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15 Free And Really Useful Online Courses For Entrepreneurs

15 Free And Really Useful Online Courses For Entrepreneurs

Whether you’re just starting out with your new business idea or you’re a seasoned entrepreneurial professional, learning all about the intricate and artful ways of running your own business is an ongoing process that truly never ends.

And with so many other skilled and experienced professionals being generous enough to share what they know through online video lessons, forum discussions, case study exercises, and other forms of digital and interactive teaching, you’d have to be kind of crazy not to take the opportunity to learn from them.

Even if you’re short on cash, there are loads of online courses for entrepreneurs available out there that won’t cost you a penny. With a click of your mouse, you can start learning about website development, marketing, startup funding, leadership, and all sorts of other areas of business from topic-specific courses that provide you with all the necessary tools.

Have a look through the following free online entrepreneurial courses to see if you, your team, and your business could benefit from any of them.

1. Essentials of Entrepreneurship, University of California, Irvine via Coursera

Becoming an entrepreneur can be an exciting, yet risky, career move. To improve your chances of success, it would be wise to familiarize yourself with the fundamentals of entrepreneurship before diving right in, by enrolling in a free course like Essentials of Entrepreneurship – offered by the University of California, Irvine through Coursera.

The course is interactive, and includes roughly 4 to 8 hours of video lessons accompanied by suggested readings and quizzes. You’ll learn all the essentials, including how to identify opportunity, the skills and tools you need, marketing strategy implementation, the importance of having a business plan, and so much more.

2. How to Build a Startup, Udacity

For those of you who are building their businesses from the ground up, you’re going to want some practical advice. How to Build a Startup from Udacity is unlike any traditional course offered by an academic institution, and instead focuses on teaching entrepreneurs how to quickly come up with ideas to test against the gathering of large amounts of market feedback.

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This particular course can be completed at your own pace, including exercises and projects. Rather than blindly relying on an idea you think you might work for your business, you’ll be able to use this course to find out for sure by getting out in the real world and seeing if consumers are hungry enough for it.

3. Startup Funding for Entrepreneurs, University of Maryland via Coursera

Need funding, but don’t know where to start? An online course from Coursera offered by the University of Maryland can teach you all about how you can get your venture funded, even if you have no real background in business or finance.

The course is delivered in video lecture format and each session runs for four weeks, involving 3 to 5 hours of lectures per week. Designed for both beginners and active entrepreneurs, you’ll learn all about capital structure from new ventures, where to find investors, how to pitch them, and all the processes you need to successfully receive funding.

4. Ignite Your Everyday Creativity, State University of New York via Coursera

No matter what business you’re in, boosting your creativity can help you come up with new ideas, work better with your team, and even get an upper hand on the competition. A free course called Ignite Your Everyday Creativity offered by SUNY via Coursera helps you discover the creativity you already have hiding within you, and shows you how to use it in both your professional and personal life.

The course requires a time commitment of 3 to 4 hours per week and involves lessons delivered through videos, peer evaluations, and weekly forum discussions. In addition to learning how to recognize and harness your own creativity, you’ll also be able to do the same with other people, which may come in handy if you work closely with co-workers.

5. Business Ethics for the Real World, Santa Clara University via Canvas Network

As an entrepreneur, it’s important that you understand the role of ethics in business. Business Ethics for the Real World is a free online course offered by Santa Clara University through Canvas Network, and it’s geared toward every type of business professional including novices, experienced professionals, and even students.

The course allows participants to work at their own pace and focuses on teaching ethical theory that can be applied to real life situations and dilemmas that arise in business. Since it’s designed as an introductory course to business ethics, no prior business background or experience is required.

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6. 21 Critical Lessons for Entrepreneurs, Udemy

To avoid the pitfalls and struggles that come along with being an entrepreneur, learning from others who’ve been through it already can save you lots of time, energy and money. 21 Critical Lessons for Entrepreneurs is a five-star course rated by more than 450 of its students, offering you the best key insights to starting and succeeding with your own business.

The course is two hours in total, broken down into 23 online lectures. For real-world strategies that you can put into action during the early stages of your business development as well as farther down the line as you continue to grow, you’ll want to enroll in this one no matter what stage of business you’re in or what type of background you have.

7. Introduction to Marketing, Wharton School of the University of Pennsylvania via Coursera

What’s the point of running your own business if you can’t sell anything? An Introduction to Marketing course from the Wharton School of the University of Pennsylvania via Coursera will teach you how to dig down to the root of customers’ wants and needs.

Your course session runs for four weeks, and requires a commitment of roughly 5 to 6 hours of time per week. Find out all you need to know about brand positioning and communication, the customer decision-making process, new market entry, the marketing planning process and proven marketing strategies that work.

8. WordPress Quick Start Course, WP Apprentice

For brand new entrepreneurs or business owners who don’t have a website yet, understanding the basics of website management is important even if you plan to outsource its design and maintenance. You can start learning the ins and outs of WordPress – the internet’s most popular web platform – with free training provided by WP Apprentice.

