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From Ordinary to Extraordinary: 5 Steps to Outsource Content like a Genius

From Ordinary to Extraordinary: 5 Steps to Outsource Content like a Genius

There’s no doubt, online content rocks! But creating it is another ball game.

Why? This is because on the internet, there are only two types of content: crappy content and EPIC FAIL. Crappy content is created with little to no research, poor grammar and is keyword stuffed. You can even smell the keywords from the article. EPIC FAIL on the other hand has much more time and work put into it. That’s why it’s epic in the first place.

So, as an entrepreneur who wants to create content that converts into traffic, subscribers or sales as the case may be, you need to know how to create content that rocks. But with the little time on your hands which should be invested wisely, you also need to know how to outsource that content and still get the same results or better as if you did it all by yourself.

But is outsourcing content all you need?

No!

You need to know how to outsource content like a genius, to a team that produces nothing but results for you. So, here are 5 steps to outsource content with little to no effort from your part.

1. Know the Purpose and Create Targeted Content

When the purpose of something is not known, abuse is inevitable. And there’s a lot of online content that’s been abused. The first step to creating epic content is to know its purpose. You need to know the “why” of the content (that is, why are your creating it?) before even thinking about who you will outsource it to.

Online content is written for different purposes: clients, traffic, sales, engagement, etc. Content that’s created for engagement must always appear interesting and should speak the language of your audience.

Content written for traffic should be optimized with specific keywords and should be of high quality, especially if it is a guest post. Content written for clients and sales must subtly sell your services or products to the reader while still giving out maximum value. Your services or products would just be an option or a faster way to solve the problem you stated in the content. All this would help you have a clear Call-to-Action that converts.

Outsource it: Knowing the purpose of every piece of content you create is very important. This way, when giving your content team instructions, you’ll be able to make things easier by saying, “The purpose of this content is to attract potential clients to my services page. So, ensure you write in a tone that gives me authority and credibility.”

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2. Know Your Audience and Streamline Your Language

Every industry has its language. If your audience is a bunch of tax consultants, mentioning words like tax, auditing, equity ratio, allocation, etc is acceptable. But please don’t use those words when writing for Work-At-Home moms.

You need to know exactly who your content is aiming. Once you know this, you’ll then need to speak or write in a way that they would understand. The aim of every piece of content is to get the message across in the simplest way possible. Don’t make things complicated for your readers by using technical language, all in the name of appearing professional.

Outsource it: Specify that you want the content to include the language used in a specific niche. This way, when giving your content team instructions, you can add that, “This content is written for people in the tax industry, precisely tax consultants. So ensure you use words that they use every day and that directly speak to them.”

3. Know Your Competition and Use Them as Leverage

Every business has competition and the goal is to not only be better than your competition, but to be different. Why is it important to know your competition? Well, this helps you and your content team know what qualifies as “quality content”. Here’s what I mean;

Communicating ideas with others can sometimes be hard because they may not understand what you qualify as a good result. What you need to do in this case is look for a quality piece of content created by your competitor that is worth emulating. This piece of content, which could be any of the different types of online content, must be the kind that you propose would bring the results you want.

The next step would then be to make yours’ different, using your competitor’s content as a benchmark. In other words, the quality of content you would create must not be less that of your competitor. This gives you some form of leverage for you because you’ll add something to yours’ different or better.

Outsource it: Do a little research to find content that’s extraordinary. It may not even be from your niche. This way, your content team would have a defined direction and know what you qualify as a good result when you add, “Use this guest post by company XYZ as reference for this content. Look at how it was crafted to suit their audience, the content structure, length and tone. I want you to create something like this but make it unique. Show that I offer solutions in a way that’s different from others.”

4. Use a Content Framework to Save Time and Effort

Every piece of content on the internet has the most basic form of a framework which is: Headline, Introduction, Body, Conclusion and Call- to-Action. However, if you want content that converts, you should go deeper than that and define each part of the framework.

After studying the content from your competitor, you would be able to outline the content framework used. You can easily do this by simply answering some specific questions such as, “What headline formula did he use?”, “Does the introduction include a story that outlines the problem or is it just engaging?”, “Is a pattern interrupt or cliffhanger used? If it was used, where?”, “How detailed are the sub points?,” “Is the conclusion actionable? If it isn’t, how can I make mine more actionable?,” “Did the Call-to-Action blend in with the content?”

