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5 Lessons Rick Rubin Can Teach Us About Leadership

5 Lessons Rick Rubin Can Teach Us About Leadership

Rick Rubin is one of music’s most influential people. He’s produced some of the worlds greatest albums, saved the careers of flailing musicians and created two of the worlds most iconic brands.

Producing over 180 albums with an incredibly eclectic discography: from Neil Diamond to Slayer, Kanye West to Johnny Cash and System of Down to Run DMC. Chances are, you’re a Rick Rubin fan without even realising it.

But, being able to work with all these larger than life musicians at their most vulnerable state has given him a great insight in to being a leader. How to bring the best out of people, when they’re feeling their worst. To quote the late, great Johnny Cash, ‘I’ll always trust Rick because he believed in me, when I didn’t believe in myself.’

Here’s ‘X’ Lessons in Leadership we can learn from DJ Double RR, gleaned from his most recent interview with Zane Lowe:

1. Don’t Be Afraid To Take Risks

‘Every step of the way, people tried to talk me out of what I was going to do next’.

When he first took on the Rap Scene, after starting up Def Jam records from his dorm room – people said, ‘Why Rick? You’re into Punk!’, yet without that first step, artists like Run DMC and LL Cool J would never have changed the face of modern Hip-Hop. Then, at the time he was starting his American label, post all the rap success, people asked ‘Why would you want to sign a rock artist? You’ve had so much success with Rap’.

But he still went ahead and did it. Because, it felt right to him. It seemed the correct direction to go in order to push himself and his fans in the right direction.

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Without him taking those risks though, we would never have had iconic albums like ‘Californication’ by the Red Hot Chilli Peppers, or Johnny Cash’s ‘American Recordings’.

Part of being a leader is trusting yourself and having the strength of resolve in the decisions you make. Not being scared of the unknown, or failing if you try. As a leader, it’s your job to pave the way for your followers and show them that risks are there to be taken – even when people say you’re stupid to do so.

2. Have A Clear Vision

Rick’s focus was always on the art, no matter what the label or the marketing teams said. His relationship with Russel Simmons was strained in the battle between Business and Artistic Merit – and Rick chose art every time.

Sales figures and pie charts have never meant much to him – all that mattered was that he could put out the best possible version of the CD for the fans to hear. His vision, whether working with someone at the start of their career, or coming to the end has always been the same, ‘It’s all about the music’.

And, every decision he makes has to fall in line with it.

As a leader you need to ask yourself, ‘Whats my vision?’. No matter what you want to lead in, you should have a clear view of where it is you’re going, or what you’re trying to achieve. Something to galvanise everyone that’s a part of it, so that you can work towards it.

Martin Luther King Jr. had a dream. Sir Ken Robinson wants to change Education. And Rick Rubin wants to create the best possible music.

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What’s your vision?

3. Know When To Change Course

Rick has been an avid risk taker throughout his career, but he’s also smart enough to know when something isn’t working out. As I mentioned before, his relationship with Russel Simmons was strained in the battle of Business over Music – so he confronted the problem and decided to leave Def Jam Records.

It wasn’t done out of malice or from a position of bad will, but because it was the right thing to do for their futures.

As a leader, it’s up to you to understand when a battle isn’t being won or when you’re energy is being expended too much in the wrong direction – and take a step away, or change the course of the problem.

You wouldn’t steer your car in to a tree on purpose, and you shouldn’t do it with yourself and those who follow you. Be big enough to understand when something is wrong and change the course.

 

4. Your Way Isn’t The Only Way

Rick’s way of producing has taken him to the top of his game and shown genres in a whole different light. But in his late twenties and early thirties, many relationships with artists broke down because he fought to make sure it was done his way.

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In his later years though, Rick stopped pushing his way on the artists, and started asking them what their way would be. Going through the band, taking their idea’s and going with the best idea that came along – even if it didn’t match up with his way in any way at all.

His results?

Better albums. Better relationships. Better ideas.

A leader’s aim is to facilitate the people they work with. To bring the best out of the resources they have to work with. Most of the time, your idea won’t be the strongest, or someone in your group will have a better suggestion. Put pride to one side, and listen to those around you – they have the answer you’re looking for.

