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5 Things You Can Learn From Charlie Hoehn, the Former Personal Assistant of Tim Ferriss, Ramit Sethi and Tucker Max

5 Things You Can Learn From Charlie Hoehn, the Former Personal Assistant of Tim Ferriss, Ramit Sethi and Tucker Max

I first heard about Charlie a few months ago, though I was unknowingly enjoying the fruits of his work for a long time. Because among many other things he assisted Tim Ferriss with the marketing of Ferriss’ New York Times Bestseller “The Four Hour Body”, which helped me to get six-pack abs back in 2012.

Reading a post of his on Ferriss’ blog made me increasingly interested in what he did and how he did it. After watching his TEDx Talk I went from being amazed to becoming a fan. To give you an idea of what Charlie accomplished, get this: one of his first mentors was no less a person than Seth Godin. Charlie applied for a summer internship to work for Godin, was turned down, got the chance to do a virtual internship with 200 other applicants and simply outworked and outlasted nearly all of them. His work ethic got him promoted and he started to work as a virtual intern for Seth Godin. From then on his journey became even more impressive. He actively reached out and landed gigs with bestselling authors and accomplished entrepreneurs like Ramit Sethi, Tucker Max and Tim Ferriss.

After numerous successes and working himself to the verge of a nervous breakdown he quit working for others and started a company with Chad Muretta and Jason Adams. This resulted in an incredible financial success and on the first 10 days of the launch they made $2,000,000 in revenue. Once again, Charlie turned his back on this success. He started again to struggle with his own anxiety. He tried any number of things to overcome it. Finally he found a cure for it and captured this in his new book “Play it away”, which Tony Robbins calls “The cure to your stress”. Pretty impressive, huh?

Despite his success Charlie is incredibly humble and approachable. He took some time to talk to me about my upcoming TEDx talk and gave me some great input. We talked about mentors, relationships, fluoride in the US drinking water and Harry Potter. Here is what I’ve learned from Charlie:

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1. Everybody can be your mentor

Even though Charlie obviously had the chance to work with some of the greatest entrepreneurs of our time, he started out on a completely different level. His first “mentor” was a local videographer from his city. Charlie would drive an hour just to help the guy move around the equipment and therefore learn from him how to film. Later on he would even mentor Charlie on which rates to charge when he had his own clients. So before reaching out to superstars he used the opportunities that were already at hand to learn.

So look around in your own neighborhood. If you are young and inexperienced there are people literally everywhere from whom you can and should learn valuable skills.

Starting out with local professionals makes complete sense, because all young entrepreneurs want to have Tim Ferriss or Robert Greene as a mentor. Though it is obviously impossible for a handful of superstar mentors to train thousands and thousands of young entrepreneurs. So reaching out to professionals from your town is a great way to get started and build necessary skills. The skills you learn there can eventually be used to build something on your own or hustle for an apprenticeship under an expert of your field.

2. Add value and be generous

The question that poses itself is: “How do you actually set up a mentor/mentee relationship?” Charlie has a very straightforward answer for this: come in with a present or a clear idea of what you can do that adds value to your mentor’s business.

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Most people approach the luminaries of a field with their hands out, trying to extract something from them. Even just asking them out for a cup of coffee is, as Charlie states, by itself a very selfish act. First think about what you can bring to the table in this interaction. This can be something specific and elaborated, similar to when Charlie landed the gig with Tim by offering to make a video for his “about” section on his blog and setting up a forum for his readers. However, it doesn’t need to be that sophisticated. Charlie thinks it is enough to just rid the person of some menial work, like carrying around equipment for a videographer like he did when starting out. Obviously the more famous the person is, the more competition you have from other aspiring apprentices and it would be smart to come in with a clear and valuable suggestion of what you can offer.

Though even if you don’t want to engage in an apprenticeship-like relationship and just want to genuinely connect with people, Charlie thinks, it is essential to be generous. “Try to help everybody around you. Try to get in a position where you add value to people’s life or business.” This will eventually payback and people want you to be in their lives as friends, partners or as trusted advisors.

