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10 Important Lessons from Working in a Start-Up

10 Important Lessons from Working in a Start-Up
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Start-ups often employ a very small amount of helping hands to speed up the growing process of the business. This leads to a significant accumulation of tasks and responsibilities on each employee’s desk, opening up their way of thinking if they wish to provide valuable input to the company.

Working at a start-up was a very rewarding and challenging experience that I would recommend to anyone who wishes to feel a great sense of importance and accountability. After working for about a year at an emerging creative agency, the skills that I have obtained can help me succeed in any industry and in any position. Looking back to the long and often stressful days, there are ten startup lessons learned that will leak into future careers and personal challenges.

1. Never Stop Learning

Never Stop Learning

    With new technologies and software continuously entering the market, start-ups expect you to constantly update your current skills and industry knowledge, and find new ways of simplifying work processes without digging too much into budget. Never believe that you know enough or that you know all that there is to know about an industry. This type of thinking will only place you behind the rest of your co-workers. In order to succeed in your position, buying paperbacks, signing up to online courses, even taking an on-campus course will keep you up to date and ready to provide your employer useful advice and information.

    You don’t have to stick to only educational material to stay ahead of the game; read fiction, learn a new language or program – you never know when this knowledge can be useful or can make a great impression on a client or employer. Stay informed and learn from history to make the right decision in the present.

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    2. Learn to Adapt to Any Working Environment 

      With all this emphasis on online networking it is not surprising that there is a high emergence of in-person networking events and conferences. Past positions that chained their workers to desks are slowly fading away as each employee is now required to engage in more networking events on and off-line. As a Digital Marketing Manager at my past position, I was pushed to attend various events where potential clients and partners lingered and meet with clients face-to-face. My work environment definitely did not keep me at my desk. After consulting various other individuals who work in the marketing field, they told me the same thing – the idea of the work station is changing and those who cannot adjust their work habits or cannot multi-task are becoming overwhelmed and are sometimes even seen as a burden. If you can adapt to any atmosphere, be it a casual environment or corporate, you have a better chance of succeeding in your career.

      3. Take Risks

      Take Risks

        Whether you wish to switch your career or start a business of your own, taking a risk is what gets your gears moving forward. Working for a start-up taught me to take risks even if there is a high chance of failing. These risks help you grow as a person and to truly appreciate the stability that you have in other aspects of your life. A risk helps you try various paths that could get you from point A to point B. After trial and error, you will find the path that is best suitable for your goals and budget. Without taking a risk, you are forced to settle with an unoriginal strategy that so many other people have chosen to follow. Don’t follow the footsteps of the herd; take a risk even if it means isolating yourself from the pack.

        4. Open Your Mind to New Ideas No Matter How Silly

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        Open your Mind

          Originality will always help you get your foot through the door so say good-bye to old ways of thinking and doing business, try new things, research new methods and be welcoming to the unknown. We usually ignore any bizarre or stupid thoughts that enter our minds, but these thoughts are usually the keys to a unique business strategy or can help solve the most basic problem. We often tend to overlook what’s in front of our eyes so open your mind and acknowledge and appreciate new ideas. We all have different ways of looking at things so nobody has the right to put down your insight just because it does not sync with theirs. After working in a small team environment, I learned to appreciate uniqueness as it helped us stand out from our competitors and branded our company image.  Sometimes, if an idea is very silly, it is perfect to capture audience attention.

          5. Find Opportunity in Negativity

            Sometimes life hands us lemons and we start to feel hopeless. Have you ever noticed how the worst situations always lead to better outcomes if examined from an outside perspective? Look at your issues as criticisms to your strategies. If you have many problems with clients or team members than you are doing something wrong. Take this time to re-asses your situation and to find a solution. You never know, these negative situations could be an opportunity for you to bring in more business.

            As an example, the start-up company that I worked for introduced social marketing services to their past clients and noticed that their clients were looking for every viable excuse not to subscribe. I was in charge of trying to find out the cause of this issue and after some calling and surveys I found out that these agents feared social marketing because they had no idea what it was and did not trust us to perform the services because they thought it was a scam. After consulting the chairman, we decided to introduce webinars, for a small fee a marketing specialist would go through the basics of social marketing and would teach these clients to engage with their online audience. In the end, the clients realized that social marketing is nothing to be afraid of and after trying it out for themselves asked us to take over as they simply did not have the time to do it themselves. These webinars eliminated client fear, helped us get more clients signed up for additional services, and gave us a small profit as well. Look at every negative situation as an opportunity to perfect current practises.

