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12 Things Great Leaders Don’t Do

12 Things Great Leaders Don’t Do

Great leaders are known for their vision, their ability to make tough decisions and inspire their staff. But what does this mean in practice? Here are 12 things great leaders never do.

1. They don’t put things off

A famous example of a leader who procrastinated during the American Civil War was General McClellan. Nothing was quite ready. This cost the nation thousands of lives and Abraham Lincoln had no choice but to sack the General.

A real leader knows when to make decisions and to take appropriate action. They also know that keeping all options open is a sign of weakness.

2. They don’t listen enough.

If a leader is not prepared to listen actively, then there’s something wrong. Many so-called leaders are so confident of their infallibility that they never really listen. They also make a pretence of listening which may result in a premature assessment and poor decisions. The result is they lose their employees’ trust, confidence, and loyalty.

Successful leaders know how to listen with empathy. They are also willing to answer questions, clarify issues, and respond to concerns.

3. They don’t sit back and relax

Many leaders seem to be satisfied with achieving moderate success and take it easy, once certain objectives have been reached. The founder of IKEA, Ingvar Kamprad, once said, ‘The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.’ The intelligent leader knows that striving for better results and greater success is the key to a successful business.

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4. They don’t know how to communicate

Many managers fail to inspire their colleagues. They lack the skills in communicating the company’s vision, policies and strategies to their employees. The result is that teams work badly.

Great leaders spend some time in organizing what they need to communicate and the best way of doing it clearly. They know that this time is well spent and will pay off handsomely in the long run. They also realize the potential of multi communication platforms such as Facebook, Twitter and Linked In to maximize contact.

5. They don’t know how to delegate

When poor leaders do not know the strengths and skills of each team member, they find it practically impossible to delegate.

Proper assessment of each member’s abilities is the key to successful delegation. Staff feel involved and valued.

6. Their values don’t reflect the company’s ethics

All too often, ineffectual leaders do not share the values and company’s ethics wholeheartedly. No surprise to learn that their teams lack inspiration and are satisfied with mediocrity.

The most successful leaders are totally convinced about their company’s values and are committed 100% to following these through in their business relations. There is total transparency in their staff assessments, business dealings and their hiring and firing.

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7.  They don’t view setbacks negatively

‘Obstacles are those frightful things you see when you take your eyes off your goal.’- Henry Ford.

Uninspiring leaders are often fearful of obstacles and this may very well delay their decisions and affect their action plans negatively.

Dealing with setbacks and obstacles is no stranger to the successful leader. He steers clear of those colleagues who were cautious and can now say that they knew X would happen because of Y. He will never play the blame game, either with himself or his staff.

The Harvard Business Review recommends that the successful leader refocuses on his/her goals because now is the time to accelerate again after assessing any fallout. They mention Donald Trump who failed not once, but twice in his casino enterprises. That did not daunt him from becoming a leading estate developer and producer.

8. They are not emotionally intelligent

Many business leaders and executives display an astounding ignorance or a lack of awareness of emotional intelligence. They are not even aware of EI and what it involves. They fail to realize the damage done by not being able to control their emotions. They fly off the handle at the slightest provocation and they are socially inept. They shout and criticize people openly and they do not make any effort at all to hide negative and harmful emotions. Staff morale plummets and there is a fearful and threatening atmosphere.

Successful leaders know how to control their emotions and they are calm in a crisis. They are also aware of their staff’s moods and emotions when faced with setbacks and know how to praise and encourage them, whether things go well or badly. This is the atmosphere where motivation will thrive and positive staff relations will soar. Learning how to resolve conflict and improve communication will help any business to flourish. You can only do that by being emotionally intelligent.

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9. They don’t see the value of feedback

Everyone craves praise and recognition after a job which has required effort, thought, dedication, patience, and sweat. Poor leaders tend to be mean with praise but also cannot be bothered to give constructive feedback.

The best leaders know when a person needs help and they will care enough to give the help and encouragement needed for success. If it is done helpfully, it can transform a mediocre employee into a high performing one.

10. They don’t think outside the box

Poor leaders tend to micro manage and oversee every little detail. This stifles creativity in their employees.

Brilliant leaders know how much leeway and responsibility they can give their employees, without ever having to supervise and suffocate. The results will speak for themselves and employees will respect you for the confidence you showed in them.

‘It is better to lead from behind and to put others in front, especially when you celebrate victory when nice things occur. You take the front line when there is danger. Then people will appreciate your leadership.’ – Nelson Mandela.

11. They don’t seek advice

Weak leaders always want to display how much they know and how they are on top of the job. This means, in reality, that they rarely seek the advice of colleagues because they are so intent on maintaining their position of authority.

