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3 Reasons Why Your Marketing Strategy Sucks

3 Reasons Why Your Marketing Strategy Sucks

Everyone is business knows that customers are the lifeblood of any business. In my opinion it is the most important thing that determines success more than anything else. If you can’t get new customers each month then you won’t build a successful business.

Simple.

The key to getting new customers each month lies in your marketing strategy. If you don’t have a solid marketing strategy outlined that details how you are going to get new customers each month then you are not going to build a successful business. You may already be in a position where you’re marketing but are not having the success you want from your efforts. This is an incredibly frustrating feeling.

However, you can create an effective marketing strategy easily and I will show you 3 key components for a marketing strategy that doesn’t suck and actually brings in more customers to your business.

Here we go.

No Differentiation

If you don’t actively differentiate your business then you will end up becoming a commodity in your marketplace. You need to find out what it is that separates your business from every other business in your marketplace. You need to give customers a REASON to pick you and then focus all of your branding around this differentiation.

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When you do this you avoid becoming a commodity. If you don’t actively make yourself different then people will have no reason to pick you and you will end up becoming a commodity, which leads to numerous problems in itself. The easiest way to answer this question of differentiation is to ask yourself.

“Why should a customer pick me over every other business.”

Essentially, this is your USP and it’s a statement that positions you in the marketplace by answering that question. In my own field I am in a very competitive market so I focus my copywriting services on how I help businesses get more leads and sales by writing personality filled words rather than boring, dry copy.

This is an example only.

There are plenty of ways you can focus on how your business is different and then nail down on it.

You Chase Customers Rather Than Have Them Come To You

This is a big one I struggled with when I first started my own business and I’m sure it’s when many other business owners can relate to. Chasing customers almost seems like the default method for getting new customers but it’s really the worst strategy you can use. It’s very time-consuming and in many cases it doesn’t reap any rewards or very little reward from all of your efforts and time spent.

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What really changed my approach was reading a book by Dan Kennedy called NO BS Sales Success. There was one chapter in it in particular that changed everything for me. He talks about positioning your business rather than prospecting so that customers come chasing you rather than the other way round. When you think about it, prospecting is such an archaic strategy for getting clients.

So instead of chasing customers what you should do is think about how you can actively position your business so that customers see you as the best option to help them solve their problems and then contact you.

There are a few key positioning strategies you can use:

  • Direct mail
  • Public speaking
  • Classified ads
  • Writing – guest posting or for print publications, magazines, newspaper columns, etc
  • Webinars
  • PPC ads
  • Publicity

There are many ways you can do this but these are some of the most common and effective.

Rather than focus your marketing on prospecting strategies, focus them on positioning strategies to get more customers and you’ll start seeing a greater reward for your efforts. A great by-product of this is that you end up being able to charge more money for your services and in many cases, the positioning you have done will mean that there will be very little price resistance.

When someone contacts you then they demonstrate commitment and compliance. These are both powerful psychological forces that shouldn’t be underestimated.

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Not Making The Most Of Your Time For Marketing

Once you actually create the marketing strategy you need to implement it and this is another area where people go wrong. Many business owners don’t think of themselves as business owners, they just want to do what it is they are exceptional at and that’s it. Not making marketing and advertising a PRIORITY is a seriously big mistake. One that will cost you big time in the long term. Bottom line, every single day you need to make time for marketing.

A little strategy I like to do is make the first 1-2 hours of my day solely for marketing activities before I do any client work. So it could be writing a guest post for an hour. It could be creating a Facebook PPC ad campaign. It could be carrying out some research for a direct mail campaign. Spending 30 minutes calling event organizers to see if you can speak at their event.

See what I mean?

If you don’t make the most of your time each day for marketing and make this area of your business a priority then you’ll never succeed in business. Marketing is the most important thing you need to be doing each day in your business. Each day you need to be actively doing something that aims to bring more customers to your business.

Make sure you track your marketing activities as well because then you can hold yourself accountable and also see what strategies are working more effectively than others.

Conclusion

Marketing is the most important aspect of running and building your own business in my opinion.

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Your marketing strategy is what will get customers coming to you and if your marketing strategy currently sucks then you need to look at the 3 tips above and implement them in your own marketing ASAP. Without it, you’ll never get the customers you need to make your business thrive and provide yourself with the kind of lifestyle you envisaged when you started your own business.

As a quick recap these are the three things you need to look at if your current marketing strategy sucks:

1. Lack of differentiation

2. Not attracting customers

3. Not making marketing each day a priority

I hope that these three things I have mentioned will help you improve your overall marketing strategy.

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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