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How To Scale-Up Your Creative Business and Sell More — Using Ecommerce

How To Scale-Up Your Creative Business and Sell More — Using Ecommerce

Let me guess:

You’re looking to grow your business in leaps and bounds so you never have to work another day in your life, right?

That’s the case with many entrepreneurs. Whether you run a solo business or you work with a team, it’s always the dream to one day have the business make money without much personal effort from your part.

But you’ve probably realized that it’s not as easy as it seems.

Selling your creative service can be hard work, especially when you’re still trading time for money. You want to have more clients but you only have 24 hours in the day…so how do you build that business? You want to start creating your own products so you can tone down client work, but you don’t even have the time for product creation because of the clients you have now.

You’ve probably thought of quitting client work so you can start working on your business, but how will you pay the bills?

Too many questions, not enough answers.

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Well, if you’re looking to scale your present creative business and use ecommerce to really grow that dream, I’ll show you six ways to do it.

But first, why would you want to scale and grow in the first place?

3 Reasons Why You Should Scale

1. You’ll be able to focus on core objectives.

You started that creative business because you had passion and there were things you wanted to achieve. There was a vision you saw that you decided to run with. If not, you wouldn’t have started.

When you have everything in place and revenue starts to come in without your full participation, you’ll be able to “sit your business down” and focus on those core objectives. As Sam Carpenter, author of Work The System said:

“If solid goals are established and the majority of time is spent manipulating systems toward those goals, great results will materialize naturally.”

2. You’ll save time.

Being able to generate revenue for your business without directly trading your time has benefits. If you previously spent most of your day on client work, you’ll be able to tone that down and replace those hours with other important activities.

3. Your quality of service will improve.

This won’t be because you’re investing more personal time in delivering those services. Instead, it’ll be due to the fact that you’ve been able to acquire specialized talent. After all, as the advertising legend, David Ogilvy advised:

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“If you ever find a man who is better than you are — hire him. If necessary, pay him more than you pay yourself.”

That way, everyone stays happy.

How to Scale

So are you ready to scale? Here are the 6 steps you don’t want to ignore:

1. Think big, take action

Sounds cliché right? You’ve probably heard that phrase since you were 10. But guess what? It’s still important.

At this stage, most people daydream for a really long time. Yes, it’s cool to imagine yourself as the next Steve Jobs, but if you don’t do the “take action” part, you’ll only be Jobs in your head.

While thinking, it’s important for you to avoid unrealistic imaginations. Anything is possible, but be careful. You have to think in steps. If your present monthly revenue is barely $20,000, your thought process should be something along the lines of, “How can I make that 10X and what do I have to do to get there in the next 3-6 months?” Not, “In the next 3 months, I’ll work very hard, make $50M and get myself a condo”.

Really? Business growth is not magic.

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2. Determine your value

If you sell services, what’s the way forward? Is it getting more clients or increasing your rates? And if you’re increasing your rates, how can you also increase the value so your clients are encouraged to pay higher?

Note that when you increase your rates, your inflow of clients will reduce and that’s completely okay. You don’t want to work with everyone — only those ideal clients that’ll help you achieve your business goals. As you start to increase the perceived value of your offering by boosting the price, remember to also increase the corresponding intrinsic value.

3. Cut costs down

Since you’re scaling up, aren’t you supposed to be incurring more costs? On the contrary, what you have to do at this step is to get rid of unnecessary costs. You’re probably spending money on unnecessary software and services that you don’t need.

For example, if you use email marketing software like Aweber to communicate with your email list, perhaps paying the yearly plan (instead of monthly) would serve you better. That’ll save you a few dollars.

Using this example, look at other areas of your business where you have expenses and critically answer these two questions:

  • Can my business do without this and still work?
  • How can I spend less on this and still get the same result?

4. Determine your budget and capital

Without a budget, you’ll either spend more than you should or less than required. While cutting down on costs ensures that you don’t keep creating unnecessary expenses as you grow, having a growth budget ensures you increase expenses on the right things.

Your capital depends on how much you need to grow at this point. Will you be building a team? How many people do you need and how much will you pay them? Laying these figures out would give you a financial goal to work towards, especially when you’re not generating much revenue yet.

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You’ll also want to incorporate a “Peace of Mind Policy” into your growth budget. This policy provides security for your life and business by ensuring you make stable and consistent investments that’ll prevent you from unnecessary expenses in future.

