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9 Ways Twitter Can Maximize Your Job Search

9 Ways Twitter Can Maximize Your Job Search

When the average job seeker thinks about using social media for job hunting, their mind immediately goes to LinkedIn, and for good reason: it’s the world’s largest online professional network. But while our recruiting team contributes to the 94 percent of talent acquisition leaders who use LinkedIn as a primary sourcing mechanism, most people don’t realize they’re also on Twitter.

In fact, 55 percent of recruiters are using Twitter to attract top talent, yet only 40 percent of job seekers have an active profile, let alone use it as a professional branding tool, according to Capterra. Not only does it increase your exposure, but when recruiters see you on Twitter, it also proves that you’re technologically savvy and in tune with 21st-century job search practices.

As an employment expert of 30 years, I’m still amazed that the majority of candidates I meet are intimated by Twitter. With easily accessible information and learning tutorials found online, Twitter is a surprisingly easy application to master. Below are 8 ways to gain personal brand exposure using Twitter.

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1. Treat your Twitter account like an online business card.

Make your account information as specific and professional as possible, and on your profile, link to your own blog or online portfolio if you have one. First impressions are just as important on social media. Make sure you have a great online description and photo. Be professional but creative.

2. Make your presence known.

Follow, comment, and retweet thought leaders within your industry. And don’t forget to follow companies you’d like to work for. Many companies have job-related Twitter handles. Following those is a great way to keep tabs on job openings, rather than searching the company’s website.

3. Engage.

Don’t just use your Twitter as a means of self-promotion—be interested in what other people are doing and engage with them. Also, build your network before you need it; engage with people who do what you want to do. Build lists for people across different disciplines. Join chats. Interact and start conversations. Initiate discussions with people who inspire you. It’s okay to step outside of your comfort zone.

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4. Create your own content.

Share your thoughts and knowledge on trending topics within your industry. Achieve this by regularly tweeting out interesting observations and articles. The more relevant contributions you make, the more others will want to continue to follow you.

5. Be a stalker.

Twitter isn’t the first social network someone typically thinks about when applying for a job, but it does have some unique advantages over other social platforms. The lack of barriers to connect with thought leaders is one of its biggest. It’s great for connecting meaningfully with people and companies you don’t already know, which is much more difficult to do on platforms such as Facebook and LinkedIn. You can develop a rapport with people you may not have access to in real life. Plus, It’s easier and more convenient for a recruiter to reply to your tweet than to pick up the phone. Twitter facilitates quicker responses. Find out who the HR leaders are within a company you’re applying for and send tweets directly to them (or their business Twitter page).

6. Use job search hashtags.

An easy way to search for openings is to use the hashtag sign or what some people refer to as the pound sign which is the # symbol. The hashtag is Twitter’s filing system. For example, if you search #NYC and #jobs, you will find tweets for openings in New York. By adding a hashtag to your posts, such as #jobs, you will help to exclude tweets that have your keywords, but aren’t job postings.

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7. Search for actual #jobs on Twitter.

To search for jobs on Twitter, you can use the Twitter Basic Search (found in the right-hand navigation on your Twitter Home page) or Twitter Advanced Search. Simply enter your keywords and hashtags in the search box provided, then hit enter. Any tweets matching your search string will display in the results. To refine your search results, use some of the advanced search capabilities, which allow you to exclude keywords, search by date, by language and by specific Twitter users.

8. Send private notes to potential mentors.

A great way to find a job is to reach out directly to someone in your field and let them know that you are looking for new opportunities. It’s best to do this after you have interacted with someone through retweets or responses to tweets they have made.

9. Try Twesume.

Just like it sounds, “Twesume” = Twitter and your resume (yep, the one sitting on your hard drive). In essence, a Twesume is a short bio or resume condensed into 140 characters or less. Twesumes help job seekers get noticed by companies who use social recruiting. With the Twesume, a job seeker can introduce himself and engage with an employer in less time (and space) than a traditional resume and cover letter could ever manage. The great thing about the Twesume is that it’s a completely flexible, living document. Did you get promoted? No problem, just tweet the addition to your resume.

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Featured photo credit: twitter by hank Mitchell via Flickr via flickr.com

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Last Updated on July 16, 2019

7 Powerful Habits To Win In Office Politics

7 Powerful Habits To Win In Office Politics

Office politics – a taboo word for some people. It’s a pervasive thing at the workplace.

In its simplest form, workplace politics is simply about the differences between people at work; differences in opinions, conflicts of interests are often manifested as office politics. It all goes down to human communications and relationships.

There is no need to be afraid of office politics. Top performers are those who have mastered the art of winning in office politics. Below are 7 good habits to help you win at the workplace:

1. Be Aware You Have a Choice

The most common reactions to politics at work are either fight or flight. It’s normal human reaction for survival in the wild, back in the prehistoric days when we were still hunter-gatherers.

