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12 Best Marketing Books To Grow Your Personal Brand

12 Best Marketing Books To Grow Your Personal Brand

Growing your personal brand continues to be a popular trend, especially among millennials. According to Business Insider, a staggering 1.8 billion photos are uploaded every day via social media. Inc.com points out that personal branding allows you to establish a reputation and an identity while still maintaining a personal level of trust and interaction, usually through social media.

If you study the marketing efforts of a major corporation like Apple Inc., it is evident how the tech company strategically creates a unique voice and a signature image that connects with their followers. Jayson Demars of Forbes states people are far more compelled to trust individuals as opposed to corporations.

“People are far more likely to follow you, talk to you, trust you, and engage with you if they believe they are interacting with a real person,” said Demars. “This is where the benefits of humanizing your brand really come into play.”

Growing your personal brand will not only build trust amongst your followers, it could end up being one of your best returns on investment. If you have a large social following and you post creative content, this won’t cost you a penny and it can raise awareness about your skill set and career ambitions. If you haven’t begun growing your personal brand or are unsure where to get started, don’t worry. We reached out to professionals in the field, including psychology and marketing expert Dr. Robyn LeBoeuf, to compile 12 of the best marketing books to help you enhance the most important brand in the world. YOURS.

1. Buzzmarketing, by Mark Hughes

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    Hughes forces you to think outside of the box when it comes to relaying your message to the masses. The former marketing executive provides real-life, memorable examples that will get people talking about your brand.

    He shares plenty of fun stories, such as how he once named renamed an entire city for a marketing campaign.

    While you won’t need to rename a city to get people talking about your personal brand, Buzzmarketing will force you to start thinking outside of the box.

    “Despite a long history in marketing I took away several things from this book and enjoyed it so much I bought a copy for all my marketing managers. its a fun, easy read yet reminds us marketers of things we already know but frequently need reminding.” – Rebecca

    2. Confessions of an Advertising Man, by David Ogilvy

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      Adweek magazine asked people in the industry, “Which individuals – alive or dead – made you consider pursuing a career in advertising?” and David Ogilvy topped the list.

      When it comes to growing your brand, if there’s one person whose advice you should follow, it’s the ‘Father of Advertising’, David Ogilvy. His book, “Confessions of an Advertising Man,” relays his marketing secrets, which helped some of the largest brands reach tremendous growth. One insight he shares is:

      “The best ideas come as jokes. Make your thinking as funny as possible.”

      If you are looking to grow your personal brand, take note of Ogilvy’s time-tested, successful pointers.

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      “This book is a “must read” for anyone considering going into advertising, as Ogilvy personally invented the industry as we know it today. However, if you want to know how to conduct yourself in the world of business, how to write, how to communicate with people, this is also the book for you.” – Tom

      3. The Brand Gap, by Marty Neumeier

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        How can you create a brand so charismatic, it draws people in and becomes an essential part of their lives? In this book, Neumeier outlines five disciplines to help you bridge the gap between brand strategy and brand execution:

        Differentiate, Collaborate, Innovate, Validate and Cultivate

        Using visual metaphors and real-life examples, Neumeier challenges you to apply his five disciplines to your own experiences and to focus on innovation when building your personal brand.

        “As owner of a small company trying to figure out branding, this book was an invaluable read in helping me got going in the right direction. Branding is still a very large boondoggle of a neverending project, but now I at least feel like I have a better understanding of what it is I’m after. I see good branding everywhere, this book explains, as much as is possible, how to get there.” – Mark

        4. Positioning, by Al Ries and Jack Trout

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          The now-popular marketing term ‘positioning’ was originally coined by Trout in 1969. If you want to learn what positioning means for your personal brand, this book is the place to start.

          Decades later, Ries and Trouts’ words still ring true. It seems that each year, media gets louder, and it’s even harder to reach your audience. So how can your personal brand overcome the commotion?

          From how we think about our friends to why we identify with a political party, ‘Positioning’ considers how you can frame your personal brand to your audience, and how you can stand out from the crowd.

