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12 Questions to Ask Yourself Before You Quit Your Job to Start Your Own Business

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12 Questions to Ask Yourself Before You Quit Your Job to Start Your Own Business

If you want to live a passionate life of freedom, quit your job and start your own business. Escaping the limitations of 9–5 is the only way to experience true freedom. But to be sure your transition will be successful, ask yourself these 12 questions before you take the leap.

1. Are you willing to do whatever it takes?

To start your own business you have to be willing to do whatever it takes. Sometimes that’s not fun: it’s inconvenient and you can’t do what you really want to. The willingness to do whatever it takes comes from a deep commitment to your business that all successful entrepreneurs must have.

2. Are you willing to adapt your approach often?

The only way for a business to fail is to stop adapting. If a product doesn’t sell, keep adapting, modifying, changing and improving it until it does. You might change its color, change its price, change who you sell it to or change its stated purpose. You may need to change the product, change the service or change the product into a service. Keep changing until you get it right. Failure only comes when you stop doing this.

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3. Are you focused enough to start your own business?

Focus worked for Bill Gates and Warren Buffett, so it will probably work pretty well for you. There are only two resources you put into creating a business: time and money. Even Warren and Bill have a limited amount of both. So do you. To successfully start your own business, you have to pour all you have into it. Your business needs as much of your resources as you can possibly give it, so pour it all in. Don’t spread your resources among several small things; none of them will get enough of what they need to succeed.

4. Are you willing to give up some things in the short term?

The only time you should give up things that are important to you is when giving them up will allow you to have more of them in the future. This is one of those times. There may be no vacations for a year, or two, or three. There will be way less TV. There will be less time with your kids, friends and family. If you want the increased time and the increased quality of time (which comes from money) in the future, you must give up some of it now. Do it for your future.

5. Are you ready for the most intense psychotherapy you’ve ever undergone?

Aspiring entrepreneurs often believe they will learn about business plans, marketing, accounting and business models. You will, but that will be small compared to the self-discovery process you will go through. You’ll learn about your strengths, weaknesses and everything in between. Starting a business is a very personal process and one that will test your limits and make you realize you had capabilities you never even thought possible. You’ll also probably cry a few times.

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6. Are you able to listen without judging or evaluating?

When you start your own business, you must develop your listening skills to a level beyond what you ever thought was possible. You have to listen to your customers and prospects so closely you can even hear what they don’t say. You need a level of understanding of your customers that you can’t get unless you listen to every word they say and understand their needs and aspirations better than they do.

7. Are you ready to fire your ego?

Your first dirty job as CEO of your own business is to give your ego the pink slip. If you don’t fire your ego, it will be the worst employee on your team. Your ego makes you think you’re right all the time and won’t let you objectively consider all the relevant facts. When you start your own business, you have to be humble and able to consider all information (remember number 6) without feeling threatened by the possibility of being wrong. Ego, pack up your cubicle!

8. Are you ready to accept feedback?

As an entrepreneur, you have to be open and willing to accept the information you receive as feedback. Then you have to take the feedback and use it to make your business, product or service better. You can’t do this if your ego is standing guard — defending you as perfect and all-knowing (good thing you fired it in number 7). You have to be able to accept the feedback and realize that, perhaps nobody wants to buy your little blue widget. However, if you’ve been listening (there’s number 6 again), you’ll know they would buy it at a higher price if you just painted it red and added googly eyes.

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9. Are you confident enough to ignore feedback?

Yes, this is the opposite of number 8. Sorry about that. But as an entrepreneur, you’ll have to confront conflicting information often. While you do have to be willing to accept feedback, you also have to have enough confidence in your vision for your business that you can ignore feedback as well. One person says emphatically the widget must be blue. Another says with equal emphasis that it must be red. They have equal credibility. It’s your company, your vision and you get to decide: you must decide. Confidently make a decision and let your vision for the business guide you. If you make the wrong decision that’s OK. Speaking of that, we probably need to talk about failure.

10. Are you cool with failure?

The media loves failure. They love to see businesses, celebrities and entrepreneurs fall on their face because it makes great news. They’ve convinced us that “failure” is a big, catastrophic event and (worst of all) the end. It’s not. Failing is just part of the process. It’s just another step toward success. The important thing is to never believe that failure is the end. Just get back up and keep going.

11. Are you willing to take full responsibility for whatever happens?

My high-school English teacher would cringe because each of these headings started with “Are you,” but that’s intentional. When you start your own business, you must believe that everything that happens, good or bad, is because of you. Blaming any other person, entity, organization, situation or the weather will doom your business because it takes you off the hook. It gives you someone else to blame, which your ego will temporarily enjoy, but in the longer term it will spell the end of your business. Because by giving away responsibility, you’ve given away your power. Keep your responsibility and keep your power.

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12. Do you care about starting your business more than anything?

You’ll never be able to start your own business unless you care about it a whole bunch. That doesn’t mean there can’t be other things you care about — there should be. But your business has to be up in your top two or three. If it’s not important enough, the daily grind and to-do lists will push your business to the bottom of the heap and you’ll never give it the focus it needs to thrive.

Business plans, market analysis, financial cushion and all that are great, but none of that matters if you can’t say, “Yes!” with ten exclamation points to each of these things. The happiest and most successful people in the world are entrepreneurs and that’s because they have answered a euphoric yes to these questions and created a business and a life they are passionate about.

If you answer no to any of these questions, it doesn’t mean you can’t start a business, it just means you’re not ready. Keep reading, studying, dreaming and hang out with some successful entrepreneurs. You’ll get ready.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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