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Things to Keep in Mind When Sending Business Christmas Cards

Things to Keep in Mind When Sending Business Christmas Cards

It’s almost “that” time of year again: the Christmas holidays. Will you see this as an opportunity to reach out in a special way to your business associates—employees, co-workers, collaborators, investors, clients and customers? What might be the payoff in terms of the cost in time and money spent? If you decide to send out holiday greetings, you’ll need to make many decisions. Will you send real mailed cards, ecards, or both? Can you present yourself and your company in a positive way without being impersonal or spammy? What would be the most effective design, format, etc? If you are sending business holiday cards, but are not sure how to proceed with all of the above choices, you are not alone.

These are guidelines that will help you.

Appropriate or inappropriate? Businesses have been sending out Christmas cards for a long time. Often, they were sent to promote a brand. When sent correctly, they can augment your brand. But there are errors that could be fatal, actually making your business look less favorable. Over the years some etiquette and “do’s” and “don’t’s” have been developed. A few items are controversial, but at least the following list of considerations will provide you with confidence that all of the bases have been covered.

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Primary considerations

1. Your purpose

You first need to decide what is your purpose of sending a greeting. It’s best to just send a warm personal greeting and not include copy or advertising. Everyone wants to be appreciated. There might be an occasional instance where you would combine the greeting with a campaign or use it to show off a newly developed software.

2. Your recipient

Who will be receiving your greeting? Will it be a millennial or a more traditional person? The traditional person will appreciate a mailed card. The millennial an ecard. Usually your message and design should be non-denominational—a “season’s” greetings.

3. Your business card

Should you include a business card? Most experts say “no,” but advise a hand-written company name or company stamp after your hand-written signature.

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4. Timing and address

It’s best to mail early—a week before Thanksgiving, but definitely not after December 15. Send the card to the colleague’s business address, unless you are also intimate out-of-the-office friends.

5. Personalize

Hand write your signature, add a hand-written personalized message, and hand write the address on the envelope. Check for proper spelling. Include your hand-written return address so that the recipients know right away who it’s from and to be sure they have your most current address.

6. Ecards

These are more environmentally friendly and less costly, but not as permanent and for some not personal. On the other hand, ecards are more sharable (over social networks), can contain a click thorough or call to action, contain associated metrics and are more readily customizable. There are plenty of sites to obtain stock photography, vector illustrations, clipart, audio files, video and animation. Ecards allow your company to try something that has more style and pop. With animation you can show more by telling a story.

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You could choose to see this as an opportunity to not just remind your clients of who you are, but also remind them of how good you are at what you do. Homemade ecards showcase the web designer, image software expert and an email application or code. Personalize your corporate holiday e-cards as much as humanly possible, remembering to remain as inclusive as you can be, while still sticking to your corporate culture and personality. Keep things simple, fun and cheerful. Put the ecard on your own site and send out links to it in a personal email, or you could send it as an email itself as an attachment or URL.

Some other design and content considerations

1. Include assistants in your greetings list.

They are important people who deserve recognition and influence what their bosses see.

2. Stick to ‘Season’s Greetings’ and ‘Happy Holidays’ type sentiments.

You should also be very careful with humor making your greeting tasteful and of high quality.

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3. You could try something experimental perhaps . . .

. . . like some really great code trick that you haven’t found a use for. But don’t let yourself get carried away—too many bells and whistles will start to look tacky.

4. Incorporate a donation to charity.

So that sending an ecard doesn’t look like you are trying to be cheap. The ecard modernizes a time honored tradition of sending cheerful season’s greetings to those who matter to us the most. And don’t forget that there are other holidays with possibilities to reach out with appropriate greetings.

Featured photo credit: http://www.shutterstock.com via shutterstock.com

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Last Updated on May 15, 2019

10 Most Successful Entrepreneurs and What We Can Learn from Them

10 Most Successful Entrepreneurs and What We Can Learn from Them

Apart from making crucial decisions for their own businesses, entrepreneurs innovate and grow their ideas. Albeit there being no cookie-cutter answer that fits everyone’s experiences, taking a look at some of the most successful entrepreneurs today, you might spot some similar traits and characteristics.