Outsource it: Using a framework gives your content team a more detailed overview of how the content would be created. You can add to your instructions, “See how a story was crafted to show the problem that tax consultants face when auditing large firms. Ensure to include a pattern interrupt at the beginning of the body that hooks the reader to read the sub points afterwards. Although the conclusion was not actionable, make mine actionable so it takes the reader one step forward toward solving his problem.” Once the content is studied and a framework created, you can then assess it, make corrections and move to the next step.

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5. Use a Draft That Leads To Smashing Finished Content

The purpose of drafts is to simply guide you on what to write. It also makes content creation super easy because it allows you to just “fill in the gap” when creating the final content.

As an example, let’s pick the basic framework one after the other.

The introduction

After the headline, the introduction is the second most important part of an article. Miss it here and you won’t get readers to go through the rest of the content.

So, the best way to capture readers in the introduction is to appeal to their emotions. How?

1. Through stories.

2. By relating with their pain and giving them a solution.

Whichever one you choose, the main aim is to get the reader connected.

The draft could have an introduction like this:

————————————————————

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State the pain associated with [subject of article].

————————————————————

Afterwards, your introduction should also contain the solution; the magic pill that the readers want. But you don’t just state this directly. Saying it like, “the following are 20 ways…..” can make the reader lose interest. The best way to say it is using the “Pattern Interrupt” if this is the way you want to go.

The Body

It’s in the body that you directly state what the reader is about to learn.

As for the points, you must have thought them up even before creating your draft. Also, every point comes with an explanation and an actionable give away. However this could differ depending on the content framework and kind of article.

————————————————————–

1. [Point 1]

This is where we show the reader how to …..

Next, we give an actionable way the reader can implement [Point 1].

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2. [Point 2]

We show the reader how…..

Next, we give an actionable way the reader can implement [Point 2].

————————————————————-

[Point 1] and [Point 2] will actually be replaced by the actual points.

This is just assuming that we’ve 2 points in the article.

The Conclusion and Call to Action

Here, depending on the framework, you summarize everything you’ve discussed so far. But most importantly, you end the story that you started in the introduction. If your story, in the introduction, states the pain the reader faces and the solution you are providing, the conclusion would show how the reader’s life would turn out if he/she implements your points in the article. Remember, you are writing to appeal to the emotion of the reader, and not just their common sense.

Outsource it: Request for a draft from your content team. You can add something like this to your instruction, “After studying the content framework of the guest post, send me a draft of what you would include in the final content. This draft should give me a brief overview of just what you would write in each part of the article. Once I make any necessary corrections and approve this, you’ll be able to create the final piece faster.”

It’s almost impossible to receive crappy content after following these five steps. Outsourcing content has its headaches because not every team member can easily translate what you qualify as quality. Therefore, you need to give them something to work with.

By knowing your audience and creating a content framework that speaks to their needs, you’ll receive outsourced content that brings the results you want. The good thing is you don’t have to do the work yourself. This ultimately saves you time and gives you a better Return on Investment. Just ensure you outsource content to someone who can get the job done!

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Last Updated on January 13, 2020

50 Motivational Quotes for Work to Inspire Success

50 Motivational Quotes for Work to Inspire Success

Let’s face it – no matter how excited you are about a new project or priority in your life, there will always be days when your motivation lags. Days when – despite all the progress you’ve made in the past – it just sounds easier to sit on the couch playing video games than to buckle down and crank out the work needed to meet your goals.

In order to be successful, you must be able to motivate yourself past these humps. Whenever you feel your drive and determination lagging, turn to these motivational quotes for work to provide the extra spark of passion needed to keep you on track.

Quotes about Goal Setting

Whether you’re still in the planning phases of your business or whether you’re plotting a plan of attack to bring about your long-range vision, setting good goals is a critical part of succeeding in business.

Check out these quotes for extra inspiration on how to turn your dreams into reality:

quote-Benjamin-E.-Mays-the-tragedy-in-life-doesnt-lie-in-106113

    “The tragedy in life doesn’t lie in not reaching your goal. The tragedy lies in having no goal to reach.”– Benjamin Mays


    “By recording your dreams and goals on paper, you set in motion the process of becoming the person you most want to be. Put your future in good hands — your own.”–Mark Victor Hansen


    “Give yourself an even greater challenge than the one you are trying to master and you will develop the powers necessary to overcome the original difficulty.”–William J. Bennett – The Book of Virtues


    “The entrepreneur is essentially a visualizer and actualizer… He can visualize something, and when he visualizes it he sees exactly how to make it happen.”–Robert L. Schwartz

