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5 Lessons Rick Rubin Can Teach Us About Leadership

5 Lessons Rick Rubin Can Teach Us About Leadership
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Rick Rubin is one of music’s most influential people. He’s produced some of the worlds greatest albums, saved the careers of flailing musicians and created two of the worlds most iconic brands.

Producing over 180 albums with an incredibly eclectic discography: from Neil Diamond to Slayer, Kanye West to Johnny Cash and System of Down to Run DMC. Chances are, you’re a Rick Rubin fan without even realising it.

But, being able to work with all these larger than life musicians at their most vulnerable state has given him a great insight in to being a leader. How to bring the best out of people, when they’re feeling their worst. To quote the late, great Johnny Cash, ‘I’ll always trust Rick because he believed in me, when I didn’t believe in myself.’

Here’s ‘X’ Lessons in Leadership we can learn from DJ Double RR, gleaned from his most recent interview with Zane Lowe:

1. Don’t Be Afraid To Take Risks

‘Every step of the way, people tried to talk me out of what I was going to do next’.

When he first took on the Rap Scene, after starting up Def Jam records from his dorm room – people said, ‘Why Rick? You’re into Punk!’, yet without that first step, artists like Run DMC and LL Cool J would never have changed the face of modern Hip-Hop. Then, at the time he was starting his American label, post all the rap success, people asked ‘Why would you want to sign a rock artist? You’ve had so much success with Rap’.

But he still went ahead and did it. Because, it felt right to him. It seemed the correct direction to go in order to push himself and his fans in the right direction.

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Without him taking those risks though, we would never have had iconic albums like ‘Californication’ by the Red Hot Chilli Peppers, or Johnny Cash’s ‘American Recordings’.

Part of being a leader is trusting yourself and having the strength of resolve in the decisions you make. Not being scared of the unknown, or failing if you try. As a leader, it’s your job to pave the way for your followers and show them that risks are there to be taken – even when people say you’re stupid to do so.

2. Have A Clear Vision

Rick’s focus was always on the art, no matter what the label or the marketing teams said. His relationship with Russel Simmons was strained in the battle between Business and Artistic Merit – and Rick chose art every time.

Sales figures and pie charts have never meant much to him – all that mattered was that he could put out the best possible version of the CD for the fans to hear. His vision, whether working with someone at the start of their career, or coming to the end has always been the same, ‘It’s all about the music’.

And, every decision he makes has to fall in line with it.

As a leader you need to ask yourself, ‘Whats my vision?’. No matter what you want to lead in, you should have a clear view of where it is you’re going, or what you’re trying to achieve. Something to galvanise everyone that’s a part of it, so that you can work towards it.

Martin Luther King Jr. had a dream. Sir Ken Robinson wants to change Education. And Rick Rubin wants to create the best possible music.

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What’s your vision?

3. Know When To Change Course

Rick has been an avid risk taker throughout his career, but he’s also smart enough to know when something isn’t working out. As I mentioned before, his relationship with Russel Simmons was strained in the battle of Business over Music – so he confronted the problem and decided to leave Def Jam Records.

It wasn’t done out of malice or from a position of bad will, but because it was the right thing to do for their futures.

As a leader, it’s up to you to understand when a battle isn’t being won or when you’re energy is being expended too much in the wrong direction – and take a step away, or change the course of the problem.

You wouldn’t steer your car in to a tree on purpose, and you shouldn’t do it with yourself and those who follow you. Be big enough to understand when something is wrong and change the course.

 

4. Your Way Isn’t The Only Way

Rick’s way of producing has taken him to the top of his game and shown genres in a whole different light. But in his late twenties and early thirties, many relationships with artists broke down because he fought to make sure it was done his way.

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In his later years though, Rick stopped pushing his way on the artists, and started asking them what their way would be. Going through the band, taking their idea’s and going with the best idea that came along – even if it didn’t match up with his way in any way at all.

His results?

Better albums. Better relationships. Better ideas.

A leader’s aim is to facilitate the people they work with. To bring the best out of the resources they have to work with. Most of the time, your idea won’t be the strongest, or someone in your group will have a better suggestion. Put pride to one side, and listen to those around you – they have the answer you’re looking for.

5. Not Everybody Is Going To Like You

Rick may be one of the most revered music producers alive, but he isn’t without his critics. Corey Taylor of Slipknot is extremely Anti-Rick, even though he produced one of their greatest albums to date.

But, Rick takes it in his stride.

‘It’s strange, me and ‘The Clown’, the leader of the band, were so much on the same page – but the rest of the band, not so much.’

