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11 Pieces of Career Advice You Wish Your Younger Self Knew

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11 Pieces of Career Advice You Wish Your Younger Self Knew

Hindsight is 20/20.  As a Career Advisor, I have the opportunity to talk to college students and help them avoid the mistakes my colleagues and I made in our careers.  Don’t misunderstand me, we love what we do, but because of what we know we all would have done one or two things differently and we all would love to share these insights with our younger selves.  Here are 10 Pieces of Career Advice You Wish Your Younger Self Knew:

1. Do NOT follow your passion

I know, I know, this is exactly the opposite of what everyone tells themselves, their friends, their children, and if you have any regret about your career you blame the fact that you didn’t follow your passion.  My advice, follow what you are good at, even if it is not something you are passionate about.  Employers pay people who do their jobs well, so well in fact that they begin to create better ways to do their job which is called innovation.

Cal Newport, an Assistant Profession of Computer Science at Georgetown University, wrote a book called So Good They Can’t Ignore You.  The premise of the book is to NOT follow your passion, you can follow your interests he says and they may lead to passion, but true passion grows out of being really really good at something.  Don’t believe me?  Check out number 8 in the link below and read about Steve Jobs in Newport’s book.

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Steve Jobs was passionate about Zen Buddhism, even wanting to become a monk BEFORE he got into technology. Technology is what he did to make money, small amounts of money at first.  What he discovered was he was good at raising money for his technology ideas. Apple came to be because Steve Jobs was good at seeing opportunities in technology and raising money. Zen Buddhism was the passion he didn’t follow for a career.  What about all those speeches he gave about following your passion you ask?  He had passion for technology, but it grew out of being really good.

2. Start building career skills as early as possible

Were all those college parties you attended really that different that you couldn’t miss a few to schedule early classes a few days a week so you could have an internship in the afternoon?  Did your college degree match what career you went into very well at all?  The advise we give students at the career center is by spring of Sophomore year you should have an internship.  There are many reasons for this, the first being that this gives a student time to do more than one. The reason for doing more than one internship is first, you may discover you hate doing what you thought your dream job would be and you now have time figure something else out and secondly you may need to develop other skills from another company or position.

3. Weigh the career growth opportunity carefully

When you look back at your career, do the positions you have held build on each other?  Did each position grow your skill set to make you a more valuable employee?  When looking at career options for a first job look at the industry and ask yourself some questions.  Is it a growing industry?  Does the job I am applying for have a clear career path?  Is there a clear career path in the industry?  Is this job going to begin to build a skill set for me in something I am interested in?  Is the answer to those questions is yes then you will end up with a fulfilling career.

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4. Move to where the opportunities are

Looking at your life now how mobile are you?  If you are in your forties probably not very.  Are you married?  Do you have children?  How easy would it be to pick up and move for a job?  Your younger self has none of that baggage.  I am not saying a family is a bad thing, for someone who is established.  At 22 or 23 years of age right out of college when you are building a career you need to go where there are the best opportunities.  If you love the city you currently live in, then choose a company that has a presence there, or an industry.  You can always move back in five years maybe running the region or at a competitor making great money and very satisfied in your career because you went where the best opportunity was and built a great skill set.

5. Start saving your pay as soon as possible

Human resource departments and financial advisors always give the same example about starting a retirement plan as soon as possible.  Putting money in a retirement plan in your 20’s or 30’s grows much more quickly than in your 40’s. Many companies will match the funds you put into your retirement account and the matched funds usually vest after five years, meaning if you leave you can take the whole balance with you and not just what you put into the retirement account.  If you start saving immediately you will have a pretty decent dollar amount in five years.

6.  Job-hop thoughtfully, not recklessly

This goes back to building a career.  Did the jobs you take build on each other giving you more skills and making you more valuable or were they random and had nothing to do with each other.  Were you strategic and purposeful about your decisions or did you not think ahead.  Being strategic and purposeful is the difference between having a career and just getting a job.

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7. Follow your gut is okay

There is literally a network of neurons lining our intestines that interacts with our brains called the enteric nervous system.  You can feel emotion in your gut and if you have a good or uneasy feeling about a situation you should not ignore it.

8. Never sell yourself short

John Barrymore the actor was quoted as saying, “A man is not old until regrets take the place of dreams.”  Dream big!  However, make sure you have a well defined path on how to achieve that dream.  If you want to be an astronaut, start looking at what type of education is needed.  In high school keep your grades up and apply to colleges that are well respected for that course of study.  Intern at NASA and be prepared to move where the job opportunities are.  Never sell yourself short applies to salary too.  Know what you are worth.  Talk to people in the industry you want to enter to find out what entry level jobs pay. That way when you are made an offer you know it is a fair one.

9. Acknowledge when it’s not a good career match

This is especially important for sales jobs.  Sales people can be the best paid most respected employees at a company.  They can also be the least paid (100% commission not closing any deals) and most quickly to be let go.  Sales is a profession like any other profession that requires a skill set.  Managing people takes a certain personality.  If you make a wrong turn during your career and you realize you are being demoted or taking jobs that paid less than the one before course correct quickly.  Every bad fit in a job effects your self-esteem, clouds your mind and makes you less valuable.

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10. Don’t force yourself into a bad career move

If you are doing everything right, like building skills and you are a good fit for your position the promotions or opportunities will come to you.  I know Financial Advisers and Sales People who have never truly looked for a job.  They were either approached internally or externally for jobs because of their connections and success.  They were recruited, and when you are recruited you don’t interview, in fact, you are usually given a sighing bonus.

11. Define your own success, it doesn’t always come from money (satisfaction/dreams/life goals)

Happiness is what we are all trying to accomplish.  People are motivated by different things, but don’t mistake motivation for satisfaction.  There are a lot of very unsatisfied rich people. They have different stresses than many because money is not their issue, but are they lonely from being “married” to their job?  Your success goes back to not following your passion.  Get good at your job, become valuable and build a career.  You will be satisfied and passionate about what you do.

 

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Featured photo credit: Big 20th Century Fox via fogsmoviereviews.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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