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Studies Show That People Who Buy Experiences, Not Things, Are Happier

Studies Show That People Who Buy Experiences, Not Things, Are Happier

Let’s say that you recently came into a bit of money. What would you do with it? Would you rather buy a bunch of high quality gadgets and products, or go on an expensive vacation to a unique and exciting locale?

Personally, I’ve wavered between the two. I like my gadgets more than most, so I’ve probably spent more on electronics than your average person. That said, I’ve been on trips taking me all across the United States, and I definitely think I am better off for it.

Luckily, the question of whether to spend your money on products or experiences has been answered by science, and thus you’ll no longer have to worry about whether you should choose one over the other in the future. So what is the verdict? According to San Francisco State University, people are far more satisfied when they purchase experiences, than they are when they buy material objects.

And yet, most people, including myself, are prone to spending our hard earned money on things like clothes, shoes, gadgets, jewelry, cars, and the like. We do this because these things are tangible: we can hold them, use them, etc. When we buy experiences, all we have are the memories, and thus, it seems like we’re getting less out of our purchase.

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What that study reveals, however, is that in the long run, we cherish our memories and experiences far more than the things that we buy. And it makes sense. Decades from now, will you remember your cross country trip that took you to the Grand Canyon, or that Xbox you waited in line for all night? Probably the former.

Let’s break it down into simpler points. Why exactly are people who buy experiences, rather than objects, happier?

1. They have plenty of memories to fall back on.

Professor Thomas Gilovich out of Cornell made a point of saying that while new things are “exciting to us at first,” they quickly become blasé as time passes. Soon enough, they’re a mundane part of our daily existence that adds little if anything to the amount of joy we feel on a daily basis.

We’ve all felt this with our smartphone purchases. For the first few weeks, they’re so amazing that you just can’t stop using them. You do everything on them: text, e-mail, web browsing, e-reading, and more. In about a month, though, you get used to it. You start treating it like a “thing,” rather than something that actively brings you happiness.

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I’ve often asked myself why so many people have smartphones with cracked screens. Is it because so many folks are simply that clumsy? After doing the research for this article, I’d have to say no. It’s because people stop seeing their smartphone as “valuable” over time, and thus, they’ll treat what was once an expensive purchase with the kind of reckless abandon that leads to drops, scratches, and inevitably, cracks.

Those who spend the majority of their income on experiences, however, don’t have this problem. While they may not have the latest smartphone, they are likely more well-traveled, and thus have far more life experience. While others need to keep buying new products to keep their spirits up, those who buy experiences can always fall back on their good memories when they need to. It’s much like comparing a sugar rush to a good nap. One is more instantaneous, but the other has more lasting benefits.

2. They reap the long-term benefits.

With over 79 million millenials in the United States (three million more than the amount of Baby Boomers), we are bound to change the way that things work.

One part of this comes from the fact that we’ve grown up during an economic recession. As such, we haven’t had the luxury of being able to spend what little money we have on objects with fleeting value. Instead, we’ve been focusing on long-term investments like higher education and travel.

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Indeed, when I was in college, I noticed how many of my peers chose to save their money for traveling abroad, or to make student loan payments, rather than splurge on alcohol or other purchases typical of young adults.

Not only does this save resources in the long run, but it allows us to forge an identity in a world where it’s becoming harder and harder to find one’s place. And doing so, according to researchers, is a crucial aspect of growing up in today’s world.

3. They share their experiences with others.

As introverted as I am, I must still admit that I am happier when I have a bit of social interaction now and then. Additionally, conversing with others is always more fun when you get to recount some kind of unique experience to them. Indeed, Peter Caprariello and Harry Reis examined this phenomenon in a 2013 study published in the Journal of Personality and Social Psychology. What it found, essentially, was that experiences make us happier because we get to share our memories with others. Buying objects leaves us feeling more hollow because they are normally things that we use by ourselves.

It’s probably why, in one study, researchers found that those anticipating an experience (like waiting in line to see a play), rather than the purchase of an object (like waiting in line to buy an iPhone), were found to be much happier. It’s because they knew they were going to experience something that they could share with other people. Something that will help them connect with others in a particularly unique manner. As nice as a new iPhone is, in the end, it’s just one smartphone in what’s likely to be a long line of smartphone purchases in your lifetime.

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This kind of happiness-related research is already having a major effect. Indeed, you can find several articles (like this one) detailing the lives of those who traded in their material-based lifestyle for one centered around things that are more substantial, such as travel and education.

While it’s obviously impossible to completely stop buying material objects, we can stop basing our happiness in terms of how many nice things we own. As these studies show, what truly brings us enjoyment and fulfillment in the end are our experiences, and the resulting memories that we get to share with our family and friends.

Featured photo credit: Couple/Mo Riza via flic.kr

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Last Updated on October 22, 2019

How to Get “I Can’t Do It” Out of Your Vocabulary

How to Get “I Can’t Do It” Out of Your Vocabulary

When someone says, “I can’t do it” . . . I say to myself, “What do you mean you can’t do it?” Maybe you don’t want to do it, but saying you “can’t” do it is a completely different story.

With the right mindset, positive attitude, and a clear vision of what you want to accomplish, the only thing that is holding you back is yourself.