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Not everyone is going to love everything you do, every step you take or every decision you follow through on. You can be the best in the world at what it is that you do, but people still won’t like it. It’s impossible to please everybody and appeal to everyone on every level.

So stop trying.

A Leader knows who their followers are, what their vision is – and sticks to it. Regardless of whether it pleases people or not. As long as you can be proud of the outcome, and it’s done for the right reasons, nothing else matters.

 

 

Featured photo credit: Bryce Duffy via cdn.pastemagazine.com

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Published on July 27, 2021

15 Smart Video Conferencing Etiquette Tips to Follow

15 Smart Video Conferencing Etiquette Tips to Follow
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During the pandemic, video conferencing replaced in-person meetings and has now become the standard option for business meetings. Over the past 17 months, most workers have gotten past the video conferencing learning curve with Zoom or Microsoft Teams (or their platform of choice).

But just as with in-person meetings, attention can wax and wane. Some say we’re just not used to staring at ourselves so much on the screen. Instead of fixating on that, try employing smart video conferencing etiquette, or you may risk indiscretions that will flag you as a slacker.

Put the Pro in Professional

After more than a year of fine-tuning, here are the new rules of video conferencing etiquette.

1. Mute Your Mobile and Other Devices

The first video conference etiquette you need to know is muting your other devices. Just as in the pre-COVID days, someone’s obnoxious ring tone blaring Taylor Swift’s newest single in the middle of a meeting is also an annoyance if it happens during a Zoom meeting and so is the inevitable fumbling to turn off the sound. Even the apologies to the group get tiresome.

Also, when notifications are activated on the computer that you’re using for the meeting, the incoming message takes over the audio and you’ll miss out on snippets of the conversation. Be sure to eliminate this possible faux pas.

2. Dress the Part

While working from home, you may have fallen into the habit of slipping on your comfiest T-shirt each day. Hey, no judgments! But before you log on to your video conference, try to make an effort with your appearance.

Depending on your company culture and the importance of your meeting, consider dressing the part of the professional whom you wish to project. It will help you feel more self-assured, and others will likely take you more seriously.

For women, wear light make-up, put on earrings, and make sure your blouse is crisply pressed. For men, show up freshly shaved. Wearing a crisp collared shirt in a solid color will usually suffice.

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Pro Tip: Stay away from wearing white or black, unless those colors look great on you. Consider wearing light blue or brown instead.

3. Stage Your Workspace

Have you noticed the backdrops of experts interviewed on news shows? Bookshelves and photographs are carefully curated, and no busy-patterned furniture or artwork is in sight.

Take note of what appears behind you when you choose the location of your video conferences. Piles of junk mail on the table or stacks of folded laundry on the couch will convey more about your personal life than you care to share. Make sure you remove clutter from the camera’s eye, and present a tidy, orderly workspace to your colleagues, coworkers, and bosses.

4. Put Some Thought Into Lighting and Perspective

Be aware that in a video conference, your computer camera can actually make you look up to ten pounds heavier depending on where you sit. But you can easily drop those added pounds by moving back from the screen to diminish the wide-angle distortion.

Frame your head on the screen by tilting the screen up or down. Also, it’s best to not place yourself in front of a window or bright light, which makes you appear in shadow. Instead, face the light source, moving it (or yourself) until you have a flattering amount of illumination. You can also purchase some small spotlights that allow you to add light as needed.

Pro Tip: If your lights add too much redness to your skin, consider counter-balancing with a green filter.

Remember That Half of Life Is Showing Up

5. Arrive on Time

In the old days of in-person meetings, it was nearly impossible to slip in late into a meeting unnoticed. In today’s video conferences, logging in late still shows poor form. Instead, strive to arrive five minutes early and get yourself settled.

Once the meeting is underway, the host may be less attentive about late arrivals waiting to be let in. Diverting the host’s attention away from the meeting with a tardy entry request is the ultimate giveaway that you didn’t honor the schedule. If you don’t want a black mark against you, log in on time.

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6. Turn on Your Video

Few people like to see their face on the screen, but buck up and turn on your camera in video conferences. In most cases, it’s better to be a face on a screen than a name in a blank square. Your statements will be more memorable when other meeting attendees can see you.

If you need to turn off the video, either because of a poor connection, some commotion in the room, or a need for a quick break, give a short explanation via the chat feature. Then, go back on video as soon as you’re able.

Pro Tip: Keep your explanation for your departure pithy. “Sorry! Doorbell rang. Back in five” says it all. Be sure to honor what you say in chat and really do return in five minutes.