3. Be proactive

Another thing that I learned from Charlie is to be proactive. If you are a freelancer don’t wait for customers to come in, go out and pitch them. If you are an entrepreneur go out and talk to customers. If you are a young and inexperienced marketer go out and proactively pitch a possible mentor.

As a fantastic example of such proactivity he mentioned the web designer who is responsible for the website of Disney and Apple among many others. She didn’t wait for them to eventually find and hire her. She redesigned their homepage, then reached out to Apple and Disney saying that she would like to redesign the whole website if they were willing to hire her. So she actually approached them with a sample of what she was capable of, which was so convincing that they couldn’t help but hire her.

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Charlie literally mastered this proactive type of finding an employer or mentor. He calls this approach “free work” and not only covered this idea in a TEDx talk which has more than 100.000 views but also wrote a whole manifesto on this called Recession Proof Graduate, which helped thousands of others to find a job or mentor and includes very actionable ideas on how to go about this.

4. We are all winging it

Many entrepreneurs or young professionals get upset because they are not sure if they are doing the right thing or because they have no idea where they are heading. Charlie says that this is normal. Even the guys who seem like they have figured it all out are just winging it.

In addition to this insecurity, if we are doing the right thing, our ego always tells us that the stuff we are producing is not good enough. This constant chatter of our ego is not very easy to overcome, because especially at the beginning of your career your execution is gonna suck and you don’t have a plan where you are going.

As Charlie says, these are typical struggles of being an entrepreneur, everybody has this and you need to accept it. Period!

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5. Relationships matter most

As an entrepreneur it is fairly easy to spend days and days just sitting in front of your computer either in some coffee place or in your home office. Even if you might make a lot of money and successes are coming in, this is not the stuff that will make you happy. Charlie has been there! So he emphasizes the importance of relationships over and over again.

He is serious about this – whenever I watched Charlie doing career coaching he asked people about their psychological well-being and especially their connections to others. When he then offered them a solution for their career issues he often included a nice twist, which made them come into more contact with other people.

Looking at a lot of my entrepreneur friends I think most of us should follow Charlie’s advice more often when he says:

“Make it a priority to build a social circle and to have friends. At the end of the day deep and meaningful relationships is what will make you happy.”

 

Featured photo credit: Edward Druce via charliehoehn.com

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Last Updated on September 30, 2020

Effective vs Efficient: What’s the Difference Regarding Productivity?

Effective vs Efficient: What’s the Difference Regarding Productivity?

When it comes to being effective vs efficient, there are a lot of similarities, and because of this, they’re often misused and misinterpreted, both in daily use and application.

Every business should look for new ways to improve employee effectiveness and efficiency to save time and energy in the long term. Just because a company or employee has one, however, doesn’t necessarily mean that the other is equally present.

Utilizing both an effective and efficient methodology in nearly any capacity of work and life will yield high levels of productivity, while a lack of it will lead to a lack of positive results.

Before we discuss the various nuances between the word effective and efficient and how they factor into productivity, let’s break things down with a definition of their terms.

Effective vs Efficient

Effective is defined as “producing a decided, decisive, or desired effect.” Meanwhile, the word “efficient ” is defined as “capable of producing desired results with little or no waste (as of time or materials).”[1]

A rather simple way of explaining the differences between the two would be to consider a light bulb. Say that your porch light burned out and you decided that you wanted to replace the incandescent light bulb outside with an LED one. Either light bulb would be effective in accomplishing the goal of providing you with light at night, but the LED one would use less energy and therefore be the more efficient choice.

Now, if you incorrectly set a timer for the light, and it was turned on throughout the entire day, then you would be wasting energy. While the bulb is still performing the task of creating light in an efficient manner, it’s on during the wrong time of day and therefore not effective.

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The effective way is focused on accomplishing the goal, while the efficient method is focused on the best way of accomplishing the goal.

Whether we’re talking about a method, employee, or business, the subject in question can be either effective or efficient, or, in rare instances, they can be both.

When it comes to effective vs efficient, the goal of achieving maximum productivity is going to be a combination where the subject is effective and as efficient as possible in doing so.