Can’t is a terrible word and it has to be taken out of your vocabulary.

By saying you can’t do something, you’re already doubting yourself, submitting to defeat, and you’re making that barrier around your life tighter.

So today, right now, we are going to remove this word for good.

From now on there is nothing we can’t do.

“Attitude is Tattoo”

Your attitude is everything; it’s your reason, your why and how, your facial expression, emotions, body language, and potentially the end result. How you approach an opportunity, and the result of it, is solely based on you — not your boss or your co-worker or friend.

If you enter a business meeting with a sour attitude, that negative energy can spread like wildfire. People can also feel it — maybe even taste it. This is not an impression you want to leave.

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Now imagine you enter a business meeting with a positive attitude, that whatever happens in here is going to be your result, in your control, not someone else’s. Of course, we can’t always win, but even if the outcome is negative, your attitude and perception can turn it into a positive. The question is: can you do it?

Of course you can, because there is nothing in this world you can’t do.

It’s much better to be known for your positive attitude — your poise, your energy, the reason why things go so well because you are able to maintain such character. A negative attitude is easy. It’s easy to complain, it’s easy to be mad, and it’s even easier to do nothing to change it.

When I say your “attitude is tattoo”, it sounds permanent. Tattoos can be removed, but that’s not the point. Your attitude is like a tattoo because you wear it. People can see it and sometimes, they will judge you on it. If you maintain a negative attitude, then it is permanent until you change it.

Change your attitude and I guarantee the results change as well.

Believe You Can Do It

Do you know why most people say “can’t” and doubt themselves before trying anything?

It’s our lack of self-confidence and fear on many different levels. The one thing we have to purge from ourselves is fear — fear of bad results, fear of change, fear of denial, fear of loss, the fear that makes us worry and lose sleep. Worrying is the same as going outside with an umbrella, waiting for rain to hit it. Stop worrying and move on.

Confidence is fragile: It builds up slowly, but can shatter like glass. Project your confidence and energy into believing in yourself. This is a very important and groundbreaking step — one that is usually the hardest to take. Start telling yourself you can do something, anything, and you will do it the best to your ability. Remove doubt, remove fear, and stick with positive energy.

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Embrace Failure

Do not fear failure. Do not run away from it. Face it, learn from it, grow, and take action. Just remember: You will never know success if you have never failed.

Your confidence will bolster after embracing these facts. You will be immune to demoralizing results, and instead you will find ways to fix it, improve upon it, and make it better than before. You will learn to never say “can’t,” and will realize how many more opportunities you can create by removing that one word.

Don’t let one simple and ugly word plague your confidence. You’re better and stronger than that.

Start Making the Change

But to actually start the process of change is very challenging.

Why is that?

Fear? Time? Don’t know how — or where — to start?

It’s hard because what we’re doing is unlearning what we know. We are used to doing things a certain way, and chances are we’ve been doing them for years.

So here are some ways that I avoid using the word “can’t”, and actually take the steps to put forth the change that I wish to see. I hope you can incorporate these methods into your life.

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Write down What You Want to Change

Write it on post-its, notecards, whatever makes you comfortable — something you will always see. I usually write mine on post-its and put them all over the wall behind my monitor so I always see them.

Tell a Friend and Talk About It

Discussing your goals, what you want to change, is very effective when you say it out loud and tell another person other than yourself. It’s almost like saying, hey, I bet I can do it — watch me.

When you fulfill that goal and tell your friend, it feels rewarding and will motivate you to do it again in a different aspect. Who knows? Maybe your friend adopts the same mindset as you.

Stop Yourself from Saying the Forbidden Word

Sometimes,I can’t control myself in public when I’m with friends, so I have to be careful with the words I use so I don’t embarrass or insult anyone.

Treat the word “can’t” as the worst word you can possibly use. Stop yourself from saying it, mid-sentence if you must, and turn your whole perspective around — you can do it, you will do it, and nothing is impossible!

Repetition, Repetition, Repetition

You think this change will be overnight? No way. This is a practice. Something you’re going to be doing for the rest of your life from now until forever.

As I said earlier, you are unlearning what you know. You know how easy it is to say you can’t do something, so by unlearning this easy practice, you’re self-disciplining yourself to live without boundaries.

Practice this everyday, a little at a time, and before you know it, the word can’t will not be part of your language.

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Do Anything That Can Relieve Your Uncertainty

When I catch myself saying I can’t do something or I don’t know something, looking up information on that action or subject, doing research, educating yourself, relieves that uncertainty.

Sometimes, we think we can’t do something because the whole idea of it seems too large. We skip the small steps in our head and only focus on the end.

Before you say you can’t do something, rewind and slow down a little bit. Focus on what the first step is, then the next. Take it a step at a time, and before you know it you will have done something you previously thought you couldn’t do.

Final Thoughts

You know what you must do. The first step is right now. Once you begin this habit, and really start noticing some change, you’ll realize the door to opportunity is everywhere.

The funny thing is: Those doors have always been there. The evil word that we no longer use put a veil over our eyes because that’s how powerful that word is.

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Featured photo credit: Cata via unsplash.com

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