5. Not Everybody Is Going To Like You

Rick may be one of the most revered music producers alive, but he isn’t without his critics. Corey Taylor of Slipknot is extremely Anti-Rick, even though he produced one of their greatest albums to date.

But, Rick takes it in his stride.

‘It’s strange, me and ‘The Clown’, the leader of the band, were so much on the same page – but the rest of the band, not so much.’

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Not everyone is going to love everything you do, every step you take or every decision you follow through on. You can be the best in the world at what it is that you do, but people still won’t like it. It’s impossible to please everybody and appeal to everyone on every level.

So stop trying.

A Leader knows who their followers are, what their vision is – and sticks to it. Regardless of whether it pleases people or not. As long as you can be proud of the outcome, and it’s done for the right reasons, nothing else matters.

 

 

Featured photo credit: Bryce Duffy via cdn.pastemagazine.com

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Last Updated on December 10, 2019

7 Strategies to Keep Employee Motivation High

7 Strategies to Keep Employee Motivation High

Highly motivated employees are essential to the success of any business. Most people spend a third of their lives at work.[1] That’s a significant amount of time away from home, apart from the people who make us happy and the things we love to do. So keeping employee motivation high is essential for creating an office environment that gets the best out of our people.

But do you know what motivates your people?

It’s simple:

  • Is their work stimulating?
  • Does it challenge them?
  • Is there room to grow, a promotion perhaps?
  • Do you encourage creativity?
  • Can they speak openly and honestly with you?
  • Do you praise them?
  • Do you trust your staff to take ownership of their work?
  • Do they feel safe in their work environment?
  • And more importantly, do you pay them properly?

Every one of these factors contributes to the general happiness of your employees. It’s what motivates them to come into the office each day and work hard, hit goals, and get results.

In contrast, an unmotivated employee is typically unhappy. They take more sick days, they’re not invested in seeing your business succeed, and they’re always on the lookout for something better.

Stats show that 81 percent of employees would consider leaving their jobs today if the right opportunity presented itself.[2] So it’s up to you to set aside time and energy to create a work environment that benefits every one of your employees.

These seven strategies will help you motivate your people to consistently deliver quality work and, more importantly, to stick around for the long term.

1. Be Someone They Can Rely On

You rely on your people to turn up to work each day, to come to you when they have a problem they can’t solve, to be honest, and to always engage professionally with customers.

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But this is not a one-way street. You, too, need to be someone your team can rely on. They trust you to have their backs when a client is unreasonable, to know that the decisions they make are in your best interest, and to make good on your promises.

If you say you’ll attend an important meeting, be there. If your company makes a profit and you’ve said you’ll pay a bonus, pay it. The goodwill of your people is something you never want to test, let alone lose.

Be reliable; it’s astounding how much this motivates your people.

2. Create an Awesome Company Culture

There’s no denying that company culture trickles down from the top. Your leadership and attitude massively influences the attitudes, work ethic, and happiness of your staff. If you’re always stressed-out, overly demanding, and unreasonable, it’ll create tension in your office which will adversely affect your employees’ motivation levels.

In fact, the HAYS “US What People Want Survey” found that 47 percent of staff who are actively looking for a new job, pinpoint company culture as the driving force behind their reason to leave.

So if you have high staff turnover, you need to determine whether your company culture might be the motivating factor behind your churn rate.

Here are four ways to build a culture that keeps your employees highly motivated.

  • Be conscious of the image you present. Your body language and attitude can positively or negatively impact your employees. So come to work energized. Be optimistic, friendly, and engaging—this enthusiasm will spill over to your people and motivate them to be more productive and efficient.
  • Appreciate your people and be reasonable. Celebrate your team’s achievements. If they’re doing a good job, tell them. Encourage them to challenge themselves and try new things. And reward when deserved. If they’re struggling, help them. Work together to find solutions and be a sounding board for their ideas.
  • Be flexible. Give your people opportunities to work remotely—this is highly motivating to staff, particularly millennials. They don’t want to be battling traffic each day on their way to work. They don’t want to miss their kids’ baseball games or ballet rehearsals. Stats show that companies that offer flextime and the ability to work from home or a coffee shop have happier and more productive employees.
  • Create employee-friendly work environments. These are spaces that inspire and ignite the imagination. Have you ever been to Google’s offices? No headquarter is the same. From indoor slides and food trucks, to hammocks, and funky work pods on the wall, gaming rooms, and tranquil interior gardens, there’s something for everyone. It’s a space where people want to be, catering to their need for creativity, quiet, or team building; you name it.

