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9 Ways Twitter Can Maximize Your Job Search

9 Ways Twitter Can Maximize Your Job Search

When the average job seeker thinks about using social media for job hunting, their mind immediately goes to LinkedIn, and for good reason: it’s the world’s largest online professional network. But while our recruiting team contributes to the 94 percent of talent acquisition leaders who use LinkedIn as a primary sourcing mechanism, most people don’t realize they’re also on Twitter.

In fact, 55 percent of recruiters are using Twitter to attract top talent, yet only 40 percent of job seekers have an active profile, let alone use it as a professional branding tool, according to Capterra. Not only does it increase your exposure, but when recruiters see you on Twitter, it also proves that you’re technologically savvy and in tune with 21st-century job search practices.

As an employment expert of 30 years, I’m still amazed that the majority of candidates I meet are intimated by Twitter. With easily accessible information and learning tutorials found online, Twitter is a surprisingly easy application to master. Below are 8 ways to gain personal brand exposure using Twitter.

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1. Treat your Twitter account like an online business card.

Make your account information as specific and professional as possible, and on your profile, link to your own blog or online portfolio if you have one. First impressions are just as important on social media. Make sure you have a great online description and photo. Be professional but creative.

2. Make your presence known.

Follow, comment, and retweet thought leaders within your industry. And don’t forget to follow companies you’d like to work for. Many companies have job-related Twitter handles. Following those is a great way to keep tabs on job openings, rather than searching the company’s website.

3. Engage.

Don’t just use your Twitter as a means of self-promotion—be interested in what other people are doing and engage with them. Also, build your network before you need it; engage with people who do what you want to do. Build lists for people across different disciplines. Join chats. Interact and start conversations. Initiate discussions with people who inspire you. It’s okay to step outside of your comfort zone.

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4. Create your own content.

Share your thoughts and knowledge on trending topics within your industry. Achieve this by regularly tweeting out interesting observations and articles. The more relevant contributions you make, the more others will want to continue to follow you.

5. Be a stalker.

Twitter isn’t the first social network someone typically thinks about when applying for a job, but it does have some unique advantages over other social platforms. The lack of barriers to connect with thought leaders is one of its biggest. It’s great for connecting meaningfully with people and companies you don’t already know, which is much more difficult to do on platforms such as Facebook and LinkedIn. You can develop a rapport with people you may not have access to in real life. Plus, It’s easier and more convenient for a recruiter to reply to your tweet than to pick up the phone. Twitter facilitates quicker responses. Find out who the HR leaders are within a company you’re applying for and send tweets directly to them (or their business Twitter page).

6. Use job search hashtags.

An easy way to search for openings is to use the hashtag sign or what some people refer to as the pound sign which is the # symbol. The hashtag is Twitter’s filing system. For example, if you search #NYC and #jobs, you will find tweets for openings in New York. By adding a hashtag to your posts, such as #jobs, you will help to exclude tweets that have your keywords, but aren’t job postings.

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7. Search for actual #jobs on Twitter.

To search for jobs on Twitter, you can use the Twitter Basic Search (found in the right-hand navigation on your Twitter Home page) or Twitter Advanced Search. Simply enter your keywords and hashtags in the search box provided, then hit enter. Any tweets matching your search string will display in the results. To refine your search results, use some of the advanced search capabilities, which allow you to exclude keywords, search by date, by language and by specific Twitter users.

8. Send private notes to potential mentors.

A great way to find a job is to reach out directly to someone in your field and let them know that you are looking for new opportunities. It’s best to do this after you have interacted with someone through retweets or responses to tweets they have made.

9. Try Twesume.

Just like it sounds, “Twesume” = Twitter and your resume (yep, the one sitting on your hard drive). In essence, a Twesume is a short bio or resume condensed into 140 characters or less. Twesumes help job seekers get noticed by companies who use social recruiting. With the Twesume, a job seeker can introduce himself and engage with an employer in less time (and space) than a traditional resume and cover letter could ever manage. The great thing about the Twesume is that it’s a completely flexible, living document. Did you get promoted? No problem, just tweet the addition to your resume.

