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11 Pieces of Career Advice You Wish Your Younger Self Knew

11 Pieces of Career Advice You Wish Your Younger Self Knew

Hindsight is 20/20.  As a Career Advisor, I have the opportunity to talk to college students and help them avoid the mistakes my colleagues and I made in our careers.  Don’t misunderstand me, we love what we do, but because of what we know we all would have done one or two things differently and we all would love to share these insights with our younger selves.  Here are 10 Pieces of Career Advice You Wish Your Younger Self Knew:

1. Do NOT follow your passion

I know, I know, this is exactly the opposite of what everyone tells themselves, their friends, their children, and if you have any regret about your career you blame the fact that you didn’t follow your passion.  My advice, follow what you are good at, even if it is not something you are passionate about.  Employers pay people who do their jobs well, so well in fact that they begin to create better ways to do their job which is called innovation.

Cal Newport, an Assistant Profession of Computer Science at Georgetown University, wrote a book called So Good They Can’t Ignore You.  The premise of the book is to NOT follow your passion, you can follow your interests he says and they may lead to passion, but true passion grows out of being really really good at something.  Don’t believe me?  Check out number 8 in the link below and read about Steve Jobs in Newport’s book.

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Steve Jobs was passionate about Zen Buddhism, even wanting to become a monk BEFORE he got into technology. Technology is what he did to make money, small amounts of money at first.  What he discovered was he was good at raising money for his technology ideas. Apple came to be because Steve Jobs was good at seeing opportunities in technology and raising money. Zen Buddhism was the passion he didn’t follow for a career.  What about all those speeches he gave about following your passion you ask?  He had passion for technology, but it grew out of being really good.

2. Start building career skills as early as possible

Were all those college parties you attended really that different that you couldn’t miss a few to schedule early classes a few days a week so you could have an internship in the afternoon?  Did your college degree match what career you went into very well at all?  The advise we give students at the career center is by spring of Sophomore year you should have an internship.  There are many reasons for this, the first being that this gives a student time to do more than one. The reason for doing more than one internship is first, you may discover you hate doing what you thought your dream job would be and you now have time figure something else out and secondly you may need to develop other skills from another company or position.

3. Weigh the career growth opportunity carefully

When you look back at your career, do the positions you have held build on each other?  Did each position grow your skill set to make you a more valuable employee?  When looking at career options for a first job look at the industry and ask yourself some questions.  Is it a growing industry?  Does the job I am applying for have a clear career path?  Is there a clear career path in the industry?  Is this job going to begin to build a skill set for me in something I am interested in?  Is the answer to those questions is yes then you will end up with a fulfilling career.

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4. Move to where the opportunities are

Looking at your life now how mobile are you?  If you are in your forties probably not very.  Are you married?  Do you have children?  How easy would it be to pick up and move for a job?  Your younger self has none of that baggage.  I am not saying a family is a bad thing, for someone who is established.  At 22 or 23 years of age right out of college when you are building a career you need to go where there are the best opportunities.  If you love the city you currently live in, then choose a company that has a presence there, or an industry.  You can always move back in five years maybe running the region or at a competitor making great money and very satisfied in your career because you went where the best opportunity was and built a great skill set.

5. Start saving your pay as soon as possible

Human resource departments and financial advisors always give the same example about starting a retirement plan as soon as possible.  Putting money in a retirement plan in your 20’s or 30’s grows much more quickly than in your 40’s. Many companies will match the funds you put into your retirement account and the matched funds usually vest after five years, meaning if you leave you can take the whole balance with you and not just what you put into the retirement account.  If you start saving immediately you will have a pretty decent dollar amount in five years.

6.  Job-hop thoughtfully, not recklessly

This goes back to building a career.  Did the jobs you take build on each other giving you more skills and making you more valuable or were they random and had nothing to do with each other.  Were you strategic and purposeful about your decisions or did you not think ahead.  Being strategic and purposeful is the difference between having a career and just getting a job.

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7. Follow your gut is okay

There is literally a network of neurons lining our intestines that interacts with our brains called the enteric nervous system.  You can feel emotion in your gut and if you have a good or uneasy feeling about a situation you should not ignore it.

8. Never sell yourself short

John Barrymore the actor was quoted as saying, “A man is not old until regrets take the place of dreams.”  Dream big!  However, make sure you have a well defined path on how to achieve that dream.  If you want to be an astronaut, start looking at what type of education is needed.  In high school keep your grades up and apply to colleges that are well respected for that course of study.  Intern at NASA and be prepared to move where the job opportunities are.  Never sell yourself short applies to salary too.  Know what you are worth.  Talk to people in the industry you want to enter to find out what entry level jobs pay. That way when you are made an offer you know it is a fair one.