Starting and nurturing a business entails a great amount of hard work and commitment. However, for aspiring entrepreneurs who are prepared to dedicate themselves to their vision, here are 10 most successful entrepreneurs you can learn from:

1. Melanie Perkins: Know Your Worth and Keep Trying

    Melanie Perkins founded Canva, a Sydney-based business valued at $1Billion having successfully raised a number of rounds of successful funding and boasting more than 10 Million users in 179 countries.[1]

    She told BBC that one of the biggest challenges she faced getting into the business was talking about her company’s accomplishments when she first got to Silicon Valley. She attributed this difficulty to a cultural difference where Australians tend to ‘talk down’ their achievements and this would slow down her fundraising progress for a few years.

    Despite hundreds of rejections, Melanie emerged three years later with a much clearer strategy and stronger investor pitch that prompted a series of fundraising rounds netting the company $82Million of funding in total.[2]

    2. Bill Gates: Keep Learning and Exploring

      If you don’t know Bill Gates, you likely know the company he founded – Microsoft.

      Bill Gates’ story is a prime example of nurturing an idea that might seem out of this world but make sense in the future. One of the most successful entrepreneurs in history did not complete his degree at Harvard University to pursue a vision that the technology would soon become the future.

      He told a white lie to Altair, saying that he had made a computer program for them, therefore pushing himself to create a system that would change modern history.

      “The most important speed issue is convincing everyone that the company’s survival depends on moving as fast as possible.”

      Gates’ success is built on self-improvement and the seeds of an idea.

      3. Elon Musk: Never Stop Innovating

        Traditional thinking suggests that in order to become a successful entrepreneur, one must focus in a single field or industry.

        Elon Musk, however, breaks that rule.

        Today, the multifaceted tech entrepreneur, investor, and engineer advocates for the diversification of skills and businesses by delving into various fields of interest.

        When done right, skills in a single domain can be carried over then applied into contrasting industries to create something new the world might need. Musk owes his accomplishments to a constant thirst for knowledge.

        Having birthed Tesla and a myriad of products across the arenas of aeronautics and software design, Musk continues to evolve as an entrepreneur and plans to innovate for the long haul.

        4. Richard Branson: Develop People First

          British entrepreneur Richard Branson founded Virgin Records in the early 1970s. Virgin Records has since grown into the Virgin Group, today responsible for over 400 companies.

          The billionaire is strongly particular about working with a team that shares his core values and aspirations.

          Branson believes that managing a business can become taxing, thus he acknowledges his employees for putting in the effort that they have.

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          A good leader knows how to raise morale for positive productivity. Utilising emotional intelligence and compassion is a game changer in seeing results within a team.

          Branson’s supports the idea of nurturing a positive work environment, with the belief that credentials must go hand-in-hand with an enthusiasm for work.

          5. Jeff Bezos: A Relentless Focus on Customer Satisfaction

            Having founded Amazon, Jeff Bezos is known to be one of America’s most successful entrepreneurs. The e-commerce pioneer fixates himself on angry customers with the belief that a business’s loopholes are found in the experiences of unsatisfied customers.

            For the 8th year in a row, customers have ranked Amazon as the number one in customer service (according to the American Customer Satisfaction Index).

            While numerous companies ignore unhappy customers, Bezos found success in learning from reviews and surveys. By focusing on customer service, Amazon shows they care, both for their customers and for rising above their competitors.

            While praise and recognition are signs that a business is accelerating, criticism is an opportunity to improve a product or a service.

            6. Mark Zuckerberg: Start Small, Think Big

              Valued at over 55 billion dollars today, Mark Zuckerberg built the first version of what would become a social networking giant in his Harvard University dorm room. As one of the world’s youngest entrepreneurs, Zuckerberg undoubtedly took countless calculated risks to get his brilliant idea to its current status with 2.38 billion active monthly users.

