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5 Simple Ways to Boost Your Business Sales

5 Simple Ways to Boost Your Business Sales

Increasing your business’ sales can seem like a tricky process. Where do you start and how much is it going to cost you? Those are probably the questions going through your head right now, but the good news is that there are 5 simple techniques that you can implement into your business that will help you boost sales without costing you a dime or taking too much hard work.

1. Put the customer first.

The first thing every salesperson in your establishment needs to do is put the customer first. This does not just mean the brand new customers who walk through your door, but the loyal customers who have already purchased from you—those customers need to be lured back or your business will not flourish. Sure, it is great to get new business, but without your loyal customers coming back, those new customers are going to dwindle too. Help your employees learn how to cater to those repeat customers with simple tactics, such as greeting them by name, informing them of future sales, and offering them free samples of new products. The more special or rewarded your current customers feel, the more likely it is that they will come back again and again.

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2. Cut down on the time a sale takes.

Customers are busy (as we all are), which means they want to be in and out of your establishment in as little time as possible. You can help make this happen by having your sales professionals ready for any questions or problems that come up including having access to the pricing, special offers, and any other issues that may arise during the sales process. If there are questions that your sales staff cannot answer, they need to have a method of obtaining the answer fast—whether via telephone, instant message or any other way that technology allows them to provide an instant answer, taking the risk of losing the customer to a competitor that has the answer right away. In general, the quicker you can get customers in and out, the more satisfied they will be.

3. Cut down on wait time.

No one likes to wait, whether it is for a table at a restaurant, a fitting room at a retail store, or a room at the doctor’s office, waiting feels like a waste of time. Rather than forcing your customers to wait and get angry, use a waiting list management software that enables you to notify your clients when it is their turn. This efficient method of alerting clients helps to move people around your establishment and focusing on other things which is especially helpful if you are a retail store or a restaurant with a bar where clients can be spending more money. The app allows you to text customers right on their own smartphone or tablet when it is their turn. This helps to not only increase your profits, but also increase customer satisfaction, which can be directly tied to a successful business.

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4. Enlist team work.

Your employees should be able to work well together for the greater good of the clients. When you have employees that have one another’s back, you can trust that the customers are well cared for rather than having employees that are only out for themselves. For example, in the restaurant business, if you have a wait staff that not only caters to their specific tables, but keeps an eye on others to see if they have any immediate needs, you will have a higher level of customer satisfaction and a higher customer loyalty rate than an establishment with tables that get ignored because a server is overwhelmed.

5. Keep your employees happy.

No employee is going to try to boost your sales for you if he is unhappy. Let your employees know on a regular basis how important they are to you and that you value them. When employees feel like they have a special part in the success of a business, they are more likely to work hard to continue to increase sales. This step only requires you to be genuine and true to your word in order to make your employees feel good.

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If you are ready to take your sales to the next level, try a few of these simple tips. Whether you add a few simple steps to make the sales process easier for your sales professionals or you start to use a wait list management app, the key is that your focus is on the customer and how you can make his experience better. These tips will not take away from your profits; in fact, they will enhance your profits by allowing you to be more accessible to the customer in the long run.

Featured photo credit: Phil Roeder via flickr.com

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Last Updated on November 19, 2019

Work Smarter, Not Harder: 12 Ways to Work Smart

Work Smarter, Not Harder: 12 Ways to Work Smart

I imagine that like me, you say that you never have enough time and that you just cannot cope with 60 dozen things all at once.

How on earth do you get out of that spiral?

Many people never sit down and look at how to work smarter, rather than harder and even longer hours. But not you, you’re smart enough to try to learn effective ways to work.

So how to work smarter not harder? Here are 12 smart ways you should be following:

1. Improve Your Time Management Skills

Easier said than done? Well, no actually, because there are a few simple rules that can really help you to manage time better.

For example, when setting up a top priority task, you need to switch off the phone and ignore your email first. Then you need to abandon any ideas of multitasking as that will slow you down and ruin your focus.

Finally, set a reasonable deadline and do everything in your power to meet it.

“When you’re born, you’re born with 30,000 days. That’s it. The best strategic planning I can give to you is to think about that.” — Sir Ray Avery

2. Speed up Your Typing and Use Shortcuts

These days we’re all keyboard slaves. So why not speed up your typing and try to get rid of the two finger syndrome. In fact, when you save 21 days per year just by typing fast!

This is exactly what I am doing now, so I cannot honestly say I am practicing what I preach!

