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5 Lessons Rick Rubin Can Teach Us About Leadership

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5 Lessons Rick Rubin Can Teach Us About Leadership

Rick Rubin is one of music’s most influential people. He’s produced some of the worlds greatest albums, saved the careers of flailing musicians and created two of the worlds most iconic brands.

Producing over 180 albums with an incredibly eclectic discography: from Neil Diamond to Slayer, Kanye West to Johnny Cash and System of Down to Run DMC. Chances are, you’re a Rick Rubin fan without even realising it.

But, being able to work with all these larger than life musicians at their most vulnerable state has given him a great insight in to being a leader. How to bring the best out of people, when they’re feeling their worst. To quote the late, great Johnny Cash, ‘I’ll always trust Rick because he believed in me, when I didn’t believe in myself.’

Here’s ‘X’ Lessons in Leadership we can learn from DJ Double RR, gleaned from his most recent interview with Zane Lowe:

1. Don’t Be Afraid To Take Risks

‘Every step of the way, people tried to talk me out of what I was going to do next’.

When he first took on the Rap Scene, after starting up Def Jam records from his dorm room – people said, ‘Why Rick? You’re into Punk!’, yet without that first step, artists like Run DMC and LL Cool J would never have changed the face of modern Hip-Hop. Then, at the time he was starting his American label, post all the rap success, people asked ‘Why would you want to sign a rock artist? You’ve had so much success with Rap’.

But he still went ahead and did it. Because, it felt right to him. It seemed the correct direction to go in order to push himself and his fans in the right direction.

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Without him taking those risks though, we would never have had iconic albums like ‘Californication’ by the Red Hot Chilli Peppers, or Johnny Cash’s ‘American Recordings’.

Part of being a leader is trusting yourself and having the strength of resolve in the decisions you make. Not being scared of the unknown, or failing if you try. As a leader, it’s your job to pave the way for your followers and show them that risks are there to be taken – even when people say you’re stupid to do so.

2. Have A Clear Vision

Rick’s focus was always on the art, no matter what the label or the marketing teams said. His relationship with Russel Simmons was strained in the battle between Business and Artistic Merit – and Rick chose art every time.

Sales figures and pie charts have never meant much to him – all that mattered was that he could put out the best possible version of the CD for the fans to hear. His vision, whether working with someone at the start of their career, or coming to the end has always been the same, ‘It’s all about the music’.

And, every decision he makes has to fall in line with it.

As a leader you need to ask yourself, ‘Whats my vision?’. No matter what you want to lead in, you should have a clear view of where it is you’re going, or what you’re trying to achieve. Something to galvanise everyone that’s a part of it, so that you can work towards it.

Martin Luther King Jr. had a dream. Sir Ken Robinson wants to change Education. And Rick Rubin wants to create the best possible music.

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What’s your vision?

3. Know When To Change Course

Rick has been an avid risk taker throughout his career, but he’s also smart enough to know when something isn’t working out. As I mentioned before, his relationship with Russel Simmons was strained in the battle of Business over Music – so he confronted the problem and decided to leave Def Jam Records.

It wasn’t done out of malice or from a position of bad will, but because it was the right thing to do for their futures.

As a leader, it’s up to you to understand when a battle isn’t being won or when you’re energy is being expended too much in the wrong direction – and take a step away, or change the course of the problem.

You wouldn’t steer your car in to a tree on purpose, and you shouldn’t do it with yourself and those who follow you. Be big enough to understand when something is wrong and change the course.

 

4. Your Way Isn’t The Only Way

Rick’s way of producing has taken him to the top of his game and shown genres in a whole different light. But in his late twenties and early thirties, many relationships with artists broke down because he fought to make sure it was done his way.

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In his later years though, Rick stopped pushing his way on the artists, and started asking them what their way would be. Going through the band, taking their idea’s and going with the best idea that came along – even if it didn’t match up with his way in any way at all.

His results?

Better albums. Better relationships. Better ideas.

A leader’s aim is to facilitate the people they work with. To bring the best out of the resources they have to work with. Most of the time, your idea won’t be the strongest, or someone in your group will have a better suggestion. Put pride to one side, and listen to those around you – they have the answer you’re looking for.

5. Not Everybody Is Going To Like You

Rick may be one of the most revered music producers alive, but he isn’t without his critics. Corey Taylor of Slipknot is extremely Anti-Rick, even though he produced one of their greatest albums to date.

But, Rick takes it in his stride.

‘It’s strange, me and ‘The Clown’, the leader of the band, were so much on the same page – but the rest of the band, not so much.’

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Not everyone is going to love everything you do, every step you take or every decision you follow through on. You can be the best in the world at what it is that you do, but people still won’t like it. It’s impossible to please everybody and appeal to everyone on every level.

So stop trying.

A Leader knows who their followers are, what their vision is – and sticks to it. Regardless of whether it pleases people or not. As long as you can be proud of the outcome, and it’s done for the right reasons, nothing else matters.

 

 

Featured photo credit: Bryce Duffy via cdn.pastemagazine.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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