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15 Free And Really Useful Online Courses For Entrepreneurs

15 Free And Really Useful Online Courses For Entrepreneurs

Whether you’re just starting out with your new business idea or you’re a seasoned entrepreneurial professional, learning all about the intricate and artful ways of running your own business is an ongoing process that truly never ends.

And with so many other skilled and experienced professionals being generous enough to share what they know through online video lessons, forum discussions, case study exercises, and other forms of digital and interactive teaching, you’d have to be kind of crazy not to take the opportunity to learn from them.

Even if you’re short on cash, there are loads of online courses for entrepreneurs available out there that won’t cost you a penny. With a click of your mouse, you can start learning about website development, marketing, startup funding, leadership, and all sorts of other areas of business from topic-specific courses that provide you with all the necessary tools.

Have a look through the following free online entrepreneurial courses to see if you, your team, and your business could benefit from any of them.

1. Essentials of Entrepreneurship, University of California, Irvine via Coursera

Becoming an entrepreneur can be an exciting, yet risky, career move. To improve your chances of success, it would be wise to familiarize yourself with the fundamentals of entrepreneurship before diving right in, by enrolling in a free course like Essentials of Entrepreneurship – offered by the University of California, Irvine through Coursera.

The course is interactive, and includes roughly 4 to 8 hours of video lessons accompanied by suggested readings and quizzes. You’ll learn all the essentials, including how to identify opportunity, the skills and tools you need, marketing strategy implementation, the importance of having a business plan, and so much more.

2. How to Build a Startup, Udacity

For those of you who are building their businesses from the ground up, you’re going to want some practical advice. How to Build a Startup from Udacity is unlike any traditional course offered by an academic institution, and instead focuses on teaching entrepreneurs how to quickly come up with ideas to test against the gathering of large amounts of market feedback.

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This particular course can be completed at your own pace, including exercises and projects. Rather than blindly relying on an idea you think you might work for your business, you’ll be able to use this course to find out for sure by getting out in the real world and seeing if consumers are hungry enough for it.

3. Startup Funding for Entrepreneurs, University of Maryland via Coursera

Need funding, but don’t know where to start? An online course from Coursera offered by the University of Maryland can teach you all about how you can get your venture funded, even if you have no real background in business or finance.

The course is delivered in video lecture format and each session runs for four weeks, involving 3 to 5 hours of lectures per week. Designed for both beginners and active entrepreneurs, you’ll learn all about capital structure from new ventures, where to find investors, how to pitch them, and all the processes you need to successfully receive funding.

4. Ignite Your Everyday Creativity, State University of New York via Coursera

No matter what business you’re in, boosting your creativity can help you come up with new ideas, work better with your team, and even get an upper hand on the competition. A free course called Ignite Your Everyday Creativity offered by SUNY via Coursera helps you discover the creativity you already have hiding within you, and shows you how to use it in both your professional and personal life.

The course requires a time commitment of 3 to 4 hours per week and involves lessons delivered through videos, peer evaluations, and weekly forum discussions. In addition to learning how to recognize and harness your own creativity, you’ll also be able to do the same with other people, which may come in handy if you work closely with co-workers.

5. Business Ethics for the Real World, Santa Clara University via Canvas Network

As an entrepreneur, it’s important that you understand the role of ethics in business. Business Ethics for the Real World is a free online course offered by Santa Clara University through Canvas Network, and it’s geared toward every type of business professional including novices, experienced professionals, and even students.

The course allows participants to work at their own pace and focuses on teaching ethical theory that can be applied to real life situations and dilemmas that arise in business. Since it’s designed as an introductory course to business ethics, no prior business background or experience is required.

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6. 21 Critical Lessons for Entrepreneurs, Udemy

To avoid the pitfalls and struggles that come along with being an entrepreneur, learning from others who’ve been through it already can save you lots of time, energy and money. 21 Critical Lessons for Entrepreneurs is a five-star course rated by more than 450 of its students, offering you the best key insights to starting and succeeding with your own business.

