Advertising
Advertising

How To Scale-Up Your Creative Business and Sell More — Using Ecommerce

How To Scale-Up Your Creative Business and Sell More — Using Ecommerce

Let me guess:

You’re looking to grow your business in leaps and bounds so you never have to work another day in your life, right?

That’s the case with many entrepreneurs. Whether you run a solo business or you work with a team, it’s always the dream to one day have the business make money without much personal effort from your part.

But you’ve probably realized that it’s not as easy as it seems.

Selling your creative service can be hard work, especially when you’re still trading time for money. You want to have more clients but you only have 24 hours in the day…so how do you build that business? You want to start creating your own products so you can tone down client work, but you don’t even have the time for product creation because of the clients you have now.

You’ve probably thought of quitting client work so you can start working on your business, but how will you pay the bills?

Too many questions, not enough answers.

Advertising

Well, if you’re looking to scale your present creative business and use ecommerce to really grow that dream, I’ll show you six ways to do it.

But first, why would you want to scale and grow in the first place?

3 Reasons Why You Should Scale

1. You’ll be able to focus on core objectives.

You started that creative business because you had passion and there were things you wanted to achieve. There was a vision you saw that you decided to run with. If not, you wouldn’t have started.

When you have everything in place and revenue starts to come in without your full participation, you’ll be able to “sit your business down” and focus on those core objectives. As Sam Carpenter, author of Work The System said:

“If solid goals are established and the majority of time is spent manipulating systems toward those goals, great results will materialize naturally.”

2. You’ll save time.

Being able to generate revenue for your business without directly trading your time has benefits. If you previously spent most of your day on client work, you’ll be able to tone that down and replace those hours with other important activities.

3. Your quality of service will improve.

This won’t be because you’re investing more personal time in delivering those services. Instead, it’ll be due to the fact that you’ve been able to acquire specialized talent. After all, as the advertising legend, David Ogilvy advised:

Advertising

“If you ever find a man who is better than you are — hire him. If necessary, pay him more than you pay yourself.”

That way, everyone stays happy.

How to Scale

So are you ready to scale? Here are the 6 steps you don’t want to ignore:

1. Think big, take action

Sounds cliché right? You’ve probably heard that phrase since you were 10. But guess what? It’s still important.

At this stage, most people daydream for a really long time. Yes, it’s cool to imagine yourself as the next Steve Jobs, but if you don’t do the “take action” part, you’ll only be Jobs in your head.

While thinking, it’s important for you to avoid unrealistic imaginations. Anything is possible, but be careful. You have to think in steps. If your present monthly revenue is barely $20,000, your thought process should be something along the lines of, “How can I make that 10X and what do I have to do to get there in the next 3-6 months?” Not, “In the next 3 months, I’ll work very hard, make $50M and get myself a condo”.

Really? Business growth is not magic.

Advertising

2. Determine your value

If you sell services, what’s the way forward? Is it getting more clients or increasing your rates? And if you’re increasing your rates, how can you also increase the value so your clients are encouraged to pay higher?

Note that when you increase your rates, your inflow of clients will reduce and that’s completely okay. You don’t want to work with everyone — only those ideal clients that’ll help you achieve your business goals. As you start to increase the perceived value of your offering by boosting the price, remember to also increase the corresponding intrinsic value.

3. Cut costs down

Since you’re scaling up, aren’t you supposed to be incurring more costs? On the contrary, what you have to do at this step is to get rid of unnecessary costs. You’re probably spending money on unnecessary software and services that you don’t need.

For example, if you use email marketing software like Aweber to communicate with your email list, perhaps paying the yearly plan (instead of monthly) would serve you better. That’ll save you a few dollars.

Using this example, look at other areas of your business where you have expenses and critically answer these two questions:

  • Can my business do without this and still work?
  • How can I spend less on this and still get the same result?

4. Determine your budget and capital

Without a budget, you’ll either spend more than you should or less than required. While cutting down on costs ensures that you don’t keep creating unnecessary expenses as you grow, having a growth budget ensures you increase expenses on the right things.

