Advertising

Things to Keep in Mind When Sending Business Christmas Cards

Advertising
Things to Keep in Mind When Sending Business Christmas Cards

It’s almost “that” time of year again: the Christmas holidays. Will you see this as an opportunity to reach out in a special way to your business associates—employees, co-workers, collaborators, investors, clients and customers? What might be the payoff in terms of the cost in time and money spent? If you decide to send out holiday greetings, you’ll need to make many decisions. Will you send real mailed cards, ecards, or both? Can you present yourself and your company in a positive way without being impersonal or spammy? What would be the most effective design, format, etc? If you are sending business holiday cards, but are not sure how to proceed with all of the above choices, you are not alone.

These are guidelines that will help you.

Appropriate or inappropriate? Businesses have been sending out Christmas cards for a long time. Often, they were sent to promote a brand. When sent correctly, they can augment your brand. But there are errors that could be fatal, actually making your business look less favorable. Over the years some etiquette and “do’s” and “don’t’s” have been developed. A few items are controversial, but at least the following list of considerations will provide you with confidence that all of the bases have been covered.

Advertising

Primary considerations

1. Your purpose

You first need to decide what is your purpose of sending a greeting. It’s best to just send a warm personal greeting and not include copy or advertising. Everyone wants to be appreciated. There might be an occasional instance where you would combine the greeting with a campaign or use it to show off a newly developed software.

2. Your recipient

Who will be receiving your greeting? Will it be a millennial or a more traditional person? The traditional person will appreciate a mailed card. The millennial an ecard. Usually your message and design should be non-denominational—a “season’s” greetings.

3. Your business card

Should you include a business card? Most experts say “no,” but advise a hand-written company name or company stamp after your hand-written signature.

Advertising

4. Timing and address

It’s best to mail early—a week before Thanksgiving, but definitely not after December 15. Send the card to the colleague’s business address, unless you are also intimate out-of-the-office friends.

5. Personalize

Hand write your signature, add a hand-written personalized message, and hand write the address on the envelope. Check for proper spelling. Include your hand-written return address so that the recipients know right away who it’s from and to be sure they have your most current address.

6. Ecards

These are more environmentally friendly and less costly, but not as permanent and for some not personal. On the other hand, ecards are more sharable (over social networks), can contain a click thorough or call to action, contain associated metrics and are more readily customizable. There are plenty of sites to obtain stock photography, vector illustrations, clipart, audio files, video and animation. Ecards allow your company to try something that has more style and pop. With animation you can show more by telling a story.

Advertising

You could choose to see this as an opportunity to not just remind your clients of who you are, but also remind them of how good you are at what you do. Homemade ecards showcase the web designer, image software expert and an email application or code. Personalize your corporate holiday e-cards as much as humanly possible, remembering to remain as inclusive as you can be, while still sticking to your corporate culture and personality. Keep things simple, fun and cheerful. Put the ecard on your own site and send out links to it in a personal email, or you could send it as an email itself as an attachment or URL.

Some other design and content considerations

1. Include assistants in your greetings list.

They are important people who deserve recognition and influence what their bosses see.

2. Stick to ‘Season’s Greetings’ and ‘Happy Holidays’ type sentiments.

You should also be very careful with humor making your greeting tasteful and of high quality.

Advertising

3. You could try something experimental perhaps . . .

. . . like some really great code trick that you haven’t found a use for. But don’t let yourself get carried away—too many bells and whistles will start to look tacky.

4. Incorporate a donation to charity.

So that sending an ecard doesn’t look like you are trying to be cheap. The ecard modernizes a time honored tradition of sending cheerful season’s greetings to those who matter to us the most. And don’t forget that there are other holidays with possibilities to reach out with appropriate greetings.

Featured photo credit: http://www.shutterstock.com via shutterstock.com

Advertising

More by this author

Meditation The Purpose Of Meditation — It’s Not What You Think reading 21 Powerful Short Books To Change Your Mindset And Improve Your Life Artist Benji Geary stops to be photographed while stenciling in a recent exhibition at the Life is Beautiful festival in Las Vegas. You’ll Be Amazed How Artists Created An Immersive Experience For All Ages Understand More About Depression In These 3 Diagrams How To Sound Smart At Your Office Christmas Party Things to Keep in Mind When Sending Business Christmas Cards

Trending in Work

1 Why Personal Branding Is Important to Your Career 2 How To Boost Employee Motivation During Difficult Times 3 7 Effective Ways To Motivate Employees in 2021 4 How To Stay Motivated As You Build Your Business 5 15 Smart Video Conferencing Etiquette Tips to Follow

Read Next

Advertising
Advertising

Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

Advertising
Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

Advertising

I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

Advertising

As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

Advertising

1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

Advertising

As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

Read Next