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How to Focus Your Attention and Improve Productivity with 7 Simple Tips

How to Focus Your Attention and Improve Productivity with 7 Simple Tips

Three Types of Attention

1. Focused Attention

2. Sustained Attention

3. Divided Attention

1. Focused attention is short-term by nature. Think about the last time you were thinking about an idea and someone unexpectedly knocked on your office door. You experienced focused attention just in that instant as your attention was drawn away from what you were working on, and you were forced to focus your attention on the knock at the door. Other examples are having your phone ring or sitting at a table and having a waiter drop a plate just behind you – these startling events are usually short-lived and can last as few as eight seconds.

2. Sustained attention is the attention of productivity, concentration, awareness, and meaningful focus.  Sustained attention allows you to focus your full attention on one task without interruption or distraction.  It requires complete concentration over sustained periods of time. Sustained attention is required to learn, to think, to create, to invent, to plan. Sustained attention not only requires focus but it requires the even more difficult ability to keep other distractions from pulling your thoughts away. As a writer, I will find myself in the middle of a project and look up and hours will have passed. This type of attention is often referred to “being in the zone” and it is in these divine moments of sustained attention you will find yourself wrapped up doing tasks that you love to do, utilizing the very best of your skills, challenging you to your limits. It is inside these moments of sustained attention that we experience fulfillment and joy and hope and we believe our life has meaning. When you are able to concentrate your full attention, your focus and your full energy – this is when you will dramatically improve your daily productivity.

3. The third type of attention is divided attention, often referred to as multi-tasking. Divided attention is so prevalent in America today that we eat in our cars as we drive to work, we answer emails on our computers as we listen in to staff conference calls, and we text as we sit at the dinner table. Divided attention is not really attention – it is actually “task-switching.”  You are typing a report that is due in an hour and an email alert pops up on your computer.  In the instant you saw the email pop on your screen, your mind shifted tasks from focusing your attention on the report to the email alert, and as you switch back to the task of writing the report, your mind has to reread the sentence or thought you were working on. Back and forth, switching from task to task, having to back up just a little bit during each switch – what did that email say? – where was I in the report?  And, the end result is lower productivity and the release of stress hormones and adrenaline.

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Attention is your brain’s ability to consciously choose what you will see at any given time.

Just for a moment stop what you are doing and become aware of what is happening in this moment. Your brain is a spectacular decision maker – all on its own. When you stop even for a moment and pay attention you can tell what you are wearing, what you are sitting on, the temperature of the air around you, can you hear the hum of the air conditioner or the heater, the sound of the train in the distance, you can even feel the watch on your wrist.

Just for a moment think about the importance of your brain’s ability to filter out all of the unimportant data. Attention is the ability to remove the distraction, interruption, and chaos from your life and choose to improve your ability to lengthen your brain’s ability to hold sustained attention.

The 7 steps to improve your daily productivity

Productivity is a powerful experience. Think of those amazing days where you start and actually finish projects.

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Today’s business world has taken the word productivity and replaced it with a sense of urgent busy-ness: taking a random to-do list and attempting to get as many check marks as possible.

1. Slow down.

Productivity comes from the word “produce,” often seen as an agricultural term meaning to bring forth a crop, to create something totally new,  to plant seed and grow a crop over a specific season. Being truly productive takes time.  To be productive used to mean to be attentive to something – as in “tending your crops.”

2. Think.

Improving your productivity will require you to increase your ability to focus your full attention on one thing at a time.  Building up your sustained attention span simply requires practice. Begin by setting aside as little as seven minutes at a time to think about what you need to accomplish. Taking the time to think and create a daily written plan of action can make a life-changing impact on your ability to be truly productive.

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3. Be specific – narrow your goals.

The fewer choices you have to make each day, the greater your productivity will be.  If one person has 10 goals to accomplish and another person has only one goal, the second person who has taken the time to clarify exactly what they want to accomplish is much more likely to accomplish their goal.

My friend Jason Womack says, “Allyson, if everything seems important, then nothing is really important.”  Jason is right. By narrowing your focus you will increase your productivity.

4. Sequence the necessary action steps to complete each project or task.

This may very well be the best-kept secret regarding attention and the improvement of daily productivity. You cannot just place a time on your calendar or in your smart phone to work on a project.

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Assume you have a budget review due on Friday and you have scheduled two hours on Thursday morning to complete that project. You wake up and look at your smart phone and you see a “label” naming an event on your calendar “10 am to 12 pm work on budget review.”

At 10 am you sit down at your desk and all you know is that you have a budget review due tomorrow.  You can’t just sit down and “do a project.”  You can only do one single activity at a time and those activities need to be sequenced in an order that allows you to end that block of time with a finished project.

5. Schedule an appropriate amount of time on your calendar to accomplish each task.

You might think this could be left out, but there is a lot of “mental accounting” when we begin to allocate the hours in our day.  You think a project will only take thirty minutes to finish, but it takes you thirty minutes to get your teammate off their conference call and into your office so you can finish the original thirty minute project.

6. Remove the distractions, interruptions, chaos, and clutter.

Distractions, interruptions, chaos, and clutter simply increase the number of choices you have each day for what you can do with your time.  When you are ready to improve your productivity – you have to prove it.  Put your cell phone in a different room. Turn off the TV. Deal with the problems. And, clean up your office.