9. Acknowledge when it’s not a good career match

This is especially important for sales jobs.  Sales people can be the best paid most respected employees at a company.  They can also be the least paid (100% commission not closing any deals) and most quickly to be let go.  Sales is a profession like any other profession that requires a skill set.  Managing people takes a certain personality.  If you make a wrong turn during your career and you realize you are being demoted or taking jobs that paid less than the one before course correct quickly.  Every bad fit in a job effects your self-esteem, clouds your mind and makes you less valuable.

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10. Don’t force yourself into a bad career move

If you are doing everything right, like building skills and you are a good fit for your position the promotions or opportunities will come to you.  I know Financial Advisers and Sales People who have never truly looked for a job.  They were either approached internally or externally for jobs because of their connections and success.  They were recruited, and when you are recruited you don’t interview, in fact, you are usually given a sighing bonus.

11. Define your own success, it doesn’t always come from money (satisfaction/dreams/life goals)

Happiness is what we are all trying to accomplish.  People are motivated by different things, but don’t mistake motivation for satisfaction.  There are a lot of very unsatisfied rich people. They have different stresses than many because money is not their issue, but are they lonely from being “married” to their job?  Your success goes back to not following your passion.  Get good at your job, become valuable and build a career.  You will be satisfied and passionate about what you do.

 

Featured photo credit: Big 20th Century Fox via fogsmoviereviews.com

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Last Updated on September 29, 2020

How to Start an Online Business That Will Grow and Succeed

How to Start an Online Business That Will Grow and Succeed

Unsurprisingly enough, all businesses are online today. Considering the advances in the smartphone industry as well as the increasingly accessible internet facility, it was only a matter of time before businesses took advantage of the online environment.

This increasing popularity makes for a promising future for a lot of young entrepreneurs. And knowing how to start an online business will open up a world of possibilities for you that was not possible 10 years ago.

So, keeping the potential for exponential growth in mind, let’s dive into the article below, and explore the steps of starting an online business that will bring you success.

1. Becoming the Master of ‘ONE’ Trade

Most successful online businesses are the master of one trade. And that’s why beginning with a niche is always a good idea.

A niche market is a focused segment within a larger market. Imagine a men’s shoes market and then, imagine handcrafted brown Italian leather shoes for men. While the previous one is a bigger market, the latter one is simply a more focused segment within that market.

Knowing the niche helps a lot to start an online business and if you are feeling a bit lost, here are some self-queries that will act as a perfect guide:

What Speaks to Your Heart?

This first way of discovering the niche is perfect for those who want to do what they love. Working in a market that you love will ensure that constant excitement and drive to do better, eventually leading to ultimate prosperity.

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Decisions Based on Knowledge

The second way is perfect for those who have a lot of untapped knowledge about a specific industry. Utilizing the insights on a specific industry is a great way to find a niche. This way, you’ll already know all the ins and outs of the industry and can easily get ahead of all the competitors.

Undiscovered Potential

Lastly, conducting research into various industries and finding an untapped segment is another amazing way of finding the right niche. This practice will require you to come up with a new and unique solution for uncatered audiences.

2. When Is Your Idea Valid?

All the great ideas for starting an online business needs to be valid. And once you have found the niche, this validation process is what comes next.

Proving the soundness of the idea is not at all hard. A detailed industry examination is all you need initially to understand the value of the concept and recalibrate it to turn into a great online business.

Market research is a systematic unraveling of the target market. This research will include all the information on the product/service you are about to sell, the target audience, and how the competitors are operating in this crowded market.

This in-depth research will give you the initial idea of how the products can make an impact in the outside world. And once the small online business ideas are validated, it will be time to move on and craft a plan and start working on establishing the business.

3. Crafting the Map to Success

Having a proper plan for an online business is like having a map when you travel to an unknown city. This is a document that includes all the factual information on the business and crucial business data.

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To help you out, here’s a list of all the information online business plans must include:

  • An idea of objective – The best online business plans always have a clear outline of the business goals and intentions. Having this clear outline will increase the efficiency of business functions later on. The target demographic, business model—all kinds of information needs to be a part of this document.
  • Taking stock of available resources – A startup needs to utilize all the resources it has, and that’s why the plan needs to have an in-depth outline of the financial resources in use as well as the employees and their expertise. With a better idea of all the resources in hand, starting an online business will be an easier process.

4. The Virtual Storefront: A Process of Development

The steps of how to start an online business are incomplete without the website creation process. With the right website approach, you can easily succeed in increasing business revenue.

What does that perfect business website look like? Let’s follow these steps to create an effective business website.

Choose Your Approach

There are numerous ways of making a website and for a positive outcome, you need to choose the perfect approach. Depending on the business model, initial finances, and end goals, there are two kinds of approaches for the online storefront:

  • Third-party approach – Third-party platforms will connect you with the customers out there. For small online business ideas, Creating an account or site with these platforms will be beneficial because these platforms come with a large array of services as well as a big enough existing consumer base ready to utilize.
  • Creating a new website –  A business-specific website will help you eliminate the third party go-between and connect directly with the buyers. With this approach, you get more control over the business and how it is presented to the consumers out there and the revenue you make. Any of the above-mentioned approaches can be beneficial for easy online business startups. However, to achieve some specific business goals, having a customized website will be more beneficial for you.

