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9 Ways Twitter Can Maximize Your Job Search

9 Ways Twitter Can Maximize Your Job Search

When the average job seeker thinks about using social media for job hunting, their mind immediately goes to LinkedIn, and for good reason: it’s the world’s largest online professional network. But while our recruiting team contributes to the 94 percent of talent acquisition leaders who use LinkedIn as a primary sourcing mechanism, most people don’t realize they’re also on Twitter.

In fact, 55 percent of recruiters are using Twitter to attract top talent, yet only 40 percent of job seekers have an active profile, let alone use it as a professional branding tool, according to Capterra. Not only does it increase your exposure, but when recruiters see you on Twitter, it also proves that you’re technologically savvy and in tune with 21st-century job search practices.

As an employment expert of 30 years, I’m still amazed that the majority of candidates I meet are intimated by Twitter. With easily accessible information and learning tutorials found online, Twitter is a surprisingly easy application to master. Below are 8 ways to gain personal brand exposure using Twitter.

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1. Treat your Twitter account like an online business card.

Make your account information as specific and professional as possible, and on your profile, link to your own blog or online portfolio if you have one. First impressions are just as important on social media. Make sure you have a great online description and photo. Be professional but creative.

2. Make your presence known.

Follow, comment, and retweet thought leaders within your industry. And don’t forget to follow companies you’d like to work for. Many companies have job-related Twitter handles. Following those is a great way to keep tabs on job openings, rather than searching the company’s website.

3. Engage.

Don’t just use your Twitter as a means of self-promotion—be interested in what other people are doing and engage with them. Also, build your network before you need it; engage with people who do what you want to do. Build lists for people across different disciplines. Join chats. Interact and start conversations. Initiate discussions with people who inspire you. It’s okay to step outside of your comfort zone.

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4. Create your own content.

Share your thoughts and knowledge on trending topics within your industry. Achieve this by regularly tweeting out interesting observations and articles. The more relevant contributions you make, the more others will want to continue to follow you.

5. Be a stalker.

Twitter isn’t the first social network someone typically thinks about when applying for a job, but it does have some unique advantages over other social platforms. The lack of barriers to connect with thought leaders is one of its biggest. It’s great for connecting meaningfully with people and companies you don’t already know, which is much more difficult to do on platforms such as Facebook and LinkedIn. You can develop a rapport with people you may not have access to in real life. Plus, It’s easier and more convenient for a recruiter to reply to your tweet than to pick up the phone. Twitter facilitates quicker responses. Find out who the HR leaders are within a company you’re applying for and send tweets directly to them (or their business Twitter page).

6. Use job search hashtags.

An easy way to search for openings is to use the hashtag sign or what some people refer to as the pound sign which is the # symbol. The hashtag is Twitter’s filing system. For example, if you search #NYC and #jobs, you will find tweets for openings in New York. By adding a hashtag to your posts, such as #jobs, you will help to exclude tweets that have your keywords, but aren’t job postings.

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7. Search for actual #jobs on Twitter.

To search for jobs on Twitter, you can use the Twitter Basic Search (found in the right-hand navigation on your Twitter Home page) or Twitter Advanced Search. Simply enter your keywords and hashtags in the search box provided, then hit enter. Any tweets matching your search string will display in the results. To refine your search results, use some of the advanced search capabilities, which allow you to exclude keywords, search by date, by language and by specific Twitter users.

8. Send private notes to potential mentors.

A great way to find a job is to reach out directly to someone in your field and let them know that you are looking for new opportunities. It’s best to do this after you have interacted with someone through retweets or responses to tweets they have made.

9. Try Twesume.

Just like it sounds, “Twesume” = Twitter and your resume (yep, the one sitting on your hard drive). In essence, a Twesume is a short bio or resume condensed into 140 characters or less. Twesumes help job seekers get noticed by companies who use social recruiting. With the Twesume, a job seeker can introduce himself and engage with an employer in less time (and space) than a traditional resume and cover letter could ever manage. The great thing about the Twesume is that it’s a completely flexible, living document. Did you get promoted? No problem, just tweet the addition to your resume.

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Featured photo credit: twitter by hank Mitchell via Flickr via flickr.com

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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