Sure, the office is a modern jungle, but it takes more than just instinctive reactions to win in office politics. Instinctive fight reactions will only cause more resistance to whatever you are trying to achieve; while instinctive flight reactions only label you as a pushover that people can easily take for granted. Neither options are appealing for healthy career growth.

Winning requires you to consciously choose your reactions to the situation. Recognize that no matter how bad the circumstances, you have a choice in choosing how you feel and react. So how do you choose? This bring us to the next point…

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2. Know What You Are Trying to Achieve

When conflicts happen, it’s very easy to be sucked into tunnel-vision and focus on immediate differences. That’s a self-defeating approach. Chances are, you’ll only invite more resistance by focusing on differences in people’s positions or opinions.

The way to mitigate this without looking like you’re fighting to emerge as a winner in this conflict is to focus on the business objectives. In the light of what’s best for the business, discuss the pros and cons of each option. Eventually, everyone wants the business to be successful; if the business don’t win, then nobody in the organization wins.

It’s much easier for one to eat the humble pie and back off when they realize the chosen approach is best for the business.

By learning to steer the discussion in this direction, you will learn to disengage from petty differences and position yourself as someone who is interested in getting things done. Your boss will also come to appreciate you as someone who is mature, strategic and can be entrusted with bigger responsibilities.

3. Focus on Your Circle of Influence

At work, there are often issues which we have very little control over. It’s not uncommon to find corporate policies, client demands or boss mandates which affects your personal interests.

Gossiping and complaining are common responses to these events that we cannot control. But think about it, other than that short term emotional outlet, what tangible results do gossiping really accomplish? In most instances, none.

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Instead of feeling victimized and angry about the situation, focus on the things that you can do to influence the situation — your circle of influence. This is a very empowering technique to overcome the feeling of helplessness. It removes the victimized feeling and also allows others to see you as someone who knows how to operate within given constraints.

You may not be able to change or decide on the eventual outcome but, you can walk away knowing that you have done the best within the given circumstances.

Constraints are all around in the workplace; with this approach, your boss will also come to appreciate you as someone who is understanding and positive.

4. Don’t Take Sides

In office politics, it is possible to find yourself stuck in between two power figures who are at odds with each other. You find yourself being thrown around while they try to outwit each other and defend their own position; all at the expense of you getting the job done. You can’t get them to agree on a common decision for a project, and neither of them want to take ownership of issues; they’re too afraid they’ll get stabbed in the back for any mishaps.

In cases like this, focus on the business objectives and don’t take side with either of them – even if you like one better than the other. Place them on a common communication platform and ensure open communications among all parties, so that no one can claim “I didn’t say that”.

By not taking sides, you’ll help to direct conflict resolution in an objective manner. You’ll also build trust with both parties. That’ll help to keep the engagements constructive and focus on business objectives.

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5. Don’t Get Personal

In office politics, you’ll get angry with people. It happens. There will be times when you feel the urge to give that person a piece of your mind and teach him a lesson. Don’t.

People tend to remember moments when they were humiliated or insulted. Even if you win this argument and get to feel really good about it for now, you’ll pay the price later when you need help from this person. What goes around comes around, especially at the workplace.

To win in the office, you’ll want to build a network of allies which you can tap into. The last thing you want during a crisis or an opportunity is to have someone screw you up because they harbor ill-intentions towards you – all because you’d enjoyed a brief moment of emotional outburst at their expense.

Another reason to hold back your temper is your career advancement. Increasingly, organizations are using 360 degree reviews to promote someone. Even if you are a star performer, your boss will have to fight a political uphill battle if other managers or peers see you as someone who is difficult to work with. The last thing you’ll want is to make it difficult for your boss to champion you for a promotion.

6. Seek to Understand, Before Being Understood

The reason people feel unjustified is because they felt misunderstood. Instinctively, we are more interested in getting the others to understand us than to understand them first. Top people managers and business leaders have learned to suppress this urge.

Surprisingly, seeking to understand is a very disarming technique. Once the other party feels that you understand where he/she is coming from, they will feel less defensive and be open to understand you in return. This sets the stage for open communications to arrive at a solution that both parties can accept.

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Trying to arrive at a solution without first having this understanding is very difficult – there’s little trust and too much second-guessing.

7. Think Win-Win

As mentioned upfront, political conflicts happen because of conflicting interests. Perhaps due to our schooling, we are taught that to win, someone else needs to lose. Conversely, we are afraid to let someone else win, because it implies losing for us.

In business and work, that doesn’t have to be the case.

Learn to think in terms of “how can we both win out of this situation?” This requires that you first understand the other party’s perspective and what’s in it for him.

Next, understand what’s in it for you. Strive to seek out a resolution that is acceptable and beneficial to both parties. Doing this will ensure that everyone truly commit to the agreed resolution and will not pay only lip-service to it.

People simply don’t like to lose. You may get away with win-lose tactics once or twice but very soon, you’ll find yourself without allies in the workplace.

Thinking win-win is an enduring strategy that builds allies and help you win in the long term.

Featured photo credit: Unsplash via unsplash.com

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