Your capital depends on how much you need to grow at this point. Will you be building a team? How many people do you need and how much will you pay them? Laying these figures out would give you a financial goal to work towards, especially when you’re not generating much revenue yet.

Advertising

You’ll also want to incorporate a “Peace of Mind Policy” into your growth budget. This policy provides security for your life and business by ensuring you make stable and consistent investments that’ll prevent you from unnecessary expenses in future.

One good example of this is getting insurance, in case of any catastrophes. You can shop around for the cheapest insurance rates that’ll give you some peace of mind.

5. Get the best tools, hire the best minds

It’s going to be harder to manage contingencies when you grow, especially if you don’t get the groundwork right. If managing an arrogant team member is hard work, how would managing four with the same attitude be?

If you’re looking to outsource business tasks, ensure you outsource the right ones. Depending on your business needs, you’d want to outsource some of those tasks to the best talent using sites like Upwork or Freelancer.

If you’re looking to equip your website to be able to sell your creative products, then perhaps you should consider hiring a developer to install some premium plugins, or use simple landing page solutions like Spaces or Big Cartel — which are specifically built for creative people like you.

6. Scale!

How? By bringing all your plans and actions from steps one to five together. Now that you’re clear on your figures, you’ve gotten the best tools and hired the best minds, it’s your duty to kick off the whole process. However, without the right systems and documentation in place, you’ll find yourself working more unproductive hours.

That’s it! You’ve successfully taken the first step by reading this article. Your next step is to start from Step 1 and start laying those concrete plans down on paper. It’s not enough for you to get revved up by this and do nothing. The benefits of scaling are endless. And even though the process may take several months, you won’t have a taste of those benefits unless you take action.

So go get started!

Featured photo credit: Giuseppe Milo via flickr.com

More by this author

How To Scale Up Your Creative Business And Sell More Using Ecommerce How To Scale-Up Your Creative Business and Sell More — Using Ecommerce 15 Obvious Signs That You Are a Writer 9 Reasons Why You’re Not A Millionaire Yet 15 Differences Between Successful and Highly Successful Individuals From Ordinary to Extraordinary: 5 Steps to Outsource Content like a Genius

Trending in Money

1 25 Killer Sites For Free Online Education 2 How to Develop a Millionaire Mindset in 6 Simple Steps 3 5 Books You Must Read if You Want to Be a Millionaire in Your 20’s 4 20 Better Money Habits to Help You Increase Your Savings 5 50 Businesses You Can Start In Your Spare Time

Read Next

Advertising
Advertising
Advertising

Last Updated on July 4, 2019

25 Killer Sites For Free Online Education

25 Killer Sites For Free Online Education

Whether you’re five or ninety five, the internet has a lot to offer. Particularly when the topic is education, the resources on the internet are endless.

Best of all, many high quality sites are completely free. From history to coding, excellent free online education awaits on the following 25 sites.

1. Coursera

Untitled copy

    Coursera is a website that partners with universities and organizations around the world. This brings a wide variety of topics and perspectives to one searchable database.

    Coursera is a powerful tool for free online education, and includes courses from many top universities, museums and trusts. This gives the site an extremely wide range of in-depth courses.

    Coursera is extremely useful if you’re looking to study many different topics, or want courses from different schools and groups.

    2. Khan Academy

    Untitled 2 copy

      Partnering with many post secondary schools, Khan Academy offers a useable, well organized interface. Also curating many courses from around the web, Khan Academy offers impressive depth on many different subjects.

      Among the more well known educational sites, Khan Academy is also incredibly useable, which may make it easier to keep learning goals.

      3. Open Culture Online Courses

      Untitled111 copy

        If you are struggling to find exactly the material you are looking for, try Open Culture’s listing of free online education courses. The page highlights 1000 lectures, videos and podcasts from universities around the world. The site features a lot of material found only on universities private sites, all in easy to browse categories. This means you can find hundreds of university courses, without having to visit and search each university’s own site.

        Open Culture’s list features courses from England, Australia, Wales and many state universities around the United States. A very helpful resource for finding many courses in one area of study.

