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10 Things No One Will Tell You About Being an Entrepreneur

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10 Things No One Will Tell You About Being an Entrepreneur

It’s Friday, the end of another tediously-long work week, working for a person or a company you don’t particularly believe in, doing work that doesn’t inspire you. You find yourself, once again, day dreaming about the possibility of becoming an entrepreneur, working for yourself, making way more money than you could at a 9 to 5 job, and having the freedom and flexibility you’ve always wanted. You’ve got a great idea, or perhaps several great ideas, and you’re incredibly close to walking into your boss’ office to quit your job and embrace the life of the solo-preneur.

Excellent idea! Nothing beats the entrepreneurial lifestyle. Before you make the leap though, consider these ten challenges of being an entrepreneur.

1. You will be your business.

Every single aspect of your business is a direct reflection of you.

You will have to confront your own demons. If you don’t believe in your dream, if you aren’t highly motivated, if you have a tendency to self-sabotage, or if your business idea is completely misaligned to who you are as a person, then all of that will be reflected in your business. You won’t succeed. You are the creator of your own destiny. How you function will be how your business functions.

On the flip side, you will be your business when it’s successful! All aspects of your business will be a direct reflection of your success. And you are fantastic, sans demons.

2. You will have to know yourself to know your business.

Why? Because (see above) every aspect of your business is a direct reflection of you. If you don’t know who you are, what motivates you, crushes you, inspires you, and what your strengths and weaknesses are then you aren’t really serving yourself in your own life, and you certainly aren’t being of service to your own business.

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If you hate direct sales and love bookkeeping, then know that about yourself, and get the support you need so that sales will still get done in your business and you won’t hide behind the auspices of bookkeeping. If you know you only function on deadline, start creating daily deadlines for yourself. Know how you work, how you don’t work, and figure out how to maximize your potential and either learn how to do what you can’t do, or hire out what you can’t or won’t do.

3. You will not be your own boss.

You being the Founder, CEO and President of your own company means nothing, because you will also hold every other title. You generate the trash and you take out the trash. Your real boss is your customer (and your technology). They call the shots, and you must figure out how to respond to their wants and needs…all the time.

Once you have customers, it can be liberating to respond to their needs rather than just build the infrastructure of your business. They will be your customers, investing in you and your products!

4. You will miss having a steady paycheck.

And you will not initially be the highest paid person in your business. Most likely your tech support will be. Unless you choose to be your own tech support to “save money,” which will actually cost you money because you will spend hours every single day working on your website, auto responder, social media, SEO, and other tech savvy ways of reaching out to customers. Entrepreneurs spend the majority of their business day building and managing the infrastructure of their businesses.

You will not be the first paid: your infrastructure will.

These hours will accrue on top of all of the hours you will spend developing content for your business, marketing, networking, bookkeeping. In other words, the work-life balance which you managed to have in your day job with the steady paycheck will no longer exist.

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But all of the hours and all of the money your business earns will be yours to do with as you please. There is no upper management taking a cut of profits because you are now upper management.

5. You will be frustrated by everything.

Everything will take twice as long…if it even happens. What seems easy on paper (launch a new website) can take weeks or even months if it’s at all complicated, or if it includes a shopping cart of available products. Writing marketing copy takes twice as long and you will find yourself frustrated by blank pages, customers who need any explanation or sales pitch, as well as the whole marketing industry.

But the end result is that you will become an expert in technology, website design, marketing and sales, bookkeeping, product development, copywriting, networking, and business acumen. You will become an expert in these areas when you push past your frustration and stick with it.

6. You will be frustrated by everyone.

Your friends and family won’t get what you are doing and might not even won’t support you. Your customers (if any) will frustrate you. Your virtual assistant, web guy, bank manager, and any and all sales representatives will piss you off. Nothing will move at the pace you will like it to, and everyone in your life who is not an entrepreneur will annoy you, irritate you, and cause you to stop answering your phone.

Plus, the majority of people you interact with will not believe in your vision, and will nitpick it apart until you start doubting your own abilities and ideas.

But when your dream actually happens, when that first customer pays for your service or product, you will have proved everyone else wrong. And, more importantly, you will have believed in the most important person in your life–you.

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7. Self doubt will become your new best friend.

…and your bed will be your constant companion.

Seriously, if you are in bed reading this article, the most practical advice I can give you is to get out of bed. Find a different dedicated space to work from.

Self doubt is normal and natural in entrepreneurs, sometimes as familiar to us as breathing air. That does not mean that self doubt gets to be the master. Figure out what you need to move through self doubt–a team of trusted advisors, a mantra you say to yourself when you start doubting, therapy, a time out. The more frequently you are able to move through self doubt the less hold it has on you.

8. Your first iteration of your business will be wrong.

Sorry folks, I didn’t believe that either. That was until I reworked my business just two months in, and then four months after that. Defining your business is like a dance between yourself, your belief in yourself, and your customers. The more you understand yourself and your customers the more your business will be reshaped to reflect the best of who you are and the deepest needs of your clients.

The more you allow the dance to happen, as a natural course of events, the better your business will be.

9. You will not be all things to all people.

You have to buckle down and create a niche. The more watered down your business, the less successful you will be.

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Trying to be all things to all people doesn’t work and comes off as a flaky business strategy. This can annoy you and your customers, as neither of you will really understand what the business is about. Being all things doesn’t serve you or your customers. If you don’t know what you’re selling and who you’re selling to, how will the customers know they need to buy it?

Stop trying to be everything. Your success lies in specificity.

10. You will become an expert on all aspects of your business, whether you like it or not.

This point deserves repeating. One of the most rewarding parts of being an entrepreneur is in how fast you become an expert in all aspects of running a business. It can be a painful process: like learning to ride a bike, drive a car, and do multiplication tables all while having your teeth extracted (I’m not exaggerating). But then, on the other side, you are a wealth of knowledge and information about small business! It is an empowering feeling to understand your own business inside and out.

Still think you want to be an entrepreneur, even after reading this? Excellent–you may have what it takes! Believe in yourself, take a calculated leap, and fly. I believe in you.

Featured photo credit: Macbook Pro Keyboard Detail/Viktor Hanacek via picjumbo.com

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Emma Churchman

Emma is a Creative Business Consultant, and Leadership Coach & Trainer

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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