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How to Focus Your Attention and Improve Productivity with 7 Simple Tips

How to Focus Your Attention and Improve Productivity with 7 Simple Tips

Three Types of Attention

1. Focused Attention

2. Sustained Attention

3. Divided Attention

1. Focused attention is short-term by nature. Think about the last time you were thinking about an idea and someone unexpectedly knocked on your office door. You experienced focused attention just in that instant as your attention was drawn away from what you were working on, and you were forced to focus your attention on the knock at the door. Other examples are having your phone ring or sitting at a table and having a waiter drop a plate just behind you – these startling events are usually short-lived and can last as few as eight seconds.

2. Sustained attention is the attention of productivity, concentration, awareness, and meaningful focus.  Sustained attention allows you to focus your full attention on one task without interruption or distraction.  It requires complete concentration over sustained periods of time. Sustained attention is required to learn, to think, to create, to invent, to plan. Sustained attention not only requires focus but it requires the even more difficult ability to keep other distractions from pulling your thoughts away. As a writer, I will find myself in the middle of a project and look up and hours will have passed. This type of attention is often referred to “being in the zone” and it is in these divine moments of sustained attention you will find yourself wrapped up doing tasks that you love to do, utilizing the very best of your skills, challenging you to your limits. It is inside these moments of sustained attention that we experience fulfillment and joy and hope and we believe our life has meaning. When you are able to concentrate your full attention, your focus and your full energy – this is when you will dramatically improve your daily productivity.

3. The third type of attention is divided attention, often referred to as multi-tasking. Divided attention is so prevalent in America today that we eat in our cars as we drive to work, we answer emails on our computers as we listen in to staff conference calls, and we text as we sit at the dinner table. Divided attention is not really attention – it is actually “task-switching.”  You are typing a report that is due in an hour and an email alert pops up on your computer.  In the instant you saw the email pop on your screen, your mind shifted tasks from focusing your attention on the report to the email alert, and as you switch back to the task of writing the report, your mind has to reread the sentence or thought you were working on. Back and forth, switching from task to task, having to back up just a little bit during each switch – what did that email say? – where was I in the report?  And, the end result is lower productivity and the release of stress hormones and adrenaline.

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Attention is your brain’s ability to consciously choose what you will see at any given time.

Just for a moment stop what you are doing and become aware of what is happening in this moment. Your brain is a spectacular decision maker – all on its own. When you stop even for a moment and pay attention you can tell what you are wearing, what you are sitting on, the temperature of the air around you, can you hear the hum of the air conditioner or the heater, the sound of the train in the distance, you can even feel the watch on your wrist.

Just for a moment think about the importance of your brain’s ability to filter out all of the unimportant data. Attention is the ability to remove the distraction, interruption, and chaos from your life and choose to improve your ability to lengthen your brain’s ability to hold sustained attention.

The 7 steps to improve your daily productivity

Productivity is a powerful experience. Think of those amazing days where you start and actually finish projects.

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Today’s business world has taken the word productivity and replaced it with a sense of urgent busy-ness: taking a random to-do list and attempting to get as many check marks as possible.

1. Slow down.

Productivity comes from the word “produce,” often seen as an agricultural term meaning to bring forth a crop, to create something totally new,  to plant seed and grow a crop over a specific season. Being truly productive takes time.  To be productive used to mean to be attentive to something – as in “tending your crops.”

2. Think.

Improving your productivity will require you to increase your ability to focus your full attention on one thing at a time.  Building up your sustained attention span simply requires practice. Begin by setting aside as little as seven minutes at a time to think about what you need to accomplish. Taking the time to think and create a daily written plan of action can make a life-changing impact on your ability to be truly productive.

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3. Be specific – narrow your goals.

The fewer choices you have to make each day, the greater your productivity will be.  If one person has 10 goals to accomplish and another person has only one goal, the second person who has taken the time to clarify exactly what they want to accomplish is much more likely to accomplish their goal.

My friend Jason Womack says, “Allyson, if everything seems important, then nothing is really important.”  Jason is right. By narrowing your focus you will increase your productivity.

4. Sequence the necessary action steps to complete each project or task.

This may very well be the best-kept secret regarding attention and the improvement of daily productivity. You cannot just place a time on your calendar or in your smart phone to work on a project.

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Assume you have a budget review due on Friday and you have scheduled two hours on Thursday morning to complete that project. You wake up and look at your smart phone and you see a “label” naming an event on your calendar “10 am to 12 pm work on budget review.”

At 10 am you sit down at your desk and all you know is that you have a budget review due tomorrow.  You can’t just sit down and “do a project.”  You can only do one single activity at a time and those activities need to be sequenced in an order that allows you to end that block of time with a finished project.

5. Schedule an appropriate amount of time on your calendar to accomplish each task.

You might think this could be left out, but there is a lot of “mental accounting” when we begin to allocate the hours in our day.  You think a project will only take thirty minutes to finish, but it takes you thirty minutes to get your teammate off their conference call and into your office so you can finish the original thirty minute project.

6. Remove the distractions, interruptions, chaos, and clutter.

Distractions, interruptions, chaos, and clutter simply increase the number of choices you have each day for what you can do with your time.  When you are ready to improve your productivity – you have to prove it.  Put your cell phone in a different room. Turn off the TV. Deal with the problems. And, clean up your office.

7. Go be productive.

The final step now is to “do what you said you would do.” Go produce new ideas. Invent new inventions. Finish the goals you start. Be attentive. Tend to your tasks.

 Focus your full attention, talent, time, and energy and you will improve your productivity.

More by this author

Allyson Lewis

Allyson is a nationally acclaimed author, motivator, speaker, time management, productivity strategist, and executive coach.

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Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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    Featured photo credit: William Iven via unsplash.com

    Reference

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