Advertising
Advertising

The 5 Golden Rules of Social Media Marketing

The 5 Golden Rules of Social Media Marketing

Social media has now become the method of choice for marketing products and services, having conversations and gathering, relaying and exchanging information. It’s the accepted standard of business in the 21stcentury…and I don’t think it’s going anywhere but up in my lifetime for sure.

However, social media marketing is a double-edged sword. If we’re not using it efficiently, effectively and strategically it might just be the just the biggest time-waster in history!

Advertising

The 5 Golden Rules of Social Media Marketing

1. It’s not about the numbers 

Let’s be clear on this point. It’s great to have millions of Twitter followers and Facebook fans, but this fanatic obsession we have with accumulating followers is insane. It gets us NOWHERE. There is no value in a multitude of fans if they don’t really care about what you have to say. It’s about conversations, relationships and engagement, not masses.

2. It’s not a marketing plan

Social media participation and information sharing can and should be (in my opinion, I won’t say humble) a valuable channel for marketing efforts. But it can’t be the whole enchilada. If you think you can just post some tweets, get some buzz going and business will magically appear, you are mistaken. Don’t put all your eggs in one basket. Marketing needs to be a multi-pronged approach. Depending on your business or service, you may need print, radio or TV advertising, possibly internet ads or to attend business shows, speaking engagements or workshops and you most definitely need a website.

Advertising

3. Stop doing all the talking

Social media is only valuable when it’s a two-way cycle. You share information, others comment, you take in information and offer contribution to others. Information and conversation; in and out. Listening is just as valuable as talking.

4. Results are not necessarily in direct proportion to efforts

The more time you spend on social media, the better results you get, right? WRONG. At a certain point, the extra time you spend on social media communication is just wasted time that you could be using for other things, say creating, selling, or connecting in person. Determine ahead of time how much time is reasonable for this portion of your marketing effort, schedule it in your day, and stick to it.

Advertising

5. It doesn’t happen overnight

Don’t try to follow 10,000 people right away. You’ll just come across as a spammer. Be discerning, build your “network” gradually and consistently. Be selective, be targeted, and be clear on what your objectives are.

One last tidbit, social media should be not only useful, but enjoyable and interesting as well. If you’re not learning new and interesting things and meeting fabulous new people…then you’re probably doing it all wrong and most likely not getting the results you want either.

Advertising

Featured photo credit:  Social Media Marketing, Man pressing social network icon, futuristic technology via Shutterstock

More by this author

Royale Scuderi

A creative strategist, consultant and writer who specializes in cultivating human potential for happiness, health and fulfillment.

What Is Emotional Intelligence (And How to Develop It) 3 Steps to Organize Your Thoughts And 10X Your Productivity How to Invest in Yourself: 3 Valuable Ways to Change Your Life How to Take Control of Your Life with Better Boundaries How to Flow Your Way to a More Productive Life

Trending in Work

1 How to Become an Entrepreneur (Advice from a Serial Entrepreneur) 2 The Lifehack Show Episode 7: Following Your Calling 3 Is People Management the Right Career Path for You? 4 10 Ways to Build Positive And Effective Work Relationships 5 How to Know if You Need a Career Change Now

Read Next

Advertising
Advertising
Advertising

Published on September 8, 2019

The Lifehack Show Episode 7: Following Your Calling

The Lifehack Show Episode 7: Following Your Calling

In this episode, Joseph Wilner, licensed clinical psychotherapist and certified life-coach, talks about finding and fulfilling your calling in life. Joseph blends his passion of music, and following his dreams of being a drummer, with his expertise in psychology to help people live a more intentional and meaningful life.

Joseph believes everyone has a calling, or several callings, where their passions and strengths can merge to create a successful life of contribution and significance.

 

    Joseph Wilner

    Episode 7: Following Your Calling

    Also available on Apple Podcasts and YouTube.

    Featured photo credit: Vlad Bagacian via unsplash.com

    Read Next