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Things to Keep in Mind When Sending Business Christmas Cards

Things to Keep in Mind When Sending Business Christmas Cards

It’s almost “that” time of year again: the Christmas holidays. Will you see this as an opportunity to reach out in a special way to your business associates—employees, co-workers, collaborators, investors, clients and customers? What might be the payoff in terms of the cost in time and money spent? If you decide to send out holiday greetings, you’ll need to make many decisions. Will you send real mailed cards, ecards, or both? Can you present yourself and your company in a positive way without being impersonal or spammy? What would be the most effective design, format, etc? If you are sending business holiday cards, but are not sure how to proceed with all of the above choices, you are not alone.

These are guidelines that will help you.

Appropriate or inappropriate? Businesses have been sending out Christmas cards for a long time. Often, they were sent to promote a brand. When sent correctly, they can augment your brand. But there are errors that could be fatal, actually making your business look less favorable. Over the years some etiquette and “do’s” and “don’t’s” have been developed. A few items are controversial, but at least the following list of considerations will provide you with confidence that all of the bases have been covered.

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Primary considerations

1. Your purpose

You first need to decide what is your purpose of sending a greeting. It’s best to just send a warm personal greeting and not include copy or advertising. Everyone wants to be appreciated. There might be an occasional instance where you would combine the greeting with a campaign or use it to show off a newly developed software.

2. Your recipient

Who will be receiving your greeting? Will it be a millennial or a more traditional person? The traditional person will appreciate a mailed card. The millennial an ecard. Usually your message and design should be non-denominational—a “season’s” greetings.

3. Your business card

Should you include a business card? Most experts say “no,” but advise a hand-written company name or company stamp after your hand-written signature.

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4. Timing and address

It’s best to mail early—a week before Thanksgiving, but definitely not after December 15. Send the card to the colleague’s business address, unless you are also intimate out-of-the-office friends.

5. Personalize

Hand write your signature, add a hand-written personalized message, and hand write the address on the envelope. Check for proper spelling. Include your hand-written return address so that the recipients know right away who it’s from and to be sure they have your most current address.

6. Ecards

These are more environmentally friendly and less costly, but not as permanent and for some not personal. On the other hand, ecards are more sharable (over social networks), can contain a click thorough or call to action, contain associated metrics and are more readily customizable. There are plenty of sites to obtain stock photography, vector illustrations, clipart, audio files, video and animation. Ecards allow your company to try something that has more style and pop. With animation you can show more by telling a story.

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You could choose to see this as an opportunity to not just remind your clients of who you are, but also remind them of how good you are at what you do. Homemade ecards showcase the web designer, image software expert and an email application or code. Personalize your corporate holiday e-cards as much as humanly possible, remembering to remain as inclusive as you can be, while still sticking to your corporate culture and personality. Keep things simple, fun and cheerful. Put the ecard on your own site and send out links to it in a personal email, or you could send it as an email itself as an attachment or URL.

Some other design and content considerations

1. Include assistants in your greetings list.

They are important people who deserve recognition and influence what their bosses see.

2. Stick to ‘Season’s Greetings’ and ‘Happy Holidays’ type sentiments.

You should also be very careful with humor making your greeting tasteful and of high quality.

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3. You could try something experimental perhaps . . .

. . . like some really great code trick that you haven’t found a use for. But don’t let yourself get carried away—too many bells and whistles will start to look tacky.

4. Incorporate a donation to charity.

So that sending an ecard doesn’t look like you are trying to be cheap. The ecard modernizes a time honored tradition of sending cheerful season’s greetings to those who matter to us the most. And don’t forget that there are other holidays with possibilities to reach out with appropriate greetings.

Featured photo credit: http://www.shutterstock.com via shutterstock.com

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Last Updated on July 2, 2020

13 Common Life Problems And How To Fix Them

13 Common Life Problems And How To Fix Them

In life, we encounter problems as we breathe. But it doesn’t get to us until we feel a major impact, and that’s when it becomes a source of concern, hurt, or sorrow.