The course is two hours in total, broken down into 23 online lectures. For real-world strategies that you can put into action during the early stages of your business development as well as farther down the line as you continue to grow, you’ll want to enroll in this one no matter what stage of business you’re in or what type of background you have.

7. Introduction to Marketing, Wharton School of the University of Pennsylvania via Coursera

What’s the point of running your own business if you can’t sell anything? An Introduction to Marketing course from the Wharton School of the University of Pennsylvania via Coursera will teach you how to dig down to the root of customers’ wants and needs.

Your course session runs for four weeks, and requires a commitment of roughly 5 to 6 hours of time per week. Find out all you need to know about brand positioning and communication, the customer decision-making process, new market entry, the marketing planning process and proven marketing strategies that work.

8. WordPress Quick Start Course, WP Apprentice

For brand new entrepreneurs or business owners who don’t have a website yet, understanding the basics of website management is important even if you plan to outsource its design and maintenance. You can start learning the ins and outs of WordPress – the internet’s most popular web platform – with free training provided by WP Apprentice.

The course offers 10 free videos that you can watch in under an hour to help you get started with setting up a simple self-hosted WordPress website.

There’s no need to be intimated by all the technical stuff with a course like this which walks you through everything, step by step. You’ll learn how to select the best web host provider, how to install the WordPress CMS, how to use the WordPress Dashboard, how to choose a design theme, how to create content, and lots more.

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9. Social Media Quickstarter, Constant Contact

It’s easy enough to set up a Facebook page or a Twitter profile with your business logo, but do you know how to actually market your business and build a targeted following of fans and customers online? Constant Contact’s Social Media Quickstarter training breaks down everything you need to know to properly market your product or service using social media, without wasting time and effort blasting posts into cyberspace where nobody’s listening.

Training includes step-by-step instructions on marketing techniques for Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube and even your own blog. Each social platform training section is broken down further into mini lessons, so you can focus on the areas you’re most interested in learning.

10. How to Reason and Argue, Duke University via Coursera

Being able to confidently communicate your message with your teammates, customers, partners, and everyone else you deal with as an entrepreneur is absolutely essential. Duke University offers a reasoning course called Think Again: How to Reason and Argue via Coursera, which you should consider taking if you have trouble making great arguments about the things that matter to you the most.

This is a free, 12 week long course that involves a 5 to 6 hour time commitment to watch video lectures and complete short exercises. By the end, you’ll have the knowledge to apply what you learned about analyzing arguments from other people and how to construct your own in the best way that serves your business goals.

11. Fundamentals of Project Planning and Management, University of Virginia via Coursera

Poor project planning and sloppy execution isn’t a habit you want to develop as a business owner, which is why learning the basics of project management could be just what you need to ensure your projects run smoothly from start to finish. To do that, you can enroll in the free Fundamentals of Project Planning and Management offered by the University of Virginia through Coursera.

This course is four weeks long and requires you to commit 2 to 4 hours of your time per week to follow the video lectures and participate in case studies, discussions, and quizzes.

From its teachings, you’ll learn exactly how to plan your projects, understand what makes a project unsuccessful, define and set clear project goals, prioritize objectives, and all sorts of other techniques and processes to ensure every project you initiate is always completed successfully.

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12. Marketing in a Digital World, University of Illinois via Coursera

Smart entrepreneurs know that the internet is playing an increasingly important role in marketing – even for small, local businesses that operate primarily offline. To dive into the world of online marketing, you should consider enrolling in a course called Marketing in the Digital World, offered by the University of Illinois through Coursera.

For this course, you’re expected to spend 6 to 8 hours per week watching the video lectures as well as participating in the exercises, readings, and quizzes – for a total of 12 weeks. Each week’s teachings is based on a case study from a real company, which you’ll use to learn the foundations of marketing and how they’ve shifted toward the digital world.