    Quotes about Achieving Excellence in Work

    Once you’ve got your goals together, you’ll need to put in 110% of your effort in order to transform these visions into reality. To increase your motivation to work at a consistently high level, take a look at the following words of wisdom:

    “Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit.”–Aristotle


    “If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude.”–Charles R. Swindoll

    Desire is the key to motivation

      “Desire is the key to motivation, but it’s determination and commitment to an unrelenting pursuit of your goal — a commitment to excellence — that will enable you to attain the success you seek.”–Mario Andretti


      “The secret of joy in work is contained in one word – excellence. To know how to do something well is to enjoy it.”–Pearl Buck


      “The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor.”–Vince Lombardi

      Quotes about Determination and Persistence

      Since every business or other endeavor is bound to hit some rough patches, it’s often a person’s level of determination and patience that brings about either success or failure. These positive quotes give you an extra boost of encouragement:

      “Enter every activity without giving mental recognition to the possibility of defeat. Concentrate on your strengths, instead of your weaknesses… on your powers, instead of your problems.”–Paul J. Meyer


      “Knowing trees, I understand the meaning of patience. Knowing grass, I can appreciate persistence.”–Hal Borland


      “Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always will solve the problems of the human race.”–Calvin Coolidge

      quote-Thomas-Fuller-an-invincible-determination-can-accomplish-almost-anything-92190

        “An invincible determination can accomplish almost anything and in this lies the great distinction between great men and little men.”–Thomas Fuller

        Quotes about Leadership

        Whether you use it to engage your employees, to encourage teamwork or motivate others to follow your unique way of thinking, leadership is crucial. Take your leadership cues from these renowned leaders’ famous sayings:

        “The most dangerous leadership myth is that leaders are born — that there is a genetic factor to leadership. This myth asserts that people simply either have certain charismatic qualities or not. That’s nonsense; in fact, the opposite is true. Leaders are made rather than born.” –Warren G. Bennis


        “All of the great leaders have had one characteristic in common: it was the willingness to confront unequivocally the major anxiety of their people in their time. This, and not much else, is the essence of leadership.”–John Kenneth Galbraith

        Leadership is not magnetic personality

          “Leadership is not magnetic personality — that can just as well be a glib tongue. It is not ‘making friends and influencing people’ — that is flattery. Leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations.”–Peter F. Drucker


          “The task of leadership is not to put greatness into people, but to elicit it, for the greatness is there already.”–John Buchan


          “High sentiments always win in the end. The leaders who offer blood, toil, tears and sweat always get more out of their followers than those who offer safety and a good time. When it comes to the pinch, human beings are heroic.”–George Orwell

          Quotes for Success

          Think of success as a holistic process – one which results from the combination of goal-setting, excellence, patience, determination and leadership you prioritize throughout your career. These highly successful people provide you with an excellent source of motivation:

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          “Be patient with yourself. Self-growth is tender; it’s holy ground. There’s no greater investment.”–Stephen Covey


          “Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers you cannot be successful or happy.”–Norman Vincent Peale

          Success is the ability to go from one failure to another with no loss of enthusiasm.

            “Success consists of going from failure to failure without loss of enthusiasm.”–Winston Churchill


            “Successful and unsuccessful people do not vary greatly in their abilities. They vary in their desires to reach their potential.”–John Maxwell


            “Would you like me to give you a formula for success? It’s quite simple, really. Double your rate of failure. You are thinking of failure as the enemy of success. But it isn’t at all. You can be discouraged by failure or you can learn from it, So go ahead and make mistakes. Make all you can. Because remember that’s where you will find success.”– Thomas J. Watson


            “The great successful men of the world have used their imagination.  They think ahead and create their mental picture in all its details, filling in here, adding a little there, altering this a bit and that a bit, but steadily building – steadily building.”–Robert Collier


            “It is a paradoxical but profoundly true and important principle of life that the most likely way to reach a goal is to be aiming not at that goal itself but at some more ambitious goal beyond it.”–Arnold Toynbee

            Sports Quotes for Athletes

            You don’t need to be a Michael Jordan-caliber athlete to draw inspiration from the following quotes. Even if you’re just a recreational player or someone who’s using sports as a means to get back in shape after long periods of inactivity, the following motivational sports quotes will encourage you:

            “My attitude is that if you push me towards something that you think is a weakness, then I will turn that perceived weakness into a strength.”–Michael Jordan


            “Pain is temporary. It may last a minute, or an hour, or a day, or a year, but eventually it will subside and something else will take its place. If I quit, however, it lasts forever.”–Lance Armstrong

            Strength does not come from winning. Your struggles develop your strengths.

