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10 Things I Wish I Knew Before Starting an Online Business

10 Things I Wish I Knew Before Starting an Online Business

Admit it.

You’ve day-dreamed of starting your own business.

And why not?

It’s amazing because you’ll never have to put up with awful office politics. You’ll feel like a powerhouse.

You’ll blur the lines between work and play, and although you will be working more hours than a 9-5 job, you’ll love every second of it.

And here’s another cool thing: Once you start your own business, you’ll never go back to the job-hunting scene. Ever.

Does that send your heart racing? Tickle your fancy?

But here’s the thing: Everyone’s got an entrepreneurial idea – whether it’s a new app that will take off or a shopping website that will blow customers’ minds away.

While these are great goals to have, here’s some harsh truth:

Ideas don’t mean a thing. Unless you convert them into something more tangible.

Your business is that something. It’s real, it’s living, it’s thriving.

There’s a ton of advice of what you should and should not do as you start a new online venture. Whom to believe? Where to start?

Four and a half years ago, I had the same questions that kept me up all night. So I did ton of research, applied all the wrong moves and course-corrected, researched, applied some more and so on.

(Hint: Don’t spend hours on the marketing forums. That’s a time-suck for sure.)

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Long story short, back then, I had no idea to know whether my action steps were any good. No roadmap to follow. No clue about options that could have made my life easier.

Like they say, you don’t know what you don’t know.

If you’re starting your own business, here’s a letter I wrote myself that will save you the heartache and money. Steal it. Please.

Dear Four-and-a-Half-Years-Younger Me:

So you’re starting a new business. Good for you! You’re going to love every moment. Well, almost.

But don’t haste. Here’s a list of things to follow. Treat this as a prophecy. It WILL come true.

1. Every Little Action Counts

As a new business owner, you’re thinking big results.

That’s good – but don’t forget the power of small steps.

Because even slow progress is progress.

So ease up a bit and take small, effective action steps. Shuffling paper, checking your Google Analytics stats and speaking on phone may appear as effective, but most of the times, you’re better off doing something else.

That something else is “effective action” – you put your 100% at the task in hand. You shut down your browser windows, you log out of Facebook and you quiet your smartphone notifs.

When in doubt, ask: Can I lose myself in this task and feel proud about it?

If the answer is No, stop and find a more effective action task. Don’t worry, you’ll find ample because your to-do list is over-flowing.

2. Be Super-Productive on Fridays

In a perfect world, you’d never work weekends.

As an entrepreneur though, it’s hard to paint a black and white picture of your work schedule.

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Still, it’s a no-brainer to take some days off. But how?

Be super-productive on Fridays. If there’s any backlog of work from the week, tick it off before your workday ends and weekend begins, which means before Friday evening.

It’s hard to relax if you have procrastinated on some important tasks. You feel guilty and unproductive, and your work sneaks into your weekend.

Get into a habit of making your Fridays super-productive.

3. Build a Relationship – One at a Time

Know the number one rule of networking?

First, seek to help.

Met someone on a forum, LinkedIn, or in the comment section of a blog? Learn more about this person. Get curious about them and their business. It’s a harmless, genuine goal.

Then add value by sharing a useful article or a tweak, or give feedback. They may or may not do business with you, but that’s irrelevant.

4. Keep a Tab on How Leads Find You

Right now, you don’t care how leads come to you. You’re happy to have their business and in your kid-in-a-candy-shop-like excitement, you forget to ask a simple yet powerful question.

Where did you find out about me?

This is pretty critical in your marketing mix.

After all, if you don’t keep a tab of your best channels, how are you supposed to leverage them?

Keep an excel sheet listing out who found you where: Was it a referral? Was it via LinkedIn? Was it through a networking meetup? Did Google send them to your website?

The 80-20 rule applies – 80% of your revenue will come from 20% of sources, so naturally you pay special attention to these channels and spend more time marketing on them.

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Trust me, having that kind of knowledge about your sources is gold. If it’s not obvious or you can’t figure it out yourself, ask your clients where they learned about you.

Business and analysis go hand in hand, so it’s smart to monitor all your business data in one place with tools such as Cyfe.

