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10 Kinds of Toxic Persons that Will Poison A Good Business

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10 Kinds of Toxic Persons that Will Poison A Good Business

In order to run a successful business, you need a strong team. Your team doesn’t just mean employees. It could be investors, suppliers, or other stakeholders in your company. Every person that comes in contact with your business has the ability to affect it in some way. The goal is to keep as many positive and helpful people around your business as possible, and to eliminate the negativity.

Even if we don’t want to admit it, the people we hang around with have a significant impact on us. One study showed that each positive person you let into your “circle” increases your chances of being positive by 11%. And just as quickly as a positive person can improve your corporate culture, a Negative Nancy can bring down team morale as well.

Now, it’s up to you to determine if each member of your business is contributing positivity and good vibes, or if they’re actually a toxic piece that has to be removed. Here are 10 types of people who are bringing your business down.

1. The people who feel entitled

There’s nothing worse than someone who feels entitled to everything. Working hard and feeling as though you deserve the rewards you earn is a good thing. Failing to contribute to the business, and not working towards growth, but expecting to reap the rewards of the business’ success however, is an entirely different story.

These are the people who will perform mediocre work, or just enough to keep their job, then will cause a ruckus when it’s time for bonuses to be given or raises to be distributed, wondering why they didn’t get more. You’ll always be the bad guy in their eyes.

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2. The people who agree to everything

Yes Men. It’s human nature to want to be praised and congratulated. Having people tell you how good your ideas are is a great feeling, but having people tell you the truth will have a much better effect on your business.

You need to have people you can go to who will give you honest, well thought out advice on your ideas and business decisions. The problem with yes men is that they’re going to tell you whatever you want to hear, no matter how bad it is. You could pitch them your idea to open up a tattoo parlor for toddlers, and they’d be 100% on board.

3. The people who always have their hands out

As your business starts to grow, you’ll undoubtedly attract people who ask you for favors. Whether it’s your time or money, they’ll always want something from you, but typically offer nothing in return. It might start off seeming innocent enough. Can I borrow a couple of dollars to hold me over until next month? But six months later when they’re still asking you for money, or to do them one “small” favor, you’ll realize that you’re being taken advantage of.

You’ve worked too hard to get to where you are to give it all away for free. Helping people out is fine, but don’t become a permanent lifeline.

4. The people who promise you the world

Being in business, you’re probably very accustomed to the world of selling. But every now and then, you’re bound to come across a few people who will make you wonderful promises of doubling, tripling, or even quadrupling your revenues and expanding your business beyond belief.

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So you’re excited. It sounds great! But nine times out of ten, it’s just hype to get you to buy into something that’s not all it’s cracked up to be.

5. The people with no follow-through

Some people are great at generating ideas and being creative. But when it comes to executing those ideas, they’re completely lost. That’s where you come in. They get you to invest your resources to push their idea. But after a while, they realize it’s not something they want to pursue and you’re left with a burden on your shoulders that has taken your focus away from your own business.

If someone pitches you an idea, triple check to make sure they’re the real deal and are invested in making it work. If they don’t show the same passion and drive for their business ideas as you have for yours, then it’s probably not going to end well for either of you.

6. The people who shoot down your dreams

Just as yes men can be toxic to your business, someone who constantly shoots down all of your hopes and dreams can be equally damaging. Constructive criticism is helpful, but if someone is completely ragging on every idea you have, that means one of two things:

  1. All of your ideas are awful (very unlikely)
  2. They’re putting you down for their own personal reasons

There will always be people who tell you that you can’t be successful. The secret to success is ignoring the noise, and staying focused on making your business work.

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7. The people who hate their job

Do you have employees that you know hate being there? They come in unexcited, they always leave at 5:00 PM on the dot, and show no interest in furthering their career with your company. It may sound cruel, but sometimes the best thing you can do in this situation is to let them go.

Why? Because sooner or later their attitude will spread to other employees. They’ll constantly complain about being underpaid, problems they have with the company, and other issues they have. Before you know it, your company is filled with people who don’t want to be there and aren’t working their hardest like Peter Gibbons.

8. The people who love drama

Unless you want your business to be made into a soap opera, stay away from people who can’t seem to avoid drama. A little bit of office gossip is normal, but when it starts to affect people’s ability to work productively and be cohesive, the problem needs to be addressed.

9. The people who bring the wrong kind of attention

I’m not sure what it is, but some people just seem prone to negative publicity. No matter where they go, they always seem to leave a bad taste for everyone they come in contact with. You don’t want your business to become attached to people who have a bad reputation or are synonymous with trouble.

Whether it’s an investor that was tied up in a horrible scandal, or a high level executive that can’t seem to stop getting arrested, sometimes it’s best to just cut your business ties altogether.

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10. The people who try to change your vision

When you started your business, you had a vision of what it would be. You have your mission statement, your branding, and have even thought about what type of corporate culture you want. But as your business grows, you’ll have different people try to alter that vision and transform what your company is all about.

A little bit of change is OK, but doing a complete 180 from what you intended can have a very bad impact. For one, there’s a good chance that you’ve built up a customer base and clientele that chose your company because of its foundation. Stay true to your overall vision and be authentic. Don’t let others deter your company from its essence.

The key is to keep as many positive people around your business as possible, and cut off any of these toxic ones. Have you had any run-ins with any of these toxic persons?

Featured photo credit: Man on smart phone – young business man in airport. Businessman using smartphone inside office building or airport. via shutterstock.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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