        4. Udemy 

        Untitled 4 copy

          Udemy’s free courses are similar in concept to Coursera’s but additionally allows users to build custom courses from lessons.

          Working with many top professors and schools, the site mixes the customizable platform of other sites with a heavy emphasis on top quality content. This is another site however, that mixes free and paid content.

          Advertising

          5. Academic Earth

          Untitled 5 copy

            Another site with courses from many different schools is Academic Earth. Much like the three sites above, Academic Earth brings together top notch courses from many different sources, and focuses on offering a wide variety of subjects.

            Academic Earth lists courses by subject and school, so it might be easier to find what you’re looking for.

            6. edX

            Untitled 6 copy

              Another great option for free online education is edX. Also bringing together courses from many different schools, the site has impressive, quality information for everyone. edX covers a great range of topics.

              7. Alison

              Untitled 7 copy

                Unlike the previous sites on this lists, Alison is a free education site offering certification in some areas. Alison offers courses mainly in business, technology, and health, but also includes language learning courses.

                It’s a great option if users need certification for their learning as Alison also offers school curriculum courses.

                8. iTunesU Free Courses

                Untitled 8 copy

                  A very convenient place for free online education is iTunesU, because it integrates seamlessly with your iPod, or any app-ready Apple mobile device. On iPad, iPhone, or iPod touch, users download the iTunesU app.

                  Desktop users can access  iTunesU on the upper right hand corner of the iTunes Store. iTunesU is also convenient because the store is categorized much like iTunes.

                  Users can search learning materials in many different ways, including genre and topic. However, courses are often a mix of free podcasts or videos, and paid content.

                  ITunesU does include courses on a pretty wide scope of topics, but does not integrate with Android, Google or Windows mobile devices.

                  9. Stanford Online

                  Untitled 9 copy

                    Your hub for all the online offerings from Stanford University, Stanford Online offers self-paced and session based courses. While Coursera features some courses from Stanford, many classes are only available via other hosts. Some courses require iTunes, but most are completed in your web browser.

                    Advertising

                    Stanford Online is a great site for high quality courses, though the topics are somewhat limited compared to sites partnered with more than one school.

                    10. Harvard Extension

                    Untitled 10 copy

                      Like Stanford Online, Harvard Extension features free online education courses from Harvard only. This is another excellent source for top notch course material, though the course variety is less rich than multi-school sites.

                      Additionally, Harvard Extension allows you to search for courses by professional certificate. This makes it much easier if your online education goal includes certification.

                      11. Open Yale Courses

                      Untitled 11 copy

                        Open Yale Courses echoes Harvard Extension and Stanford Online, in that it offers only courses from Yale. While the site is similarly limited to topics taught at the school, Open Yale Courses offers a lot of videos of actual campus lectures. The availability of videos makes the site a great option if you’re looking for quality courses, but learn better by watching than by reading.

                        12. UC Berkeley Class Central

                        Untitled 12 copy

                          Much like the other schools on this list, UC Berkeley has a variety of free online education options. The school has slightly fewer courses than the schools above, but includes some supplementary lectures, webcasts and RSS Feeds, making it easy to keep up with the topics you choose.

                          13. MIT OpenCourseWare

                          Untitled 13 copy

                            Similarly, MIT offers a variety of free courses. The school has a comparable number of courses to the schools above, plus includes very in-depth course materials on the subjects available. MIT also offers free RSS feeds, a convenient way to continue learning.

                            14. Carnegie Mellon Open Learning Initiative

                            Untitled 14 copy

                              Carnegie Mellon’s free online education site is comparable with the other school’s on this list, however, Open Learning Initiative also covers a smaller range of topics. But for the topics that are covered impressive, in-depth material is available.

                              15. Codecademy

                              Untitled 15 copy

                                Codecademy is a website dedicated specifically to teaching coding. Where other coding sites follow an example/practice session workflow, Codecademy includes a live practice window. This means you can practice coding while still viewing the lesson material.

