Advertising
Advertising

Things to Keep in Mind When Sending Business Christmas Cards

Things to Keep in Mind When Sending Business Christmas Cards

It’s almost “that” time of year again: the Christmas holidays. Will you see this as an opportunity to reach out in a special way to your business associates—employees, co-workers, collaborators, investors, clients and customers? What might be the payoff in terms of the cost in time and money spent? If you decide to send out holiday greetings, you’ll need to make many decisions. Will you send real mailed cards, ecards, or both? Can you present yourself and your company in a positive way without being impersonal or spammy? What would be the most effective design, format, etc? If you are sending business holiday cards, but are not sure how to proceed with all of the above choices, you are not alone.

These are guidelines that will help you.

Appropriate or inappropriate? Businesses have been sending out Christmas cards for a long time. Often, they were sent to promote a brand. When sent correctly, they can augment your brand. But there are errors that could be fatal, actually making your business look less favorable. Over the years some etiquette and “do’s” and “don’t’s” have been developed. A few items are controversial, but at least the following list of considerations will provide you with confidence that all of the bases have been covered.

Advertising

Primary considerations

1. Your purpose

You first need to decide what is your purpose of sending a greeting. It’s best to just send a warm personal greeting and not include copy or advertising. Everyone wants to be appreciated. There might be an occasional instance where you would combine the greeting with a campaign or use it to show off a newly developed software.

2. Your recipient

Who will be receiving your greeting? Will it be a millennial or a more traditional person? The traditional person will appreciate a mailed card. The millennial an ecard. Usually your message and design should be non-denominational—a “season’s” greetings.

3. Your business card

Should you include a business card? Most experts say “no,” but advise a hand-written company name or company stamp after your hand-written signature.

Advertising

4. Timing and address

It’s best to mail early—a week before Thanksgiving, but definitely not after December 15. Send the card to the colleague’s business address, unless you are also intimate out-of-the-office friends.

5. Personalize

Hand write your signature, add a hand-written personalized message, and hand write the address on the envelope. Check for proper spelling. Include your hand-written return address so that the recipients know right away who it’s from and to be sure they have your most current address.

6. Ecards

These are more environmentally friendly and less costly, but not as permanent and for some not personal. On the other hand, ecards are more sharable (over social networks), can contain a click thorough or call to action, contain associated metrics and are more readily customizable. There are plenty of sites to obtain stock photography, vector illustrations, clipart, audio files, video and animation. Ecards allow your company to try something that has more style and pop. With animation you can show more by telling a story.

Advertising

You could choose to see this as an opportunity to not just remind your clients of who you are, but also remind them of how good you are at what you do. Homemade ecards showcase the web designer, image software expert and an email application or code. Personalize your corporate holiday e-cards as much as humanly possible, remembering to remain as inclusive as you can be, while still sticking to your corporate culture and personality. Keep things simple, fun and cheerful. Put the ecard on your own site and send out links to it in a personal email, or you could send it as an email itself as an attachment or URL.

Some other design and content considerations

1. Include assistants in your greetings list.

They are important people who deserve recognition and influence what their bosses see.

2. Stick to ‘Season’s Greetings’ and ‘Happy Holidays’ type sentiments.

You should also be very careful with humor making your greeting tasteful and of high quality.

Advertising

3. You could try something experimental perhaps . . .

. . . like some really great code trick that you haven’t found a use for. But don’t let yourself get carried away—too many bells and whistles will start to look tacky.

4. Incorporate a donation to charity.

So that sending an ecard doesn’t look like you are trying to be cheap. The ecard modernizes a time honored tradition of sending cheerful season’s greetings to those who matter to us the most. And don’t forget that there are other holidays with possibilities to reach out with appropriate greetings.

Featured photo credit: http://www.shutterstock.com via shutterstock.com

More by this author

Meditation The Purpose Of Meditation — It’s Not What You Think reading 21 Powerful Short Books To Change Your Mindset And Improve Your Life Artist Benji Geary stops to be photographed while stenciling in a recent exhibition at the Life is Beautiful festival in Las Vegas. You’ll Be Amazed How Artists Created An Immersive Experience For All Ages Understand More About Depression In These 3 Diagrams How To Sound Smart At Your Office Christmas Party Things to Keep in Mind When Sending Business Christmas Cards

Trending in Work

1 How to Find a Suitable Professional Mentor 2 10 Ways to Build Positive Work Relationships and Work as a Team 3 20 Best Places to Work for a Great Career in 2018 4 22 Team Building Activity for Work That Are Fun and Encourage Creativity 5 17 Types of Online Work at Home Jobs that Really Pay Off

Read Next

Advertising
Advertising

Last Updated on November 19, 2018

How to Find a Suitable Professional Mentor

How to Find a Suitable Professional Mentor

I went through a personal experience that acted as a catalyst for an epiphany. When I got fired from a job, I learned something important about myself and where I was headed with my freelance career. I realized that the most important aspect of that one rather small job was the influence of the company owner. I realized that I wasn’t hurt that the company and I weren’t a perfect match; I was devastated by the stark fact that I needed a mentor and I had almost found one but lost her.

Suddenly, I felt like J.D., the main character in “Scrubs,” chasing Dr. Cox and trying to rip insight and wisdom from someone I respect. The realization that a recognized thought-leader and experienced entrepreneur severed ties with me felt crushing. But, I picked myself back up and thought about five ways to acquire a mentor without having the awkwardness of outright asking.

Advertising

1. Remember, a professional mentorship must be mutual.

A professional mentor must agree to engage in a mutual relationship because, as the comedy T.V. series showed us, one simply cannot force someone to tutor us. We have to prove that we are worth the time investment through persistence and dedication to the craft.

2. You have to have common interests with your mentor.

Even if a professional mentor appears at your job or school, realize that unless you and this person have common interests, you won’t find the relationship successful. I’ve been in situations where someone I respected had vastly different ideas about what was important in life or what one should spend his or her free time doing. If these things don’t line up, you may find the relationship won’t be as fruitful, even when the mentor knows a great deal about one industry.

Advertising

3. Thought-leaders will respect your passion.

One of the ways you can prove yourself worthy to a professional mentor is through your passion and your dedication. No one wants to spend time grooming and teaching another who will not take advice or put the effort in to improve. When following thought-leaders on Twitter and trying to engage with higher-ups in a work setting, realize that your actions most often speak louder than your words.

4. Before worrying if he respects you, ask if you respect him.

On the other side of the coin, you should seriously reflect on those common interests and make sure you respect your professional mentor. Just because someone holds a title, degree or office does not mean that person is trustworthy or honest. Don’t be swayed by appearances and take the time to find a suitable professional mentor.

Advertising

5. Failure is often the best way to learn

I honestly have made more mistakes than I can count. I know I’ve learned a great deal from poorly organized businesses and my own poor choices. The most important quality I’ve developed is an ability to swallow my pride and learn from my mistakes. If life knocks me down nine times, I get back up 10 times. One of the songs Megadeth wrote, “Of Mice and Men,” resonates in my mind when I pull myself up by my bootstraps and try again for a goal I’ve set: “So live your life and live it well. There’s not much left of me to tell. I just got back up each time I fell.” Hopefully, this brief post can act as a professional mentor to you in your quest to find not only a brave leader but also a trusted adviser.

Featured photo credit: morguefile via mrg.bz

Advertising

Read Next