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12 Things Great Leaders Don’t Do

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12 Things Great Leaders Don’t Do

Great leaders are known for their vision, their ability to make tough decisions and inspire their staff. But what does this mean in practice? Here are 12 things great leaders never do.

1. They don’t put things off

A famous example of a leader who procrastinated during the American Civil War was General McClellan. Nothing was quite ready. This cost the nation thousands of lives and Abraham Lincoln had no choice but to sack the General.

A real leader knows when to make decisions and to take appropriate action. They also know that keeping all options open is a sign of weakness.

2. They don’t listen enough.

If a leader is not prepared to listen actively, then there’s something wrong. Many so-called leaders are so confident of their infallibility that they never really listen. They also make a pretence of listening which may result in a premature assessment and poor decisions. The result is they lose their employees’ trust, confidence, and loyalty.

Successful leaders know how to listen with empathy. They are also willing to answer questions, clarify issues, and respond to concerns.

3. They don’t sit back and relax

Many leaders seem to be satisfied with achieving moderate success and take it easy, once certain objectives have been reached. The founder of IKEA, Ingvar Kamprad, once said, ‘The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.’ The intelligent leader knows that striving for better results and greater success is the key to a successful business.

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4. They don’t know how to communicate

Many managers fail to inspire their colleagues. They lack the skills in communicating the company’s vision, policies and strategies to their employees. The result is that teams work badly.

Great leaders spend some time in organizing what they need to communicate and the best way of doing it clearly. They know that this time is well spent and will pay off handsomely in the long run. They also realize the potential of multi communication platforms such as Facebook, Twitter and Linked In to maximize contact.

5. They don’t know how to delegate

When poor leaders do not know the strengths and skills of each team member, they find it practically impossible to delegate.

Proper assessment of each member’s abilities is the key to successful delegation. Staff feel involved and valued.

6. Their values don’t reflect the company’s ethics

All too often, ineffectual leaders do not share the values and company’s ethics wholeheartedly. No surprise to learn that their teams lack inspiration and are satisfied with mediocrity.

The most successful leaders are totally convinced about their company’s values and are committed 100% to following these through in their business relations. There is total transparency in their staff assessments, business dealings and their hiring and firing.

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7.  They don’t view setbacks negatively

‘Obstacles are those frightful things you see when you take your eyes off your goal.’- Henry Ford.

Uninspiring leaders are often fearful of obstacles and this may very well delay their decisions and affect their action plans negatively.

Dealing with setbacks and obstacles is no stranger to the successful leader. He steers clear of those colleagues who were cautious and can now say that they knew X would happen because of Y. He will never play the blame game, either with himself or his staff.

The Harvard Business Review recommends that the successful leader refocuses on his/her goals because now is the time to accelerate again after assessing any fallout. They mention Donald Trump who failed not once, but twice in his casino enterprises. That did not daunt him from becoming a leading estate developer and producer.

8. They are not emotionally intelligent

Many business leaders and executives display an astounding ignorance or a lack of awareness of emotional intelligence. They are not even aware of EI and what it involves. They fail to realize the damage done by not being able to control their emotions. They fly off the handle at the slightest provocation and they are socially inept. They shout and criticize people openly and they do not make any effort at all to hide negative and harmful emotions. Staff morale plummets and there is a fearful and threatening atmosphere.

Successful leaders know how to control their emotions and they are calm in a crisis. They are also aware of their staff’s moods and emotions when faced with setbacks and know how to praise and encourage them, whether things go well or badly. This is the atmosphere where motivation will thrive and positive staff relations will soar. Learning how to resolve conflict and improve communication will help any business to flourish. You can only do that by being emotionally intelligent.

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9. They don’t see the value of feedback

Everyone craves praise and recognition after a job which has required effort, thought, dedication, patience, and sweat. Poor leaders tend to be mean with praise but also cannot be bothered to give constructive feedback.

The best leaders know when a person needs help and they will care enough to give the help and encouragement needed for success. If it is done helpfully, it can transform a mediocre employee into a high performing one.

10. They don’t think outside the box

Poor leaders tend to micro manage and oversee every little detail. This stifles creativity in their employees.

Brilliant leaders know how much leeway and responsibility they can give their employees, without ever having to supervise and suffocate. The results will speak for themselves and employees will respect you for the confidence you showed in them.

‘It is better to lead from behind and to put others in front, especially when you celebrate victory when nice things occur. You take the front line when there is danger. Then people will appreciate your leadership.’ – Nelson Mandela.

11. They don’t seek advice

Weak leaders always want to display how much they know and how they are on top of the job. This means, in reality, that they rarely seek the advice of colleagues because they are so intent on maintaining their position of authority.

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Wise leaders know instinctively that their employees can be a source of inspiration, ideas, and even sound advice. They know that they need to learn too.

12. They don’t see the value of excellence

‘Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.’ –Steve Jobs

Simply put, great leaders are dedicated to excellence in everything they do. This can range from innovation, staff relations, communications, goal setting, giving feedback and making tough decisions. The pursuit of excellence is the simplest way to describe great leadership.

Let us know in the comments how you have benefited from working with a great leader.

Featured photo credit: Leadership= Vision/Celestine Chua via flickr.com

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Robert Locke

Author of Ziger the Tiger Stories, a health enthusiast specializing in relationships, life improvement and mental health.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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