          “This book is fantastic! They give you some clear examples of why companies rise and fall because of their failure to position themselves in a way that makes sense to the market. They talk about how companies go from successes to duds because of their inability to understand their place in the market.” – Matthew

          5. Influence, by Robert Cialdini 

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            Psychologist and marketer Bob Cialdini explores why people are persuaded to change their minds, and teaches you how to become a savvy persuader yourself. He introduces you to his six principles of ethical persuasion:

            Reciprocity, Scarcity, Liking, Authority, Social Proof, and Commitment/Consistency

            Cialdini supports each of his principles with sound data in psychology and provides examples so you can get the most out of his book and learn to deliver an excellent elevator pitch when you come across your big opportunity.

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            “I highly recommend this book to all professionals. It does not matter if you are a manager, sales person, pastor, or non-profit volunteer. The ideas in this book, once applied, will make it easier for you to accomplish your goals.” – Kevin

            6. Branding Pays, by Karen Kang

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              One of the first lessons Kang introduces is that everyone knows the importance of a well-curated social media presence, but few people will actually take the initiative to manage their personal brand.

              “[Do] a Google search on your name. Are the links and images of you that show up on the first page of search results how you want your brand represented? If not, then you have some work to do.”

              Kang shares relatable, real-life examples of how you can improve your personal brand in all your social spheres, and offers concrete tips that you can begin executing immediately.

              Bill Mulholland, the founder of American Relocation Connections, makes sure his brand is well represented online. “We know that potential customers conduct research online when they are interested in our services,” stated Mulholland. “This is the exact reason why we are constantly trying to improve our online presence by obtaining reviews, posting relevant content and interacting with our followers. Businesses need to make sure that their top notch customer service is conveyed online for everyone to see.”

              “As a career services professional, I stress to students the importance of maintaining their personal brand. We started using this book in our career management courses because of its practical application. It’s easy to understand (“cake” and “icing”) with concrete examples. The book teaches you not only how to develop your brand, but more importantly, how to manage and maintain your brand.” – J.P.

              7. Career Warfare, by David D’Alessandro

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                In his no-nonsense, to-the-point guidebook to the business world’s battlefield, D’Alessandro shows you how to pick up the tools you already have at your disposal and best manage your personal brand for your professional development.

                This book is more focused on a corporate environment, though the lessons can easily be applied to a small business or for an individual. If you are wondering how to deal with your corporate landscape, try some of D’Alessandro’s take-no-prisoners style tips.

                “Whether you’re looking to thrive in a large company or launch a successful start up, David D’Allesandro’s book will help you get there sooner. Combining C-level experience with street-smarts, D’Allesandro delivers actionable insights and powerful recommendations on everything from using the power of information to stand out to keeping clients happy.” – Luke

                8. Brand You 50, by Tom Peters 

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                  As the business world continues to grow, at least one thing remains constant – your personal brand will define you, your future career and your relationships you build.

                  “The white collar job as now configured is doomed… So what’s the trick? There’s only one: distinction. Or as we call it, turning yourself into a brand… Brand You.”

                  Peters enthusiastically attests that surviving means not blending in, but standing out. True to the book’s subtitle, he will present you with 50 tangible strategies that will push your personal brand to the next level.

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                  “As usual, Tom Peters delivers the goods! His concept of Brand YOU! is great, and his ideas for practical implementation even better. If you want to stand out and reach for real excellence, read this book.” – Carl

                  9. The Success Principles, by Jack Canfield

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                    Canfield, a co-creator of the bestselling Chicken Soup for the Soul series, definitely knows a thing or two about inspiring readers to make a positive change in their lives.

                    Canfield outlines 64 principles to reach success, and he builds on real-life stories of people who struggled but ultimately reached success, from Olympians to blue-collar workers.

                    Touted as one of the greatest self-improvement books on shelves, ‘The Success Principles’ almost reads like a self-help book, but its greater goal is to motivate you to take charge of your personal brand and start fresh in your professional development.

                    “This book is a fantastic resource for anyone who desires to get to the next level. This is a smorgasbord of personal development, psychology, and business and financial books wrapped in one burrito. Are you hungry? This book will satisfy your appetite for success.” – Thomas

                    10. Guerilla Marketing, by Jay Conrad Levinson

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                      Throughout his extensive career as an ad agency exec, Levinson was responsible for some of the world’s most recognizable brand icons, including the Pillsbury Dough Boy and Tony the Tiger.

                      Levinson shares his experiences in guerrilla marketing (a term he coined), and details how, with enough creativity and strategic thinking, you can spin any situation to your advantage. He also discusses best management practices, particularly as technology is evolving so rapidly.