One good example of this is getting insurance, in case of any catastrophes. You can shop around for the cheapest insurance rates that’ll give you some peace of mind.

5. Get the best tools, hire the best minds

It’s going to be harder to manage contingencies when you grow, especially if you don’t get the groundwork right. If managing an arrogant team member is hard work, how would managing four with the same attitude be?

If you’re looking to outsource business tasks, ensure you outsource the right ones. Depending on your business needs, you’d want to outsource some of those tasks to the best talent using sites like Upwork or Freelancer.

If you’re looking to equip your website to be able to sell your creative products, then perhaps you should consider hiring a developer to install some premium plugins, or use simple landing page solutions like Spaces or Big Cartel — which are specifically built for creative people like you.

6. Scale!

How? By bringing all your plans and actions from steps one to five together. Now that you’re clear on your figures, you’ve gotten the best tools and hired the best minds, it’s your duty to kick off the whole process. However, without the right systems and documentation in place, you’ll find yourself working more unproductive hours.

That’s it! You’ve successfully taken the first step by reading this article. Your next step is to start from Step 1 and start laying those concrete plans down on paper. It’s not enough for you to get revved up by this and do nothing. The benefits of scaling are endless. And even though the process may take several months, you won’t have a taste of those benefits unless you take action.

So go get started!

Featured photo credit: Giuseppe Milo via flickr.com

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Last Updated on June 26, 2020

25 Easy Tips on How to Save Money Fast

25 Easy Tips on How to Save Money Fast

“How to save money fast?” This is the question asked by all of us not in the top 1% of rich people.

If you are looking for ways to drastically reduce your expenses immediately, first look at what you need to spend money on every week. And I mean really need.

You don’t really need to order in food. You don’t really need to buy expensive perfume.

Building from that, you can work out how your regular expenses can be reduced.

As for irregular expenses, they can also be deceptively costly in the long run. Once-off buys can also be tackled with some prudent planning and a little extra research.

And remember: a budgeted lifestyle does not mean a bad or boring one!

But first, understand what budget you can cut down on daily:

  • Regular expenses for the average adult (can be trimmed but not eliminated):
    • food
    • rent/mortgage
    • cell phone
    • insurance
    • socializing/entertainment
    • transportation
    • hygiene products
    • household bills
  • Irregular expenses for the average adult (can be eliminated or cut down a lot):
    • travel
    • clothing
    • medication (*depends)
    • grooming (hair, nails etc.)
    • gifts

Now, let’s dive right into the 25 ways to save money fast:

Save Money on Food

1. Bring a stock of food to the office/work

Instead of popping out for an overpriced salad and a smoothie, leave a set of basic utensils at the office as well as a stock of non-perishable goods such as tinned fruit, tuna, rice crackers and so on (try to avoid the junk food and this can turn into a pretty great diet!).

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Stocking up means you won’t forget or say “I didn’t have the time” when you rushed out to work in the morning.

2. Buy the store-brand version

Many basic foods, such as bread and milk, will taste exactly the same as their branded alternatives. Go for stuff with minimal additives and preservatives. Meat in a tube is probably insanely unhealthy!

3. Eat cheaper cuts of meat

Learn how to tenderize and flavour cheaper meat and fish, and save on the (typically) most expensive item on your grocery bill.

4. Have group dinners

If 10 friends put $5 each in the kitty, it’s pretty easy to make a giant lasagne and get refreshments, as well as hang out with your favourite people.

Save Money in Transport

5. Get a bicycle

Save on gas money and bus/metro fares with this underrated mode of transport.

6. Use public transport and/or don’t get taxis

Some places can only be reached by car. But as a good practise, check your public transport website and see if any routes pass nearby where you need to get to. Walk as much as you can.

7. Find the cheapest gas

Regularly check out where the cheapest gas can be bought.

Save Money in General Shopping

8. Shop online

Not only will you save on the gas or transport fares from going to the shopping mall but you will also find better deals

9. Sell your old stuff

Get your unwanted belongings up on eBay ASAP and earn a few dollars.

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Here’re more ideas for you: 25 Things to Sell to Make a Lot of Money

10. Bulk buying stores

For regular non-perishable/slow perishable purchases such as toilet paper, cat food, pasta, washing powder and so on, do an epic stocking-up trip to a co-op or equivalent (my mum used to go to a place that restaurants buy from).

