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7 Valid Reasons To Start A Business

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7 Valid Reasons To Start A Business

What’s not to like about being your very own boss? You decide your own work hours. You set your own rules. And there’s no office drama to get in your way, right?

Wrong.

These fantasies cater to the illusion of an ideal work environment. In reality, you have to be ready to face the challenges that come with putting up your own business. You decide your own hours, but you’ll frequently need to adjust your schedule to accommodate more work. You get to set your own rules, but adhering to them won’t simply be a matter of discipline – it could make or break your company. And while you certainly won’t have to tolerate petty office drama, you’ll still have to deal with difficult people day in and day out.

Before you start a business, you need to have the desire, drive, and passion for change and innovation. Wanting to simply escape office politics is not enough. Shallow, self-centered motivations will not give you the drive to last on your own in any industry. In the end, you’ll give up and ask yourself “What am I doing? Who am I kidding? This is not for me.”

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Before you decide to jump on the entrepreneurial bandwagon, consider these 7 valid reasons to start a business:

1. You have an idea you can’t stop thinking about

“When you find an idea that you just can’t stop thinking about, that’s probably a good one to pursue.”  –Josh James, CEO and Co-Founder of Omniture

Do you often ponder an idea before you go to sleep and think about it again first thing in the morning? Does brainstorming this idea leave you staring into space for hours? If you keep thinking about bringing this idea into reality, perhaps fate is telling you to make that move. When Joe Gebbia and Brian Chesky first turned a profit renting out three air mattresses on their apartment floor and serving breakfast, they thought their idea could actually work. It did. What started as two guys’ solution to earn rent money is now called Airbnb.

2.  You have a solution to a major problem

“One can get anything if he is willing to help enough others get what they want.”  –Zig Ziglar, Motivational Speaker and Author

This is the reason some businesses thrive and grow into huge corporations. All problems are meant to be solved, but not all of them require mega fundraising or massive investments. You need to have the solution to a large-scale, tangible problem. Dave Barnes, CEO and Founder of Gym and Fitness, started his business at the young age of 18. He was shopping for home gym equipment and noticed a huge gap in the online market. What started out as a hobby quickly became an obsession. He quit school, and is now the owner of multiple gym equipment stores all over Australia.

3. You are in a perfect situation

“Even if you don’t have the perfect idea to begin with, you can likely adapt.”  –Victoria Ransom, Co-Founder of Wildfire Interactive

You are in the right place, at the right time, with the right people. This formula often leads to something epic. If an opportunity comes knocking, and you feel with all the bones in your body that it’s best thing to do, then you should probably follow your instincts. When Chad Mureta, founder of App Empire, got into a debilitating accident that left him in the hospital with a mountain of bills, he took a leap of faith by venturing into an industry he was not familiar with. Now, Mureta has already produced 46 apps and sold three app companies.

4. This is your passion

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”  –Steve Jobs, Co-Founder, Chairman and CEO of Apple

If you’re starting a business just because you can, then you’re starting out wrong. It takes more than knowledge and experience to become a successful entrepreneur. Hannah Grant, owner of Captura: Wedding Photography in Adelaide, started her business because she was drawn to capture the emotions of people and paint those heartfelt, authentic, joyful sensations through photography. That is passion. It’s beyond the financial aspect. If your work is your passion, then you won’t have to work a single day in your life.

5. You are born to be an entrepreneur

“Trust your instincts.”  –Estée Lauder, Founder of Estée Lauder

Do your friends or relatives often say you have huge potential to succeed in business? Did you ace your backyard lemonade stand or your scout troop’s cookie quota when you were a kid? You should use that unique instinct on something bigger. That is a trait that cannot be learned over time. It’s something you are born with. Embrace it. Apple’s co-founder, Steve Jobs, began what is now a groundbreaking company specializing in innovation in technology… in his parents’ garage.

6. You have years of experience behind you

“Your most unhappy customers are your greatest source of learning.”  –Bill Gates, Microsoft Founder and former CEO

Like a soldier, trained and armored for war, you already know the ups and downs of your business and the complex nuances of your industry. You know this is what you want. You have years of experience behind you. It’s time to blaze a new trail. Bernie Marcus and Arthur Blank, co-founders of Home Depot, were once fired from their executive jobs. However, that didn’t stop them from revolutionizing the home-improvement industry. Combined, they had years of experience in the industry and changed how we deal with DIY projects.

7. You’re a fresh graduate

“The biggest risk is not taking any risk… In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” –Mark Zuckerberg, Chairman and CEO of Facebook

You just graduated and you’re ecstatic. Let that feeling make you do crazy things you’ll probably not want to do in three or four years. Use that confidence to start your own business. What’s there to lose when you have all the time you need? While your friends work toward a promotion at some other company, you’re on your way to becoming the boss of your own company. Mark Zuckerberg was an undergraduate when he started Facebook, but fast-forward, and his one-time “hot or not” site has become a central part of our lives.

As Mr. Donald Trump once said, “You have to think anyway, so why not think big?” Yes, becoming an entrepreneur is always risky. Yes, it’s constantly changing. And yes, there’s no such thing as playing it safe. But the feeling of accomplishing something, doing what you love the most — that feeling will just propel you to go further. You never know – you might become the next Bill Gates!

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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