Life problems, depending on their magnitude, can be clogs in the wheel of progress, and we may not be able to attain our full potential if we don’t learn to place our problems in the proper perspectives as suggested in Robert Schuller’s Tough Times Never Last.

In this article, I have identified some common areas where you will most likely face problems as you make progress towards reaching your full life potential. I have also suggested practical approaches in handling, managing, and solving such problems.

1. Financial Crisis

We live in an uncertain world and a financial crisis may come at different stages of life. While you should always anticipate and prepare for a financial crisis, it may still catch you off guard or the magnitude may be far more than any preparation you have made over the years.

It could be that you lost your job or a major investment, got slammed with a lawsuit that threatens your savings, or have your livelihood be affected by a major disaster. So what do you do when you are in a financial mess?

Solution

To overcome a financial crisis, you will have to come to terms with the crisis. Acknowledge and accept the situation and begin recovery by setting your financial priorities right.

The next thing to do is to identify the cause of the crisis. If it’s due to a job loss, then your effort should be directed at getting a new job. If it is having multiple debts, look for ways to consolidate your debt so that your monthly debt repayment can be consolidated into one instead of being burdened with multiple payments.

You can also sell some of your assets to raise money to save the situation, or look for a better job if you are earning less at your current job. Don’t hesitate to ask for help from family and friends if you need to.

2. Health Crisis

Another major problem that might come up in your life is a health crisis. This is not far-fetched because our body systems work round-the-clock, even when we are sleeping. As a result of this, and if you don’t maintain routine health habits, health deterioration might begin to set in. Things might even get serious if you don’t attend to it early.

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Solution

When you are facing a major health crisis, the first thing to do is to consider lifestyle changes. This includes cutting down on junks, eating healthy diets, exercising, breathing fresh air, taking some sun, etc.

Apart from the lifestyle changes, you have to seek quality medical help and make sure you get different opinions about the state of your health so you can get the best affordable care.

3. Relationship, Marriage, and Family

There may not be anything as sweet as love and family life, but it can also be the source of pain for some. Human imperfections in a relationship can cause a major crisis in life. This has been a stumbling block to many on their path to fulfillment.

Solution

The best thing to do is to prevent relationship problems from happening, but if they do happen, you need to face reality and begin to take steps towards addressing them. Do your best to keep the lines of communication open as this can help in strengthening your struggling relationship. Talk about the challenges with your partner and look for common grounds.

You can also arrange to see a counselor together or read books that address the specific challenges you are facing. The worst thing you can do is to end a relationship and that’s only when you have exhausted all other options.

4. Workplace

The workplace is supposed to be a place where we dutifully render the services for which we’ve been hired.

However, it is not impossible to face animosity at work—dealing with toxic people who would rather not see any good in what you do. It might be caused by differences in background, attitudes, and unhealthy competition that can result in personal conflicts. This can create undue stress and reduce productivity.

Solution

Be as professional as possible when dealing with toxic people. Be kind and show understanding, and try to avoid personal confrontation.

You can even try to reach out to the persons and invite them over for a coffee and get to understand their worldview. This can help you to connect with them at their level so that you can avoid unnecessary stress for yourself.

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5. Career Pressure

In your quest to become more successful, you will likely encounter work-related pressure. Such can come when trying to stabilize your career or climb the career ladder. It can also come as a result of overworking and having no life. Career pressure is one of the most common life problems.

Sometimes, it may be that the promotion you are working hard to get is not coming or positions you are qualified for are being offered to others. The pressure can get more intense when you find that most of your colleagues are moving ahead of you.

Solution

Check to find if you have personal or attitudinal problems. Some attitudinal problems can put you at a disadvantaged end. It may be poor communication, poor personal grooming, or poor relationship and networking skills. If it is any of these problems, then work on improving yourself in those areas.

You can also observe your colleagues who are succeeding and take note of what they are doing differently.

6. Unfair Treatment

We are in a world where some people often think they have some privileges over others and may want to exercise this thinking and treat others unfairly. If you find yourself in an environment where you are being oppressed or treated badly because of your race, gender, or current status, this can make you feel really bad and can also affect your psyche and productivity.