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Featured photo credit: twitter by hank Mitchell via Flickr via flickr.com

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Last Updated on May 15, 2019

10 Most Successful Entrepreneurs and What We Can Learn from Them

10 Most Successful Entrepreneurs and What We Can Learn from Them

Apart from making crucial decisions for their own businesses, entrepreneurs innovate and grow their ideas. Albeit there being no cookie-cutter answer that fits everyone’s experiences, taking a look at some of the most successful entrepreneurs today, you might spot some similar traits and characteristics.

Starting and nurturing a business entails a great amount of hard work and commitment. However, for aspiring entrepreneurs who are prepared to dedicate themselves to their vision, here are 10 most successful entrepreneurs you can learn from:

1. Melanie Perkins: Know Your Worth and Keep Trying

    Melanie Perkins founded Canva, a Sydney-based business valued at $1Billion having successfully raised a number of rounds of successful funding and boasting more than 10 Million users in 179 countries.[1]

    She told BBC that one of the biggest challenges she faced getting into the business was talking about her company’s accomplishments when she first got to Silicon Valley. She attributed this difficulty to a cultural difference where Australians tend to ‘talk down’ their achievements and this would slow down her fundraising progress for a few years.

    Despite hundreds of rejections, Melanie emerged three years later with a much clearer strategy and stronger investor pitch that prompted a series of fundraising rounds netting the company $82Million of funding in total.[2]

    2. Bill Gates: Keep Learning and Exploring

      If you don’t know Bill Gates, you likely know the company he founded – Microsoft.

      Bill Gates’ story is a prime example of nurturing an idea that might seem out of this world but make sense in the future. One of the most successful entrepreneurs in history did not complete his degree at Harvard University to pursue a vision that the technology would soon become the future.

      He told a white lie to Altair, saying that he had made a computer program for them, therefore pushing himself to create a system that would change modern history.

      “The most important speed issue is convincing everyone that the company’s survival depends on moving as fast as possible.”

      Gates’ success is built on self-improvement and the seeds of an idea.

      3. Elon Musk: Never Stop Innovating

        Traditional thinking suggests that in order to become a successful entrepreneur, one must focus in a single field or industry.

        Elon Musk, however, breaks that rule.

        Today, the multifaceted tech entrepreneur, investor, and engineer advocates for the diversification of skills and businesses by delving into various fields of interest.

        When done right, skills in a single domain can be carried over then applied into contrasting industries to create something new the world might need. Musk owes his accomplishments to a constant thirst for knowledge.

        Having birthed Tesla and a myriad of products across the arenas of aeronautics and software design, Musk continues to evolve as an entrepreneur and plans to innovate for the long haul.

        4. Richard Branson: Develop People First

          British entrepreneur Richard Branson founded Virgin Records in the early 1970s. Virgin Records has since grown into the Virgin Group, today responsible for over 400 companies.

          The billionaire is strongly particular about working with a team that shares his core values and aspirations.

          Branson believes that managing a business can become taxing, thus he acknowledges his employees for putting in the effort that they have.

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          A good leader knows how to raise morale for positive productivity. Utilising emotional intelligence and compassion is a game changer in seeing results within a team.

          Branson’s supports the idea of nurturing a positive work environment, with the belief that credentials must go hand-in-hand with an enthusiasm for work.

          5. Jeff Bezos: A Relentless Focus on Customer Satisfaction

            Having founded Amazon, Jeff Bezos is known to be one of America’s most successful entrepreneurs. The e-commerce pioneer fixates himself on angry customers with the belief that a business’s loopholes are found in the experiences of unsatisfied customers.

            For the 8th year in a row, customers have ranked Amazon as the number one in customer service (according to the American Customer Satisfaction Index).

            While numerous companies ignore unhappy customers, Bezos found success in learning from reviews and surveys. By focusing on customer service, Amazon shows they care, both for their customers and for rising above their competitors.

            While praise and recognition are signs that a business is accelerating, criticism is an opportunity to improve a product or a service.

