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3 Dumbass Start-up Mistakes That You’re Probably Making

3 Dumbass Start-up Mistakes That You’re Probably Making

In my freshman year of college (2007), my friends and I wanted to start a magazine publishing company aptly named DTO (Defying The Odds) Publishing. We had a great idea for a local periodical that would give out fitness advice and integrate coupons and ad space from local businesses. This was all pre-iPad, so don’t judge me. We were hyped and to this day, I think it would have worked with the correct follow through. We had nothing but free time and the university had even offered to let us use their printing press, there was really nothing standing in our way.. I think one of the media directors had a “thing” for me. It was a slam dunk.

We never even published our first article.

When I think about the epic fall-apart, I cringe and I get the prickles on the back of my neck. The kind of prickles mixed with face-palm and a little bit of shame. We even had a logo designed. It’s somewhere in the deep netherworld of my hard drive sobbing uncontrollably and I can’t bear to look at it.

So what happened to DTO? It crashed and burned brilliantly, of course.

Were we just a bunch of lazy jackasses lacking ambition and business smarts? No, we weren’t. But we did make some major start-up mistakes that we couldn’t take back.

Here are the big mistakes you’re up against and the solutions to turn them around fast.

think about in the shower

    Start-Up Mistake # 1: You never learn “idea incubation”

    Being the naive 19 year olds that we were, we thought one way to start our business would be to take a trip to the local SBDC (Small Business Development Center) to get some solid advice on what steps to implement next.

    What a mistake!

    The SBDC office in Tampa is pretty convincing. It’s located in a big glass building overlooking the water on the top floor — quite authoritative. It’s filled with little offices that say “Joe Schmoe, Super-smart MBA” on the glass door. So we set up our appointment with one of the consultants to talk about our magazine and he proceeded to pull out books, charts and graphs on the publishing industry that demonstrated precisely what we feared the most: we were going to fail.

    Every graph had a downward trend, every expense report was in the red. He all but said “There’s nothing you can do to make this work.” Right then and there, based on someone else’s opinion of my business model, I mentally began packing up shop.

    Looking back on the situation, I can’t believe I gave up that easily. I assumed that somebody with “credentials” and my apparent best interests in mind was worth listening to.

    Start-up entrepreneurs have tough exteriors, but we’re fragile on the inside. We are scared and when it comes down to it, we’re often subconsciously looking for a reason why our idea won’t work because many of us don’t believe in our heart of hearts that we are worthy of success. In the baby stages of your idea, before it’s fully developed and walking by itself, it’s extremely easy to become discouraged and give up.

    Don’t.

    This is the period of time when you need to be letting your idea incubate.

    The High Leverage solution:

    I know you’re excited about your idea…and although I don’t know you, I’m excited for you too. For all I know, you could be the love child of Zuckerberg and Jobs. Kind of gross to think about, but kind of cool.

    Either way, I’m sure you have a great idea. Too bad the idea itself worthless.

    “What do you mean by worthless, Daniel? I thought you told me I was smart and creative…wahhh!”

    Relax. Your idea is worthless because an idea unexecuted remains just that: an idea. Only executed ideas have value in the start-up world. An idea has to be born to actually grow up.

    Think of your your mind as a womb and your initial idea as the small collection of cells called a zygote (dork alert) that will eventually multiply and create the fetus. Those idea cells need the right conditions to grow, or else, no fetus. After that, the fetus needs time to develop to turn into the infant that will eventually be your business and once your idea is born, it will continue to grow with the help of resources outside of you. It will start walking, you’ll teach it to ride a bike and it will grow up. Maybe if you’re lucky, it will even take care of you in your old age. That was a gross and convoluted metaphor, but I hope it made sense.

    What happens if you deliver a baby before it’s ready to come out? Premature babies are often too weak to survive on their own. There’s a higher mortality rate. I was a “preemie” and I have the tube scars on my chest to prove that being born too early is a hard road. Feel bad for me.

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    The key to giving birth to a healthy baby (or idea) is incubation.

    No matter how excited you are with your idea, your task is to incubate it for as long as you need to in order to make sure that you can deliver it successfully. Let some of the complex ideas and questions bouncing around in your head settle down and simplify. Get some answers for yourself so that when others (friends, family, ‘experts’) inevitably try to poke holes in what you’re doing (and, oh, will they ever) – you have the confidence to either respond to them without completely crumbling or you realize that their objections are completely unwarranted.

