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5 Lessons Rick Rubin Can Teach Us About Leadership

5 Lessons Rick Rubin Can Teach Us About Leadership

Rick Rubin is one of music’s most influential people. He’s produced some of the worlds greatest albums, saved the careers of flailing musicians and created two of the worlds most iconic brands.

Producing over 180 albums with an incredibly eclectic discography: from Neil Diamond to Slayer, Kanye West to Johnny Cash and System of Down to Run DMC. Chances are, you’re a Rick Rubin fan without even realising it.

But, being able to work with all these larger than life musicians at their most vulnerable state has given him a great insight in to being a leader. How to bring the best out of people, when they’re feeling their worst. To quote the late, great Johnny Cash, ‘I’ll always trust Rick because he believed in me, when I didn’t believe in myself.’

Here’s ‘X’ Lessons in Leadership we can learn from DJ Double RR, gleaned from his most recent interview with Zane Lowe:

1. Don’t Be Afraid To Take Risks

‘Every step of the way, people tried to talk me out of what I was going to do next’.

When he first took on the Rap Scene, after starting up Def Jam records from his dorm room – people said, ‘Why Rick? You’re into Punk!’, yet without that first step, artists like Run DMC and LL Cool J would never have changed the face of modern Hip-Hop. Then, at the time he was starting his American label, post all the rap success, people asked ‘Why would you want to sign a rock artist? You’ve had so much success with Rap’.

But he still went ahead and did it. Because, it felt right to him. It seemed the correct direction to go in order to push himself and his fans in the right direction.

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Without him taking those risks though, we would never have had iconic albums like ‘Californication’ by the Red Hot Chilli Peppers, or Johnny Cash’s ‘American Recordings’.

Part of being a leader is trusting yourself and having the strength of resolve in the decisions you make. Not being scared of the unknown, or failing if you try. As a leader, it’s your job to pave the way for your followers and show them that risks are there to be taken – even when people say you’re stupid to do so.

2. Have A Clear Vision

Rick’s focus was always on the art, no matter what the label or the marketing teams said. His relationship with Russel Simmons was strained in the battle between Business and Artistic Merit – and Rick chose art every time.

Sales figures and pie charts have never meant much to him – all that mattered was that he could put out the best possible version of the CD for the fans to hear. His vision, whether working with someone at the start of their career, or coming to the end has always been the same, ‘It’s all about the music’.

And, every decision he makes has to fall in line with it.

As a leader you need to ask yourself, ‘Whats my vision?’. No matter what you want to lead in, you should have a clear view of where it is you’re going, or what you’re trying to achieve. Something to galvanise everyone that’s a part of it, so that you can work towards it.

Martin Luther King Jr. had a dream. Sir Ken Robinson wants to change Education. And Rick Rubin wants to create the best possible music.

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What’s your vision?

3. Know When To Change Course

Rick has been an avid risk taker throughout his career, but he’s also smart enough to know when something isn’t working out. As I mentioned before, his relationship with Russel Simmons was strained in the battle of Business over Music – so he confronted the problem and decided to leave Def Jam Records.

It wasn’t done out of malice or from a position of bad will, but because it was the right thing to do for their futures.

As a leader, it’s up to you to understand when a battle isn’t being won or when you’re energy is being expended too much in the wrong direction – and take a step away, or change the course of the problem.

You wouldn’t steer your car in to a tree on purpose, and you shouldn’t do it with yourself and those who follow you. Be big enough to understand when something is wrong and change the course.

 

4. Your Way Isn’t The Only Way

Rick’s way of producing has taken him to the top of his game and shown genres in a whole different light. But in his late twenties and early thirties, many relationships with artists broke down because he fought to make sure it was done his way.

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In his later years though, Rick stopped pushing his way on the artists, and started asking them what their way would be. Going through the band, taking their idea’s and going with the best idea that came along – even if it didn’t match up with his way in any way at all.

His results?

Better albums. Better relationships. Better ideas.

A leader’s aim is to facilitate the people they work with. To bring the best out of the resources they have to work with. Most of the time, your idea won’t be the strongest, or someone in your group will have a better suggestion. Put pride to one side, and listen to those around you – they have the answer you’re looking for.

5. Not Everybody Is Going To Like You

Rick may be one of the most revered music producers alive, but he isn’t without his critics. Corey Taylor of Slipknot is extremely Anti-Rick, even though he produced one of their greatest albums to date.

But, Rick takes it in his stride.

‘It’s strange, me and ‘The Clown’, the leader of the band, were so much on the same page – but the rest of the band, not so much.’

