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From Ordinary to Extraordinary: 5 Steps to Outsource Content like a Genius

From Ordinary to Extraordinary: 5 Steps to Outsource Content like a Genius

There’s no doubt, online content rocks! But creating it is another ball game.

Why? This is because on the internet, there are only two types of content: crappy content and EPIC FAIL. Crappy content is created with little to no research, poor grammar and is keyword stuffed. You can even smell the keywords from the article. EPIC FAIL on the other hand has much more time and work put into it. That’s why it’s epic in the first place.

So, as an entrepreneur who wants to create content that converts into traffic, subscribers or sales as the case may be, you need to know how to create content that rocks. But with the little time on your hands which should be invested wisely, you also need to know how to outsource that content and still get the same results or better as if you did it all by yourself.

But is outsourcing content all you need?

No!

You need to know how to outsource content like a genius, to a team that produces nothing but results for you. So, here are 5 steps to outsource content with little to no effort from your part.

1. Know the Purpose and Create Targeted Content

When the purpose of something is not known, abuse is inevitable. And there’s a lot of online content that’s been abused. The first step to creating epic content is to know its purpose. You need to know the “why” of the content (that is, why are your creating it?) before even thinking about who you will outsource it to.

Online content is written for different purposes: clients, traffic, sales, engagement, etc. Content that’s created for engagement must always appear interesting and should speak the language of your audience.

Content written for traffic should be optimized with specific keywords and should be of high quality, especially if it is a guest post. Content written for clients and sales must subtly sell your services or products to the reader while still giving out maximum value. Your services or products would just be an option or a faster way to solve the problem you stated in the content. All this would help you have a clear Call-to-Action that converts.

Outsource it: Knowing the purpose of every piece of content you create is very important. This way, when giving your content team instructions, you’ll be able to make things easier by saying, “The purpose of this content is to attract potential clients to my services page. So, ensure you write in a tone that gives me authority and credibility.”

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2. Know Your Audience and Streamline Your Language

Every industry has its language. If your audience is a bunch of tax consultants, mentioning words like tax, auditing, equity ratio, allocation, etc is acceptable. But please don’t use those words when writing for Work-At-Home moms.

You need to know exactly who your content is aiming. Once you know this, you’ll then need to speak or write in a way that they would understand. The aim of every piece of content is to get the message across in the simplest way possible. Don’t make things complicated for your readers by using technical language, all in the name of appearing professional.

Outsource it: Specify that you want the content to include the language used in a specific niche. This way, when giving your content team instructions, you can add that, “This content is written for people in the tax industry, precisely tax consultants. So ensure you use words that they use every day and that directly speak to them.”

3. Know Your Competition and Use Them as Leverage

Every business has competition and the goal is to not only be better than your competition, but to be different. Why is it important to know your competition? Well, this helps you and your content team know what qualifies as “quality content”. Here’s what I mean;

Communicating ideas with others can sometimes be hard because they may not understand what you qualify as a good result. What you need to do in this case is look for a quality piece of content created by your competitor that is worth emulating. This piece of content, which could be any of the different types of online content, must be the kind that you propose would bring the results you want.

The next step would then be to make yours’ different, using your competitor’s content as a benchmark. In other words, the quality of content you would create must not be less that of your competitor. This gives you some form of leverage for you because you’ll add something to yours’ different or better.

Outsource it: Do a little research to find content that’s extraordinary. It may not even be from your niche. This way, your content team would have a defined direction and know what you qualify as a good result when you add, “Use this guest post by company XYZ as reference for this content. Look at how it was crafted to suit their audience, the content structure, length and tone. I want you to create something like this but make it unique. Show that I offer solutions in a way that’s different from others.”

4. Use a Content Framework to Save Time and Effort

Every piece of content on the internet has the most basic form of a framework which is: Headline, Introduction, Body, Conclusion and Call- to-Action. However, if you want content that converts, you should go deeper than that and define each part of the framework.

After studying the content from your competitor, you would be able to outline the content framework used. You can easily do this by simply answering some specific questions such as, “What headline formula did he use?”, “Does the introduction include a story that outlines the problem or is it just engaging?”, “Is a pattern interrupt or cliffhanger used? If it was used, where?”, “How detailed are the sub points?,” “Is the conclusion actionable? If it isn’t, how can I make mine more actionable?,” “Did the Call-to-Action blend in with the content?”