Effectiveness in Success and Productivity

Being effective vs efficient is all about doing something that brings about the desired intent or effect[2]. If a pest control company is hired to rid a building’s infestation, and they employ “method A” and successfully completed the job, they’ve been effective at achieving the task.

The task was performed correctly, to the extent that the pest control company did what they were hired to do. As for how efficient “method A” was in completing the task, that’s another story.

If the pest control company took longer than expected to complete the job and used more resources than needed, then their efficiency in completing the task wasn’t particularly good. The client may feel that even though the job was completed, the value in the service wasn’t up to par.

When assessing the effectiveness of any business strategy, it’s wise to ask certain questions before moving forward:

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  • Has a target solution to the problem been identified?
  • What is the ideal response time for achieving the goal?
  • Does the cost balance out with the benefit?

Looking at these questions, a leader should ask to what extent a method, tool, or resource meets the above criteria and achieve the desired effect. If the subject in question doesn’t hit any of these marks, then productivity will likely suffer.

Efficiency in Success and Productivity

Efficiency is going to account for the resources and materials used in relation to the value of achieving the desired effect. Money, people, inventory, and (perhaps most importantly) time, all factor into the equation.

When it comes to being effective vs efficient, efficiency can be measured in numerous ways[3]. In general, the business that uses fewer materials or that is able to save time is going to be more efficient and have an advantage over the competition. This is assuming that they’re also effective, of course.

Consider a sales team for example. Let’s say that a company’s sales team is tasked with making 100 calls a week and that the members of that team are hitting their goal each week without any struggle.

The members on the sales team are effective in hitting their goal. However, the question of efficiency comes into play when management looks at how many of those calls turn into solid connections and closed deals.

If less than 10 percent of those calls generate a connection, the productivity is relatively low because the efficiency is not adequately balancing out with the effect. Management can either keep the same strategy or take a new approach.

Perhaps they break up their sales team with certain members handling different parts of the sales process, or they explore a better way of connecting with their customers through a communications company.

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The goal is ultimately going to be finding the right balance, where they’re being efficient with the resources they have to maximize their sales goals without stretching themselves too thin. Finding this balance is often easier said than done, but it’s incredibly important for any business that is going to thrive.

Combining Efficiency and Effectiveness to Maximize Productivity

Being effective vs efficient works best if both are pulled together for the best results.

If a business is ineffective in accomplishing its overall goal, and the customer doesn’t feel that the service is equated with the cost, then efficiency becomes largely irrelevant. The business may be speedy and use minimal resources, but they struggle to be effective. This may put them at risk of going under.

It’s for this reason that it’s best to shoot for being effective first, and then work on bringing efficiency into practice.

Improving productivity starts with taking the initiative to look at how effective a company, employee, or method is through performance reviews. Leaders should make a point to regularly examine performance at all levels on a whole, and take into account the results that are being generated.

Businesses and employees often succumb to inefficiency because they don’t look for a better way, or they lack the proper tools to be effective in the most efficient manner possible.

Similar to improving a manager or employee’s level of effectiveness, regularly measuring the resources needed to obtain the desired effect will ensure that efficiency is being accounted for. This involves everything from keeping track of inventory and expenses, to how communication is handled within an organization.

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By putting in place a baseline value for key metrics and checking them once changes have been made, a company will have a much better idea of the results they’re generating.

It’s no doubt a step-by-step process. By making concentrated efforts, weakness can be identified and rectified sooner rather than later when the damage is already done.

Bottom Line

Understanding the differences between being effective vs efficient is key when it comes to maximizing productivity. It’s simply working smart so that the intended results are achieved in the best way possible. Finding the optimal balance should be the ultimate goal for employees and businesses:

  • Take the steps that result in meeting the solution.
  • Review the process and figure out how to do it better.
  • Repeat the process with what has been learned in a more efficient manner.

And just like that, effective and efficient productivity is maximized.

More on How to Improve Productivity

Featured photo credit: Tim van der Kuip via unsplash.com

Reference

[1] Merriam-Webster: effective and efficient
[2] Mind Tools: Being Effective at Work
[3] Inc.: 8 Things Really Efficient People Do

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