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Stay Alert! These 5 People May Destroy Your Business

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Stay Alert! These 5 People May Destroy Your Business

As humans, we are all liable to experience emotional peaks and troughs throughout our lives. This is an inescapable consequence of life–our emotional state is heavily influenced by those around us. According to a 2010 study conducted by the Proceedings of the Royal Society, every positive person that you include in your life increases your chances of being happy by 11%. In contrast, it only takes one sad friend or acquaintance to upset this balance and make you unhappy, so your choice of friends and confidants is critically important.

This principle can also be applied to your business, where the people that you employ and partner with have a huge impact on future success or failure. With this in mind, you need to beware of the following five personality types and their potential to destroy your business:

1. The Flat-track Bully

As a general rule, bullies are loud, aggressive and outwardly confident individuals who are have an ability to initially stand out from the crowd and earn recognition from their superiors. This is why they are such a danger to your business: they have a tendency to create a positive impression on employers while distressing their colleagues and having a negative impact on productivity. As these individuals progress at the expense of others and gain greater authority, your business will begin to deteriorate beneath your very nose.

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The biggest issue with bullies is that they are often unable to do their job particularly well, especially those who advance into management roles. Once afforded authority, bullies are likely to wield this in a discriminating manner and target weaker or more skilled colleagues in a bid to undermine their confidence. This will cause your business to lose top talent and experience reduced productivity levels, while it will also fall prey to an increase in stress-related illness in the workplace. To avoid this personality type, you must understand their behavior in detail while also ensuring that your employees have a clear definition of what constitutes bullying and how to report it.

2. The Resentful Former Colleague

Occasionally, you may be required to employ individuals that you do not like. While this may sound strange, there are times where you must sacrifice personal feelings in order to optimize top talent and drive your business forward. This is most likely to occur as your launch your start-up venture, since building a successful venture requires you to maximize every possible resource at your disposal. So if you have a former colleague with considerable skill in their field and the ability to help your business grow, you may need to approach them regardless of your personal relationship.

This is a balancing act, however, as a deep dislike for another human being can create mistrust and considerable tension over time. The effects of this can be diverse and extremely impactful, whether attempting to manage a difficult relationship distracts you from achieving your business goals, or the employee in question begins to resent your superior status and develops a sense of indifference to the future of the firm. Try to consider this balance before taking such an individual on, weighing the potential cost to the business against the value that the individual can bring. It may well be that you are simply too alike, in which case the issues can be resolved through learning and communication.

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3. The Ambitious Self-server

There are a number of reasons why stable businesses fail and become insolvent, with one of the most common being the poor retention of talented employees. It is with this in mind that you must beware of ambitious self-servers, as these characters are similar to bullies in that they will often strive to get ahead at the expense of others rather than through their own merit. While bullies use their aggression to force mistakes from their colleagues and report these to management, an ambitious self-server is far more likely to influence senior colleagues directly through charm and persuasion.

Given that this personality type are only interested in their own advancement as opposed to the progression of the business, this often leads to poor and misplaced decision making on your behalf. This can have a huge impact on the retention of talented employees, as some may be unfairly let go while others simply choose to leave the company and work for an employer that respects ability and application rather than charm. To avoid this, you need to take ownership of each individual business decision and make choices based on fixed criteria.

4. The Narcissist

Teamwork makes the dream work, right? After all, businesses thrive on the collaboration between diverse and skilled teams which combine multiple strengths in the pursuit of a single, professional goal. While most personality types can thrive when given a role in a team of people, one that struggles in this regard is the narcissist. These individuals are always more consumed with themselves than with their team-mates or the business as a whole, meaning that they often fail to take direct action when working with others.

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While narcissists will not necessarily employ underhand tactics to further themselves, they are almost always arrogant and lack empathy for the people around them. This makes it extremely unlikely that they would work late to cover an absence or take on additional work to help complete a project, unless, of course, this would result in some form of individual recognition or individual reward. If you do discover a narcissist within your ranks, strive to utilize their self-serving motivation by giving them individual roles in which they can shape their own destiny (such as a commission-based sales job). This will turn a threat into an asset and help to maximize the talent at your disposal.

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    5. The Negative Energy Sapper

    Let’s face facts: there are some people in life who possess a decidedly negative energy. Whether this is part of their innate personality or the result of experience, such negativity can become consuming when it is projected onto your decisions and business management. This is debilitating for any business, as it encourages decisions that are made out of fear and conservatism rather than sound commercial logic and the fundamental balance between risk and reward. Just as aggression and recklessness in business can lead to losses, so too negativity can cause firms to stagnate slowly over time.

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    The impact of negativity is also felt more substantially throughout the whole of the business, since it begins to alter the outlook of individual employees and creates incredibly low morale. This can ultimately lead to the loss of core human assets and talented employees, while also driving down productivity and making it difficult to effectively engage customers. While negative individuals are often unaware of their impact and are not necessarily at fault for the way in which they think, you should avoid hiring those with excessive amounts of negative energy if you wish to develop and expand your venture.

    Featured photo credit: Pixabay via pixabay.com

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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