5. Start an Email List – Pronto!

You still don’t have an email list? You must really hate money. Tsk tsk.

Wait, you have an email list but you’re not sending regular juicy content, and helping your prospects live a little better life with each message? You’re leaving a lot on table.

Start an email list from day zero.

Jon Morrow suggests that before you even launch a blog, you can have a “coming soon” page and capture leads. You don’t have to do anything fancy – just installing a free theme like LaunchEffect will do.

Set up an autoresponder series for your leads and share great content. A good practice is to send three content-based emails for one promo/sales-based email.

Offer a freebie (also known as a Lead Magnet) in exchange for their email. Do this, pronto!

6. Invest in Yourself

That $250 course by the genuine online marketer? Snag it. It will take you places.

That monthly blogging membership course from a problogger? Yes, take that too.

When it comes to investing in yourself, trust your gut instinct about the “guru”.

7. Done is Better than Perfect

Stop mulling indefinitely, create it already! It will take discipline, time and focus, but it will be worth it.

Yes, that includes your Kindle books and the membership website.

8. Be Prompt with Email Responses

Be prompt with enquiries. If someone sends you an online enquiry, reply as soon as you see it.

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This person is desperate for help, and they most likely sent the same inquiry to other providers.

The provider who responds first, initiates a conversation and gets the business. Be that person.

Replying the next day is a dumb move.

9. Don’t Compare Yourself with Those Who’ve Started Five Years Before

It is futile. For starters, you’ll compare the wrong things and your weak points with their best.

Comparison will rob you of focus, motivation and joy.

Lastly, it’s hard to stop it once you start.

A better alternative? Put your head down and get to work. Quit comparing.

10. Start with Service and Move toward Products (Passive Income)

In the beginning, you will have more time than money.

So start with a service. Get acquainted with your client base and get better at your craft.

Sure, it will take more time because you will be working with one client at a time, but you will learn tons about their deepest pain points and biggest aspirations.

You’ll walk a mile in their shoes. You’ll get the power of personal touch. You’ll understand the nuances of customer service.

Keep perfecting your service. Then, launch a product.

Of course, we both know there could be a bazillion things that could go wrong – but when in doubt, go to #7. Start somewhere. And you’ll be fine.

What lessons have you learned from starting your own business? Tell us in the comments!

Image by Ed Yourdon.

Featured photo credit: https://www.flickr.com/photos/yourdon/ via flickr.com

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Last Updated on January 14, 2019

The Key to Finding Job Satisfaction and Having a Successful Career

The Key to Finding Job Satisfaction and Having a Successful Career

Regardless of whether you hold an entry-level administration role or regularly travel to the ends of the Earth as a hot-shot senior executive, you can still find yourself harboring an emptiness… a feeling that something is missing. A popular assumption that experiencing job satisfaction and a successful career should be underpinned by a well-rounded suite of tangible benefits, no longer holds true for many of us.

We’d never deny health care benefits, appropriate and fair remuneration, bonuses and travel perks in a job package. However, even if served to us on a silver platter, those features can only satiate us to a certain point.

You might wonder what governs entrepreneurs and start-up business owners to quit their lucrative jobs, essentially look the gift horse in the mouth and kiss such benefits goodbye! There can be an irresistible pull to mastermind a business with products and/or services that serve the greater good of community wider than that constituting their daily existence.

Even with research showing entrepreneurship to pose greater threats to their mental and physical health, this unique breed of individuals choose to go against the grain in chasing their dreams of being their own boss. Why? Why would anyone risk this type of career suicide?

Whether you’re an employee, have recently taken the leap to being a business owner or been in business for a while, the commonality is a congenital condition we all share as human beings; to feel a sense of purpose, value and contribution to our community. Despite it being harder to find this for ourselves in today’s world, these approaches will help you achieve ultimate satisfaction through the twists, turns and joyrides that are essential features of shaping a successful career.

1. Search for Opportunities That Feed Your Passion, Not Temporary Excitement

Even though well-intended, the ‘feel good now’ compass that career coaches and consultants often recommend you use to create career satisfaction can actually do you more harm than good. Excitement is transient. It doesn’t last. Passion is the compass you need.

