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5 Simple Ways to Boost Your Business Sales

5 Simple Ways to Boost Your Business Sales

Increasing your business’ sales can seem like a tricky process. Where do you start and how much is it going to cost you? Those are probably the questions going through your head right now, but the good news is that there are 5 simple techniques that you can implement into your business that will help you boost sales without costing you a dime or taking too much hard work.

1. Put the customer first.

The first thing every salesperson in your establishment needs to do is put the customer first. This does not just mean the brand new customers who walk through your door, but the loyal customers who have already purchased from you—those customers need to be lured back or your business will not flourish. Sure, it is great to get new business, but without your loyal customers coming back, those new customers are going to dwindle too. Help your employees learn how to cater to those repeat customers with simple tactics, such as greeting them by name, informing them of future sales, and offering them free samples of new products. The more special or rewarded your current customers feel, the more likely it is that they will come back again and again.

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2. Cut down on the time a sale takes.

Customers are busy (as we all are), which means they want to be in and out of your establishment in as little time as possible. You can help make this happen by having your sales professionals ready for any questions or problems that come up including having access to the pricing, special offers, and any other issues that may arise during the sales process. If there are questions that your sales staff cannot answer, they need to have a method of obtaining the answer fast—whether via telephone, instant message or any other way that technology allows them to provide an instant answer, taking the risk of losing the customer to a competitor that has the answer right away. In general, the quicker you can get customers in and out, the more satisfied they will be.

3. Cut down on wait time.

No one likes to wait, whether it is for a table at a restaurant, a fitting room at a retail store, or a room at the doctor’s office, waiting feels like a waste of time. Rather than forcing your customers to wait and get angry, use a waiting list management software that enables you to notify your clients when it is their turn. This efficient method of alerting clients helps to move people around your establishment and focusing on other things which is especially helpful if you are a retail store or a restaurant with a bar where clients can be spending more money. The app allows you to text customers right on their own smartphone or tablet when it is their turn. This helps to not only increase your profits, but also increase customer satisfaction, which can be directly tied to a successful business.

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4. Enlist team work.

Your employees should be able to work well together for the greater good of the clients. When you have employees that have one another’s back, you can trust that the customers are well cared for rather than having employees that are only out for themselves. For example, in the restaurant business, if you have a wait staff that not only caters to their specific tables, but keeps an eye on others to see if they have any immediate needs, you will have a higher level of customer satisfaction and a higher customer loyalty rate than an establishment with tables that get ignored because a server is overwhelmed.

5. Keep your employees happy.

No employee is going to try to boost your sales for you if he is unhappy. Let your employees know on a regular basis how important they are to you and that you value them. When employees feel like they have a special part in the success of a business, they are more likely to work hard to continue to increase sales. This step only requires you to be genuine and true to your word in order to make your employees feel good.

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If you are ready to take your sales to the next level, try a few of these simple tips. Whether you add a few simple steps to make the sales process easier for your sales professionals or you start to use a wait list management app, the key is that your focus is on the customer and how you can make his experience better. These tips will not take away from your profits; in fact, they will enhance your profits by allowing you to be more accessible to the customer in the long run.

Featured photo credit: Phil Roeder via flickr.com

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Last Updated on May 20, 2020

What Are Analytical Skills (And How to Strengthen Them For Success)

What Are Analytical Skills (And How to Strengthen Them For Success)

Everybody makes bad decisions. Some people, however, are more capable of making better decisions that inch them closer to success.

These individuals are not ruled by emotions, desires, or hunches. Rather, they depend on their analytical skills to overcome challenges regardless of urgency or complexity.

What Are Analytical Skills?

According to Richards J. Heuer Jr., a former veteran of the CIA,[1]

“Thinking analytically is a skill like carpentry or driving a car. It can be taught, it can be learned, and it can improve with practice. But unlike other skills, it is not learned by sitting in a classroom and being told how to do it. Analysts learn by doing.”

Analytical skills can be considered as one of the critical life skills that are not taught in schools. It comprises of visualization, critical thinking, and abilities for gathering and processing information.

Here’s a closer look at some of these abilities:

Visualization

Also tied to a person’s creativity, visualization is the ability to predict the possible outcomes of strategies and actions. In a professional setting, visualization involves the analysis of data – often through illustrations like charts, graphs, and detailed lists.

Critical Thinking

Simply put, a person’s ability to think critically can be measured by his or her consistency in creating reasonable decisions. It pertains to the ability to evaluate information, siphon what’s useful, and draw conclusions without being swayed by emotions.

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As a critical thinker, you’ll find yourself challenging assertions and finding loopholes in proposed solutions.

Computing

Whether you like it or not, you need to be comfortable with numbers if you want to sharpen your analytical skills. Bear in mind that computing encompasses other skills like cost analysis, budgeting, and performing general calculations.