    Incubation isn’t a new phenomenon. Some of the most successful start-ups have been born from incubation programs that give them the resources and time needed to develop before releasing them out into the dangerous, predatory market of competition and public scrutiny. Y Combinator and Techstars both have incubation programs that nurse fledgling ideas until they are big and strong – and look at the marked difference in failure rate between those programs and first year start-ups without the period of incubation.

    http://www.xconomy.com/seattle/2011/11/03/infographic-college-or-incubator-for-startup-founders/

      Source:xconomy.com

      In some cases, start-ups incubated at Techstars were 600% more likely to succeed than other first year businesses. 600 percent. Pretty overwhelming evidence for coddling your fledgling idea.

      Now, to be clear, you don’t need to be in one of these programs to greatly increase your chances of success. Incubate your ideas, strengthen them in your head, flesh them out in your mind, refine them and find their true voice. Find your market, research the hell out of your competition and learn what people really want rather than assuming that you already know. Become painfully aware of the effort your endeavor will entail.

      Talking to others about our ideas too soon will expose them before they are ready. Play it close to the chest, give yourself time to refine, then start bringing them into fruition.

      Incubate, then act.

      Start-Up Mistake #2: You keep #$%&ing up your social media marketing

      Some would be entrepreneurs want to start a new website any time they think of a good idea. They get all juiced about it, then start flinging their crap all over social media like a chimp on heat.

      “Follow me, ‘LIKE’ me, look what I did, check this out!”

      I could kill myself every time I get a notification like this. I’m going to kill you if I see you sending notifications out asking me to check out your new site. I’m unfriending all of you!

      Here’s the thing, it’s important to have a social media presence. Sure, let people know you’re alive…let them know what you’re working on. But let’s face it, there are two very sad realities about your social media network:

      Nobody is listening to you and nobody cares.

      Even your mom doesn’t really care. She’s just humoring you.

       “Oh there Daniel goes, being mean again.”

      I’m not being mean, I’m just being honest. Social media is great as a way to talk to people, but it’s also a huge ego machine. We’ve designed social media as a collective mirror so that we can determine how people feel about us.

      We want to leverage social media to expose our ideas to new markets and connect with people we wouldn’t typically have the opportunity to connect with. Problem is, it’s usually the same 10% of people responding to us every time we post. If you have 1,000 friends on Facebook, you probably have 25 that actually like you enough to check up on you, 15 that you actually talk to and 5-10 who will actually take the time to check out your business.

      And all of this is your fault.

      Sad, but true. Luckily, there’s a way to fix it.

      The High Leverage Solution

      So am I saying social media is useless? Isn’t that completely counter-intuitive to the current trends in marketing right now that say strong social presence is actually a key component to successful start-ups?

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      Well….yes and no.

      Social media is useless for your business if it’s just your mom, your friends from college and your dog looking at your updates.nYes, I know people who make profiles for their dogs. Very, very lonely people.

      Essentially, the friends you already have aren’t going to give you the feedback you need to grow. They’re going to like almost everything you put out. You need unbiased perspectives. Social media is only useful when you can leverage it one and two levels outside of your immediate social group and start building relationships with people that you don’t know directly, but who may still know of you through a mutual friend (or friend-of-a-friend).

      This one-off relationship creates social proof.

      What exactly is social proof? My friend, you ask excellent questions. You’ve been controlled and coerced by social proof most of your life, even if you weren’t aware of it.

       “No, it’s not that fast. You’ll be fine.”

       “Don’t worry about it, we’re all skipping. They told us we could.”

      “No, you can’t get pregnant the first time. I learned it in health class.”

       “Smoke this, you’ll like it. My friends and I smoke it all the time.”

      Any of these sound familiar? The last two definitely NEVER happened to me.

      Social proof is a form of peer pressure that we leverage on each other with the basic premise that if one person or a group of people that you know have done something, you should/can/might do that thing too. Of course, when we grow up we become immune to this type of dollar store trick psychology, right?

      Hell no!