                      Although Levinson’s book was first published in 1983, his teachings are timeless and they can easily be applied to the contemporary personal brand.

                      “Great book that gives you a quick introduction to the world of marketing, especially helpful for small business owner. If you’re an entrepreneur, this book is a must-read.” – James

                      11. Made to Stick, by Chip and Dan Heath

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                        Chip and Dan Heath delve into the psychology behind viral social trends, like the gruesome urban myth where a traveller wakes up in a tub of ice, courtesy of a local organ-harvesting ring. They credit the proliferation of “sticky messages” to six traits:

                        Simplicity

                        Unexpectedness

                        Advertising

                        Concreteness

                        Credibility

                        Emotions

                        Stories

                        As you read about SUCCESs, the brothers Heath will show you how to apply these traits to your own personal brand’s messaging, and how to make your ideas stick.

                        “It’s brilliant! It packs the information of a textbook, while maintaining your attention like a comic book. The book on how to make ideas stick is very sticky itself. Strongly recommended.” – Vincent

                        12. You, Inc., by Harry Beckwith and Christine Clifford

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                          Husband-and-wife Harry and Christine are both CEOs of their own companies, and in this book, they team up to share the lessons they learned along the way.

                          They present over 150 ideas for how to use effective communication to build your personal brand, and though the lessons are easily understood, Beckwith cautions that there is a considerable difference between ‘knowing’ and ‘doing’ something.

                          Although this book is just over 300 pages, this is one book you’ll want to take your time reading and fully absorbing.

                          Everyone wants to excel in their professional and personal lives. The 12 best marketing books to grow your personal brand will expose you to the most effective tips on personal brand development, which in turn will help you to generate more buzz about yourself in your social networks.

                          “For knowing nothing about sales, this was a great launching pad for me to get more interested and read other sales books. Pretty motivational with great bits of information to redefine how you see the world. This book has definitely shifted my approach to “getting out there” making myself more visible.” – Scott

                          This list of books includes work from the 1960s up through 2015, and amazingly, all of the concepts and principles will still hold true across generations. No matter how much business evolves or expands, human nature will always care about compelling stories – the personal brand that you give in your elevator pitch. These time-tested philosophies hold strong, proving that a successful personal brand is everything.

                          With the help of the life-changing wisdom inside these 12 marketing books, it won’t be long before you master your personal brand with ease!

                          Featured photo credit: BigStock via bigstockphoto.com

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                          Last Updated on January 13, 2020

                          50 Motivational Quotes for Work to Inspire Success

                          50 Motivational Quotes for Work to Inspire Success

                          Let’s face it – no matter how excited you are about a new project or priority in your life, there will always be days when your motivation lags. Days when – despite all the progress you’ve made in the past – it just sounds easier to sit on the couch playing video games than to buckle down and crank out the work needed to meet your goals.

                          In order to be successful, you must be able to motivate yourself past these humps. Whenever you feel your drive and determination lagging, turn to these motivational quotes for work to provide the extra spark of passion needed to keep you on track.

                          Quotes about Goal Setting

                          Whether you’re still in the planning phases of your business or whether you’re plotting a plan of attack to bring about your long-range vision, setting good goals is a critical part of succeeding in business.

                          Check out these quotes for extra inspiration on how to turn your dreams into reality:

                          quote-Benjamin-E.-Mays-the-tragedy-in-life-doesnt-lie-in-106113

                            “The tragedy in life doesn’t lie in not reaching your goal. The tragedy lies in having no goal to reach.”– Benjamin Mays


                            “By recording your dreams and goals on paper, you set in motion the process of becoming the person you most want to be. Put your future in good hands — your own.”–Mark Victor Hansen


                            “Give yourself an even greater challenge than the one you are trying to master and you will develop the powers necessary to overcome the original difficulty.”–William J. Bennett – The Book of Virtues


                            “The entrepreneur is essentially a visualizer and actualizer… He can visualize something, and when he visualizes it he sees exactly how to make it happen.”–Robert L. Schwartz

                            Quotes about Achieving Excellence in Work

                            Once you’ve got your goals together, you’ll need to put in 110% of your effort in order to transform these visions into reality. To increase your motivation to work at a consistently high level, take a look at the following words of wisdom:

                            “Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit.”–Aristotle


                            “If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude.”–Charles R. Swindoll