13. Better Leader, Richer Life, University of Pennsylvania via Coursera

Entrepreneurs often need to brush up on their leadership skills when the time comes to hire more employees, partner with more professionals, or inspire a larger audience. Offered by the University of Pennsylvania via Coursera, a free course called Better Leader, Richer Life can help you develop and fine tune those necessary leadership skills.

The course is 10 weeks long and requires 3 to 8 hours of your time every week to learn from video lectures and weekly assignments, along with a multiple choice exam to take at the end. You’ll learn practical and proven leadership methods that will help you express your core values and build trust among the people around you.

14. Introduction to Financial Accounting, Wharton School of the University of Pennsylvania via Coursera

Wait, can’t you just hire an accountant for your business? Sure, but even if you do, being able to properly understand common financial documents like balance sheets and income statements should be a goal of yours as someone who runs their own business. You can get started for free with the Introduction to Financial Accounting course via Coursera, offered by the Wharton at the University of Pennsylvania.

You’ll need to commit 6 to 8 hours a week to the course’s video lectures, discussions, and quizzes for a total of four weeks. The course teaches you how to read the three most common types of financial statements and includes teachings on the key principles they’re based on, the vocabulary they use to describe them, and even how to create them yourself.

15. Introduction to Operations Management, Wharton School of the University of Pennsylvania via Coursera

Anyone who wants to effectively run and manage a business of their own should have some basic knowledge of operations to oversee production. The Wharton School of the University of Pennsylvania offers a free Introduction to Operations Management course via Coursera.

The course runs for a total of four weeks, with 5 to 7 hours of study time per week involving video lectures, discussions, and quizzes. By the end of it, you’ll be able to identify bottlenecks in your own business, fix problems that are inhibiting productivity, and come up with new ways to improve business processes.

Being an entrepreneur might feel pretty overwhelming at times, but when you have the right training, it doesn’t have to feel that way at all. With so many useful resources that offer both academic and practical insights, and all for free, you can rest easy knowing that you have all the information you need right at your fingertips to make your business a real success.

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Last Updated on January 14, 2019

The Key to Finding Job Satisfaction and Having a Successful Career

The Key to Finding Job Satisfaction and Having a Successful Career

Regardless of whether you hold an entry-level administration role or regularly travel to the ends of the Earth as a hot-shot senior executive, you can still find yourself harboring an emptiness… a feeling that something is missing. A popular assumption that experiencing job satisfaction and a successful career should be underpinned by a well-rounded suite of tangible benefits, no longer holds true for many of us.

We’d never deny health care benefits, appropriate and fair remuneration, bonuses and travel perks in a job package. However, even if served to us on a silver platter, those features can only satiate us to a certain point.

You might wonder what governs entrepreneurs and start-up business owners to quit their lucrative jobs, essentially look the gift horse in the mouth and kiss such benefits goodbye! There can be an irresistible pull to mastermind a business with products and/or services that serve the greater good of community wider than that constituting their daily existence.

Even with research showing entrepreneurship to pose greater threats to their mental and physical health, this unique breed of individuals choose to go against the grain in chasing their dreams of being their own boss. Why? Why would anyone risk this type of career suicide?

Whether you’re an employee, have recently taken the leap to being a business owner or been in business for a while, the commonality is a congenital condition we all share as human beings; to feel a sense of purpose, value and contribution to our community. Despite it being harder to find this for ourselves in today’s world, these approaches will help you achieve ultimate satisfaction through the twists, turns and joyrides that are essential features of shaping a successful career.

1. Search for Opportunities That Feed Your Passion, Not Temporary Excitement

Even though well-intended, the ‘feel good now’ compass that career coaches and consultants often recommend you use to create career satisfaction can actually do you more harm than good. Excitement is transient. It doesn’t last. Passion is the compass you need.

Passion and excitement are two different things. The resounding career legacy that still draws you to turn up on the job regardless of the sunshine or storm that awaits you…that’s passion. It’s like a mental and/or emotional itch you can’t shrug off. Staying attuned to that calling will breed success for you sooner or later. Patience is key.