      Don’t believe me? Just ask The Nielsen Company. They’ve been tracking what people do, buy and watch in a really creepy big brother way for over 88 years – and they’ve gotten freaky good at it. They found that 90% of people “completely” or “somewhat” trusted recommendations from people that they know. Talk about pre-qualification and peer pressure.

      trust_in_advertising

        Source: The Nielsen Company

        Social proof is alive and well. Social media is the best way to leverage it, but like I said, you have to be able to break out of your immediate circle and stop begging for praise from your friends who’d tell you that your retarded stick figure sketches are masterpieces.

        How do you break out of your immediate sphere of influence and affect people who can actually help build your business?

        Positioning. You need expert positioning.

        People want to follow experts, gurus and authoritative figures. They don’t want your opinions, they want your educated insights as a thought leader. So the first step is to start referring to yourself as a leader. Dan Zarella did an interesting study on the relationship between authoritative key words in Twitter bios and follower number.

        guru_followers

          Source: Dan Zarella

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          Note all the words indicate expertise. Titles like “official”, “founder”, “speaker”, “expert”, “guru” and “author” all tell people:

           “Hi, listen to me. I’m smarter than you.”

          And you know us humans. We love to be led by smart people. So start leading. Whatever your start-up is, one of these titles probably applies to you. Use it.

          What Would MLK Jr. Do (on social media)…?

          In the same context as assuming a leadership-worthy title, you also must begin speaking like a leader. As it turns out, true leaders don’t spend 140 characters yammering about themselves. Leaders create valuable content for people to learn from and give direction to their field.

          Think about what the term “thought leader” really means. A thought leader says:

          “you already know me and what I’m about. I’m a _____ (insert above authoritative Twitter bio words). Here’s what you should be doing if you want to achieve similar results.”

          If I ever need to tweak the context or voice of my social media interaction, I just think of Martin Luther King Jr.

          I ask WWMLKD? Imagine two hypothetical tweets from the 1963 march on Washington:

          @MLKjr: Dammit, my feet are killing me. It’s so hot out here, I got those #PitStains going on. Hope @CorettaScott got something good for me to eat when I get home.

          or….

          @MLKjr: Injustice anywhere is a threat to justice everywhere. Here’s an article for my followers to consider [insert link].

          Now, which tweet communicates more power and authority? Which is more focused on creating value? Which one do you care about more? Which MLK jr. are you more likely to follow.

          Notice that tweet number 1 might have actually been what he was feeling at the time, but it comes off very “me-centered” and selfish. Tweet 2, on the other hand, is a carefully crafted message that communicates the ideas of a thought leader. Incidentally, it’s actually a real quote from a letter that MLK wrote as well. Hmm, maybe he was on to something. We all need to adhere to the etiquette of tweet 2.

          Engaging social media in the context of a thought leader does two things:

          •  First, it stops you from looking like a flaming Will-Ferrell-in-Anchorman douchebag.
          •  Second, it makes you relatable and likeable by showing that you genuinely want to contribute to society for a reason outside of your gigantic ego stroking addiction.

          It’s a true win-win.

          Zarella found another gem that proves follower count CLEARLY drops as self-referential tweets increase. Interesting. This scientifically proves that people don’t care about what you ate for breakfast. They care about how your information can help them grow and move their lives forward. Be a leader in tone and context by helping them to do that.

          Next time you get a case of the “me, me me’s”, think about this:

          self_ref

            Source: Dan Zarella

            Start-Up Mistake #3: you’re still trying to “network” like a jerk

            Here’s the thing about other people: we need them. You can’t build a business on your own and the success of your business largely depends on the quality of people it attracts. So you need to be diligent in attracting the right people to build your network.

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            Before we dive into this one, let’s talk a little about the term “networking” — what it IS and what it IS NOT.

            • Networking is NOT friending or following people on social media.
            • Networking is NOT meeting someone and immediately trying to leverage them in some way.
            • Networking is not joining some business club with a bunch of wannabe’s in a circle jerk trying to generate leads together after a $699 initiation fee.
            • Networking…unfortunately, is not always fast.

            We all know that we have to network in order to build our businesses. However, if I told you to go out and do it…you probably wouldn’t be able to. It’s not a linear process.

            And that’s OK.

            The Mistake

            The truth is, networking simply for the sake of networking is just creepy and unnatural because of the implied message if gives off to other people:

            “Hey, I don’t know you from jack…but I was hoping that you’d be comfortable enough to give me your advice and hook me up with all your closest personal and business connections. Also, my name is Daniel.”