            6. Don’t Take Criticism Personally

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            Don't Take Criticism Personally

              Everybody has a role to play in a business infrastructure and receiving criticism for work or behaviour can discourage us and make us feel unworthy. Don’t let this get you down, instead, focus on the situation from an outside perspective. It is not your personality or your interests that are being judged but your final product. Be honest with yourself, if you know that you did not put in enough effort into a project, then why are you upset when the employer had made a subtle hint on the quality of your work? Since the company grows based on the accumulative efforts of the team, your contribution is bound to be criticized. Step back and see what you have done from the employer’s perspective, if there is truth to what they are telling you, just disconnect your feelings from the equation and focus on improving the work at hand. By taking negative comments to heart, you are only placing more weight on your shoulders. This could seep into your personal life and will most definitely ruin your day. No one wants that, so step back, re-analyze, and fix the situation. Knowing that everyone receives negative feedback once in a while helps to move on and to focus on other things.

              7. What Works for Others May Not Work for You

              What Works for Others May Not Work for You

                Simply copying your competitors’ business model is not going to place you on top of the ladder. Even taking ideas from a business from an unrelated industry may not advance your business but do more damage. If you think that replicating a product idea from a Fortune500 company will get you on that list, think again. People want originality and uniqueness even if your product or service is similar to those offered at the place down the street. Consumers look for a company personality when deciding on which product to buy and if you cannot provide them that, you simply won’t succeed. This ‘personality’ is what consumers will pay more for even if your friendly neighbour offers the same service but for a significantly cheaper price. So in regard to marketing and structuring your business and personal brand, it is great to see what others are doing to get their named out there, but look for new ways to create a voice and to be different.

                8. Speak Your Mind

                Voice Your Opinions

                  No matter your position within a company, find ways to speak your mind. We all have different experience and educational preparation, you opinion might just provide your employers or partners a different viewpoint on a topic that wasn’t seen before. Additionally, if you see something inappropriate at work, speak up as this unsuitable behaviour may not just be impacting you but your peers as well. By taking responsibility, you are being an active participant of the company and helping the way it grows and succeeds. Even if you are down the chain of command, your opinion matters so don’t let anyone else tell you otherwise.  

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                  9. Get Organized

                  Get Organized

                    The best way to plan your day is to make a to-do list each morning and to cross off tasks as you go along. Of course, some people flourish when they have papers covering their entire work station without any real sense of organization, but for the most of us, we need structure to our day and to our priorities. Making lists throughout the day will help you complete more tasks and will remind you of all the small details that we tend to forget. Organization is not limited to your desk, when is the last time you looked at your computer’s desktop? Going through old files on your computer and phone cuts the amount of time that you spend searching for documents and once it is organized, it will be much easier for you to maintain the cleanliness. If you wish to land any managerial role in a company, get organized and it will help with deadlines, meetings, and projects where teamwork is involved.

                    10. Be Active Outside of Work

                    Be Active Outside of Work

                      You will be stressed, you will feel lost, and you will underestimate yourself. The amount of tasks and projects will accumulate, often forcing you to stay overtime while drowning yourself in coffee. Anxiety and pressure is part of working at a start-up, heck it is part of any job so it is very easy to burn-out. To avoid digging yourself a grave at your work station, make sure you are not skipping out on your hobbies and special events. Having a balanced work/personal life is crucial if you wish to stay sane and still be an active team player. Our best ideas come when we disconnect ourselves from the issue, so go for a run, read a book, meet with friends! After all, your boss will not expect you to be a robot so schedule in your personal time and make every minute count. When you will reflect on your life, you will want to remember adventure, happiness, and family gatherings rather than regret all of the time that you spent in front of a monitor.

                      Working at a start-up will introduce you to many new ways of thinking and lessons that could be helpful in your future career.

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                      Featured photo credit: Le Temple du Chemisier via flickr.com

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                      Published on July 27, 2021

                      15 Smart Video Conferencing Etiquette Tips to Follow

                      15 Smart Video Conferencing Etiquette Tips to Follow
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                      During the pandemic, video conferencing replaced in-person meetings and has now become the standard option for business meetings. Over the past 17 months, most workers have gotten past the video conferencing learning curve with Zoom or Microsoft Teams (or their platform of choice).