So take a look at your company culture and ask yourself, Is my business an attractive workplace for talented professionals? Does it inspire commitment and motivate my people? What could I do to improve my company culture?

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3. Touch Base with Your Team Weekly

Make time for your people, whether you run a remote business or work in an office, set aside time each week to talk to your people one-on-one. It’s non-negotiable.

When there’s an open line of communication between staff members, work gets done. Don’t believe me? A study by Gallup found that 26 percent of employees said feedback from their leaders helps them to do a better job.[3]

Your people want to feel trusted. They want to take ownership of their work, but they also need to know that when they have a question, they can reach out and get answers. If you’re unwilling to make yourself available, your team will quickly become unmotivated, work will stagnate, and your business will stop growing.

So block off time on your calendar each week to touch base with your people, even if only to let them know that what they’re working on matters.

4. Give Them the Tools They Need to Do Their Jobs Well

Imagine trying to run your business without electricity. How would you contact your clients? What would happen when your phone or computer battery died?

Technology is super critical to the success of your businesses. It allows you to work more efficiently, to be more productive, and to handle matters on-the-go. That’s why you need to give your people tools that will make their jobs easier.

Make sure their equipment is in good working condition. There’s nothing more frustrating than a laptop that takes ages to boot up. It’s got to go. Replace outdated software with new software. Don’t make your designer work in Coreldraw; give them access to the most up-to-date version of Adobe Creative Suite. Take it a step further and buy them a subscription to Shutterstock or Getty Images.

Make working for you a pleasure, not a pain; and watch your employees’ motivation levels rise.

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5. Provide Opportunities to Learn and Upskill

Would you believe me if I told you that 33 percent of people cite boredom and a need for new challenges as the top reason for leaving their job?[4] If you want to retain your talent, you need to upskill.

Thanks to technology, we live in a rapidly evolving world that demands we change with it. A copywriter is no longer just a writer; they now need to be experts in SEO, Google Adwords, CRMs, and so much more.

A pastry chef needs to be a food stylist, photographer, and social media manager. An entrepreneur needs to be a marketer—or at least take ownership of the marketing message for their business—if they hope to scale.

Technology makes all of this possible. No matter your location, your people can continuously expand their knowledge and gain new skill sets—something that’s highly motivating to employees. They want to know that there are opportunities to grow and develop themselves.

If you won’t invest in your people, then your business becomes just another job to tide them over until they find where they truly belong. So be the company that sees value in developing its people.

6. Monitor Their Workload

Overworked employees tend to be unproductive and unhappy. Your people cannot be at full capacity every day, month to month. Something’s got to give. They’ll become deflated and their work will eventually suffer, which will negatively impact your business.

What I like to do is implement a traffic light system. It helps me to keep a finger on the pulse of my business. So there’s red, yellow, and green:

  • Red means they’re fully loaded.
  • Yellow means they’re busy, but they can potentially take on more.
  • Green means they haven’t got enough to do.

I use this traffic light system because I don’t want my team members to be stressed out of their brains all the time. If they are, they won’t make good decisions and they won’t do good work.

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If my people are regularly overloaded, I have things to think about. Perhaps I need to hire a new person to help ease the load or take a closer look at what projects are good to go, and which can take a back seat.

And this is why #3 is essential. If I’m regularly engaging with my people, I’ll know that while they’re coping with their workload, it is impacting their performance and health, and I’ll take action.

7. Don’t Mess Around with Your Employees’ Pay

Never mess around with your people’s salary. As a business owner or high-level manager, it’s easy to forget that most people live from paycheck to paycheck. Delayed compensation can mean a missed bill payment, which could result in costly penalties they can’t afford or hits to their credit score.

So it’s your job to ensure that you pay your people on time.

The Bottom Line

A motivated team is an asset to any business. These people never give up. They get excited about coming to work each day and can’t wait to test a new theory or tackle a particularly tricky challenge. They’re proud of the work they do. And more importantly, they have no reason to leave.

Wouldn’t you rather be part of their success story than the business that drove them away?

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Featured photo credit: Emma Dau via unsplash.com

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