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8 Pieces of Advice Every Young Professional Should Be Told

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8 Pieces of Advice Every Young Professional Should Be Told

Everybody has heard the saying, “Work smarter, not harder,” but isn’t it hard work just thinking about ways to be smarter? The following eight pieces of professional advice will serve to inspire or revolutionize your strategies for success, as they have done for mine.

1. Find a person who has the life or job you want.

Purely as a result of their own ego, this person will tell you all about how they got where they are, and how you can too. Even if this is a person you don’t know that well, drop them an email to ask if you can buy them a coffee and talk about their job. I did this three times while working in banking; bankers aren’t known for their generosity, but they are known for their ego, and what does any successful ego love more than talking about itself? I’ve also done this several times since leaving finance to go into my dream career, medicine. (Another benefit of this is they always insist on buying the coffee anyway.)

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2. Develop an interesting and relevant skill that isn’t a prerequisite.

Everybody who is worthy of being called your competition has the necessary skills and experience for the job you want. Just like driving through a city at rush hour, if you try to beat everyone else on what is normally the proper, most efficient route to work, you will arrive later than if you took the slightly inconvenient back roads with less traffic. The same goes for the skills market: you need to be good at the prerequisite skills, but if you only put your energy into those, you might find the traffic on that route overwhelming when you try to stand out. Develop a niche skill that is desirable but not something the competition has to have. It will make you more interesting and more useful.

3. Get a mentor.

Ideally this would be somebody senior within your company, but really it can be anybody more experienced than you in your industry: someone who is respected and who has influence. Again, if you appeal to this person’s ego and/or generous side, you will have somebody you can send hundreds of career-related questions to. They will also become incredibly useful when you need somebody to vouch for you.

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4. Realign your day-to-day efforts with the expectations you have for your future.

If you picture yourself achieving something impressive one day, then ask yourself: “Am I doing anything that is impressive right now?” If the answer is no, then you need to pick up your game. You can’t plod along in the middle of the pack if one day you hope to lead it. What are you already doing today to set yourself apart from your peers?

5. Make a five-year plan.

This isn’t just to help you figure out where you want to be in five years’ time; most importantly it is a detailed plan of how you’re going to get there. Start with where you want to be in five years and then work back, step-by-step, including each task/project/accomplishment you will need to achieve to move between steps. The results will probably scare you because if you’re ambitious you will realize there are steps you need to take now to be on schedule.

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6. Don’t say, “If it’s meant to be, then it will happen.”

This thought is incredibly comforting and it can occasionally be useful when you’re bravely bouncing back from a setback. But really this thought is just an excuse for inaction. It will be toxic to achievement if you’re not careful because this mind-set may remove the burden of progress from you and allows you to become passive instead of leading the charge on your goals.

7. Surround yourself with people you admire and ditch the ones who breed negativity.

People tend to recalibrate their definitions of what is normal, what is possible, and what counts as success based on their surroundings. You can achieve things that nobody thought possible of you once you’ve reset your standards to a higher point. At the same time, the more successful or happy you become, the more you will either encourage negativity or inspiration in your friends or colleagues. They may have to adapt to a new perspective of what is possible. Surround yourself with people you admire to raise the bar for yourself so you accomplish more, and get rid of those people who want to bring you back down to the level that they’re comfortable with. Just be careful that the people you admire are a diverse group or you risk becoming a polarized, one-dimensional person.

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8. Practical intelligence is a much higher predictor of success than IQ—work on it!

A decent IQ is a prerequisite for any good job, but it’s repeatedly been shown to not be a great indicator of success. In fact, research suggests once you have a moderately high IQ (>125), this is sufficient for pretty much most jobs in the world. A much more reliable indicator of someone’s success than IQ is their creative and practical intelligence. Malcolm Gladwell, author of Outliers, describes this as, “not knowledge for its own sake. It’s knowledge that helps you read situations correctly and get what you want.” A high IQ enables you to apply yourself very well to a given task, which is good but isn’t going to set you apart. To be successful in the world you have to create tasks, and figure out which tasks you should apply yourself to in the first place.

Have you got any hot tips for young players? Have you ever been given professional advice that worked really well for you? Let us know in the comments below.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

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