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3 Reasons Why Your Marketing Strategy Sucks

3 Reasons Why Your Marketing Strategy Sucks

Everyone is business knows that customers are the lifeblood of any business. In my opinion it is the most important thing that determines success more than anything else. If you can’t get new customers each month then you won’t build a successful business.

Simple.

The key to getting new customers each month lies in your marketing strategy. If you don’t have a solid marketing strategy outlined that details how you are going to get new customers each month then you are not going to build a successful business. You may already be in a position where you’re marketing but are not having the success you want from your efforts. This is an incredibly frustrating feeling.

However, you can create an effective marketing strategy easily and I will show you 3 key components for a marketing strategy that doesn’t suck and actually brings in more customers to your business.

Here we go.

No Differentiation

If you don’t actively differentiate your business then you will end up becoming a commodity in your marketplace. You need to find out what it is that separates your business from every other business in your marketplace. You need to give customers a REASON to pick you and then focus all of your branding around this differentiation.

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When you do this you avoid becoming a commodity. If you don’t actively make yourself different then people will have no reason to pick you and you will end up becoming a commodity, which leads to numerous problems in itself. The easiest way to answer this question of differentiation is to ask yourself.

“Why should a customer pick me over every other business.”

Essentially, this is your USP and it’s a statement that positions you in the marketplace by answering that question. In my own field I am in a very competitive market so I focus my copywriting services on how I help businesses get more leads and sales by writing personality filled words rather than boring, dry copy.

This is an example only.

There are plenty of ways you can focus on how your business is different and then nail down on it.

You Chase Customers Rather Than Have Them Come To You

This is a big one I struggled with when I first started my own business and I’m sure it’s when many other business owners can relate to. Chasing customers almost seems like the default method for getting new customers but it’s really the worst strategy you can use. It’s very time-consuming and in many cases it doesn’t reap any rewards or very little reward from all of your efforts and time spent.

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What really changed my approach was reading a book by Dan Kennedy called NO BS Sales Success. There was one chapter in it in particular that changed everything for me. He talks about positioning your business rather than prospecting so that customers come chasing you rather than the other way round. When you think about it, prospecting is such an archaic strategy for getting clients.

So instead of chasing customers what you should do is think about how you can actively position your business so that customers see you as the best option to help them solve their problems and then contact you.

There are a few key positioning strategies you can use:

  • Direct mail
  • Public speaking
  • Classified ads
  • Writing – guest posting or for print publications, magazines, newspaper columns, etc
  • Webinars
  • PPC ads
  • Publicity

There are many ways you can do this but these are some of the most common and effective.

Rather than focus your marketing on prospecting strategies, focus them on positioning strategies to get more customers and you’ll start seeing a greater reward for your efforts. A great by-product of this is that you end up being able to charge more money for your services and in many cases, the positioning you have done will mean that there will be very little price resistance.

When someone contacts you then they demonstrate commitment and compliance. These are both powerful psychological forces that shouldn’t be underestimated.

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Not Making The Most Of Your Time For Marketing

Once you actually create the marketing strategy you need to implement it and this is another area where people go wrong. Many business owners don’t think of themselves as business owners, they just want to do what it is they are exceptional at and that’s it. Not making marketing and advertising a PRIORITY is a seriously big mistake. One that will cost you big time in the long term. Bottom line, every single day you need to make time for marketing.

A little strategy I like to do is make the first 1-2 hours of my day solely for marketing activities before I do any client work. So it could be writing a guest post for an hour. It could be creating a Facebook PPC ad campaign. It could be carrying out some research for a direct mail campaign. Spending 30 minutes calling event organizers to see if you can speak at their event.

See what I mean?

If you don’t make the most of your time each day for marketing and make this area of your business a priority then you’ll never succeed in business. Marketing is the most important thing you need to be doing each day in your business. Each day you need to be actively doing something that aims to bring more customers to your business.

Make sure you track your marketing activities as well because then you can hold yourself accountable and also see what strategies are working more effectively than others.

Conclusion

Marketing is the most important aspect of running and building your own business in my opinion.

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Your marketing strategy is what will get customers coming to you and if your marketing strategy currently sucks then you need to look at the 3 tips above and implement them in your own marketing ASAP. Without it, you’ll never get the customers you need to make your business thrive and provide yourself with the kind of lifestyle you envisaged when you started your own business.

As a quick recap these are the three things you need to look at if your current marketing strategy sucks:

1. Lack of differentiation

2. Not attracting customers

3. Not making marketing each day a priority

I hope that these three things I have mentioned will help you improve your overall marketing strategy.

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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