Solution

There is the temptation to decry your treatment, defend yourself, and demand a change immediately, but you should really wait for the right opportunity to do that.

When the time is right, reach out directly to the person or authority involved, and make it private. Meanwhile, you should be factual about the instances of your unfair treatments. Don’t just say it that you are being treated badly; give several undeniable instances.

Once you’ve made your grievances known politely, keep being you. If things don’t change, you can cocoon yourself in that environment. If you have an option to leave, you can do so as well.

7. Emptiness and Boredom

When you are in a rut, everything becomes normal, dull, unproductive, and yet difficult to change. This can lead to feelings of emptiness and boredom. This may not seem like a serious life problem, but it can have a great impact on your life.

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Solution

To overcome boredom and emptiness, break out of your routines, and deliberately create a new experience for yourself. If you can’t leave your job to find a new one, start doing other things that reflect your true passion. Sometimes, the things that give us the needed drive in life are not our day jobs.

8. Confusion

Confusion is described as a change in mental status in which a person is not able to think with their usual level of clarity.[1]. It is inherent in forgetfulness and lack of concentration.

It can be caused by different things including medical and environmental factors. It can also be due to the experience of a loss, a heartbreak, or abuse.

Solution

Don’t allow the situation to deteriorate into something more serious. Try to snap out of whatever experiences you have had that is causing confusion. Seek medical help if necessary or talk to a psychologist.

9. Friendship Problems

We need friends in our lives to rob minds and hang out together and even help us when we run into trouble. But many people have found themselves in serious trouble as a result of the company of friends they keep. They’ve experienced jealousy, backstabbing, and betrayal of trust. Some friends have even used the information freely provided in times of friendship to betray trust.

Solution

Don’t open up on everything to friends. Keep some information only to yourself. If you notice that a friend is working against you, confront them with the truth. Limit your interaction with them or get rid of such toxic friends completely.

10. Haunting Past

We all have pasts, and we might have done some crazy stuff in the past before we begin to live a more civilized and decent life. But sometimes, the past comes back haunting. It’s even worse when life problems of the past haunt you back and become problems of the present.

It may be that what you have done is now striking your conscience, keeping you awake at night. Or someone who knows about it is trying to use it against you, and it is standing in the way of your progress.

Solution

Be true to yourself and forgive yourself. If it is an issue with another person, you can reach out to the person to settle with them. If it is a secret that is now being leaked out, own up to it, take responsibility, and move on.

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11. Safety and Security

You may find yourself in an environment where there have been unexplained murder, gun violence, police brutality, insurgencies, and other life-threatening situations. This can make you feel like you might be the next victim. What should you do in this situation?

Solution

Ensure that you watch where you go and keep your home secure. You can also get involved in a neighborhood community watch to collectively find solutions to the threat. If the situation persists, you can move to a more secure location.

12. Failure

Failure can bring disappointment and can also slow the pace of progress. But failure is also part of life, and we have to learn to deal with it. But what do you do when an experience of failure weighs you down?

Solution

You can read a book or biography to get inspired by other people’s success stories.

13. Grief

No one loves to grief but we can’t totally shield ourselves from it. The loss of a loved one is painful and, if not properly handled, can lead to an emotional breakdown.

Solution

Take your time to express emotions. You can also pen an emotional tribute to the individual. Writing can help us bring out the feelings that cannot be expressed otherwise, and it helps us breathe a sigh of relief.

You can also cope with your grief by helping them to realize some of their unfulfilled dreams or do something in their honor. Lastly, while you think about your loss, you will still have to move on, accepting the fact that life is transient.

The Bottom Line

Problems are what make life worth living. They help us adapt to become tougher as we adapt to different situations. Always remember that whatever problem you are facing has a solution or, at least, a manageable approach.

Therefore, never allow your challenges to stop you from fulfilling your true potentials in life.

More Tips to Help You Get Unstuck

Featured photo credit: Danka & Peter via unsplash.com

Reference

[1] Medicinet: Confusion: Symptoms & Signs

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