                      But just as with in-person meetings, attention can wax and wane. Some say we’re just not used to staring at ourselves so much on the screen. Instead of fixating on that, try employing smart video conferencing etiquette, or you may risk indiscretions that will flag you as a slacker.

                      Put the Pro in Professional

                      After more than a year of fine-tuning, here are the new rules of video conferencing etiquette.

                      1. Mute Your Mobile and Other Devices

                      The first video conference etiquette you need to know is muting your other devices. Just as in the pre-COVID days, someone’s obnoxious ring tone blaring Taylor Swift’s newest single in the middle of a meeting is also an annoyance if it happens during a Zoom meeting and so is the inevitable fumbling to turn off the sound. Even the apologies to the group get tiresome.

                      Also, when notifications are activated on the computer that you’re using for the meeting, the incoming message takes over the audio and you’ll miss out on snippets of the conversation. Be sure to eliminate this possible faux pas.

                      2. Dress the Part

                      While working from home, you may have fallen into the habit of slipping on your comfiest T-shirt each day. Hey, no judgments! But before you log on to your video conference, try to make an effort with your appearance.

                      Depending on your company culture and the importance of your meeting, consider dressing the part of the professional whom you wish to project. It will help you feel more self-assured, and others will likely take you more seriously.

                      For women, wear light make-up, put on earrings, and make sure your blouse is crisply pressed. For men, show up freshly shaved. Wearing a crisp collared shirt in a solid color will usually suffice.

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                      Pro Tip: Stay away from wearing white or black, unless those colors look great on you. Consider wearing light blue or brown instead.

                      3. Stage Your Workspace

                      Have you noticed the backdrops of experts interviewed on news shows? Bookshelves and photographs are carefully curated, and no busy-patterned furniture or artwork is in sight.

                      Take note of what appears behind you when you choose the location of your video conferences. Piles of junk mail on the table or stacks of folded laundry on the couch will convey more about your personal life than you care to share. Make sure you remove clutter from the camera’s eye, and present a tidy, orderly workspace to your colleagues, coworkers, and bosses.

                      4. Put Some Thought Into Lighting and Perspective

                      Be aware that in a video conference, your computer camera can actually make you look up to ten pounds heavier depending on where you sit. But you can easily drop those added pounds by moving back from the screen to diminish the wide-angle distortion.

                      Frame your head on the screen by tilting the screen up or down. Also, it’s best to not place yourself in front of a window or bright light, which makes you appear in shadow. Instead, face the light source, moving it (or yourself) until you have a flattering amount of illumination. You can also purchase some small spotlights that allow you to add light as needed.

                      Pro Tip: If your lights add too much redness to your skin, consider counter-balancing with a green filter.

                      Remember That Half of Life Is Showing Up

                      5. Arrive on Time

                      In the old days of in-person meetings, it was nearly impossible to slip in late into a meeting unnoticed. In today’s video conferences, logging in late still shows poor form. Instead, strive to arrive five minutes early and get yourself settled.

                      Once the meeting is underway, the host may be less attentive about late arrivals waiting to be let in. Diverting the host’s attention away from the meeting with a tardy entry request is the ultimate giveaway that you didn’t honor the schedule. If you don’t want a black mark against you, log in on time.

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                      6. Turn on Your Video

                      Few people like to see their face on the screen, but buck up and turn on your camera in video conferences. In most cases, it’s better to be a face on a screen than a name in a blank square. Your statements will be more memorable when other meeting attendees can see you.

                      If you need to turn off the video, either because of a poor connection, some commotion in the room, or a need for a quick break, give a short explanation via the chat feature. Then, go back on video as soon as you’re able.

                      Pro Tip: Keep your explanation for your departure pithy. “Sorry! Doorbell rang. Back in five” says it all. Be sure to honor what you say in chat and really do return in five minutes.

                      7. Plan Ahead Before Sharing Your Screen

                      Don’t be one of those people who makes everyone else wait as you click through folders in search of a document. That’s just poor video conferencing etiquette. If you know you’ll need to share a document or video on your screen, prepare by pulling it out of its folder and onto your desktop. Also, clean up the files and folders on your desktop to reduce clutter and facilitate easy access. Close other programs like chat, calendar notifications, and email. Disable pop-up notifications to ensure there’ll be no unforeseen distractions.