                            Desire is the key to motivation

                              “Desire is the key to motivation, but it’s determination and commitment to an unrelenting pursuit of your goal — a commitment to excellence — that will enable you to attain the success you seek.”–Mario Andretti


                              “The secret of joy in work is contained in one word – excellence. To know how to do something well is to enjoy it.”–Pearl Buck


                              “The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor.”–Vince Lombardi

                              Quotes about Determination and Persistence

                              Since every business or other endeavor is bound to hit some rough patches, it’s often a person’s level of determination and patience that brings about either success or failure. These positive quotes give you an extra boost of encouragement:

                              “Enter every activity without giving mental recognition to the possibility of defeat. Concentrate on your strengths, instead of your weaknesses… on your powers, instead of your problems.”–Paul J. Meyer


                              “Knowing trees, I understand the meaning of patience. Knowing grass, I can appreciate persistence.”–Hal Borland


                              “Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always will solve the problems of the human race.”–Calvin Coolidge

                              quote-Thomas-Fuller-an-invincible-determination-can-accomplish-almost-anything-92190

                                “An invincible determination can accomplish almost anything and in this lies the great distinction between great men and little men.”–Thomas Fuller

                                Quotes about Leadership

                                Whether you use it to engage your employees, to encourage teamwork or motivate others to follow your unique way of thinking, leadership is crucial. Take your leadership cues from these renowned leaders’ famous sayings:

                                “The most dangerous leadership myth is that leaders are born — that there is a genetic factor to leadership. This myth asserts that people simply either have certain charismatic qualities or not. That’s nonsense; in fact, the opposite is true. Leaders are made rather than born.” –Warren G. Bennis


                                “All of the great leaders have had one characteristic in common: it was the willingness to confront unequivocally the major anxiety of their people in their time. This, and not much else, is the essence of leadership.”–John Kenneth Galbraith

                                Leadership is not magnetic personality

                                  “Leadership is not magnetic personality — that can just as well be a glib tongue. It is not ‘making friends and influencing people’ — that is flattery. Leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations.”–Peter F. Drucker


                                  “The task of leadership is not to put greatness into people, but to elicit it, for the greatness is there already.”–John Buchan


                                  “High sentiments always win in the end. The leaders who offer blood, toil, tears and sweat always get more out of their followers than those who offer safety and a good time. When it comes to the pinch, human beings are heroic.”–George Orwell

                                  Quotes for Success

                                  Think of success as a holistic process – one which results from the combination of goal-setting, excellence, patience, determination and leadership you prioritize throughout your career. These highly successful people provide you with an excellent source of motivation:

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                                  “Be patient with yourself. Self-growth is tender; it’s holy ground. There’s no greater investment.”–Stephen Covey


                                  “Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers you cannot be successful or happy.”–Norman Vincent Peale

                                  Success is the ability to go from one failure to another with no loss of enthusiasm.

                                    “Success consists of going from failure to failure without loss of enthusiasm.”–Winston Churchill


                                    “Successful and unsuccessful people do not vary greatly in their abilities. They vary in their desires to reach their potential.”–John Maxwell


                                    “Would you like me to give you a formula for success? It’s quite simple, really. Double your rate of failure. You are thinking of failure as the enemy of success. But it isn’t at all. You can be discouraged by failure or you can learn from it, So go ahead and make mistakes. Make all you can. Because remember that’s where you will find success.”– Thomas J. Watson


                                    “The great successful men of the world have used their imagination.  They think ahead and create their mental picture in all its details, filling in here, adding a little there, altering this a bit and that a bit, but steadily building – steadily building.”–Robert Collier


                                    “It is a paradoxical but profoundly true and important principle of life that the most likely way to reach a goal is to be aiming not at that goal itself but at some more ambitious goal beyond it.”–Arnold Toynbee

                                    Sports Quotes for Athletes

                                    You don’t need to be a Michael Jordan-caliber athlete to draw inspiration from the following quotes. Even if you’re just a recreational player or someone who’s using sports as a means to get back in shape after long periods of inactivity, the following motivational sports quotes will encourage you:

                                    “My attitude is that if you push me towards something that you think is a weakness, then I will turn that perceived weakness into a strength.”–Michael Jordan


                                    “Pain is temporary. It may last a minute, or an hour, or a day, or a year, but eventually it will subside and something else will take its place. If I quit, however, it lasts forever.”–Lance Armstrong

                                    Strength does not come from winning. Your struggles develop your strengths.