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But help is at hand. Try some of these apps and games to help you type fast: 8 Most Effective Games and Apps to Learn to Type Fast

Using shortcuts on the keyboard is another time saver and can speed up your work.

For example, press F2 to rename a selected file, while CTRL + I will put selected text in italics.

There are so many of these. If you make the effort to learn them, they really can be helpful.

3. Learn How to Use Productivity Tools

It is well worth downloading all the useful tools and apps that can highly boost your productivity. Take a look at these 18 Best Time Management Apps and Tools and install whatever fits your needs.

Now that is really a great way of working smarter, not harder.

4. Use Your Phone Wisely

Instead of writing emails, sometimes it’s better to pick up the phone and talk to the person responsible. It saves time, especially for important or urgent discussions.

If that colleague works in the same office, it is even better to go and talk to him or her. It gives you a break, you get some exercise and you actually make human contact which is becoming quite rare in this electronic world.

5. Keep a Tab on Your Tabs

If you are like me, you might well find that you have a ton of tabs open at the top of your browser.

In order to find the one you want, you have to search for them as they are off screen. Having all these tabs open slows down your browser too.

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One solution is to use OneTab which can keep a neat list on the screen of all these tabs when you want to quickly get to one of them or you want to remind yourself which ones you have open.

6. Use a “To Don’t” List

We all know about to do lists and I find that they are generally great. They give me a great sense of achievement as I cross off the tasks done.

But often, I find that we are doing non-essential tasks or ones that can easily be postponed. That is why many people recommend the to don’t list.[1]

Some people prefer to savagely prune the to do list while others prefer to have two separate lists, to do and to don’t. You just have to work out what works best for you when you are trying to save precious time to become more productive.

7. Expect Failure and Fight Paranoia

When failure rears its ugly head, some people get a bit paranoid and fear that this may become a trend.

Projects will go wrong and failure should be expected rather than feared. Learning lessons from failure and analyzing what went wrong is the best way forward.

“Do not be embarrassed by your failures, learn from them and start again.” — Richard Branson

And here you can find 10 Great Lessons Highly Successful People Have Learned From Failure.

8. Be Concise

Rambling on at meetings, in emails and even when introducing yourself to new clients can waste a lot of people’s time.

One way is to practice and sharpen your “elevator speech,”[2] which tells people in 30 seconds or less why they need your skills and how they can benefit from doing business with you.

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Just think of the many situations where this could be useful:

  • Making new contacts
  • Talking about yourself at a job interview
  • Meeting people at conferences or parties
  • Phone calls to new clients

9. Ask the Right Questions

“You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.” — Naguib Mahfouz

How do you get feedback? The secret is to ask the right questions at the right time.

When you do this, you are gathering the information you need to help in decision making. This will save you time and you will be able to cut meetings to a minimum.

Forbes magazine reports on research that they carried out on asking the right questions.[3] When that happens, the positive effects are increased by 400%. There are also other benefits in staff motivation and a positive impact on the company’s bottom line.

Lifehack’s CEO Leon has shared about how to ask for feedback to learn faster: How to Learn Quickly And Master Any Skill You Want

10. Learn as Much as You Can

You should always be on a steep learning curve. Look at your skills profile and determine where you need to fill a gap. Talk to important connections and network in your niche.

Keep up to date on trends and developments. It is a fact-changing world. When an opportunity arises, you will be the best equipped to seize it because you have never stopped learning. Just another way of working smarter.

“Live as if you were to die tomorrow. Learn as if you were to live forever.” — Mahatma Gandhi

11. Look After Your Greatest Resource

No, your greatest resource is not time. It is YOU.

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If you do not get enough sleep, exercise and relaxation, you find that you become less and less productive. You begin to work longer and longer hours, which is the exact opposite of what you want.

What you should be doing is making sure you are in the best shape. It is useful to remember that you need a break of 15 minutes after every one and a half hours of work.[4]

Taking breaks and getting fresh air and exercise is one of the best ways of working smarter, not harder.

12. Don’t Fall into the Trap of Working Smarter and Harder

As a society, we are obsessed with doing everything smarter so we are more efficient and we save time all around.[5]

But the most important thing to remember is to accept when we are ready to switch off that computer and not fill up the time with even more work!

The Bottom Line

The key to greater productivity is to work smarter, not harder. Working smarter saves precious time and energy for the things that really matter — your life goals, your personal growth, your health and your relationships.

Stop working for more hours and start working smarter!

More About Working Smart

Featured photo credit: Unsplash via unsplash.com

Reference

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