            Would that motivate you to whip out your little black book and give me the hook up?

            A big, fat HELL NO.

            Yet that’s the implicit message sent when we network simply to enhance our business. It often comes off as self-serving.

            Stop it.

            Stop forcing unnatural interaction with others in your industry with an underhanded ulterior motive. It’s not cute (and they know you’re doing it).

            The High Leverage Solution

            So what is the correct way to network and enhance your positioning without becoming a leech?

            The temptation is to think of yourself like a central server in the middle of a bunch of nodes — all of them receiving your information, and with the right combination of signals from you, doing what you want them to do.

            Try this instead:

            Rather than thinking about yourself at the center of the nodes, think of yourself as a node among fellow nodes, with no central hub — just an endless connection of (mostly) friendly compatriots. You’re all working to pass information along, and it goes both ways. You’re all connected on an equal plane, without trying to gain advantage or hoard resources from one another.

            Your goal here is to make friends, not just connections.

            To really get yourself in this mindset, you have to start asking different questions. Rather than “how can this person help me?”, it’s much more useful in the long run to actively seek out people to help and ask “how can I serve this person benevolently?”

            Besides the fact that JFK would be quite proud of you, the the cool part about this paradigm is that your initial act of service doesn’t have to be huge to justify a huge return later.

            The effects of obligation, reciprocity and compliance have all been well documented. As a part maintaining of social norms, people will go to extreme lengths to return a favor (even one that was not asked for) — regardless of whether they actually like the person or not — as demonstrated in an experiment by Cornell psychologist Dennis Regan in 1971.

            Regan had subjects believe they were in an “art appreciation” experiment with a partner, who was really Regan’s assistant. In the experiment the assistant would disappear for a two-minute break and bring back a soft drink for the subject. After the art experiment was through, the assistant asked the subject to buy raffle tickets from him. In the control group the assistant behaved in exactly the same manner, but did not buy the subject a drink. The subjects who had received the favor, a soft drink, bought more raffle tickets than those in the control group despite the fact that they hadn’t asked for the drink to begin with. Regan also had the subjects fill out surveys after they finished the experiment and found that whether they personally liked the assistant or not had no effect on how many tickets they bought. One problem of reciprocity, however, focuses on the unequal profit obtained from the concept of reciprocal concessions. The emotional burden to repay bothers some more than others, causing some to overcompensate with more than what was given originally. In the Regan study, subjects paid more money for the tickets than the cost of the (un-requested) soft drink.

            According to the study, most participants actually felt obligated to give back more than they were given simply because they were given a gift. Interesting. Now, to be clear, you want to use these psychological tendencies for good, not evil. Approach people bearing genuine goodwill, offering to help them achieve something. More than likely it will be returned to you. So really dig deep on what you have to offer, then give it everything you have.

            Soon you’ll have a bunch of genuine friends rather than business acquaintances. With a bunch of friends helping you to pay it forward and working to see you succeed, there will be no need to “network” ever again.

             

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            Last Updated on January 14, 2019

            The Key to Finding Job Satisfaction and Having a Successful Career

            The Key to Finding Job Satisfaction and Having a Successful Career

            Regardless of whether you hold an entry-level administration role or regularly travel to the ends of the Earth as a hot-shot senior executive, you can still find yourself harboring an emptiness… a feeling that something is missing. A popular assumption that experiencing job satisfaction and a successful career should be underpinned by a well-rounded suite of tangible benefits, no longer holds true for many of us.

            We’d never deny health care benefits, appropriate and fair remuneration, bonuses and travel perks in a job package. However, even if served to us on a silver platter, those features can only satiate us to a certain point.

            You might wonder what governs entrepreneurs and start-up business owners to quit their lucrative jobs, essentially look the gift horse in the mouth and kiss such benefits goodbye! There can be an irresistible pull to mastermind a business with products and/or services that serve the greater good of community wider than that constituting their daily existence.

            Even with research showing entrepreneurship to pose greater threats to their mental and physical health, this unique breed of individuals choose to go against the grain in chasing their dreams of being their own boss. Why? Why would anyone risk this type of career suicide?

            Whether you’re an employee, have recently taken the leap to being a business owner or been in business for a while, the commonality is a congenital condition we all share as human beings; to feel a sense of purpose, value and contribution to our community. Despite it being harder to find this for ourselves in today’s world, these approaches will help you achieve ultimate satisfaction through the twists, turns and joyrides that are essential features of shaping a successful career.

