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How To Totally Rock Your Goals…Even If You’ve Failed At Them Before

How To Totally Rock Your Goals…Even If You’ve Failed At Them Before

Ever get that feeling that no matter how much you do, there is always a continuing onslaught of things you need to get done?

You had dreams, ideas, things you wanted to try out, and business concepts you know would put cash into your bank account…If only you could get round to doing them you would totally rock your goals!

But then, nothing ever changes. Just as you think you’ve got one time-draining activity out of the way, something else comes along to take its place. It’s almost as if the harder you work and the faster you climb, the steeper the hill gets.

Maybe you can relate to the idea of being on a treadmill at the gym. Each time you have a little success, someone hits the incline button to make you run at a steeper angle! I remember a busy mom describing this as one of her recurring nightmares.

Something’s Got To Give!

If you’re in this situation, it’s not your fault. You got here because you had the best of intentions.

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The reality is, though, the thinking that got you onto this treadmill is not the same thinking that will help you get off of it.

Thinking that you just need to get more stuff done, work harder, or work smarter is still treadmill thinking. It’s not going to fundamentally change anything. All that happens if you apply this logic is that you end up working harder, but still having more stuff come in to fill those precious little gaps in your schedule.

Real change comes from a new approach. Getting off the treadmill depends on starting from somewhere else – away from the treadmill – and applying a new logic.

Step Away From The Treadmill!

You see, the treadmill mentality focuses on dealing with incoming demands and getting through a to-do list. What you need to do to break free of the treadmill is start from:

  1. what you really want out of your life, and
  2. how you want to spend your time.

The first item – what you want out of your life – is fairly straightforward. For most movers and shakers, they’ve got this pretty well defined from the material through to their relationships and their inner world. I’m going to assume you know what you want.

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What is normally overlooked, though, is the second thing: how you want to spend your time.

“We live in an age where hard work and sacrifice are the myths of success.”

The truth is, this is just a paradigm, a way of thinking and seeing the world. However you see the world determines the rules you allow yourself to play by. If you think having what you want has to be hard work, guess what? It will be!

By contrast, if your view of the world is that you can have your life the way you want it, and that you just need to be a bit savvy around how you go about it, you’re playing a whole different game. One in which you open up the possibility that achieving your goals is fun, interesting and taps in to you doing what lights you up…as part of the process, not just the end game.

How To Eliminate The Treadmill And Still Function In The ‘To-Do List World’

“This is all very well,” you may be thinking. “Throwing away the to-do list, and just do what I feel like. But I have responsibilities: a job to do, a business to run.”

Quite right! I agree entirely, so let me clarify something, and then give you a method that you can use to operate in the ‘real world’.

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Firstly, this isn’t about shirking your responsibilities. There are still going to be things that you need to spend time doing. However, if you start from the premise that you should only do what you do best, and can re-delegate or outsource or swap with someone to get rid of the things that are frustrating you, then so much the better.

The Three Bubble Approach

Here’s the method to get real-world results, whilst refusing to get on the treadmill. Three bubbles a day keeps the treadmill away!

  1. Decide on what you really want out of each area of your life. Maybe set a goal for your work, a goal for your relationships, one for your family and one for your health and/or spirituality. Make sure you write these down somewhere you can keep referring back to them.
  2. Each week spend some time working on these things. Let’s use the work category as an example. Imagine your goal is to get more clients. Before you start your normal work or open you emails, take a piece of paper and write on it what you want to achieve that day in terms of finding more clients. It may be that you want to call up some old contacts, or send out an email to your list, or write a few letters to prospects. Whatever it is, put one or two items on the sheet of paper in bubbles around the goal “get more clients”.
    three bubble method
    •  Now look at everything else you need to make happen that week, and decide what category they fit into: maybe managing staff, maybe delivering presentations, maybe renewing your car insurance. Whatever they are, they fit into a category. Write those on the piece of paper too, and see what category you can assign them to.
    • Here’s the tough part. Each day you want to limit yourself to three categories at the most: this is where the three bubbles comes from in the method name.
    • You see, you lose so much time and momentum by constantly switching your focus and you want to minimize this. Only working on two or three categories a day seriously amps up your ability to be productive and stay in your flow. Select your categories for today now. One of these categories should include that first thing you chose that you really wanted to achieve, but probably wasn’t already on your ‘treadmill list’.
    • Each day, you do the same thing: only ever working on two or three categories (you can pick different ones each day). Sure, there may be a number of tasks in one category, so it’s OK to plug through each of those (just have them on spokes that come out of the category bubble, like a mind map).

    The key thing to remember is there is a magic that happens when you apply all your thinking and attention to just one area you want to crack.

    Imagine What Might Be Possible For You!

    If you follow this method, what you’ll end up doing is making incremental progress on only the things that matter to you – and not the things that just take up your time. Sure, you may get the odd thing that takes you off track that you need to respond to, but as long as you have this bubble diagram of your main categories for the day, you can always have traction on the things that are important.

    What’s more, you will always remember the things that are meaningful and important to the direction you want to go in. If getting more clients is important, by using this method there is no way you are going to miss or forget about an opportunity to make some progress in this area. You will flat out get this done!

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    This is a million miles away from the treadmill to-do list you may be using at the moment. What you can probably see already is that it takes the overwhelm out of making progress on something that is important to you, whilst still juggling the other stuff that needs doing. Focusing on just your elected categories for the day allows you to park the others, guilt-free, until their allocated day.

    It’s amazing how freeing this is. Just try it and see!

    What Categories Are You Going To Work On Today?

    OK, so over to you now. What categories are you going to select to work on today? Share in the comments below. It is super motivating to share, and see how others are applying these insights.

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    Last Updated on January 6, 2021

    14 Ideas on How to Measure Productivity to Make Progress

    14 Ideas on How to Measure Productivity to Make Progress

    Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

    In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

    For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

    For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

    Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

    Knowing this information we can now better determine what course of action to take with salesperson #1.

    Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

    How to Measure Productivity With Management Techniques

    Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

    1. Identify Long and Short-Term Goals

    Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

    For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

    2. Break Down Goals Into Smaller Weekly Objectives

    Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

    Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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    Productivity = number of new customers ÷ number of sales calls made

    3. Create a System

    Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

    This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

    You can do the same thing and just adapt it to your business.

    Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

    Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

    4. Evaluate, Evaluate, Evaluate!

    We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

    If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

    Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

    Just remember that you and your management style contribute directly to your employees’ productivity.

    5. Use a Ratings Scale

    Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

    Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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    It’s also a good way to track long-term progress and growth in areas that need improvement.

    6. Hire “Mystery Shoppers”

    This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

    You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

    You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

    7. Offer Feedback Forms

    Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

    First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

    Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

    You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

    8. Track Cost Effectiveness

    This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

    Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

    Having this information is very useful in forecasting expenses and estimating budgets.

    9. Use Self-Evaluations

    Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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    Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

    10. Monitor Time Management

    This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

    Time Management Tips to Improve Productivity

      The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

      While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

      11. Analyze New Customer Acquisition

      We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

      Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

      For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

      Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

      Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

      From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

      12. Utilize Peer Feedback

      This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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      Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

      Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

      It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

      13. Encourage Innovation and Don’t Penalize Failure

      When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

      Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

      Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

      14. Use an External Evaluator

      Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

      They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

      While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

      Final Thoughts

      These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

      The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

      The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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      Featured photo credit: William Iven via unsplash.com

      Reference

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