You’re also likely to have more than one key passion. Beware of getting caught in the notion you have to find your one true purpose. In fact, run immediately from any coach who tells you there is only one. There isn’t.

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Your passion is a journey that can take multiple forms so forget thinking there is the single dream job out there that will give you satisfaction in every way you can imagine. It simply doesn’t exist.

Consider embracing different roles and projects to help you fuel your passion or fuel your pursuits in finding it. Job satisfaction and your career success will be all the more sweeter from a wider range of enriching experiences.

2. Don’t Position Job and Career Satisfaction Assessments as Pivotal Guides to Your Success

Despite their popular use for vocational guidance, assessment tools such as Gallup’s Clifton Strengths and the Myers Briggs Type Indicator have come under fire[1] as being limited to the amount of true value and direction they can offer partakers.[2] These and many other guidance assessment tools (e.g. VIA Character Strengths , DISC ) are self-report questionnaires that don’t have normative population data against which to compare your results.

Simply remember these tools help you develop a stronger sense of what you identify as strengths and weaknesses within yourself, not in comparison with other people. They will still add insight around what sorts of career opportunities, tasks and projects are going to light your fire, what ones are going to extinguish it and what will prod and keep the coals steadily smoldering.

3. Be Clear on Your Personal Values, Ethics and Principles and Choose Relationships That Support You Honoring Them

Teamwork, collaboration, open communication and trust are commonplace for any flourishing work environment. However, whether or not your personal values can be honored in your work can make or break your job satisfaction.

How committed do you want to be to an organization that expects an average of 10 unpaid overtime hours every week under the guise of ‘reasonable overtime’? Are you willing to accept their construing this expectation as ‘strong commitment’ at the expense of your partner and children waiting at home for you? What are your boundaries concerning when you clock on to their time and when you clock off to yours?

Being very in tune with what your personal values, principles and ethics are will bid you well in the job satisfaction stakes. Spending time to reflect on experiences and working relationships you’ve had – the good, the bad and the ugly – will help you make well-informed searches and grounded decisions that will propel your career success.

Finding and nurturing relationships with associates and colleagues who share similar values doesn’t just make your day-to-day pursuits more enjoyable. You become fortunate to work with like-minded people who will support, understand and appreciate you like a second family.

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Being able to honor your personal values in your work means you will still be able to sleep at night when you have to tread where others fear to, and make extremely difficult decisions others would never ever dream of having to make as you forge success in your career.

4. Be Clear on Your Own Definition of What Having a Successful Career Means for You

It’s tempting to get caught up in the ideals and projections of success expressed by those we love, admire and respect. Underneath, we all want on some level to belong to a successful club of some sort.

With research reporting how much money we feel we need to be truly happy,[3] many of us try to subscribe to the notion that having the car of our dreams or taking a European holiday annually will not bring us happiness. The truth, however, for many of us is these tangible rewards are congratulatory reminders of our persistent efforts to chase our career pursuits.

If those are things you aspire to, don’t let anyone steal your desire and want to feel deserving of these things, that those are some parameters by which you define your career success.

Despite consistently being the top revenue earner for two years running, you may not wish to become the sales manager. You may not wish to step out into running your own business even though you consistently excel as an employee, delighting clients and repeatedly receiving glowing testimonials.

Your definition of career success might be enjoying the predictability of a regular workplace routine. You get to leave – without feeling guilty – at the same time each day, love the people you work with and get to spend a good, uninterrupted amount of work-stress free quality time with your family. That picture is also blissful job satisfaction and complete career success.

5. Identify the Sorts of Challenges and Problems You Want to Learn to Overcome

Standard advice you might receive from a career coach might be to look for opportunities where you get to capitalize on exercising your strengths and career-related activities you enjoy.

However, to become a success at anything involves improvement. To excel at anything often involves stepping outside boundaries and comfort zones where others wouldn’t. This means dedicating focus and attention to things you’re not so good at and things you don’t like.