            1. Search for Opportunities That Feed Your Passion, Not Temporary Excitement

            Even though well-intended, the ‘feel good now’ compass that career coaches and consultants often recommend you use to create career satisfaction can actually do you more harm than good. Excitement is transient. It doesn’t last. Passion is the compass you need.

            Passion and excitement are two different things. The resounding career legacy that still draws you to turn up on the job regardless of the sunshine or storm that awaits you…that’s passion. It’s like a mental and/or emotional itch you can’t shrug off. Staying attuned to that calling will breed success for you sooner or later. Patience is key.

            You’re also likely to have more than one key passion. Beware of getting caught in the notion you have to find your one true purpose. In fact, run immediately from any coach who tells you there is only one. There isn’t.

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            Your passion is a journey that can take multiple forms so forget thinking there is the single dream job out there that will give you satisfaction in every way you can imagine. It simply doesn’t exist.

            Consider embracing different roles and projects to help you fuel your passion or fuel your pursuits in finding it. Job satisfaction and your career success will be all the more sweeter from a wider range of enriching experiences.

            2. Don’t Position Job and Career Satisfaction Assessments as Pivotal Guides to Your Success

            Despite their popular use for vocational guidance, assessment tools such as Gallup’s Clifton Strengths and the Myers Briggs Type Indicator have come under fire[1] as being limited to the amount of true value and direction they can offer partakers.[2] These and many other guidance assessment tools (e.g. VIA Character Strengths , DISC ) are self-report questionnaires that don’t have normative population data against which to compare your results.

            Simply remember these tools help you develop a stronger sense of what you identify as strengths and weaknesses within yourself, not in comparison with other people. They will still add insight around what sorts of career opportunities, tasks and projects are going to light your fire, what ones are going to extinguish it and what will prod and keep the coals steadily smoldering.

            3. Be Clear on Your Personal Values, Ethics and Principles and Choose Relationships That Support You Honoring Them

            Teamwork, collaboration, open communication and trust are commonplace for any flourishing work environment. However, whether or not your personal values can be honored in your work can make or break your job satisfaction.

            How committed do you want to be to an organization that expects an average of 10 unpaid overtime hours every week under the guise of ‘reasonable overtime’? Are you willing to accept their construing this expectation as ‘strong commitment’ at the expense of your partner and children waiting at home for you? What are your boundaries concerning when you clock on to their time and when you clock off to yours?

            Being very in tune with what your personal values, principles and ethics are will bid you well in the job satisfaction stakes. Spending time to reflect on experiences and working relationships you’ve had – the good, the bad and the ugly – will help you make well-informed searches and grounded decisions that will propel your career success.

            Finding and nurturing relationships with associates and colleagues who share similar values doesn’t just make your day-to-day pursuits more enjoyable. You become fortunate to work with like-minded people who will support, understand and appreciate you like a second family.

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            Being able to honor your personal values in your work means you will still be able to sleep at night when you have to tread where others fear to, and make extremely difficult decisions others would never ever dream of having to make as you forge success in your career.

            4. Be Clear on Your Own Definition of What Having a Successful Career Means for You

            It’s tempting to get caught up in the ideals and projections of success expressed by those we love, admire and respect. Underneath, we all want on some level to belong to a successful club of some sort.

            With research reporting how much money we feel we need to be truly happy,[3] many of us try to subscribe to the notion that having the car of our dreams or taking a European holiday annually will not bring us happiness. The truth, however, for many of us is these tangible rewards are congratulatory reminders of our persistent efforts to chase our career pursuits.

            If those are things you aspire to, don’t let anyone steal your desire and want to feel deserving of these things, that those are some parameters by which you define your career success.

            Despite consistently being the top revenue earner for two years running, you may not wish to become the sales manager. You may not wish to step out into running your own business even though you consistently excel as an employee, delighting clients and repeatedly receiving glowing testimonials.

            Your definition of career success might be enjoying the predictability of a regular workplace routine. You get to leave – without feeling guilty – at the same time each day, love the people you work with and get to spend a good, uninterrupted amount of work-stress free quality time with your family. That picture is also blissful job satisfaction and complete career success.