Outsource it: Using a framework gives your content team a more detailed overview of how the content would be created. You can add to your instructions, “See how a story was crafted to show the problem that tax consultants face when auditing large firms. Ensure to include a pattern interrupt at the beginning of the body that hooks the reader to read the sub points afterwards. Although the conclusion was not actionable, make mine actionable so it takes the reader one step forward toward solving his problem.” Once the content is studied and a framework created, you can then assess it, make corrections and move to the next step.

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5. Use a Draft That Leads To Smashing Finished Content

The purpose of drafts is to simply guide you on what to write. It also makes content creation super easy because it allows you to just “fill in the gap” when creating the final content.

As an example, let’s pick the basic framework one after the other.

The introduction

After the headline, the introduction is the second most important part of an article. Miss it here and you won’t get readers to go through the rest of the content.

So, the best way to capture readers in the introduction is to appeal to their emotions. How?

1. Through stories.

2. By relating with their pain and giving them a solution.

Whichever one you choose, the main aim is to get the reader connected.

The draft could have an introduction like this:

————————————————————

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State the pain associated with [subject of article].

————————————————————

Afterwards, your introduction should also contain the solution; the magic pill that the readers want. But you don’t just state this directly. Saying it like, “the following are 20 ways…..” can make the reader lose interest. The best way to say it is using the “Pattern Interrupt” if this is the way you want to go.

The Body

It’s in the body that you directly state what the reader is about to learn.

As for the points, you must have thought them up even before creating your draft. Also, every point comes with an explanation and an actionable give away. However this could differ depending on the content framework and kind of article.

————————————————————–

1. [Point 1]

This is where we show the reader how to …..

Next, we give an actionable way the reader can implement [Point 1].

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2. [Point 2]

We show the reader how…..

Next, we give an actionable way the reader can implement [Point 2].

————————————————————-

[Point 1] and [Point 2] will actually be replaced by the actual points.

This is just assuming that we’ve 2 points in the article.

The Conclusion and Call to Action

Here, depending on the framework, you summarize everything you’ve discussed so far. But most importantly, you end the story that you started in the introduction. If your story, in the introduction, states the pain the reader faces and the solution you are providing, the conclusion would show how the reader’s life would turn out if he/she implements your points in the article. Remember, you are writing to appeal to the emotion of the reader, and not just their common sense.

Outsource it: Request for a draft from your content team. You can add something like this to your instruction, “After studying the content framework of the guest post, send me a draft of what you would include in the final content. This draft should give me a brief overview of just what you would write in each part of the article. Once I make any necessary corrections and approve this, you’ll be able to create the final piece faster.”

It’s almost impossible to receive crappy content after following these five steps. Outsourcing content has its headaches because not every team member can easily translate what you qualify as quality. Therefore, you need to give them something to work with.

By knowing your audience and creating a content framework that speaks to their needs, you’ll receive outsourced content that brings the results you want. The good thing is you don’t have to do the work yourself. This ultimately saves you time and gives you a better Return on Investment. Just ensure you outsource content to someone who can get the job done!

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Last Updated on January 2, 2019

Better Alternatives to New Year’s Resolutions to Reduce Your Stress

Better Alternatives to New Year’s Resolutions to Reduce Your Stress

The end of the year is the time when everyone tries to give you advice on how to live healthier, look better, and earn more money.

It’s understandable if you find yourself lost among all the tips and opinions. Sometimes you no longer know what you truly want to achieve next year – and what’s just imposed by society.

To help you out, we’ve made this article about the things you should remove from your new year’s resolution list – instead of adding to it – to make your daily life more harmonious and peaceful.

So just make sure you cross these off your New Year’s to-do list – your body, mind and soul will be thankful.

1. Stop Buying Meaningless Gifts

We all know the sense of obligation – when we have to buy a gift for an event or celebration that’s already tomorrow, but we still have no idea of what to give.

Take these tips close to heart for all upcoming holidays, including birthdays, weddings, graduations, etc.:

Stop focusing on the material objects

Instead of focusing on what material object to give, think about the emotion you want to evoke[1] in the gift recipient, and then pick a symbolic gift that can support or represent that emotion. For example, you can gift coziness by presenting a “comfort set” with warm socks, tea, candles, etc. Or give motivation by presenting a beautiful planner or notebook.