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Not everyone is going to love everything you do, every step you take or every decision you follow through on. You can be the best in the world at what it is that you do, but people still won’t like it. It’s impossible to please everybody and appeal to everyone on every level.

So stop trying.

A Leader knows who their followers are, what their vision is – and sticks to it. Regardless of whether it pleases people or not. As long as you can be proud of the outcome, and it’s done for the right reasons, nothing else matters.

 

 

Featured photo credit: Bryce Duffy via cdn.pastemagazine.com

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Last Updated on October 18, 2018

10 Key Characteristics of a Highly Successful Entrepreneur

10 Key Characteristics of a Highly Successful Entrepreneur

When it comes to starting your own business and pursuing your dream of becoming an entrepreneur, it can be advantageous to go all in and embrace the flexibility of finally quitting your day job.

Keep in mind, though, that it takes a special kind of person to take the business world by storm: a person who has cultivated the key characteristics of entrepreneurial success.

People with these characteristics are likely to succeed, whereas people without them have difficulty moving forward with even the most brilliant business ideas.

These characteristics of an entrepreneur are so important that I’ve decided to cover all 10 of them in detail so that you can start your business with your best foot forward.

1. Successful Entrepreneurs Practice Discipline

Plenty of business experts claim that you can’t get anywhere as an entrepreneur without vision or creativity, but that’s simply not the truth. Instead, the one quality that no entrepreneur can be successful without is discipline.

To build an idea into a business, you have to have the discipline to spend time slogging through the least fun parts of running a business (like the bookkeeping), rather than taking that time to do something fun.

Andrew Carnegie, one of the most financially successful Americans of all time, grew up working dull and difficult jobs in factories. Despite going to bed hungry some nights, he continued doing his best work. He was eventually hired by a railroad company and continued to move up the ladder until starting his own successful businesses. Carnegie is a fine example of an entrepreneur dedicated to discipline and hard work. He truly earned his dreams of prosperity and success.

When you’re the boss, there’s no one to keep you at work except yourself — and there’s no short-term consequences for skipping out early.

Sure, if an entrepreneur plays hooky enough he knows that the business just won’t happen, but it’s very hard to convince someone that ‘just this once’ won’t hurt (and to keep ‘just this once’ from becoming a daily occurrence).

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2. Successful Entrepreneurs Keep Calm

Things go wrong when you run your own business.

Most entrepreneurs go through crises with their businesses — and more than a few wind up with outright failures on their hands. But when you’re responsible for a business, you have to be able to keep calm in any situation. Any other reaction — whether you lose your temper or get flustered — compounds the problem.

Instead, a good entrepreneur must have the ability to keep his cool in an emergency or crisis. It may not make the problem easier to solve, but it certainly won’t make it harder.

Honestly, losing your calm is a quick path to becoming the kind of person who gives up in the face of adversity. Instead giving in to frustration, remember classic entrepreneur Benjamin Franklin.

Franklin kept his calm as he experimented and tweaked his inventions again and again in pursuit of success. He didn’t give up during his many failures – he chose to innovate. You can choose innovation, too.

If an entrepreneur can handle failure without frustration or anger, s/he can move past it to find success.

3. Successful Entrepreneurs Pay Attention to Details

Restricting your attention to the big picture can be even more problematic than ‘sweating the small stuff.’

As an entrepreneur, unless venture capital has magically dropped out of the sky, a small expense can be a killer. It’s attention to detail that can make a small business successful when it has competition and it’s attention to detail that can keep costs down.

Attention to detail can be difficult to maintain — going over ledgers can be tedious even when you aren’t trying to pay close attention — but keeping your eye on a long-term vision is just asking for a problem to sneak in under a radar.

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After a business grows, an entrepreneur might be able to hire someone to worry about the details. In the beginning, though, only one person can take responsibility for the details.

Skeptical about the importance of details? Look no further than Howard Schultz, who grew a small coffee shop called Starbucks into one of the most globally successful coffee businesses in the world through his extreme attention to detail.

He is famous for taking all aspects of growing a business into account, paying attention not only to financially smart business decisions, but also focusing on socially responsible business decisions. Details can take you far.

4. Successful Entrepreneurs Embrace Risks

No entrepreneur has a sure thing, no matter how much money s/he stands to earn on a given product. Even if a product tests well, the market can change, the warehouse can burn down and a whole slew of other misfortune can befall a small business.

It’s absolutely risky to run a business of your own and while you can get some insurance, it’s not like most investment options. Even worse, if something does go wrong, it’s the entrepreneur’s responsibility — no matter the actual cause. In order to deal with all of that without developing an ulcer, you have to have a good tolerance for risk.