                      Be sure to remind the host before the meeting that you’ll need them to activate the screen-sharing function. Show courtesy once you’re finished by hitting “stop share” to return to the screen with participants.

                      Attend to the Pesky Details

                      8. Make Sure That Meetings Remain Right-Sized

                      With the easy accessibility of video conferencing, it can be tempting to extend the meeting invitation beyond the core group and include everyone peripherally involved in a project. But just as with in-person meetings, the more people involved, the more unwieldy the meeting becomes.

                      Use good judgment when asking others to sit through a video conference so that you don’t needlessly take up others’ time and so that participants can be fully engaged.

                      9. Remember to “Unmute” Before You Speak

                      Most of us are likely able to count on one hand the number of video conferences when someone didn’t have to be reminded, “You’re on mute!” Forgetting to unmute before speaking has become one of the most common missteps in video conferencing.[1]

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                      Show everyone your impeccable video-conferencing poise by managing your mute feature with flawless control.

                      10. Stay on Point to Keep the Meeting Length in Check

                      As with in-person meetings, an agenda with assigned time limits for discussions remains necessary to keep a meeting focused. Data shows, however, that video conferencing can actually reduce meeting time.[2] Reasons include the elimination of commuting time and the ability to screen share and annotate to keep everyone on task.

                      Additionally, side conversations are virtually impossible with video conferencing now that you can no longer have back-and-forth exchanges with the person beside you.

                      Pro Tip: If you’re running the meeting, let attendees know in advance the protocol for the chat feature. Is it okay for them to “chat among themselves” or not? (See point 11, as well.)

                      Talking Has a Time and a Place

                      11. Chat Appropriately

                      Just like side conversations or texting in an in-person meeting, the use of the chat feature during a video conference can be disrespectful unless it’s directed to all participants. Hence, it’s good video conferencing etiquette to mind your use of the chat.

                      At the start of the meeting, you may want to ask the host if it’s alright for participants to use the chat feature. This allows them to disable it if they choose. Used appropriately, it can be a helpful tool to clarify or amplify an earlier point once the conversation has moved on or to let the group know that you need to sign off early (and why).

                      12. Use the “Raise Hand” Feature to Avoid Interruptions

                      The slight lag in many video conferences can result in speaking over another person if you attempt to jump into a conversation. To avoid this awkward interruption, indicate when you have something to add to the discussion with the raise-your-hand feature that signals the host you would like to speak. This effective meeting management device makes video conferencing run more smoothly, especially with a large group, but it must be activated and monitored by the host.

                      Pro Tip: For meetings of six to ten people, sometimes the old-fashioned raising of your physical hand may be the best option. But it’s up to the meeting host. Ask them what they would prefer, and follow that.

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                      13. Don’t Record the Session or Take Photos Without Prior Permission

                      In this case, not sharing is caring. The “sharing culture” made popular through social media has little place in video conferencing. Before recording a meeting or capturing a screenshot of the participants, always ask for consent in advance from the full roster of attendees. Knowing that a video conference will be photographed or recorded could have a bearing on what others are willing to discuss.

                      Manage Yourself

                      14. Minimize Distractions

                      While de-activating audio and video features can keep distractions from affecting the other participants, you will need to manage noise and disruptions on your end to give your full attention to the meeting.

                      Move out of high-traffic zones in your home, keep your door closed, and ask family members to be considerate.

                      15. Save Snacking for Later

                      Save snacking for later—or earlier. Eating while on video conference is a no-no. Munching in front of the group while close to the camera—as you are when video conferencing—subjects the participants to an up-close and (too) personal view of your food consumption process.

                      However, it’s perfectly fine to sip quietly from a glass of water or cup of coffee or tea. If the meeting threatens to last for more than two hours, you may want to ask the host in advance to schedule a five-minute break at the halfway point.

                      Final Thoughts

                      Even though bosses are now beginning to ask workers to spend some of their workdays on-site, up to 80 percent will permit employees to work remotely at least part of the time, which means more video conferencing in your future.[3] Mastering these video conferencing etiquette tips will help you dial in—as well as dial back—your participation and demonstrate your unwavering level of engagement to the team.

                      Featured photo credit: Chris Montgomery via unsplash.com

                      Reference

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