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5 Reasons Why Your New Bachelor’s Degree Is Worthless

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5 Reasons Why Your New Bachelor’s Degree Is Worthless

With the increasing cost of college tuition, student loan debt, job scarcity, and opportunities for entrepreneurship online, is it any wonder that grads are wondering: “was getting my degree worthwhile?”

Well, that’s up to you do to decide.

5 Reasons Why Your Bachelor’s Degree Is Worthless

1.) Academic Inflation

In 1970, only 26% of middle-class workers had education beyond high school. Today, almost 60% of all jobs in the US require a higher education. Your new bachelor’s degree is becoming increasingly worthless as more and more people graduate from college, as jobs that used to need only a bachelor’s degree now prefer master’s degrees.

If the excess of bachelor’s degrees wasn’t enough, now we have an increase in master’s degree students who have decided to stay in school to wait out the recession: not only have you gone to school to earn a commodity, it’s now a sub-standard commodity.

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It’s only a matter of time until you’ll need a bachelor’s degree and a certification to mow lawns—there go all the summer jobs for kids.

2.) The Illusion of Safety

What used to be a guarantee of safety and stability has recently turned into an exercise in musical chairs. There aren’t enough jobs for everyone, and you find yourself scrambling to not be the odd man out.

According to a CNN article, less than half of college graduates under the age of 25 are working at a job that requires a college degree. The same article mentions a 2012 study from Georgetown University’s Center on Education and the Workforce titled “Hard Times: Not All College Majors are Created Equal,” showing that bachelor degree grads have an unemployment rate of 8.9%.

3.) Drowning in Debt

On average, the cost for one year of attendance at four-year public college or university costs 40% of a family’s income, and on average, approximately 40% of students leave school with a debt of $22,000. If you’re from a family that earns between $40k and $50k, that number jumps to $28,000.

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Middle-class families will have more debt from student loans than their upper-class peers, who can pay for their education outright, and their lower class peers, who often qualify for grants and financial assistance. You might even end up being the one paying $1,000 a month for 20 years just for four years of school.

4.) The Source of Creativity

People seem to think that the simple act of attending college makes you more innovative and creative. That’s simply not true.

Creativity and innovation don’t come from what people teach you: new ideas come from your personal experiences, and your interaction with your environment.

5.) Your Professors Aren’t Concerned About Your Education

I know people who graduated with a degree in engineering who couldn’t do a derivative. I’m not joking.

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Many professors are far more interested in tenure and their research than they are about making sure you get the best education they can possible give you. They grade you on curves so you can’t possibly fail, and the curriculum never changes. In fact, one study showed that 45% of students  are no better at critical thinking, complex reasoning, and writing after their sophomore year than they were when they began.

5 Reasons Your New Bachelor’s Degree Was Worth The Effort

1.) You’ll Be Better Off With One Than Without One

Although getting a degree isn’t the golden ticket to success anymore, it’s still a rite of passage in America. If you do need to get a job, having a degree can only help you—not only will you have more options to choose from, but you’ll also get paid more. It’s estimated that a degree is worth $1.3 million in additional lifetime earnings.

2.) Head-Fake Learning

College is about more than book-learning: it also teaches you how to think. It’s about learning how to become a leader and how to make impossible deadlines work on 3 hours of sleep.

If you take advantage of everything higher education has to offer, it’s an opportunity to learn how to initiate change, negotiate and experiment in life without any dire consequences.

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3.) Experience

Going to college really is a once-in-a lifetime experience: living in a dorm room, having all-night study sessions…it’s not something that you can put off. Education you can get at any time, but this experience you can really only get once. Once you’re older, you mature too much to take the kinds of risks that are taken in college.

You fundamentally change as a person during the course of those four years. Anyone who’s gone to college and has friends who haven’t know what it’s like to go back home and realize that their old friends are exactly the same as they were four years ago. I’m not saying that people who haven’t changed are somehow worse off in life, I’m saying that if you want to experience that kind of world-view change, college is the best place to do it.

4.) Intellectual Stimulation

It’s not until after college that you realize how mentally stimulated you were every single day. You were learning new concepts from half a dozen different subjects every single day; you could pick what you wanted to learn about next semester using electives, and at any given point, you could meet someone on campus who could completely alter your world-view with a single conversation.

5.) It’s Really Fun

You have your entire life in which to work: even if you end up being self-employed, work is never going to be as carefree as college was.

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A college degree doesn’t guarantee security,  just as not having a college degree doesn’t guarantee failure. When making the decision whether to attend or not, check the facts as they pertain to your individual situation. If you do go to college, it should be for more than just getting a good job and making money; that may not happen for you. It should be for the experience, intellectual stimulation, and all the things you learn in tandem with your classes. Don’t depend on a company to save you—save yourself by getting the most out of your four years at school.

Featured photo credit:  Students throwing graduation hats in the air celebrating via Shutterstock

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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