Be wary of supermarket “deals”, as some have been found to be fraudulent after working out a simple calculation.

11. Become a flea market/car boot sale/street market guru

You can find original gifts and develop good negotiation skills at these places.

12. Generic brand medication

More often than not, the generic version of paracetamol and other basics work the same as the branded version.

13. Choose deodorant, not perfume

It blows my mind when someone drops $70 on a bottle of spray. Stick with a nice deodorant, and not only will you smell just fine but you’ll be sweat-free as well!

Cut Down on Household Expenses

14. Printing

Ink is one of the most expensive substances in the office and coloured ink is doubly so. B

e more efficient and choose black and white, and if your printer doesn’t have a print-both-sides options, just print odd pages first, re-insert the paper and print even pages.

Expand the margins of what you are printing as often as you can to save on paper.

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15. Minimize SMS and phone calls

A combination of a free chat service such as WhatsApp and a free call service such as Skype can reduce your bill to nothing (so long as you have a decent Wifi connection).

16. Shop around for insurance

Most people don’t spend enough time searching for the best insurance deal.

Keep a watchful eye out for deals and new competitors in the market.

17. Try re-negotiating your rent/mortgage

If you have built up a good credit history or a good rapport with your landlord, then chances are a frank chat about needing to tighten your spending could result in lowering your payments. You’ve nothing to lose from trying.

18. Don’t get a TV

Invest in a computer/laptop and an internet-only package. You can watch more (and often better) entertainment on the web, and skip the advertisements as well.

19. Pool your internet bill with a neighbour

My apartment building is basically a big old house split into three apartments. There are five of us in total. We pool the internet bill, making it crazy cheap.

Save Money in Socializing, Entertainment And Travel

20. Have house parties

Instead of paying for overpriced drinks, set up a series of in-house get-togethers with your friends. Everyone takes a turn, so it’s not always your house that needs cleaning.

For sound insulation, hang heavy drapes on the walls and windows. For music, invest in a good second-hand set of speakers which you can connect to your computer. Let Spotify or Grooveshark playlists do the rest.

21. Open festivals, meetups and events

It never fails to surprise me how much underground stuff goes on around me for free or for very cheap. Find out who runs the blogs and websites that list all the less well-known cultural activities.

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22. Volunteer

If you can’t pay for a ticket, volunteer and get to be there anyway.

23. Housesit

There are multiple housesitting websites offering you the possibility to avoid paying hotels and skip the discomfort of crummy hostels.

Save Money on Hygiene and Beauty

24. DIY beauty

French manicures, pedicures, waxing, eyebrows… pretty much all of these can be achieved at home (and done well) with some practise. There are plenty excellent blogs and YouTube tutorials to help.

25. Fewer haircuts/volunteer at a trainee hairdresser

If you can’t bear the risk of a trainee touching your locks, learn more ways to manipulate your hair as it grows and get haircuts sparingly. Women’s haircuts are outrageously priced in many cities.

Bonus: Effective Money-Saving Tips for Everything

Here’s a summary of what you can generally do to save more money:

  • Share/pool resources. Organize a neighbourhood sharing scheme, common resources for your apartment block or with your friends. Not everybody needs an individual lawnmower.
  • Buy energy-saving everything. The easiest way to lower your bills – replace those lightbulbs!
  • Buy in bulk. Be sensible about it (i.e. make sure you have space!), and drastically reduce weekly expenditure.
  • DIY. Skill up using YouTube tutorials on plumbing and many other essential services so you never have to pay for simple problems again.
  • Research a lot before making a decision. Most money-wasting is the result of poor preparation and planning. Don’t shirk this part just because you don’t like it!
  • Use your network. Your network is full of resources that can ease the pain of budgeting. Ask for help.
  • Stop and think. Do I really need it?

Unfortunately, there are some things that require plain ol’ giving up for the time being. This can include high-cost sports such as skiing, the latest versions of some technologies, the finest brands of food/drinks, premier seats at the opera and most other indulgences.

What is important to remember during lean times is that when you look back on your life, it will be the experiences that stand out, not the extra comforts.

Living on a budget can teach you a lot about how much you can really get out of your paycheck. We only live one life, so make the most of every penny you earn!

More Tips for Personal Finance Management

Featured photo credit: Unsplash via unsplash.com

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