Passion and excitement are two different things. The resounding career legacy that still draws you to turn up on the job regardless of the sunshine or storm that awaits you…that’s passion. It’s like a mental and/or emotional itch you can’t shrug off. Staying attuned to that calling will breed success for you sooner or later. Patience is key.

You’re also likely to have more than one key passion. Beware of getting caught in the notion you have to find your one true purpose. In fact, run immediately from any coach who tells you there is only one. There isn’t.

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Your passion is a journey that can take multiple forms so forget thinking there is the single dream job out there that will give you satisfaction in every way you can imagine. It simply doesn’t exist.

Consider embracing different roles and projects to help you fuel your passion or fuel your pursuits in finding it. Job satisfaction and your career success will be all the more sweeter from a wider range of enriching experiences.

2. Don’t Position Job and Career Satisfaction Assessments as Pivotal Guides to Your Success

Despite their popular use for vocational guidance, assessment tools such as Gallup’s Clifton Strengths and the Myers Briggs Type Indicator have come under fire[1] as being limited to the amount of true value and direction they can offer partakers.[2] These and many other guidance assessment tools (e.g. VIA Character Strengths , DISC ) are self-report questionnaires that don’t have normative population data against which to compare your results.

Simply remember these tools help you develop a stronger sense of what you identify as strengths and weaknesses within yourself, not in comparison with other people. They will still add insight around what sorts of career opportunities, tasks and projects are going to light your fire, what ones are going to extinguish it and what will prod and keep the coals steadily smoldering.

3. Be Clear on Your Personal Values, Ethics and Principles and Choose Relationships That Support You Honoring Them

Teamwork, collaboration, open communication and trust are commonplace for any flourishing work environment. However, whether or not your personal values can be honored in your work can make or break your job satisfaction.

How committed do you want to be to an organization that expects an average of 10 unpaid overtime hours every week under the guise of ‘reasonable overtime’? Are you willing to accept their construing this expectation as ‘strong commitment’ at the expense of your partner and children waiting at home for you? What are your boundaries concerning when you clock on to their time and when you clock off to yours?

Being very in tune with what your personal values, principles and ethics are will bid you well in the job satisfaction stakes. Spending time to reflect on experiences and working relationships you’ve had – the good, the bad and the ugly – will help you make well-informed searches and grounded decisions that will propel your career success.

Finding and nurturing relationships with associates and colleagues who share similar values doesn’t just make your day-to-day pursuits more enjoyable. You become fortunate to work with like-minded people who will support, understand and appreciate you like a second family.

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Being able to honor your personal values in your work means you will still be able to sleep at night when you have to tread where others fear to, and make extremely difficult decisions others would never ever dream of having to make as you forge success in your career.

4. Be Clear on Your Own Definition of What Having a Successful Career Means for You

It’s tempting to get caught up in the ideals and projections of success expressed by those we love, admire and respect. Underneath, we all want on some level to belong to a successful club of some sort.

With research reporting how much money we feel we need to be truly happy,[3] many of us try to subscribe to the notion that having the car of our dreams or taking a European holiday annually will not bring us happiness. The truth, however, for many of us is these tangible rewards are congratulatory reminders of our persistent efforts to chase our career pursuits.

If those are things you aspire to, don’t let anyone steal your desire and want to feel deserving of these things, that those are some parameters by which you define your career success.

Despite consistently being the top revenue earner for two years running, you may not wish to become the sales manager. You may not wish to step out into running your own business even though you consistently excel as an employee, delighting clients and repeatedly receiving glowing testimonials.

Your definition of career success might be enjoying the predictability of a regular workplace routine. You get to leave – without feeling guilty – at the same time each day, love the people you work with and get to spend a good, uninterrupted amount of work-stress free quality time with your family. That picture is also blissful job satisfaction and complete career success.

5. Identify the Sorts of Challenges and Problems You Want to Learn to Overcome

Standard advice you might receive from a career coach might be to look for opportunities where you get to capitalize on exercising your strengths and career-related activities you enjoy.