You don’t need to channel your inner frat boy and take on absolutely stupid risks, but you need to know just how much you can afford to risk — and get a good idea of how likely you are to lose it. If the numbers make you uncomfortable, the risk is too great.

Embracing risks is essential for growth and additional success, as well. Walt Disney, for example, could have stayed comfortable with his advances in the film and animation industries, but decided to expand his brand with a new dream: a theme park that soared above the competition. Without taking this risk, the incredibly successful Disney theme park empire would never have come about.

An entrepreneur has to be willing to accept pretty big risks, with some level of comfort.

5. Successful Entrepreneurs are Balanced

You can take any characteristic too far. There’s a point at which attention to detail can become obsession or calm can become unemotional response.

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As an entrepreneur, you have to be able to balance your characteristics, getting the most of them without going over the edge. But balance for an entrepreneur goes far beyond keeping your characteristics in check, though.

Just as an entrepreneur doesn’t have a boss to keep them at work when necessary, they don’t have one to send them home when they’re done. If you are working for yourself, you have to decide how to balance your work and home life — and if you have a day job to add into the equation, balance just gets more complicated.

Oprah Winfrey, one of the most successful and influential entrepreneurs out there, understands the importance of balance. Winfrey has a lot going on; she runs her own media kingdom, acts, produces films, publishes print, and more. In an interview with Fast Company,[1] she talks about her efforts to balance priorities and self care, saying that she must ask herself what is truly important in each limited day.

You may or may not have as much on your plate as Oprah, but learning how to balance whatever you have going on in life will certainly help you farther along down the road as you learn to be a great entrepreneur.

6. Successful Entrepreneurs are Passionate and Motivated

In order to develop any of the above characteristics, you must have a foundation of passion. Staying disciplined day after day during the building of your business takes unrivaled motivation.

Before you start any business, ask yourself if you can sustain true excitement about your idea during even the darkest days ahead of you. If the answer is yes, then good for you! Nurture your natural motivation by taking these action steps throughout your business journey:

  • Commit to making short and long-term goals. Check in with them often to stay on task.
  • Have a plan in place for the inevitable days when you feel discouraged. Make a list of things that will help keep you motivated and focused.
  • Share your ideas with trusted individuals who are just as excited as you are. They will help keep your enthusiasm rolling even when you are feeling down.

By being prepared for apathetic days and holding fast to your authentic passion, you can actually enjoy your journey to success.

7. Successful Entrepreneurs Adapt

Remember this one word: flexibility. Seasoned entrepreneurs know that change is not only a part of life, but also a part of the business world. Expect change and choose to adapt.

As a new entrepreneur, it will be tempting to cling to your original business plan with no exceptions, even if you notice it isn’t working. Good entrepreneurs know that it’s okay to make smart, informed changes in order to ensure efficiency.

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8. Successful Entrepreneurs are Marketing and Sales Experts

No matter what kind of business you are starting, a knowledge of marketing and sales will save you many headaches. A passion for creating a beautiful handmade lifestyle product is not enough to run a successful lifestyle brand; it is critical that you understand key business principles in addition to your natural skills or great product line.

Not sure how to start? Taking business courses is a great idea, but you can also easily brush up on sales and marketing through free online resources. Check out these 10 Sales Skills Everyone Should Master To Be Successful to begin now.

9. Successful Entrepreneurs Have Strong Money Management

Along with sales and marketing skills, money management is a very useful tool in the box of the entrepreneur. Understanding how to best manage your money can be the difference between early success and early failure in the business world.

If money management isn’t your strongest skill, prepare to hire a financial expert to help you with any tricky business that comes up. Financial guidance and knowledge is never a bad idea.

10. Successful Entrepreneurs Ask Questions and Continually Improve

Pride is a natural human quality, but it’s important to humbly conduct some constructive criticism every now and again on both yourself as a leader and your new business as a whole.

Assess how things are going and be willing to make positive changes if necessary. Here’re 15 ways to cultivate lifelong learning.

If you are always improving, then how can you ultimately fail?

The Bottom Line

Let me remind you of one important fact: the qualities of an entrepreneur listed here are not exclusively available to some people and elusive to others.

Although some people may have natural strengths and weaknesses, these qualities can be learned by anyone interested in taking up the entrepreneurial challenge. It might not be easy to change old habits, but it is absolutely possible to cultivate these characteristics in yourself.

Whether you’re a business owner or an aspiring entrepreneur, with hard work, you can train yourself to develop the qualities that truly determine the entrepreneurial spirit and future success.

Featured photo credit: Unsplash via unsplash.com

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