            5. Identify the Sorts of Challenges and Problems You Want to Learn to Overcome

            Standard advice you might receive from a career coach might be to look for opportunities where you get to capitalize on exercising your strengths and career-related activities you enjoy.

            However, to become a success at anything involves improvement. To excel at anything often involves stepping outside boundaries and comfort zones where others wouldn’t. This means dedicating focus and attention to things you’re not so good at and things you don’t like.

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            Here’s where working with a coach can be particularly helpful. Map out the experiences that were unsavory in your working history. Were there challenges you opted out of, projects you failed at or toxic relationships that blasted your sense of purpose and self-worth into oblivion? It’s within these experiences that you might just find the most valuable lessons and guiding lights for your trajectory to achieve greater job satisfaction.

            If your natural leadership style is to be a collaborator, finding opportunities that require you to apply a more dictatorial style might be needed. Discussing a secondment or short-term project where you get to develop and test your skills can be a step further in earning contention to lead a larger project down the track.

            With several of the company’s boldest personality types penciled to roll out the operation, you’ll not only develop skills that earn your right to throw your hat in the ring; those key players have an opportunity to see your competence. You can then work on building relationships with those stakeholders before you need to hit the ground running should you win the lead.

            Greater job satisfaction comes with planning and choosing the lessons and opportunities you want to learn, not desperately flailing, floundering and hoping for the best.

            6. Keep Reviewing Your Goal Posts and Be Amenable to Change

            The word ‘career’ is indicative of a longer-term pathway of change, growth and development. The journey is dynamic.

            You will accumulate new skills and let those you no longer need, become rusty. Your intrigue will be stimulated by new experiences, knowledge and people you meet. Your thinking will continue to expand, not shrink. As a result, your goalposts are likely to change.

            A major part of enjoying a successful career is not just setting goals effectively, but regularly reviewing and readjusting them where necessary. However, moving the posts or the target still needs to take place by applying the same processes by which you originally created them. The strength of your emotional connection to those revised goals needs to be the same, if not stronger.

            By asking yourself the following questions, you can assure your developmental and growth trajectory is still on course:

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            • Would working toward these goals still allow me to honor my personal values, principles and ethics at the same capacity if not greater?
            • Do the activities I need to undertake to meet these goals honor my highest priorities?
            • Does this feel right for me and those who are nearest and dearest to me?
            • Is this aligned with my passion?
            • Is chasing this goal a right step for me to take now or is this a detour or distraction which could delay my greater plan?

            Each of your career goals should have different review periods. Whatever you do, stick to the review schedule you set. It will not only keep you focused but help you see your progress (or lack thereof) and allow you to timely re-chart your course before you get too far down the track. You don’t want to waste time haphazardly heading in the wrong direction.

            7. Be Prepared to Let Go

            It can be unfathomable to us as to why others risk leaping into the unknown when everything truly appears fine and dandy in the career realm. The company provided stability, recognition, financial success, interesting projects and the promise of a promotion…what was wrong? Why now jump sideways to run a café or train in another field altogether?

            Nothing may have been wrong at all. It was all going right. It was just the end of a chapter. Perhaps the yearning for the next step is actually taking a different trajectory entirely. You may want to simply experience a different rhythm. Perhaps it’s time to pursue a different passion.

            If you have leaped from employee-land to freelancing or have made the reverse-jump (or you know someone who has), you will have quickly grown a different appreciation for pros and cons each work lifestyle brings. Working for yourself can bring the greater realization of your creativity, whether or not it can be monetized to earn you a living.

            When your customers are buying you or a product you designed and fashioned, there is a direct level of appreciation and gratitude that can elevate your confidence in the way you have never experienced as an employee, regardless of your rank.

            Similarly, there are times where we need to recognize our business ventures were adventures, not long-term life-changing empires. There are times we need to recognize that time is what provides the clearest limitation of how long we persist for in such pursuits.

            We have to recognize the absence of enough financial, mental, emotional and physical breadcrumbs that tells us we’re no longer meant to push in that direction. At least, not for the present time.

            The Bottom Line

            Above all, keep the momentum. As long as you remain committed to pursuing work opportunities that allow you to honor your highest priorities, the truth of who you are and what you stand for, achieving ultimate job satisfaction and a successful career will never be too far away.

            More Resources to Help Advance Your Career

            Featured photo credit: Csaba Balazs via unsplash.com

            Reference

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