However, to become a success at anything involves improvement. To excel at anything often involves stepping outside boundaries and comfort zones where others wouldn’t. This means dedicating focus and attention to things you’re not so good at and things you don’t like.

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Here’s where working with a coach can be particularly helpful. Map out the experiences that were unsavory in your working history. Were there challenges you opted out of, projects you failed at or toxic relationships that blasted your sense of purpose and self-worth into oblivion? It’s within these experiences that you might just find the most valuable lessons and guiding lights for your trajectory to achieve greater job satisfaction.

If your natural leadership style is to be a collaborator, finding opportunities that require you to apply a more dictatorial style might be needed. Discussing a secondment or short-term project where you get to develop and test your skills can be a step further in earning contention to lead a larger project down the track.

With several of the company’s boldest personality types penciled to roll out the operation, you’ll not only develop skills that earn your right to throw your hat in the ring; those key players have an opportunity to see your competence. You can then work on building relationships with those stakeholders before you need to hit the ground running should you win the lead.

Greater job satisfaction comes with planning and choosing the lessons and opportunities you want to learn, not desperately flailing, floundering and hoping for the best.

6. Keep Reviewing Your Goal Posts and Be Amenable to Change

The word ‘career’ is indicative of a longer-term pathway of change, growth and development. The journey is dynamic.

You will accumulate new skills and let those you no longer need, become rusty. Your intrigue will be stimulated by new experiences, knowledge and people you meet. Your thinking will continue to expand, not shrink. As a result, your goalposts are likely to change.

A major part of enjoying a successful career is not just setting goals effectively, but regularly reviewing and readjusting them where necessary. However, moving the posts or the target still needs to take place by applying the same processes by which you originally created them. The strength of your emotional connection to those revised goals needs to be the same, if not stronger.

By asking yourself the following questions, you can assure your developmental and growth trajectory is still on course:

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  • Would working toward these goals still allow me to honor my personal values, principles and ethics at the same capacity if not greater?
  • Do the activities I need to undertake to meet these goals honor my highest priorities?
  • Does this feel right for me and those who are nearest and dearest to me?
  • Is this aligned with my passion?
  • Is chasing this goal a right step for me to take now or is this a detour or distraction which could delay my greater plan?

Each of your career goals should have different review periods. Whatever you do, stick to the review schedule you set. It will not only keep you focused but help you see your progress (or lack thereof) and allow you to timely re-chart your course before you get too far down the track. You don’t want to waste time haphazardly heading in the wrong direction.

7. Be Prepared to Let Go

It can be unfathomable to us as to why others risk leaping into the unknown when everything truly appears fine and dandy in the career realm. The company provided stability, recognition, financial success, interesting projects and the promise of a promotion…what was wrong? Why now jump sideways to run a café or train in another field altogether?

Nothing may have been wrong at all. It was all going right. It was just the end of a chapter. Perhaps the yearning for the next step is actually taking a different trajectory entirely. You may want to simply experience a different rhythm. Perhaps it’s time to pursue a different passion.

If you have leaped from employee-land to freelancing or have made the reverse-jump (or you know someone who has), you will have quickly grown a different appreciation for pros and cons each work lifestyle brings. Working for yourself can bring the greater realization of your creativity, whether or not it can be monetized to earn you a living.

When your customers are buying you or a product you designed and fashioned, there is a direct level of appreciation and gratitude that can elevate your confidence in the way you have never experienced as an employee, regardless of your rank.

Similarly, there are times where we need to recognize our business ventures were adventures, not long-term life-changing empires. There are times we need to recognize that time is what provides the clearest limitation of how long we persist for in such pursuits.

We have to recognize the absence of enough financial, mental, emotional and physical breadcrumbs that tells us we’re no longer meant to push in that direction. At least, not for the present time.

The Bottom Line

Above all, keep the momentum. As long as you remain committed to pursuing work opportunities that allow you to honor your highest priorities, the truth of who you are and what you stand for, achieving ultimate job satisfaction and a successful career will never be too far away.

More Resources to Help Advance Your Career

Featured photo credit: Csaba Balazs via unsplash.com

Reference

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