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10 Things I Wish I Knew Before Starting an Online Business

10 Things I Wish I Knew Before Starting an Online Business

Admit it.

You’ve day-dreamed of starting your own business.

And why not?

It’s amazing because you’ll never have to put up with awful office politics. You’ll feel like a powerhouse.

You’ll blur the lines between work and play, and although you will be working more hours than a 9-5 job, you’ll love every second of it.

And here’s another cool thing: Once you start your own business, you’ll never go back to the job-hunting scene. Ever.

Does that send your heart racing? Tickle your fancy?

But here’s the thing: Everyone’s got an entrepreneurial idea – whether it’s a new app that will take off or a shopping website that will blow customers’ minds away.

While these are great goals to have, here’s some harsh truth:

Ideas don’t mean a thing. Unless you convert them into something more tangible.

Your business is that something. It’s real, it’s living, it’s thriving.

There’s a ton of advice of what you should and should not do as you start a new online venture. Whom to believe? Where to start?

Four and a half years ago, I had the same questions that kept me up all night. So I did ton of research, applied all the wrong moves and course-corrected, researched, applied some more and so on.

(Hint: Don’t spend hours on the marketing forums. That’s a time-suck for sure.)

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Long story short, back then, I had no idea to know whether my action steps were any good. No roadmap to follow. No clue about options that could have made my life easier.

Like they say, you don’t know what you don’t know.

If you’re starting your own business, here’s a letter I wrote myself that will save you the heartache and money. Steal it. Please.

Dear Four-and-a-Half-Years-Younger Me:

So you’re starting a new business. Good for you! You’re going to love every moment. Well, almost.

But don’t haste. Here’s a list of things to follow. Treat this as a prophecy. It WILL come true.

1. Every Little Action Counts

As a new business owner, you’re thinking big results.

That’s good – but don’t forget the power of small steps.

Because even slow progress is progress.

So ease up a bit and take small, effective action steps. Shuffling paper, checking your Google Analytics stats and speaking on phone may appear as effective, but most of the times, you’re better off doing something else.

That something else is “effective action” – you put your 100% at the task in hand. You shut down your browser windows, you log out of Facebook and you quiet your smartphone notifs.

When in doubt, ask: Can I lose myself in this task and feel proud about it?

If the answer is No, stop and find a more effective action task. Don’t worry, you’ll find ample because your to-do list is over-flowing.

2. Be Super-Productive on Fridays

In a perfect world, you’d never work weekends.

As an entrepreneur though, it’s hard to paint a black and white picture of your work schedule.

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Still, it’s a no-brainer to take some days off. But how?

Be super-productive on Fridays. If there’s any backlog of work from the week, tick it off before your workday ends and weekend begins, which means before Friday evening.

It’s hard to relax if you have procrastinated on some important tasks. You feel guilty and unproductive, and your work sneaks into your weekend.

Get into a habit of making your Fridays super-productive.

3. Build a Relationship – One at a Time

Know the number one rule of networking?

First, seek to help.

Met someone on a forum, LinkedIn, or in the comment section of a blog? Learn more about this person. Get curious about them and their business. It’s a harmless, genuine goal.

Then add value by sharing a useful article or a tweak, or give feedback. They may or may not do business with you, but that’s irrelevant.

4. Keep a Tab on How Leads Find You

Right now, you don’t care how leads come to you. You’re happy to have their business and in your kid-in-a-candy-shop-like excitement, you forget to ask a simple yet powerful question.

Where did you find out about me?

This is pretty critical in your marketing mix.

After all, if you don’t keep a tab of your best channels, how are you supposed to leverage them?

Keep an excel sheet listing out who found you where: Was it a referral? Was it via LinkedIn? Was it through a networking meetup? Did Google send them to your website?

The 80-20 rule applies – 80% of your revenue will come from 20% of sources, so naturally you pay special attention to these channels and spend more time marketing on them.

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Trust me, having that kind of knowledge about your sources is gold. If it’s not obvious or you can’t figure it out yourself, ask your clients where they learned about you.

Business and analysis go hand in hand, so it’s smart to monitor all your business data in one place with tools such as Cyfe.

5. Start an Email List – Pronto!

You still don’t have an email list? You must really hate money. Tsk tsk.

Wait, you have an email list but you’re not sending regular juicy content, and helping your prospects live a little better life with each message? You’re leaving a lot on table.

Start an email list from day zero.

Jon Morrow suggests that before you even launch a blog, you can have a “coming soon” page and capture leads. You don’t have to do anything fancy – just installing a free theme like LaunchEffect will do.

Set up an autoresponder series for your leads and share great content. A good practice is to send three content-based emails for one promo/sales-based email.

Offer a freebie (also known as a Lead Magnet) in exchange for their email. Do this, pronto!

6. Invest in Yourself

That $250 course by the genuine online marketer? Snag it. It will take you places.

That monthly blogging membership course from a problogger? Yes, take that too.

When it comes to investing in yourself, trust your gut instinct about the “guru”.

7. Done is Better than Perfect

Stop mulling indefinitely, create it already! It will take discipline, time and focus, but it will be worth it.

Yes, that includes your Kindle books and the membership website.

8. Be Prompt with Email Responses

Be prompt with enquiries. If someone sends you an online enquiry, reply as soon as you see it.

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This person is desperate for help, and they most likely sent the same inquiry to other providers.

The provider who responds first, initiates a conversation and gets the business. Be that person.

Replying the next day is a dumb move.

9. Don’t Compare Yourself with Those Who’ve Started Five Years Before

It is futile. For starters, you’ll compare the wrong things and your weak points with their best.

Comparison will rob you of focus, motivation and joy.

Lastly, it’s hard to stop it once you start.

A better alternative? Put your head down and get to work. Quit comparing.

10. Start with Service and Move toward Products (Passive Income)

In the beginning, you will have more time than money.

So start with a service. Get acquainted with your client base and get better at your craft.

Sure, it will take more time because you will be working with one client at a time, but you will learn tons about their deepest pain points and biggest aspirations.

You’ll walk a mile in their shoes. You’ll get the power of personal touch. You’ll understand the nuances of customer service.

Keep perfecting your service. Then, launch a product.

Of course, we both know there could be a bazillion things that could go wrong – but when in doubt, go to #7. Start somewhere. And you’ll be fine.

What lessons have you learned from starting your own business? Tell us in the comments!

Image by Ed Yourdon.

Featured photo credit: https://www.flickr.com/photos/yourdon/ via flickr.com

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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