Plan gifts in advance

We know this is easier said than done. But if you try to plan which gifts you’ll need in the upcoming months (try making a list three or four times a year), ideas will more likely come to mind and you’ll avoid that last-minute shopping. Not to mention, you’ll be able to keep an eye on sales to get the best prices.

Suggest a better way

If you’re tired of exchanging gifts for birthdays and holidays, initiate a different approach. For example, draw names among family members and agree that each one only buys a present to that one person they got. Alternatively, you can agree not to share gifts among adults, and only give presents to kids of the family. Or, ask friends to donate to charity instead of buying a gift for you.

Go for common experiences instead of exchanging gifts

You can agree (with your partner or the extended family) to go on a common trip, dinner or another activity, instead of spending money on gifts.

Sometimes you’ll have to be the one who initiates breaking the rules that have been accepted in the family for years. But if you suspect that you’re not the only one in the group who’s tired of gift-hunting, you’ll surely find support for your suggestions.

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2. Don’t Exaggerate with Diets and Fitness Resolutions

It’s no secret that TV shows, article headlines, and ads (not to mention our healthy diet-obsessed friends) make us feel like we need to look better, slimmer and younger than we actually are. But going on yet another diet or starting a fitness plan with the wrong motivation rarely leads to great results.

If you are like many people, you have probably signed up for an annual gym membership at least once in your life – only to drop it one month later.

How do you balance a good resolution for a healthier life without pushing yourself into commitments that won’t last?

Here’s what you can do:

Set a healthier pattern

For example, do meat-free Mondays or reduce meat consumption to three days per week (less saturated fat for you and better for the environment). Or choose to eat only healthy food at least three days a week or only on weekdays (e.g. make sure your meals contain vegetables, fruits, whole grains, dairy products, and protein). This way you’ll already have a healthier diet while still being able to treat yourself with a snack on weekends or parties.

Get a fitness watch

Fitness watches like Fitbit or MiBand are tiny accessories that will count your steps, calories burnt and will serve as an excellent motivator to move – or to take the stairs instead of the elevator.

Find a physical activity that you enjoy

Even if you are not that fond of doing sports, you can definitely find an activity that you’d do with pleasure. Think about what you’d like – from taking up Nordic walking to pilates or even exercising at home.

Try intermittent fasting

This is an alternating cycles of fasting and eating. For example, stop eating at 8 pm and restart not sooner than 12 hours later. This approach has been proven to have numerous health benefits, in addition to weight loss.

Skip cabs or driving to work and opt for cycling or walking instead

You’ll burn calories, breathe some fresh air, and save money – win-win!

3. Put a Cap on Your Daily To-Do List

In today’s busy world, planning your day in a stress-free way is actually an art in itself. It’s natural to want to be a loving parent, a diligent employee, an active member of the local community and probably several other individual roles.

But playing all these roles requires energy and meticulous planning. How not to lose yourself amidst all the appointments and responsibilities? And – most importantly – how to still find time for relaxing and recharging yourself?

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These daily planning tips will help you have more stress-free days:

Leave bigger intervals between meetings

If you schedule too many appointments or chores in a day, you’ll probably end up late at some point, and as a result – more stressed. There are many different reasons why people are late, but poor planning is a major factor too.

Plan time to relax

As weird as it may sound, you should try and schedule your resting time. For example, if you only have one free evening this week, and a friend tries to squeeze in a meeting, feel free to say no. Don’t feel obliged to specify the reason for your refusal, just say that you are busy.

Try to be a little pessimistic

We’re often packed with plans or running late for errands because we tend to be overly optimistic – about the traffic, the time it takes to do things, etc. Instead, try an opposite tactic — assume you’ll hit traffic or the meeting will take longer.

Try waking up earlier

Sometimes even waking up 30 minutes earlier can give you the much-needed head start for several errands of the day. But remember to get enough sleep every night, even if it means going to bed earlier.

Plan your day the day before

Chances are your day will be much better organized if you pack a lunch and lay out an outfit before going to bed.