The course offers 10 free videos that you can watch in under an hour to help you get started with setting up a simple self-hosted WordPress website.

There’s no need to be intimated by all the technical stuff with a course like this which walks you through everything, step by step. You’ll learn how to select the best web host provider, how to install the WordPress CMS, how to use the WordPress Dashboard, how to choose a design theme, how to create content, and lots more.

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9. Social Media Quickstarter, Constant Contact

It’s easy enough to set up a Facebook page or a Twitter profile with your business logo, but do you know how to actually market your business and build a targeted following of fans and customers online? Constant Contact’s Social Media Quickstarter training breaks down everything you need to know to properly market your product or service using social media, without wasting time and effort blasting posts into cyberspace where nobody’s listening.

Training includes step-by-step instructions on marketing techniques for Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube and even your own blog. Each social platform training section is broken down further into mini lessons, so you can focus on the areas you’re most interested in learning.

10. How to Reason and Argue, Duke University via Coursera

Being able to confidently communicate your message with your teammates, customers, partners, and everyone else you deal with as an entrepreneur is absolutely essential. Duke University offers a reasoning course called Think Again: How to Reason and Argue via Coursera, which you should consider taking if you have trouble making great arguments about the things that matter to you the most.

This is a free, 12 week long course that involves a 5 to 6 hour time commitment to watch video lectures and complete short exercises. By the end, you’ll have the knowledge to apply what you learned about analyzing arguments from other people and how to construct your own in the best way that serves your business goals.

11. Fundamentals of Project Planning and Management, University of Virginia via Coursera

Poor project planning and sloppy execution isn’t a habit you want to develop as a business owner, which is why learning the basics of project management could be just what you need to ensure your projects run smoothly from start to finish. To do that, you can enroll in the free Fundamentals of Project Planning and Management offered by the University of Virginia through Coursera.

This course is four weeks long and requires you to commit 2 to 4 hours of your time per week to follow the video lectures and participate in case studies, discussions, and quizzes.

From its teachings, you’ll learn exactly how to plan your projects, understand what makes a project unsuccessful, define and set clear project goals, prioritize objectives, and all sorts of other techniques and processes to ensure every project you initiate is always completed successfully.

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12. Marketing in a Digital World, University of Illinois via Coursera

Smart entrepreneurs know that the internet is playing an increasingly important role in marketing – even for small, local businesses that operate primarily offline. To dive into the world of online marketing, you should consider enrolling in a course called Marketing in the Digital World, offered by the University of Illinois through Coursera.

For this course, you’re expected to spend 6 to 8 hours per week watching the video lectures as well as participating in the exercises, readings, and quizzes – for a total of 12 weeks. Each week’s teachings is based on a case study from a real company, which you’ll use to learn the foundations of marketing and how they’ve shifted toward the digital world.

13. Better Leader, Richer Life, University of Pennsylvania via Coursera

Entrepreneurs often need to brush up on their leadership skills when the time comes to hire more employees, partner with more professionals, or inspire a larger audience. Offered by the University of Pennsylvania via Coursera, a free course called Better Leader, Richer Life can help you develop and fine tune those necessary leadership skills.

The course is 10 weeks long and requires 3 to 8 hours of your time every week to learn from video lectures and weekly assignments, along with a multiple choice exam to take at the end. You’ll learn practical and proven leadership methods that will help you express your core values and build trust among the people around you.

14. Introduction to Financial Accounting, Wharton School of the University of Pennsylvania via Coursera

Wait, can’t you just hire an accountant for your business? Sure, but even if you do, being able to properly understand common financial documents like balance sheets and income statements should be a goal of yours as someone who runs their own business. You can get started for free with the Introduction to Financial Accounting course via Coursera, offered by the Wharton at the University of Pennsylvania.

You’ll need to commit 6 to 8 hours a week to the course’s video lectures, discussions, and quizzes for a total of four weeks. The course teaches you how to read the three most common types of financial statements and includes teachings on the key principles they’re based on, the vocabulary they use to describe them, and even how to create them yourself.

15. Introduction to Operations Management, Wharton School of the University of Pennsylvania via Coursera

Anyone who wants to effectively run and manage a business of their own should have some basic knowledge of operations to oversee production. The Wharton School of the University of Pennsylvania offers a free Introduction to Operations Management course via Coursera.

The course runs for a total of four weeks, with 5 to 7 hours of study time per week involving video lectures, discussions, and quizzes. By the end of it, you’ll be able to identify bottlenecks in your own business, fix problems that are inhibiting productivity, and come up with new ways to improve business processes.

Being an entrepreneur might feel pretty overwhelming at times, but when you have the right training, it doesn’t have to feel that way at all. With so many useful resources that offer both academic and practical insights, and all for free, you can rest easy knowing that you have all the information you need right at your fingertips to make your business a real success.

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Elise Moreau

Elise helps desk workers lead healthier lifestyles. Visit her website on her profile to get a free list of health hacks.

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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