            6. Mark Zuckerberg: Start Small, Think Big

              Valued at over 55 billion dollars today, Mark Zuckerberg built the first version of what would become a social networking giant in his Harvard University dorm room. As one of the world’s youngest entrepreneurs, Zuckerberg undoubtedly took countless calculated risks to get his brilliant idea to its current status with 2.38 billion active monthly users.

              “The biggest risk is not taking any risk.”

              He’s always daring to explore with a fearless mindset.

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              The young tech entrepreneur never shied away from innovating outside of the box. Soon after Facebook became a hit to users and advertisers, big corporations took interest in buying Facebook from Zuckerberg.

              However, he took the risk and decided to stay with his creation. Turning down billions of dollars offered by Yahoo CEO, Terry Semel, he envisioned turning his brainchild into something much bigger than what it already was then.

              7. Steve Jobs: Live Your Own Dreams

                Steve Jobs lived a rocky path all his life and an aspect of which is a tumultuous career.

                The founder of Apple endorsed his beliefs on the temporality of life and limitations of time. He preached about the importance of working on the very legacies people wish to leave behind, an achievement he’s undoubtedly etched into the the archives of human history.

                Never one to hide under someone’s shadow, Jobs did not live by anybody else’s principles so he formed his own. He tirelessly dedicated himself to building a unique brand of products that became the benchmark for contemporary technology.

                After his highs and lows through his brief battle with cancer, Jobs concludes with yet another lesson to takeaway from his remarkable life. “No matter how much money you have, even the richest man can’t buy time.”

                8. Warren Buffett: Balance is Essential to Success

                  Despite being the third wealthiest person in the world, Warrant Buffett sported a frugal lifestyle for most of his life.

                  After buying a house in Omaha, Nebraska for just above 31,000 dollars, he has lived there since 1958. As a leading investor and a founder at Berkshire Hathaway, Buffett believes in setting aside an amount to save and spend only on necessities.

                  With a long term goal as a top priority in mind always, treating oneself can be sustainable once in a while. He advices to save money by deciding first and foremost what aspects to scrimp on and what aspects to splurge on to ensure a happy and balanced lifestyle.

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                  9. Jack Ma: Never Give up

                    On every journey to success, everybody stumbles and arrives at roadblocks. Some more than most, like Jack Ma, who survived countless rejections and failures only to get back up and brave every storm.

                    Ma is the founder of multinational technology conglomerate Alibaba Group. Despite being rejected to Harvard after every one of his 10 applications, Ma was never defeated.

                    His grit and tenacity is a fine testament to the fact that grades do not determine a future. While qualifications on paper are important, the development of skills and an attitude is just as helpful in making a recipe for success.

                    Despite finding himself in the verge of bankruptcy in the 1990s, Jack Ma possessed the resilience to put one foot in front of the other until he finally made it. “It’s important to have patience,” he says.

                    10. Tan Min Liang: Passion Can Pay Off

                      Tan Min Liang is the founder of the leading high-performance gaming hardware, Razer. Always on the look out for new opportunities to connect and scale his business, Tan has been bold in making many of his life’s decisions.

                      Having deviated from a traditional path set by a family that consists of doctors and lawyers, Tan was to find his life’s work and passion while gaming with his older brother.

                      The idea was simple: there were so many games out there to play, however, there were hardly any gaming equipment to match this.

                      So he dropped out of law and began going a different direction, into creating solutions in the gaming industry. At the start of 2019, Tan wrote to tech luminary Elon Musk to which Musk’s reply suggested of a joint venture between two of the most successful entrepreneurs today.

                      Final Thoughts

                      In today’s cutthroat world, the road to becoming a successful entrepreneur is a long and arduous process trailed with ups and downs. A valuable lesson that a good hand of entrepreneurs would love to convey to aspiring entrepreneurs is to keep the spirit of innovation and to explore uncharted waters.

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                      Learning from experience and failure is one direction to a desired end goal. Exhibiting the same dedication and grit so many entrepreneurs have through their unexpected careers – today’s budding visionaries ought to hang on their dreams and leave room for improvement along the way.

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                      Featured photo credit: Patrick Tomasso via unsplash.com

                      Reference

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