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The 5 Golden Rules of Social Media Marketing

The 5 Golden Rules of Social Media Marketing

Social media has now become the method of choice for marketing products and services, having conversations and gathering, relaying and exchanging information. It’s the accepted standard of business in the 21stcentury…and I don’t think it’s going anywhere but up in my lifetime for sure.

However, social media marketing is a double-edged sword. If we’re not using it efficiently, effectively and strategically it might just be the just the biggest time-waster in history!

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The 5 Golden Rules of Social Media Marketing

1. It’s not about the numbers 

Let’s be clear on this point. It’s great to have millions of Twitter followers and Facebook fans, but this fanatic obsession we have with accumulating followers is insane. It gets us NOWHERE. There is no value in a multitude of fans if they don’t really care about what you have to say. It’s about conversations, relationships and engagement, not masses.

2. It’s not a marketing plan

Social media participation and information sharing can and should be (in my opinion, I won’t say humble) a valuable channel for marketing efforts. But it can’t be the whole enchilada. If you think you can just post some tweets, get some buzz going and business will magically appear, you are mistaken. Don’t put all your eggs in one basket. Marketing needs to be a multi-pronged approach. Depending on your business or service, you may need print, radio or TV advertising, possibly internet ads or to attend business shows, speaking engagements or workshops and you most definitely need a website.

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3. Stop doing all the talking

Social media is only valuable when it’s a two-way cycle. You share information, others comment, you take in information and offer contribution to others. Information and conversation; in and out. Listening is just as valuable as talking.

4. Results are not necessarily in direct proportion to efforts

The more time you spend on social media, the better results you get, right? WRONG. At a certain point, the extra time you spend on social media communication is just wasted time that you could be using for other things, say creating, selling, or connecting in person. Determine ahead of time how much time is reasonable for this portion of your marketing effort, schedule it in your day, and stick to it.

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5. It doesn’t happen overnight

Don’t try to follow 10,000 people right away. You’ll just come across as a spammer. Be discerning, build your “network” gradually and consistently. Be selective, be targeted, and be clear on what your objectives are.

One last tidbit, social media should be not only useful, but enjoyable and interesting as well. If you’re not learning new and interesting things and meeting fabulous new people…then you’re probably doing it all wrong and most likely not getting the results you want either.

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Featured photo credit:  Social Media Marketing, Man pressing social network icon, futuristic technology via Shutterstock

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Royale Scuderi

A creative strategist, consultant and writer who specializes in cultivating human potential for happiness, health and fulfillment.

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Last Updated on May 23, 2021

10 Best Free Job Apps You Need For Effective Job Hunting

10 Best Free Job Apps You Need For Effective Job Hunting

Seeking for the right job but not sure how to do it in a more effective way?

Try job search apps!

To make the job hunting process easier, I’m recommending 10 best job apps that can help you look for the right match anywhere at any time. The best of all? They’re all free!

1. jobandtalent

jobandtalent

    Great for browsing new jobs as you commute home via subway, bus or carpool, the jobandtalent app is like a Pinterest for job seekers.

    Easily browse, save and revisit job postings from your smartphone and receive notifications about jobs that match your professional qualifications.

    Download it for iOS and Android.

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    2. Jobr

    jobr

      This job hunting app is unique in that it lets you anonymously browse job listings based on your professional resume. If a company that you like also shows an interest in you, the app let’s you chat directly with a company rep. Great for getting your foot in the door and making a memorable impression.

      Download it for iOS.

      3. Monster Job Search

      monster job search

        I’m a big fan of Monster. It’s one of the first job sites employers think of when they want to list a new position online. The Monster Job Search app functions pretty similarly to the normal website, so it’s very easy to use for not-so-tech-savvy job hunters.

        Download it for iOS and Android.

        4. Jobs and Career Search

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        job and career search

          This is a good, simple app for browsing global locations for your next job. With a job index of more than 50,000 jobs listed globally, this app is a good choice if you are moving to a new area and want to line a new job up quickly.

          Download it for iOS.

          5. Hyper Networking Groups

          hyper networking groups

            This job hunting app isn’t so much a job hunting app as it is a connections hunting app. It’s great for learning who’s who in your desired field and forming connections. It also shows you how you and your industry connections are connected via your social networks, so you can follow up with them on your other social sites.

            Download it for iOS.

            6. CardDrop

            CardDrop

              CardDrop is an awesome job hunting app that let’s you digitally drop and pick up virtual business cards. This app is great for helping you make new connections at seminars, interviews, meetings and conferences. You can also attach social media profiles to the cards you pick up or send to enable easier connecting on social networks.

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              Download it for Android and iOS.

              7. Job Interview Questions

              interview questions both

                Okay, so this app looks kind of outdated, but it’s super useful for getting you into the swing of answering any kind of interview question that is thrown your way. The big benefit of using this app is that it explains to you what your interviewers motivations might be for asking you a specific kind of question. Learn what your interviewer is looking for in your answers and be more prepared for the real interview when the time comes.

                Download it for Android.

                8. 101 Interview Questions and Answers

                101 both

                  This app is great because it provides guidance about the kinds of answers you should give for each kind of question. Think of it as an essay rubric but for job interview questions.

                  Download it for Android.

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                  9. Job Interview Question-Answer

                  q and a

                    Feeling confident with your text-answered interview questions but concerned about doing the face-to-face interview? This app prepares you for interacting with your interviewer by simulating an employer asking you questions.

                    You can record your response and see what you look like to the interviewer to understand what movements, vocal pauses, etc. you need to work on.

                    Download this app for iOS and Android.

                    10. HireVue

                    hirevue

                      HireVue is a great job hunting app for those times when your interviewer wants to get some preliminary questions out of the way.

                      When an interested employer wants to interview you, they send you a request via HireVue and you can answer it in your free time, when you’re ready. Your interview might consist of a some FaceTime, some multiple choice questions or open-ended text answers and can be completed and sent to the interviewer when you’re finish.

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                      Download it for Android and iOS.

                      Featured photo credit: Yura Fresh via unsplash.com

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