                                The courses at Codecademy are well written and easy to follow and the website is organized very nicely. Codecademy features a centralized dashboard where you can monitor your progress, plus organizes lessons into complete modules. This lets you learn an entire language without needing to pick the next course manually.

                                Advertising

                                16. Code

                                Untitled 16 copy

                                  Code is another website focused on coding and app writing. A site with high quality courses, Code also features learning options for kids.

                                  In addition to kid friendly courses, Code offers free online education classes on a wide variety of technology topics. These classes include app writing, robotics and Javascript.

                                  Most of the courses are also geared in a such a way that they can be useful in a classroom setting. This makes Code a great resource for harder to find coding topics, as well as various learning settings.

                                  17. University of London Podcasts

                                  Untitled 17 copy

                                    The podcast page on the University of London website is another great source for free education. While the courses are limited to podcasts, the site features podcasts from it’s own campus, as well as eleven universities in and around London. This gives learners a wide base of topics and lectures, but still ensures in-depth material.

                                    18. University of Oxford Podcasts

                                    Untitled 18 copy

                                      Similar to the University of London, the University of Oxford features many different podcasts. Most are public lecture series or lectures from visiting professors, with several different recordings available.

                                      The advantage to this particular site is that podcasts are organized into series, making it easy to subscribe to multiple lectures on one topic. Another good site for thoroughly in-depth lectures.

                                      19. BBC Podcasts

                                      Untitled 19 copy

                                        For the more casual learner, the BBC offers a wide variety of podcasts on many different topics. Most podcasts are updated weekly, and focus on everything from finance, to sports, to current events.

                                        Through the World Service line of podcasts, there are also many in different languages. The focus of these podcasts are less in-depth and theory based, which may be more accessible to the average person.

                                        20. TED-Ed

                                        Untitled 20 copy

                                          Another great destination for more general learning is TED-Ed. From the same people that brought you the all encompassing, motivational web series, comes a site chocked full of educational videos. Most include impressive animation, and all are ten minutes long or less.

                                          Not only is TED-Ed an excellent site for the curious, it also includes supplemental materials and quizzes on the videos. This makes the site extremely useful in formal education settings, as well as in entertaining ways to brush up on new discoveries and topics.

                                          Advertising

                                          21. LessonPaths

                                          Untitled 21 copy

                                            LessonPaths is another great tool for those looking for a more usable and convenient way to access learning material. On this site, users create link playlists of their favorite learning materials from other sites. Users then rank these collections, making it easy to find many different high quality, accessible sources on a given topic.

                                            22. Memrise

                                            Untitled 22 copy

                                              Another impressive free online education site offering ease of use and convenience is Memrise. Available both on desktop and as an app, Memrise is a particularly powerful tool if you are studying a language. The site encompasses many other topics as well, though some of the course material is user generated content.

                                              Part of what makes Memrise special is their integration of games into the learning materials, mixing learning with entertainment.

                                              23. National Geographic Kids

                                              Untitled 23 copy

                                                The kids site for National Geographic is another site that makes free online education applicable for younger users. For those looking for kid friendly education, a large variety of games, puzzles, videos and photos keeps kids interested on this site.

                                                National Geographic Kids doesn’t organize learning into courses, making materials available by topic and medium instead. This makes National Geographic Kids a good option for those looking for a more casual learning environment.

                                                24. Fun Brain

                                                Untitled 24 copy

                                                  Fun Brain is another good option for kids who want to learn online, but focuses on games and fun puzzles. Particularly focused on math and reading, Fun Brain’s game based approach can be valuable if the child in question struggles to pay attention.

                                                  Fun Brain offers rewards and challenges as well, and is another site aimed at a casual learning experience for kids K-8.

                                                  25. Whyville

                                                  Untitled 25 copy 2

                                                    Similar to the sites for kids free online education is Whyville a destination for preteen online learning. The site includes a variety of social features, with a focus on learning materials geared for young teens.

                                                    Whyville also mixes in educational games, to make the site a well rounded option for kids too old for simple games, but too young for heavy reading based material.

                                                    More About Online Learning

                                                    Featured photo credit: Dai KE via unsplash.com

                                                    Read Next