Advertising
Advertising

3 Reasons Why Your Marketing Strategy Sucks

3 Reasons Why Your Marketing Strategy Sucks

Everyone is business knows that customers are the lifeblood of any business. In my opinion it is the most important thing that determines success more than anything else. If you can’t get new customers each month then you won’t build a successful business.

Simple.

The key to getting new customers each month lies in your marketing strategy. If you don’t have a solid marketing strategy outlined that details how you are going to get new customers each month then you are not going to build a successful business. You may already be in a position where you’re marketing but are not having the success you want from your efforts. This is an incredibly frustrating feeling.

However, you can create an effective marketing strategy easily and I will show you 3 key components for a marketing strategy that doesn’t suck and actually brings in more customers to your business.

Here we go.

No Differentiation

If you don’t actively differentiate your business then you will end up becoming a commodity in your marketplace. You need to find out what it is that separates your business from every other business in your marketplace. You need to give customers a REASON to pick you and then focus all of your branding around this differentiation.

Advertising

When you do this you avoid becoming a commodity. If you don’t actively make yourself different then people will have no reason to pick you and you will end up becoming a commodity, which leads to numerous problems in itself. The easiest way to answer this question of differentiation is to ask yourself.

“Why should a customer pick me over every other business.”

Essentially, this is your USP and it’s a statement that positions you in the marketplace by answering that question. In my own field I am in a very competitive market so I focus my copywriting services on how I help businesses get more leads and sales by writing personality filled words rather than boring, dry copy.

This is an example only.

There are plenty of ways you can focus on how your business is different and then nail down on it.

You Chase Customers Rather Than Have Them Come To You

This is a big one I struggled with when I first started my own business and I’m sure it’s when many other business owners can relate to. Chasing customers almost seems like the default method for getting new customers but it’s really the worst strategy you can use. It’s very time-consuming and in many cases it doesn’t reap any rewards or very little reward from all of your efforts and time spent.

Advertising

What really changed my approach was reading a book by Dan Kennedy called NO BS Sales Success. There was one chapter in it in particular that changed everything for me. He talks about positioning your business rather than prospecting so that customers come chasing you rather than the other way round. When you think about it, prospecting is such an archaic strategy for getting clients.

So instead of chasing customers what you should do is think about how you can actively position your business so that customers see you as the best option to help them solve their problems and then contact you.

There are a few key positioning strategies you can use:

  • Direct mail
  • Public speaking
  • Classified ads
  • Writing – guest posting or for print publications, magazines, newspaper columns, etc
  • Webinars
  • PPC ads
  • Publicity

There are many ways you can do this but these are some of the most common and effective.

Rather than focus your marketing on prospecting strategies, focus them on positioning strategies to get more customers and you’ll start seeing a greater reward for your efforts. A great by-product of this is that you end up being able to charge more money for your services and in many cases, the positioning you have done will mean that there will be very little price resistance.

When someone contacts you then they demonstrate commitment and compliance. These are both powerful psychological forces that shouldn’t be underestimated.

Advertising

Not Making The Most Of Your Time For Marketing

Once you actually create the marketing strategy you need to implement it and this is another area where people go wrong. Many business owners don’t think of themselves as business owners, they just want to do what it is they are exceptional at and that’s it. Not making marketing and advertising a PRIORITY is a seriously big mistake. One that will cost you big time in the long term. Bottom line, every single day you need to make time for marketing.

A little strategy I like to do is make the first 1-2 hours of my day solely for marketing activities before I do any client work. So it could be writing a guest post for an hour. It could be creating a Facebook PPC ad campaign. It could be carrying out some research for a direct mail campaign. Spending 30 minutes calling event organizers to see if you can speak at their event.

See what I mean?

If you don’t make the most of your time each day for marketing and make this area of your business a priority then you’ll never succeed in business. Marketing is the most important thing you need to be doing each day in your business. Each day you need to be actively doing something that aims to bring more customers to your business.

Make sure you track your marketing activities as well because then you can hold yourself accountable and also see what strategies are working more effectively than others.

Conclusion

Marketing is the most important aspect of running and building your own business in my opinion.

Advertising

Your marketing strategy is what will get customers coming to you and if your marketing strategy currently sucks then you need to look at the 3 tips above and implement them in your own marketing ASAP. Without it, you’ll never get the customers you need to make your business thrive and provide yourself with the kind of lifestyle you envisaged when you started your own business.

As a quick recap these are the three things you need to look at if your current marketing strategy sucks:

1. Lack of differentiation

2. Not attracting customers

3. Not making marketing each day a priority

I hope that these three things I have mentioned will help you improve your overall marketing strategy.

More by this author

5 Tricks That Will Make Your Headlines Jump Out And Grab Your Reader 6 Simple Things You Can Do Today To Improve Your Marketing And Get More Customers 3 Reasons Why Your Marketing Strategy Sucks How To Instantly Double, Even Triple Response Rates To Your Advertising 10 Mindsets About Wealth All Billionaires Share

Trending in Work

1 50 Great People To Follow On LinkedIn, No Matter Your Industry 2 10 Most Successful Entrepreneurs and What We Can Learn from Them 3 How to Switch Careers and Get Closer to Your Dream Job 4 9 Tips for Starting a New Job and Succeeding in Your Career 5 How to Swiftly Make a Midlife Career Change

Read Next

Advertising
Advertising
Advertising

Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

Advertising

Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

Advertising

21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

Advertising

31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

Advertising

43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

More Articles About Successful People

Featured photo credit: LinkedIn Sales Navigator via unsplash.com

Read Next