7. Go be productive.

The final step now is to “do what you said you would do.” Go produce new ideas. Invent new inventions. Finish the goals you start. Be attentive. Tend to your tasks.

 Focus your full attention, talent, time, and energy and you will improve your productivity.

More by this author

Allyson Lewis

Allyson is a nationally acclaimed author, motivator, speaker, time management, productivity strategist, and executive coach.

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Last Updated on January 21, 2020

What Is Creativity? We All Have It, and Need It

What Is Creativity? We All Have It, and Need It

Do you think of yourself as a creative person? Do you play the drums or do watercolor paintings? Perhaps compose songs or direct plays? Can you even relate to any of these so called ‘creative’ experiences? Growing up, did you ever have that ‘artistic’ sibling or friend who excelled in drawing, playing instruments or literature? And you maybe wondered why you can’t even compose a birthday card greeting–or that drawing stick figures is the furthest you’ll ever get to drawing a family portrait. Many people have this common assumption that creativity is an inborn talent; only a special group of people are inherently creative, and everyone else just unfortunately does not have that special ability. You either have that creative flair or instinct, or you don’t. But, this is far from the truth! So what is creativity?

Can I Be Creative?

The fact is, that everyone has an innate creative ability. Despite what most people may think, creativity is a skill that everyone can learn and hone on. It’s a skill with huge leverage that allows you to generate enormous amounts of value from relatively little input. How is that so? You’ll have to start by expanding your definition of creativity. Ironically, you have to be creative and ‘think out of the box’ with the definition! Creativity at its heart, is being able to see things in a way that others cannot. It’s a skill that helps you find new perspectives to create new possibilities and solutions to different problems. So, if you encounter different challenges and problems that need solving on a regular basis, then creativity is an invaluable skill to have.Let’s say, for example, that you work in sales. Having creativity will help you to look for new ways to approach and reach out to potential customers. Or perhaps you’re a teacher. In this role you have to constantly look for new ways to deliver your message and educate your students.

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How Creativity Works

Let me break another misconception about creativity, which is that it’s only used to create completely “new” or “original” things. Again, this is far from the truth. Because nothing is ever completely new or original. Everything, including works of art, doesn’t come from nothing. Everything derives from some sort of inspiration. That means that creativity works by connecting things together in order to derive new meaning or value.From this perspective, you can see a lot of creativity in action. In technology, Apple combines traditional computers with design and aesthetics to create new ways to use digital products. In music, a musician may be inspired by various styles of music, instruments and rhythms to create an entirely new type of song. All of these examples are about connecting different ideas, finding common ground amongst the differences, and creating a completely new idea out of them.

What Really Is Creativity?

Creativity Needs an Intention

Another misconception about the creative process is that you can just be in a general “creative” state. Real creativity isn’t about coming up with “eureka!” moments for random ideas. Instead, to be truly creative, you need to have a direction. You have to ask yourself this question: “What problem am I trying to solve?” Only by knowing the answer to this question can you start flexing your creativity muscles. Often times, the idea of creativity is associated with the ‘Right’ brain, with intuition and imagination. Hence a lot of focus is placed on the ‘Right’ brain when it comes to creativity. But, to get the most out of creativity, you need to utilize both sides of your brain–Right and Left–which means using the analytical and logical part of your brain, too. This may sound surprising to you, but creativity has a lot to do with problem solving. And, problem solving inherently involves logic and analysis. So instead of throwing out the ‘Left’ brain, full creativity needs them to work in unison. For example, when you’re looking for new ideas, your ‘Left’ brain will guide you to a place of focus, which is based on your objective behind the ideas you’re searching for. The ‘Right’ brain then guides you to gather and explore based on your current focus. And when you decide to try out these new ideas, your ‘Right’ brain will give you novel solutions outside of the ones you already know. Your ‘Left’ brain then helps you evaluate and tune the solutions to work better in practice. So, logic and creativity actually work hand in hand, and not one at the expense of the other.

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Creativity Is a Skill

At the end of the day, creativity is a skill. It’s not some innate or natural born talent that some have over others. What this means is that creativity and innovation can be practiced and improved upon systematically.A skill can be learned and practiced by applying your strongest learning styles. Want to know what your learning style is? Try this test. A skill can be measured and improved through a Feedback Loop, and can be continuously upgraded over time by regular practice. Through regular practice, your creativity goes through different stages of proficiency. This means that you can become more and more creative! If you never thought that creativity was relevant to you, or that you don’t have a knack for being creative… think again! You can use creativity in any aspect of your life. In fact you should use it, as it will allow you to to break through your usual loop, get you out of your comfort zone, and inspire you to grow and try new things. Creativity will definitely give you an edge when you’re trying to solve a problem or come up with new solutions.

Start Connecting the Dots

Excited to start honing your creativity? Here at Lifehack, we’ve got a wealth of knowledge to help you get started. We understand that creativity is a matter of connecting things together in order to derive new meaning or value. So, if you want to learn how to start connecting the dots, check out these tips:

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Featured photo credit: rawpixel via unsplash.com

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