you're not successful – the industry is bad, you don't have the money, etc, etc. When it comes down to it, however, who is the one responsible for your success? You. This is the day and age where people are launching successful start-ups in a few months, getting published online and finding their way to success one way or another. Some things might be out of your control, but blaming others is just going to waste the energy and time you need to get going. 3. Sour-grapes Being envious of the success of others is almost as bad as blaming them. All the time and energy you could be putting into your own goals is going towards a person who more than likely has done nothing but show you that the goal is attainable. You don't have to be applauding their success, but being envious and sour about it is a waste of time – let it roll off your shoulders and dig down towards accomplishing your own goals. 4. Minimizing others success Again, you don't have to be cheering and raving about the success of others, but minimizing their accomplishments looks bad on you and on your own goals. If you attained success, would you want others rolling their eyes and treating it like it is not a big deal in the slightest? I highly doubt it. “So they climbed Mount Everest, big whoop. Plenty of people have done it before”. Have you? 5. Talking You're going to do this, you're going to do that – the proof is in the pudding, ultimately. 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In the world we live in today, it seems like impossible is becoming a word that gets weaker every day, and the same is true of your goals. 9. Consuming Fast food, energy drinks, trash TV – your brain is sobbing at the thought. With all the time spent taking in things that are not good for your brain or body, how can anyone expect it to happily balance out and produce the stuff you need to achieve success? Your output should be greater than your input; though you don't have to take the starving artist spiel literally. The point is, your production is where the value is, not the absorption. 10. Quitting “Well, I tried.” Sure, you tried once. That horse is shaking its head and trotting off to find someone who will get back on it. There's nothing necessarily wrong with cutting your losses sometimes. After all, no experience is ever truly wasted, but quitting is the top enemy to successful people. If you believe in something, if you want to find that success, there is no road map. You may very well have to carve your own path through treacherous jungle. If you give up the first time a mosquito bites you then you've doomed yourself already. Success, in large part, is about the human being in the arena. People cheer for them, their struggle and victory, but the person who watches idly and scoffs, having never tried has also never really lived. Mindsets are not set in stone. It is never too late to get started and change your perspective. After all, achieving success is completely up to you – you are the one making excuses and holding yourself back. You are also the one that will decide when it is time to stand up and get back into that arena. 10 Bad Habits That Stop People From Achieving Success

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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