Designate a time for checking emails and social messages

If you start checking your messages between appointments, you risk getting lost in a sea of messages that need replies. Designate a time for this activity or do it in case you arrived early to a meeting.

4. Let Go of Unhealthy and Time-Consuming Habits

If there’s one thing we should get rid of in the new year, it’s the habits that steal our time, provide instant gratification but don’t offer any value in the long term. Or even worse, leave a negative impact on our health.

Here are some common (and pointless) habits along with tips on how to get rid of them:

Binge-watching TV series

Even if most online television platforms offer you lists of “Best TV Shows to Binge Watch”, being addicted to series is a major time-waster.

You can manage this addiction in several ways, for example, watch one episode per day (or a few per week) as a reward, only after you’ve finished an assignment or done a house chore. Or try replacing this habit with exercise or reading a book – this will be hard at first but should stick after a few weeks. You can also try to track how much time you spend on TV or movies – seeing how much of your life you are wasting might urge you to do something about it.

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Running on coffee

Being a coffee addict is kind of a stylish addiction nowadays, but it’s not that innocent as it may initially seem. Besides addiction being a problem in itself, drinking too much coffee (more than 500-600 mg of caffeine a day) may lead to nervousness, insomnia, an upset stomach, a fast heartbeat, and even muscle tremors.[2]

As a solution, try switching to tea or edible coffee – a more sustainable, healthy, and productivity-enhancing alternative. For example, Coffee Pixels are solid coffee bars that generate a more even energy kick throughout the day without the coffee-induced abstinence and dehydration.

Procrastination

Fighting procrastination requires some serious willpower. If it is a problem in your daily life or work, try ”eating the frog” in the morning – get over your biggest or hardest tasks first, then tackle everything else.

Alternatively, use time tracking software to monitor exactly how much time you waste on unproductive actions, websites or apps. Once you know exactly how much time you’re spending unproductively, try to limit your time on social media, for example to just 20 minutes per day.

If nothing else works, try bribing yourself — promise yourself to do something fun or pleasant when you finish your assignment.

Whichever habit you want to give up, consider using some habits building tools to make a contract with yourself and reward yourself for milestones achieved.

5. Stop over-consuming

We live in the age of consumerism – huge manufacturers with their promise of a comfortable life on the one hand, and growing environmental threats – that are the direct result of our modern lifestyle – on the other hand. There’s only one solution – try to consume less whenever and wherever you can.

Before making additional purchases, ask yourself these questions:

  • Do I really need it? Did I need it yesterday?
  • Can’t I buy it used or borrow it from friends?
  • Can I rent it?
  • Can I make it myself?
  • Am I buying the most sustainable version of this product?

For example, check if the brand you chose is conscious about the environment, for example, are the products they manufacture energy efficient? Do they try to use less packaging?

Also, if you often find yourself buying too many groceries, promise to buy only the amount that fits in one shopping bag (that you bring along). If you often forget to take your shopping bag with you, get yourself a 2-in-1 wallet with a built-in shopping bag for more eco-friendly shopping.

6. Learn to Unplug from Your Phone

Today’s world is crammed with information, and many people struggle to keep focus on what’s truly important. There’s just too much going on in the world – too much to read, to watch, to know, too many conversations to participate in.

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But how to refuse the temptation to check the phone and start using social media in a controlled, not a compulsive way?

Some tips for managing your phone-dependency:

Spend only a limited amount of battery per day

For example, start your day with 50% battery life, and manage your phone usage so that you’ll make it till the evening.

Block distracting apps and notifications on your phone and computer

Choose one-hour, two-hour or longer blocking sessions and enjoy the positive impact this will have on your mood and productivity.[3]

Set your phone on flight mode

When you start doing an important task that requires full focus, set your phone on flight mode so that nobody can disturb you.

Leave your phone at home or in the office when you go for lunch

You’ll see that the feeling of being unreachable for a moment is actually very liberating.

The Bottom Line

As a new year begins, we’re all excitedly looking forward to what adventures await ahead of us.

But this year, promise yourself this:

Instead of having a never-ending list of tasks and commitments, focus on the truly meaningful ones. And cross-out all the rest without feeling guilty.

Less is more. Make this year count. We’re all rooting for you.

Featured photo credit: Brooke Lark via unsplash.com

Reference

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