7. Plan Ahead Before Sharing Your Screen

Don’t be one of those people who makes everyone else wait as you click through folders in search of a document. That’s just poor video conferencing etiquette. If you know you’ll need to share a document or video on your screen, prepare by pulling it out of its folder and onto your desktop. Also, clean up the files and folders on your desktop to reduce clutter and facilitate easy access. Close other programs like chat, calendar notifications, and email. Disable pop-up notifications to ensure there’ll be no unforeseen distractions.

Be sure to remind the host before the meeting that you’ll need them to activate the screen-sharing function. Show courtesy once you’re finished by hitting “stop share” to return to the screen with participants.

Attend to the Pesky Details

8. Make Sure That Meetings Remain Right-Sized

With the easy accessibility of video conferencing, it can be tempting to extend the meeting invitation beyond the core group and include everyone peripherally involved in a project. But just as with in-person meetings, the more people involved, the more unwieldy the meeting becomes.

Use good judgment when asking others to sit through a video conference so that you don’t needlessly take up others’ time and so that participants can be fully engaged.

9. Remember to “Unmute” Before You Speak

Most of us are likely able to count on one hand the number of video conferences when someone didn’t have to be reminded, “You’re on mute!” Forgetting to unmute before speaking has become one of the most common missteps in video conferencing.[1]

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Show everyone your impeccable video-conferencing poise by managing your mute feature with flawless control.

10. Stay on Point to Keep the Meeting Length in Check

As with in-person meetings, an agenda with assigned time limits for discussions remains necessary to keep a meeting focused. Data shows, however, that video conferencing can actually reduce meeting time.[2] Reasons include the elimination of commuting time and the ability to screen share and annotate to keep everyone on task.

Additionally, side conversations are virtually impossible with video conferencing now that you can no longer have back-and-forth exchanges with the person beside you.

Pro Tip: If you’re running the meeting, let attendees know in advance the protocol for the chat feature. Is it okay for them to “chat among themselves” or not? (See point 11, as well.)

Talking Has a Time and a Place

11. Chat Appropriately

Just like side conversations or texting in an in-person meeting, the use of the chat feature during a video conference can be disrespectful unless it’s directed to all participants. Hence, it’s good video conferencing etiquette to mind your use of the chat.

At the start of the meeting, you may want to ask the host if it’s alright for participants to use the chat feature. This allows them to disable it if they choose. Used appropriately, it can be a helpful tool to clarify or amplify an earlier point once the conversation has moved on or to let the group know that you need to sign off early (and why).

12. Use the “Raise Hand” Feature to Avoid Interruptions

The slight lag in many video conferences can result in speaking over another person if you attempt to jump into a conversation. To avoid this awkward interruption, indicate when you have something to add to the discussion with the raise-your-hand feature that signals the host you would like to speak. This effective meeting management device makes video conferencing run more smoothly, especially with a large group, but it must be activated and monitored by the host.

Pro Tip: For meetings of six to ten people, sometimes the old-fashioned raising of your physical hand may be the best option. But it’s up to the meeting host. Ask them what they would prefer, and follow that.

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13. Don’t Record the Session or Take Photos Without Prior Permission

In this case, not sharing is caring. The “sharing culture” made popular through social media has little place in video conferencing. Before recording a meeting or capturing a screenshot of the participants, always ask for consent in advance from the full roster of attendees. Knowing that a video conference will be photographed or recorded could have a bearing on what others are willing to discuss.

Manage Yourself

14. Minimize Distractions

While de-activating audio and video features can keep distractions from affecting the other participants, you will need to manage noise and disruptions on your end to give your full attention to the meeting.

Move out of high-traffic zones in your home, keep your door closed, and ask family members to be considerate.

15. Save Snacking for Later

Save snacking for later—or earlier. Eating while on video conference is a no-no. Munching in front of the group while close to the camera—as you are when video conferencing—subjects the participants to an up-close and (too) personal view of your food consumption process.

However, it’s perfectly fine to sip quietly from a glass of water or cup of coffee or tea. If the meeting threatens to last for more than two hours, you may want to ask the host in advance to schedule a five-minute break at the halfway point.

Final Thoughts

Even though bosses are now beginning to ask workers to spend some of their workdays on-site, up to 80 percent will permit employees to work remotely at least part of the time, which means more video conferencing in your future.[3] Mastering these video conferencing etiquette tips will help you dial in—as well as dial back—your participation and demonstrate your unwavering level of engagement to the team.

Featured photo credit: Chris Montgomery via unsplash.com

Reference

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