In business, you need to use computations when weighing the risks and benefits of any given strategy.

Problem-Solving

Remember that analytical skills are used not just to understand problems, but also to develop the most suitable course or courses of action. This relates to your goal-setting skills, which involve breaking down and prioritizing between objectives.

Resource Management

Lastly, analytical skills involve some degree of resource management depending on the task at hand.

For example, professionals with a tight schedule must know how to effectively manage their own time – also known as one of the most important resources in the world.

Business leaders, on the other hand, must know how to manage company resources, including cash and manpower. Take note that the definition of analytical skills may change to match the requirements of a specific situation.

For example, upon hiring a web developer, analytical skills may refer to the ability to determine the needs of online users, understand web analytics for optimization, and identify visual elements that can match a company’s brand.

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The skillset above, however, should be applicable in most if not all scenarios.

Develop Your Analytical Skills for More Growth Opportunities

There’s no question that the right decisions lead to positive results. It doesn’t matter if you’re running a business or simply trying to climb the corporate ladder. By training your analytical skills, you position yourself for more growth opportunities while staying away from negligible actions you will regret.

For example, you plan to launch a new startup in your local community – but struggle to decide the niche you want to enter. Since you’ve been a technophile your whole life, part of you desires to invest in a gadget store. If you’re passionate about your business, success will come – right?

If you have sharp analytical skills, you begin to see your plans in whole new dimensions.

What are the possible outcomes of this venture? Does the local market have a need for a new gadget store? How much do I need to get started – and how much should I sell to make a profit?

Depending on your findings, you can determine the feasibility of your business idea without letting your emotions get in the way.

6 Ways to Strengthen Your Analytical Skills

There are several approaches when it comes to developing an individual’s analytical skills. For instance, psychologists agree that reading fantasy stories as a child can help sharpen critical thinking.[2]

Research also suggests that undergoing traditional education has a positive effect on a person’s IQ and analytical skills.[3]

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But as an adult, such opportunities to hone your analytical skills no longer apply. That’s why you need to devise a more deliberate, active approach yourself.

Below are a few strategies to get you started:

1. Ideate Business Ideas

Developing a profitable business idea, whether you pursue them or not, involves numerous challenges. You need a ton of research, computations, and problem-solving to create a tangible business plan.

You can organize your ideas with a note-taking tool like Microsoft OneNote or Evernote. Doing so will allow you to delve deeper into your analysis, organize your findings, and stay focused on roadblocks as well as how to solve them.

2. Leverage Analytical Tools

Aside from note-taking tools, you can also leverage other software that can help with analytical tasks. A money management app like Mint, for example, makes it easy to track your spending habits as well as manage your budget with visual tools. When it comes to prioritizing goals, you can use simple task management apps like Trello or Wunderlist.

3. Have a Personal Learning Library

Thanks to the internet, there’s a colossal amount of resources you can utilize to learn new skills, expand your vocabulary, and train your visualization muscles.

Social media networks like SlideShare and YouTube, for example, offer mountains of tutorials you can access to your heart’s content.

For a personalized learning library, you can download Instagram videos or GIFs from educational accounts like NASA Goddard and the American Mathematical Society. But if you prefer specific, technical skills, then a good place to start would be online learning platforms like Coursera, edX, and Alison.

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4. Participate in Online Communities

The internet is a great place to share experiences, opinions, and sometimes intellectual discussions with like-minded individuals. Reddit, for example, has a place or “subreddit” dedicated for every topic imaginable – from technology to entrepreneurship.

For structured debates, you can head to websites like Debate.org and let other users choose the winner via votes.

5. Seek Mental Stimulation

To keep your mind sharp, make it a habit to engage in mentally stimulating activities, such as chess, puzzles, and brain training apps. A great resource would be Lumosity, which contains dozens of cognitive games designed by teams of scientists and game designers.

6. Keep a Personal Journal

Finally, keeping a personal journal allows you to take a second look at everything that happened in your day.

Remember that writing about learning experiences lets you focus on the lesson rather than the emotion. It will help you analyze how you made your decisions, why you came to certain conclusions, and what you can do to improve in the future.

Here’s How to Create a Habit of Writing in a Journal.

Bottom Line

As an adult, you are required to face a myriad of challenges on a daily basis. Work, school, business, relationships – the list goes on when it comes to the sources of life’s problems. With analytical skills, you can confront and overcome any obstacle standing between you and your goals.

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Featured photo credit: Campaign Creators via unsplash.com

Reference

[1] M. S. Ramaiah University of Applied Sciences: Analytical Thinking?
[2] KD Novelties: Why You Should Read Classic Tales to Your Children
[3] Economic Inquiry: The Effect of Education on Cognitive Ability

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