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Here’s where working with a coach can be particularly helpful. Map out the experiences that were unsavory in your working history. Were there challenges you opted out of, projects you failed at or toxic relationships that blasted your sense of purpose and self-worth into oblivion? It’s within these experiences that you might just find the most valuable lessons and guiding lights for your trajectory to achieve greater job satisfaction.

If your natural leadership style is to be a collaborator, finding opportunities that require you to apply a more dictatorial style might be needed. Discussing a secondment or short-term project where you get to develop and test your skills can be a step further in earning contention to lead a larger project down the track.

With several of the company’s boldest personality types penciled to roll out the operation, you’ll not only develop skills that earn your right to throw your hat in the ring; those key players have an opportunity to see your competence. You can then work on building relationships with those stakeholders before you need to hit the ground running should you win the lead.

Greater job satisfaction comes with planning and choosing the lessons and opportunities you want to learn, not desperately flailing, floundering and hoping for the best.

6. Keep Reviewing Your Goal Posts and Be Amenable to Change

The word ‘career’ is indicative of a longer-term pathway of change, growth and development. The journey is dynamic.

You will accumulate new skills and let those you no longer need, become rusty. Your intrigue will be stimulated by new experiences, knowledge and people you meet. Your thinking will continue to expand, not shrink. As a result, your goalposts are likely to change.

A major part of enjoying a successful career is not just setting goals effectively, but regularly reviewing and readjusting them where necessary. However, moving the posts or the target still needs to take place by applying the same processes by which you originally created them. The strength of your emotional connection to those revised goals needs to be the same, if not stronger.

By asking yourself the following questions, you can assure your developmental and growth trajectory is still on course:

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  • Would working toward these goals still allow me to honor my personal values, principles and ethics at the same capacity if not greater?
  • Do the activities I need to undertake to meet these goals honor my highest priorities?
  • Does this feel right for me and those who are nearest and dearest to me?
  • Is this aligned with my passion?
  • Is chasing this goal a right step for me to take now or is this a detour or distraction which could delay my greater plan?

Each of your career goals should have different review periods. Whatever you do, stick to the review schedule you set. It will not only keep you focused but help you see your progress (or lack thereof) and allow you to timely re-chart your course before you get too far down the track. You don’t want to waste time haphazardly heading in the wrong direction.

7. Be Prepared to Let Go

It can be unfathomable to us as to why others risk leaping into the unknown when everything truly appears fine and dandy in the career realm. The company provided stability, recognition, financial success, interesting projects and the promise of a promotion…what was wrong? Why now jump sideways to run a café or train in another field altogether?

Nothing may have been wrong at all. It was all going right. It was just the end of a chapter. Perhaps the yearning for the next step is actually taking a different trajectory entirely. You may want to simply experience a different rhythm. Perhaps it’s time to pursue a different passion.

If you have leaped from employee-land to freelancing or have made the reverse-jump (or you know someone who has), you will have quickly grown a different appreciation for pros and cons each work lifestyle brings. Working for yourself can bring the greater realization of your creativity, whether or not it can be monetized to earn you a living.

When your customers are buying you or a product you designed and fashioned, there is a direct level of appreciation and gratitude that can elevate your confidence in the way you have never experienced as an employee, regardless of your rank.

Similarly, there are times where we need to recognize our business ventures were adventures, not long-term life-changing empires. There are times we need to recognize that time is what provides the clearest limitation of how long we persist for in such pursuits.

We have to recognize the absence of enough financial, mental, emotional and physical breadcrumbs that tells us we’re no longer meant to push in that direction. At least, not for the present time.

The Bottom Line

Above all, keep the momentum. As long as you remain committed to pursuing work opportunities that allow you to honor your highest priorities, the truth of who you are and what you stand for, achieving ultimate job satisfaction and a successful career will never be too far away.

More Resources to Help Advance Your Career

Featured photo credit: Csaba Balazs via unsplash.com

Reference

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