              “The biggest risk is not taking any risk.”

              He’s always daring to explore with a fearless mindset.

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              The young tech entrepreneur never shied away from innovating outside of the box. Soon after Facebook became a hit to users and advertisers, big corporations took interest in buying Facebook from Zuckerberg.

              However, he took the risk and decided to stay with his creation. Turning down billions of dollars offered by Yahoo CEO, Terry Semel, he envisioned turning his brainchild into something much bigger than what it already was then.

              7. Steve Jobs: Live Your Own Dreams

                Steve Jobs lived a rocky path all his life and an aspect of which is a tumultuous career.

                The founder of Apple endorsed his beliefs on the temporality of life and limitations of time. He preached about the importance of working on the very legacies people wish to leave behind, an achievement he’s undoubtedly etched into the the archives of human history.

                Never one to hide under someone’s shadow, Jobs did not live by anybody else’s principles so he formed his own. He tirelessly dedicated himself to building a unique brand of products that became the benchmark for contemporary technology.

                After his highs and lows through his brief battle with cancer, Jobs concludes with yet another lesson to takeaway from his remarkable life. “No matter how much money you have, even the richest man can’t buy time.”

                8. Warren Buffett: Balance is Essential to Success

                  Despite being the third wealthiest person in the world, Warrant Buffett sported a frugal lifestyle for most of his life.

                  After buying a house in Omaha, Nebraska for just above 31,000 dollars, he has lived there since 1958. As a leading investor and a founder at Berkshire Hathaway, Buffett believes in setting aside an amount to save and spend only on necessities.

                  With a long term goal as a top priority in mind always, treating oneself can be sustainable once in a while. He advices to save money by deciding first and foremost what aspects to scrimp on and what aspects to splurge on to ensure a happy and balanced lifestyle.

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                  9. Jack Ma: Never Give up

                    On every journey to success, everybody stumbles and arrives at roadblocks. Some more than most, like Jack Ma, who survived countless rejections and failures only to get back up and brave every storm.

                    Ma is the founder of multinational technology conglomerate Alibaba Group. Despite being rejected to Harvard after every one of his 10 applications, Ma was never defeated.

                    His grit and tenacity is a fine testament to the fact that grades do not determine a future. While qualifications on paper are important, the development of skills and an attitude is just as helpful in making a recipe for success.

                    Despite finding himself in the verge of bankruptcy in the 1990s, Jack Ma possessed the resilience to put one foot in front of the other until he finally made it. “It’s important to have patience,” he says.

                    10. Tan Min Liang: Passion Can Pay Off

                      Tan Min Liang is the founder of the leading high-performance gaming hardware, Razer. Always on the look out for new opportunities to connect and scale his business, Tan has been bold in making many of his life’s decisions.

                      Having deviated from a traditional path set by a family that consists of doctors and lawyers, Tan was to find his life’s work and passion while gaming with his older brother.

                      The idea was simple: there were so many games out there to play, however, there were hardly any gaming equipment to match this.

                      So he dropped out of law and began going a different direction, into creating solutions in the gaming industry. At the start of 2019, Tan wrote to tech luminary Elon Musk to which Musk’s reply suggested of a joint venture between two of the most successful entrepreneurs today.

                      Final Thoughts

                      In today’s cutthroat world, the road to becoming a successful entrepreneur is a long and arduous process trailed with ups and downs. A valuable lesson that a good hand of entrepreneurs would love to convey to aspiring entrepreneurs is to keep the spirit of innovation and to explore uncharted waters.

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                      Learning from experience and failure is one direction to a desired end goal. Exhibiting the same dedication and grit so many entrepreneurs have through their unexpected careers – today’s budding visionaries ought to hang on their dreams and leave room for improvement along the way.

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                      Featured photo credit: Patrick Tomasso via unsplash.com

                      Reference

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