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Wise leaders know instinctively that their employees can be a source of inspiration, ideas, and even sound advice. They know that they need to learn too.

12. They don’t see the value of excellence

‘Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.’ –Steve Jobs

Simply put, great leaders are dedicated to excellence in everything they do. This can range from innovation, staff relations, communications, goal setting, giving feedback and making tough decisions. The pursuit of excellence is the simplest way to describe great leadership.

Let us know in the comments how you have benefited from working with a great leader.

Featured photo credit: Leadership= Vision/Celestine Chua via flickr.com

More by this author

Robert Locke

Author of Ziger the Tiger Stories, a health enthusiast specializing in relationships, life improvement and mental health.

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Last Updated on September 29, 2020

How to Start an Online Business That Will Grow and Succeed

How to Start an Online Business That Will Grow and Succeed

Unsurprisingly enough, all businesses are online today. Considering the advances in the smartphone industry as well as the increasingly accessible internet facility, it was only a matter of time before businesses took advantage of the online environment.

This increasing popularity makes for a promising future for a lot of young entrepreneurs. And knowing how to start an online business will open up a world of possibilities for you that was not possible 10 years ago.

So, keeping the potential for exponential growth in mind, let’s dive into the article below, and explore the steps of starting an online business that will bring you success.

1. Becoming the Master of ‘ONE’ Trade

Most successful online businesses are the master of one trade. And that’s why beginning with a niche is always a good idea.

A niche market is a focused segment within a larger market. Imagine a men’s shoes market and then, imagine handcrafted brown Italian leather shoes for men. While the previous one is a bigger market, the latter one is simply a more focused segment within that market.

Knowing the niche helps a lot to start an online business and if you are feeling a bit lost, here are some self-queries that will act as a perfect guide:

What Speaks to Your Heart?

This first way of discovering the niche is perfect for those who want to do what they love. Working in a market that you love will ensure that constant excitement and drive to do better, eventually leading to ultimate prosperity.

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Decisions Based on Knowledge

The second way is perfect for those who have a lot of untapped knowledge about a specific industry. Utilizing the insights on a specific industry is a great way to find a niche. This way, you’ll already know all the ins and outs of the industry and can easily get ahead of all the competitors.

Undiscovered Potential

Lastly, conducting research into various industries and finding an untapped segment is another amazing way of finding the right niche. This practice will require you to come up with a new and unique solution for uncatered audiences.

2. When Is Your Idea Valid?

All the great ideas for starting an online business needs to be valid. And once you have found the niche, this validation process is what comes next.

Proving the soundness of the idea is not at all hard. A detailed industry examination is all you need initially to understand the value of the concept and recalibrate it to turn into a great online business.

Market research is a systematic unraveling of the target market. This research will include all the information on the product/service you are about to sell, the target audience, and how the competitors are operating in this crowded market.

This in-depth research will give you the initial idea of how the products can make an impact in the outside world. And once the small online business ideas are validated, it will be time to move on and craft a plan and start working on establishing the business.

3. Crafting the Map to Success

Having a proper plan for an online business is like having a map when you travel to an unknown city. This is a document that includes all the factual information on the business and crucial business data.

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To help you out, here’s a list of all the information online business plans must include:

  • An idea of objective – The best online business plans always have a clear outline of the business goals and intentions. Having this clear outline will increase the efficiency of business functions later on. The target demographic, business model—all kinds of information needs to be a part of this document.
  • Taking stock of available resources – A startup needs to utilize all the resources it has, and that’s why the plan needs to have an in-depth outline of the financial resources in use as well as the employees and their expertise. With a better idea of all the resources in hand, starting an online business will be an easier process.

4. The Virtual Storefront: A Process of Development

The steps of how to start an online business are incomplete without the website creation process. With the right website approach, you can easily succeed in increasing business revenue.

What does that perfect business website look like? Let’s follow these steps to create an effective business website.

Choose Your Approach

There are numerous ways of making a website and for a positive outcome, you need to choose the perfect approach. Depending on the business model, initial finances, and end goals, there are two kinds of approaches for the online storefront:

  • Third-party approach – Third-party platforms will connect you with the customers out there. For small online business ideas, Creating an account or site with these platforms will be beneficial because these platforms come with a large array of services as well as a big enough existing consumer base ready to utilize.
  • Creating a new website –  A business-specific website will help you eliminate the third party go-between and connect directly with the buyers. With this approach, you get more control over the business and how it is presented to the consumers out there and the revenue you make. Any of the above-mentioned approaches can be beneficial for easy online business startups. However, to achieve some specific business goals, having a customized website will be more beneficial for you.