                                      “Strength does not come from winning. Your struggles develop your strengths. When you go through hardships and decide not to surrender, that is strength.”–Arnold Schwarzenegger


                                      “I know what I have to do, and I’m going to do whatever it takes. If I do it, I’ll come out a winner, and it doesn’t matter what anyone else does.”–Florence Griffith Joyner


                                      “Every time you stay out late; every time you sleep in; every time you miss a workout; every time you don’t give 100% – You make it that much easier for me to beat you.”–Unknown


                                      “If you are hurt, whether in mind or body, don’t nurse your bruises. Get up and light-heartedly, courageously, good temperedly get ready for the next encounter. This is the only way to take life – this is also ‘playing’ the game!”–Emily Post


                                      “We must train from the inside out. Using our strengths to attack and nullify any weaknesses. It’s not about denying a weakness may exist but about denying its right to persist.”–Vince McConnell

                                      Quotes to Motivate Learning

                                      Committing yourself to pursuing knowledge in a single area is a tremendous endeavor – one that often seems overwhelming given the depth and breadth of information that’s available today. Keep the following motivational quotes in mind if you’re learning:

                                      “How far you go in life depends on your being tender with the young, compassionate with the aged, sympathetic with the striving and tolerant of the weak and the strong. Because someday in life you will have been all of these.”–George Washington Carver

                                      quote-William-Arthur-Ward-if-you-can-imagine-it-you-can-36189

                                        “If you can imagine it, you can achieve it; if you can dream it, you can become it.”–William Arthur Ward


                                        “It is the mark of an educated mind to be able to entertain a thought without accepting it.”– Aristotle


                                        “Success is not the key to happiness.Happiness is the key to success.If you love what you are doing, you will be successful.”–Albert Schweitzer


                                        “Wear your learning, like your watch, in a private pocket: and do not pull it out and strike it, merely to show that you have one.”–Philip Stanhope, 4th Earl of Chesterfield


                                        “He who asks is a fool for five minutes, but he who does not ask remains a fool forever.”–Chinese Proverb


                                        “Study while others are sleeping; work while others are loafing; prepare while others are playing; and dream while others are wishing.”–William Arthur Ward


                                        “Books can be dangerous. The best ones should be labeled ‘This could change your life’.”–Helen Exley


                                        “A book is like a garden carried in the pocket.”–Chinese Proverb

                                        All-Time Favorite Positive Quotes

                                        Finally, whatever your goals are in life, you can’t go wrong by taking the advice of the following famous motivational quotes:

                                        “Change your thoughts and you change your world.”–Norman Vincent Peale


                                        “Your time is limited, don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living the result of other people’s thinking. Don’t let the noise of other’s opinion drowned your own inner voice. And most important, have the courage to follow your heart and intuition, they somehow already know what you truly want to become. Everything else is secondary.”–Steve Jobs


                                        “Nobody can go back and start a new beginning, but anyone can start today and make a new ending.”–Maria Robinson


                                        “Out of clutter, find Simplicity. From discord, find Harmony. In the middle of difficulty lies Opportunity.”–Albert Einstein


                                        “Yesterday is not ours to recover, but tomorrow is ours to win or lose.”–Lyndon Johnson

                                        If we did all the things we are capable of, we would literally astound ourselves.

                                          “If we did all the things we are capable of, we would astound ourselves.”–Thomas Edison


                                          “You miss 100% of the shots you don’t take.”–Wayne Gretzky


                                          “Success is not final, failure is not fatal: it is the courage to continue that counts.”–Winston Churchill


                                          “What lies behind us and what lies before us are tiny matters compared to what lies within us.”–Ralph Waldo Emerson

                                          Final Thoughts

                                          To use these motivational quotes effectively, find the one that speaks to you. Although all of the phrases listed above can be considered “motivational,” only you can decide which one resonates with you most directly.

                                          Next, take the quote you’ve settled on and copy it onto small index cards or other pieces of paper that can be stored around your home and workspace.

                                          If you’re creative, you can create inspiration boards, signs or other decorative displays featuring your favorite motivational quotes – really, though, the most important thing is that your chosen phrase be accessible in a variety of different places. This will make it easy to access and review whenever you feel your motivation slipping away.

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                                          Featured photo credit: Kyle Glenn via unsplash.com

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