              “Strength does not come from winning. Your struggles develop your strengths. When you go through hardships and decide not to surrender, that is strength.”–Arnold Schwarzenegger


              “I know what I have to do, and I’m going to do whatever it takes. If I do it, I’ll come out a winner, and it doesn’t matter what anyone else does.”–Florence Griffith Joyner


              “Every time you stay out late; every time you sleep in; every time you miss a workout; every time you don’t give 100% – You make it that much easier for me to beat you.”–Unknown


              “If you are hurt, whether in mind or body, don’t nurse your bruises. Get up and light-heartedly, courageously, good temperedly get ready for the next encounter. This is the only way to take life – this is also ‘playing’ the game!”–Emily Post


              “We must train from the inside out. Using our strengths to attack and nullify any weaknesses. It’s not about denying a weakness may exist but about denying its right to persist.”–Vince McConnell

              Quotes to Motivate Learning

              Committing yourself to pursuing knowledge in a single area is a tremendous endeavor – one that often seems overwhelming given the depth and breadth of information that’s available today. Keep the following motivational quotes in mind if you’re learning:

              “How far you go in life depends on your being tender with the young, compassionate with the aged, sympathetic with the striving and tolerant of the weak and the strong. Because someday in life you will have been all of these.”–George Washington Carver

              quote-William-Arthur-Ward-if-you-can-imagine-it-you-can-36189

                “If you can imagine it, you can achieve it; if you can dream it, you can become it.”–William Arthur Ward


                “It is the mark of an educated mind to be able to entertain a thought without accepting it.”– Aristotle


                “Success is not the key to happiness.Happiness is the key to success.If you love what you are doing, you will be successful.”–Albert Schweitzer


                “Wear your learning, like your watch, in a private pocket: and do not pull it out and strike it, merely to show that you have one.”–Philip Stanhope, 4th Earl of Chesterfield


                “He who asks is a fool for five minutes, but he who does not ask remains a fool forever.”–Chinese Proverb


                “Study while others are sleeping; work while others are loafing; prepare while others are playing; and dream while others are wishing.”–William Arthur Ward


                “Books can be dangerous. The best ones should be labeled ‘This could change your life’.”–Helen Exley


                “A book is like a garden carried in the pocket.”–Chinese Proverb

                All-Time Favorite Positive Quotes

                Finally, whatever your goals are in life, you can’t go wrong by taking the advice of the following famous motivational quotes:

                “Change your thoughts and you change your world.”–Norman Vincent Peale


                “Your time is limited, don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living the result of other people’s thinking. Don’t let the noise of other’s opinion drowned your own inner voice. And most important, have the courage to follow your heart and intuition, they somehow already know what you truly want to become. Everything else is secondary.”–Steve Jobs


                “Nobody can go back and start a new beginning, but anyone can start today and make a new ending.”–Maria Robinson


                “Out of clutter, find Simplicity. From discord, find Harmony. In the middle of difficulty lies Opportunity.”–Albert Einstein


                “Yesterday is not ours to recover, but tomorrow is ours to win or lose.”–Lyndon Johnson

                If we did all the things we are capable of, we would literally astound ourselves.

                  “If we did all the things we are capable of, we would astound ourselves.”–Thomas Edison


                  “You miss 100% of the shots you don’t take.”–Wayne Gretzky


                  “Success is not final, failure is not fatal: it is the courage to continue that counts.”–Winston Churchill


                  “What lies behind us and what lies before us are tiny matters compared to what lies within us.”–Ralph Waldo Emerson

                  Final Thoughts

                  To use these motivational quotes effectively, find the one that speaks to you. Although all of the phrases listed above can be considered “motivational,” only you can decide which one resonates with you most directly.

                  Next, take the quote you’ve settled on and copy it onto small index cards or other pieces of paper that can be stored around your home and workspace.

                  If you’re creative, you can create inspiration boards, signs or other decorative displays featuring your favorite motivational quotes – really, though, the most important thing is that your chosen phrase be accessible in a variety of different places. This will make it easy to access and review whenever you feel your motivation slipping away.

                  More Inspiring Quotes

                  Featured photo credit: Kyle Glenn via unsplash.com

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