Design Can Bring You Maximum Success!

For those who have decided to create their own site, the design is of paramount importance. With a great design, you will be able to engage and interact with the visitors better and encourage them to make a purchase.

The design, however, is not just a matter of aesthetics. A website’s design encompasses all aspects of it, from the visual effects to the content that’s used on the site.

To create a truly amazing design that reflects new online business concepts here are a few matters to consider:

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  • Keep it responsive – Many markets are simply skipping over the desktop phase and launching the business for mobile users around the world.[1] Considering this popularity of the mobile internet market, the business website has to be responsive. This approach will help you to reach a bigger audience and conduct business on a larger scale.
  • Users want a fast experience – Using high-quality images on the site does improve the visuals, but make sure all those images are compressed. Having a faster website will enhance the user experience on the site. Besides compressing all the media content on the site, you can also utilize an asynchronous loading technique that loads all the contents simultaneously, reducing friction. With a faster site, it will become easier to implement the online business startup ideas into reality.
  • Define the brand – The design stage determines a lot of things for the business website and one of those things is the business image. To make an impact on the world with the business, you have to create a perfect image and for that, a brand guide is necessary. The brand guide is a document that includes all the information and guidelines on various visual elements on the site that makes up the business personality. Based on the kind of image you want to create, all the elements will be outlined in this documentation.

Where the Website Becomes Reality

Since we know how website design helps to launch a successful online business, it is time to move onto development. Online business development is where the idea becomes a reality. And to make this reality perfect, you need to make sure that the development and deployment process goes well.

A high performing site always includes all the right features that enhance the user experience as well as helps you to convert more traffic. And for the best results, ensure the use of only the latest tech stack during development.

Here are some development issues you have to pay attention to while building the business website:

  • The right partner makes all the difference – For small startups who are wondering how to start an online business, finding the right development partner is going to make all the difference. However, before making a decision, there are a few things you should contemplate. The team that you are about to hire should have experience in catering to your industry, as well as an extensive portfolio and good reviews. Additionally, it will be perfect if the agency or freelancer also provides a 360-degree service, from development to maintenance.
  • How to assure the quality of the site? – Testing the site is an integral part of the answer to the question of “how to start an online business?”. An experienced partner will be able to help you the most with this. From security testing to split testing, this stage in development will help in understanding how well the site functions and what needs to change. And once the changes are made and the test results come clean, it will be time to launch the website.

5. Some Tricks to Increase Online Sales

Selling online is not easy, but not hard either. In a physical store, you can use campaigns, go door to door with pamphlets, and such. However, successful online businesses have their own style of campaigns that helps them to sell more without any problems.

So, what are these tricks?

Utilize the Magic of SEO

With an increase in quality traffic, the sales ratio will go up too. And to drive quality traffic on the website, you need to utilize the SEO tricks, and probably hire an SEO expert.

When starting an online business site, ensure all the content on the site is optimized to rank for the right queries by target consumers. With a higher rank on the SERP, the traffic will increase on the site.

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With the increase in quality traffic, it will become easier for you to convert visitors. The visitor data will help you to adjust the site performance. In brief, utilizing SEO will open the doors to a lot of possibilities for your small online business ideas.[2]

Entice With Free Value

Consumers today have lots of options to choose from. And keeping all that in mind, it will be wise to create a business plan for an online startup that provides free value to the users before asking them to buy something.

Consumers want to buy from someone who knows what they are doing, especially in the case of a curated service or goods provider. And that’s why to turn the profitable online business ideas even more effective, you need to start offering free value on the site, with free products and content.

Having a blog is also another way of displaying your expertise. With specialized content on the industry, you can easily grab the attention of the audience. And once assured of your knowledge on the matter, consumers will feel a lot safer about making a purchase.

A Killer Customer Service Is Everything

Your small online business idea needs a better service option. Using AI-based interactive features to implement better support for the global consumer base will prove to be extremely beneficial. With a 24/7 automated support channel, customers will be satisfied with your business and come back more often.

It’s an Easy Process: All You Have to Do Is to Start

And there it is, the simple five-step process of starting an online business that is bound to succeed. If you look closely, you’ll notice that there are not a lot of differences between creating a physical business and an online one. The main differences are only in the consumer and competitive landscape.

While a physical store faces and caters to local competitors and consumers, the online business has to deal with the same on a global basis. So, focusing well on the global market landscape while crafting the plan will help you succeed.

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Featured photo credit: Austin Distel via unsplash.com

Reference

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