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How To Take Risks (Without Betting Your Business)

How To Take Risks (Without Betting Your Business)

I’ll be the first to say that the uncertainty in business is messy.

Real messy.

Especially when you want the risks you do take to pay off — big! Most of the time, if we’re honest with ourselves . . . we don’t want to take any risks.

We just want to create things and have people buy our stuff. But it doesn’t work like that, does it?

Running your own business you’re most likely playing to win.

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Although we may not come out on top all of the time, we can limit our risks significantly.

Planning to grow your business includes stepping out on a whim and following your gut. Your next brilliant idea can have you betting on a losing hand, if you don’t do these 3 things to minimize your risk and increase your gains. It could be what stands between you and your extra thousand dollar payoff.

1. Create Mini Projects, Not New Businesses

Can you say shiny object syndrome? (Definition – The immediate need to create an entirely new business model after being inspired by a dream you had last night.)

Before you begin drafting a flow chart, changing website copy and creating a whole new advertising campaign, play with the idea. Some projects need to be left in the idea phase, and some need to be tinkered with before you can move forward with a solid plan of action.

The awesome thing about working for yourself is being able to toy with new ideas and play with how to implement them into your current business.

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Where we get carried away is when we abandon one thing to chase another.

Calling your new idea, a project you’re “beta-testing,”is an easier pill to swallow than a business fail.

2. Start With A Low-Cost Trial Run

Are people excited about your new idea?

The sure fire way to find out is to put it to the test! Before you build a brand new marketing budget, set up a landing page with the benefits of your “beta-test” service.

  • Share it with existing clients on your mailing lists.
  • Reach out to new prospects on social media.
  • Throw it out there to a Facebook group in which your target audience hangs out.
  • And have a call to action to either collect emails or purchase.

Getting emails or better yet, dollars, confirms there’s a need. Wherein you can create a full-blown service.

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Investing too soon without the thumbs up from your ideal client, is shooting your business in the foot and will leave you broke (in time and money).

With today’s technology, it’s fairly easy to try out new ideas quickly.

3. Hit-up Your Competitors

Reach out to those dominating the spaces you have an idea for.

This is to see what works, not to share your idea, of course. Find out if has been done before what the current struggles are. Just because someone else is doing it, doesn’t mean you shouldn’t.

It confirms they’ve found success and left a blueprint for you to acquire the same.

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I have been guilty of trying to be too different and falling flat on my face. My industry space does things a certain way for a reason; because it works! Take my hard lesson and arm yourself with the data that turns ideas to $$ profit.

Never stop tinkering with fresh new ideas and beta-test them. This keeps you ahead of the game and innovative in your industry space.

If someone had to told me not to start a hot new business venture because it was “easy to do.” I would have avoided the painstaking months spent pounding my head against a brick wall trying to launch a SAAS ( Software as a Service).

Not to mention megaphone announcing to my family and friends “I’m building a software company!” with no tangible results to show 6 months later.

Nothing is ever a loss though, we learn from our mistakes and failures, but if you can avoid them straight to the bank –do that.

What’s your next calculated risk?

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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