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Streamlining Your Life in Order to Go Do a Startup (or Anything Else That Will Take Full Focus)

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Streamlining Your Life in Order to Go Do a Startup (or Anything Else That Will Take Full Focus)

    Editor’s Note: The following is a guest post by Thursday Bram. She writes for 21times.org, a daily newsletter helping developers take the plunge into building a business.

    Pick up the dry cleaning. Wash the dishes. Paint the house. Every day, there’s something else that needs to be done. It can seem like there’s never enough time to get everything done on your list.

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    If you’re planning to found a startup, though, time is the most important asset you have — you need as many hours as you can invest in coding, marketing and all the other details of operating a new business. The same is true, by the way, of most big projects you can think of in your life. You can’t be running around, worried on whether your day-to-day chores are getting done. You’ve got to streamline your life.

    How Far Can You Afford to Go?

    We have this stereotype of startup founders as a couple of guys coding in a garage at all hours of the day. It’s rare that we think about startup founders with kids, active social lives or even owning houses. There’s some truth to the stereotype: in order to build a business that you can sell for $100 million or take to an IPO, you’ve got to invest something in it to create value. If all you’ve got is time, that’s what you have to put into it.

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    But how much time can you really afford to free up? If you can save up enough to live on, you can probably free up all the hours you might otherwise devote to an employer. Family, significant others and kids aren’t quite so easy to deal with, though. You may need to have some tough discussions about where you’re willing to put your time in terms of your family. I’ve had a few of those conversations myself — there are some people who just won’t understand, some who are willing to let you do whatever you think is right and others who will give you the time you need, but only with a specific deadline in mind.

    Make sure you understand the real limitations of streamlining your life before you wind up having to explain to a very irate significant other that you just didn’t budget time for him or her.

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    The Ultimate Streamlining Option

    Personally, a lot of my time goes towards taking care of specific tasks in order to achieve a certain end. For instance, I own a house. I spend time maintaining the house and the surrounding yard. I spend time improving the house as well. I have two ends in mind: first, that I have a place to live, and second, that when I sell the house, I get as much money as possible. If I’m in startup mode (how I internally think of spending all available hours on one project), having a place to live is important — but I’m honestly not going to care if I have a trimmed lawn. I’m also not going to be focused on increasing the value of my house. The most logical thing I can do, from the point of view of operating the startup, is to sell the house.

    As long as I value the end result of the best startup I can build for any other end result that I spend time on, I can trade away the work. I can sell the house and rent an apartment that needs minimal cleaning and maintenance. I might even come out ahead with money from the sale that I can add to my savings.

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    You can’t trade away your obligations to your friends and family, but just about everything else can probably be eliminated, if you’re willing to make some dramatic changes. In some cases, you may need to spend some money to get necessary end results — you have to eat, after all, and buying food that requires minimal prep time does take some cash, whether you go with pizza or something a little healthier. But if you sell most of your belongings, you won’t need to dust ever again. That’s the extreme end of things, but to ensure that you can sink as many hours as possible into building the best project ever, you have to be fairly extreme.

    The More Realistic Version

    Honestly, most of us aren’t prepared to take a hardcore approach to freeing up time for founding a startup or doing anything else. Selling everything we own and moving into a small box to code for six months or a year is just a tough sell. But you can take some smaller steps in that direction, provided you’re thinking about a longer time frame for what you’re starting.

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    • Start by clearing off everything you can manage easily. We all have junk cluttering up our day that we know we don’t need to be messing with. Block video games on your computer, stop checking celebrity gossip sites and otherwise eliminate the things you only do when you think nobody’s watching.
    • Track your time. Pay attention to where you’re spending your time. That’s the first step to finding more efficient options than you might be using now. You’ll find the big time sinks (hours you could be spending on your startup!) if you’re looking for them.
    • Make appointments with yourself and your project. Block out chunks of time whenever you can to work on your project. Don’t let anything else interfere with these appointments. Treat the time like an appointment with the most important client you’ll ever land.

    Your time is the most important asset you can invest in your startup. Even if you can’t sink every single hour of your day into it, you need to invest as much time as you physically can.

    (Photo credit: Deadlines and Schedules of Events and Important Dates… via Shutterstock)

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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