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Why You Should Be Making A Life Instead of Making A Living

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Why You Should Be Making A Life Instead of Making A Living

“If you think your life is about DOINGNESS, you do not understand what you are about. Your soul doesn’t care what you do for a living and when your life is over, neither will you. Your soul cares only about what you’re BEING while you’re doing whatever you’re doing. It is a state of BEINGNESS the soul is after, not a state of doingness.”
– Neale Donald Walsch

I have never been great at making a living and for a longtime I struggled trying to figure out why I wasn’t that great at it. I would compare myself to my friends and peers who through the years have consistently turned up to work, had great careers and made a really good living . It is only recently that I have discovered that I was truly happy when I was  living my  life doing what I wanted to do – writing, speaking and coaching. . For years I was choosing to make a living doing what I “could do” but not what I ‘wanted to do”. Now in hindsight, if I knew 25 years ago what I know now, I could have had both a lot sooner – living a life and making  living doing what I loved.

The Purpose of Work

“In order that people may be happy in their work, these three things are needed: They must be fit for it. They must not do too much of it. And they must have a sense of success in it.”
– John Ruskin

Work is essential as it brings us a sense of fulfilment and satisfaction to our lives. Work puts our creative energies to use, it stimulates us and can bring us huge successes BUT when it takes over our lives to a point where we no longer find the satisfaction in what we do or we become slaves to our jobs – then that is when WORK infiltrates our lives in a negative way. We find ourselves in a place where we are “existing rather than living’ and we are choosing to live a life of mediocrity rather than a life filled with happiness, joy and success.

Work is not our enemy, it only becomes the enemy when we allow work to take over our lives and our sense of self. When we asked are the question “who are you?” and we reply ” I am an accountant, lawyer, policeman, CEO…”, it is a sign that our self worth and our identity is based on the economic value of the job we do!

So why is it important that you should be making a life instead of making a living?

“When you’re following your energy and doing what you want all the time, the distinction between work and play dissolves.”
– Shakti Gawain

Today modern society’s definition of success is based on the concepts of money, fame and power.  I think many of us become trapped in the mindset of focusing on making a living for survival and working really hard to  make lots of  money so that we are seen to be successful. The words happiness, fulfilment, passion and joy do not appear to be associated with the concept of making a living – this is why it is important that you should be focusing on making a life where your definition of success is built on the foundation of words such as happiness, joy, love, passion and fulfilment. If you are doing what you want to do, then work is a JOY and if you are doing what you dont want to do than work is a CHORE.

There is Hope if you use the Power of Choice

“The person who does not know how to live while they are making a living is a poorer person after their wealth is won when they started.”
– Josiah Gilbert Holland

Do not give up hope as there are things you can do that will enable you to live your life earning a living doing what you love to do. You have the power of choice. and all you have to do is to make the choice that you want to change from living a life where you are just existing making a living to living a life where you are happy, fulfilled and doing what you love.

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” Making money isn’t hard in itself…What is hard is to earn it doing something worth devoting one’s life to.”
– Carols Ruitz Zafon

A word of caution, to take on this challenge to find what makes you happy and how you can make a life doing what you love, is HARD WORK.  It is hard to step out and be courageous. It is hard not to worry about what others think. It is hard to follow your dreams, to define your life purpose and to figure out what makes you happy. Making a living is much easier  to do. It is so much easier to exist rather than live a full life,  to procrastinate, to make excuses, and to accept that your life is what it is.

So if you do chose to Make a Life you love, here are 10 important steps to help you get started.

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  1. Accept that this journey is going to be hard and that there is no better time than right now to take action and COMMIT
  2. Once you have done this, start to explore ways to define your Life Purpose – what are you passionate  about and what makes you happy?  When you have clarity about your purpose and your passions, then put a PLAN in place outlining the steps you need to take to get you to where you want to be in your life. Defining your life purpose in some ways is easy – defining the pathway to fulfilling your life purpose is the hard part and will require courage, focus and commitment. Remember that the reward for you, will be a life filled with happiness and success.
  3. Figure out how you will deal with your fears, your insecurities, your excuses or any blocks that you will use to stop you or distract you from going on this journey. Get to know them and be ready when they take action because if you are not focused, do not have self belief or  you are not really committed to the journey then you will give up.
  4. Do not worry about others and what they are doing or achieving. Stop comparing yourself to others and start working on you and your belief in YOU.
  5. Be prepared to work hard and focus on delivering results. Set achievable goals, sort out your finances, get support and just start doing what you need to do – happiness will follow.
  6. Become Resilient – you need to learn how to bounce back and step up. Life will throw you some curve balls, you will make mistakes and you will feel at times very sorry for yourself. You need to overcome the low points toughen up and bounce back. It is just the way it is.
  7. Find your Courage – you will need it when you step out of your comfort zone
  8. Practice Gratitude daily, be generous and help others – this is one of the easiest things to do on this journey so do lots if it. The more grateful you are, the more generous you are and the more you help people, the happpier you will be.
  9. Enjoy the journey –  live in the moment, make time to have fun and celebrate often. You will find that the more you do this the happier you will be and the closer you will be to making a living doing what you love
  10. Be Realistic about your ideal life – you may not have it all but you can have enough to be very happy. Focus on the top 3-4 priorities in your life that will bring your happiness and joy.

Despite the hard work required to find happiness and success in your life, it is so worth it. The 10 action steps if you choose to follow them will create the opportunity for you to make a great life.

Life is too short to spend time making a living where you just exist. Life is more than just living  with mediocrity. You deserve more and you are entitled to live a life of joy and happiness. It is not too late to live your ideal life. I know that you need to factor in the economics of earning money – it is important to have in our lives. However, you can make a living while making a life, people all over the world are doing it – So why cant you be one of these people?

“You are not here merely to make a living. You are hear in order to enable the world to live more amply,with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world and you impoverish yourself if you forget that errand.”
 Woodrow Wilson

More by this author

Kathryn Sandford

Career Resilience Coach passionate about supporting others to grow and thrive in a complex world.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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