Design Can Bring You Maximum Success!

For those who have decided to create their own site, the design is of paramount importance. With a great design, you will be able to engage and interact with the visitors better and encourage them to make a purchase.

The design, however, is not just a matter of aesthetics. A website’s design encompasses all aspects of it, from the visual effects to the content that’s used on the site.

To create a truly amazing design that reflects new online business concepts here are a few matters to consider:

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  • Keep it responsive – Many markets are simply skipping over the desktop phase and launching the business for mobile users around the world.[1] Considering this popularity of the mobile internet market, the business website has to be responsive. This approach will help you to reach a bigger audience and conduct business on a larger scale.
  • Users want a fast experience – Using high-quality images on the site does improve the visuals, but make sure all those images are compressed. Having a faster website will enhance the user experience on the site. Besides compressing all the media content on the site, you can also utilize an asynchronous loading technique that loads all the contents simultaneously, reducing friction. With a faster site, it will become easier to implement the online business startup ideas into reality.
  • Define the brand – The design stage determines a lot of things for the business website and one of those things is the business image. To make an impact on the world with the business, you have to create a perfect image and for that, a brand guide is necessary. The brand guide is a document that includes all the information and guidelines on various visual elements on the site that makes up the business personality. Based on the kind of image you want to create, all the elements will be outlined in this documentation.

Where the Website Becomes Reality

Since we know how website design helps to launch a successful online business, it is time to move onto development. Online business development is where the idea becomes a reality. And to make this reality perfect, you need to make sure that the development and deployment process goes well.

A high performing site always includes all the right features that enhance the user experience as well as helps you to convert more traffic. And for the best results, ensure the use of only the latest tech stack during development.

Here are some development issues you have to pay attention to while building the business website:

  • The right partner makes all the difference – For small startups who are wondering how to start an online business, finding the right development partner is going to make all the difference. However, before making a decision, there are a few things you should contemplate. The team that you are about to hire should have experience in catering to your industry, as well as an extensive portfolio and good reviews. Additionally, it will be perfect if the agency or freelancer also provides a 360-degree service, from development to maintenance.
  • How to assure the quality of the site? – Testing the site is an integral part of the answer to the question of “how to start an online business?”. An experienced partner will be able to help you the most with this. From security testing to split testing, this stage in development will help in understanding how well the site functions and what needs to change. And once the changes are made and the test results come clean, it will be time to launch the website.

5. Some Tricks to Increase Online Sales

Selling online is not easy, but not hard either. In a physical store, you can use campaigns, go door to door with pamphlets, and such. However, successful online businesses have their own style of campaigns that helps them to sell more without any problems.

So, what are these tricks?

Utilize the Magic of SEO

With an increase in quality traffic, the sales ratio will go up too. And to drive quality traffic on the website, you need to utilize the SEO tricks, and probably hire an SEO expert.

When starting an online business site, ensure all the content on the site is optimized to rank for the right queries by target consumers. With a higher rank on the SERP, the traffic will increase on the site.

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With the increase in quality traffic, it will become easier for you to convert visitors. The visitor data will help you to adjust the site performance. In brief, utilizing SEO will open the doors to a lot of possibilities for your small online business ideas.[2]

Entice With Free Value

Consumers today have lots of options to choose from. And keeping all that in mind, it will be wise to create a business plan for an online startup that provides free value to the users before asking them to buy something.

Consumers want to buy from someone who knows what they are doing, especially in the case of a curated service or goods provider. And that’s why to turn the profitable online business ideas even more effective, you need to start offering free value on the site, with free products and content.

Having a blog is also another way of displaying your expertise. With specialized content on the industry, you can easily grab the attention of the audience. And once assured of your knowledge on the matter, consumers will feel a lot safer about making a purchase.

A Killer Customer Service Is Everything

Your small online business idea needs a better service option. Using AI-based interactive features to implement better support for the global consumer base will prove to be extremely beneficial. With a 24/7 automated support channel, customers will be satisfied with your business and come back more often.

It’s an Easy Process: All You Have to Do Is to Start

And there it is, the simple five-step process of starting an online business that is bound to succeed. If you look closely, you’ll notice that there are not a lot of differences between creating a physical business and an online one. The main differences are only in the consumer and competitive landscape.

While a physical store faces and caters to local competitors and consumers, the online business has to deal with the same on a global basis. So, focusing well on the global market landscape while crafting the plan will help you succeed.

More Tips on How to Start an Online Business

Featured photo credit: Austin Distel via unsplash.com

Reference

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