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12 Best Marketing Books To Grow Your Personal Brand

12 Best Marketing Books To Grow Your Personal Brand

Growing your personal brand continues to be a popular trend, especially among millennials. According to Business Insider, a staggering 1.8 billion photos are uploaded every day via social media. Inc.com points out that personal branding allows you to establish a reputation and an identity while still maintaining a personal level of trust and interaction, usually through social media.

If you study the marketing efforts of a major corporation like Apple Inc., it is evident how the tech company strategically creates a unique voice and a signature image that connects with their followers. Jayson Demars of Forbes states people are far more compelled to trust individuals as opposed to corporations.

“People are far more likely to follow you, talk to you, trust you, and engage with you if they believe they are interacting with a real person,” said Demars. “This is where the benefits of humanizing your brand really come into play.”

Growing your personal brand will not only build trust amongst your followers, it could end up being one of your best returns on investment. If you have a large social following and you post creative content, this won’t cost you a penny and it can raise awareness about your skill set and career ambitions. If you haven’t begun growing your personal brand or are unsure where to get started, don’t worry. We reached out to professionals in the field, including psychology and marketing expert Dr. Robyn LeBoeuf, to compile 12 of the best marketing books to help you enhance the most important brand in the world. YOURS.

1. Buzzmarketing, by Mark Hughes

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    Hughes forces you to think outside of the box when it comes to relaying your message to the masses. The former marketing executive provides real-life, memorable examples that will get people talking about your brand.

    He shares plenty of fun stories, such as how he once named renamed an entire city for a marketing campaign.

    While you won’t need to rename a city to get people talking about your personal brand, Buzzmarketing will force you to start thinking outside of the box.

    “Despite a long history in marketing I took away several things from this book and enjoyed it so much I bought a copy for all my marketing managers. its a fun, easy read yet reminds us marketers of things we already know but frequently need reminding.” – Rebecca

    2. Confessions of an Advertising Man, by David Ogilvy

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      Adweek magazine asked people in the industry, “Which individuals – alive or dead – made you consider pursuing a career in advertising?” and David Ogilvy topped the list.

      When it comes to growing your brand, if there’s one person whose advice you should follow, it’s the ‘Father of Advertising’, David Ogilvy. His book, “Confessions of an Advertising Man,” relays his marketing secrets, which helped some of the largest brands reach tremendous growth. One insight he shares is:

      “The best ideas come as jokes. Make your thinking as funny as possible.”

      If you are looking to grow your personal brand, take note of Ogilvy’s time-tested, successful pointers.

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      “This book is a “must read” for anyone considering going into advertising, as Ogilvy personally invented the industry as we know it today. However, if you want to know how to conduct yourself in the world of business, how to write, how to communicate with people, this is also the book for you.” – Tom

      3. The Brand Gap, by Marty Neumeier

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        How can you create a brand so charismatic, it draws people in and becomes an essential part of their lives? In this book, Neumeier outlines five disciplines to help you bridge the gap between brand strategy and brand execution:

        Differentiate, Collaborate, Innovate, Validate and Cultivate

        Using visual metaphors and real-life examples, Neumeier challenges you to apply his five disciplines to your own experiences and to focus on innovation when building your personal brand.

        “As owner of a small company trying to figure out branding, this book was an invaluable read in helping me got going in the right direction. Branding is still a very large boondoggle of a neverending project, but now I at least feel like I have a better understanding of what it is I’m after. I see good branding everywhere, this book explains, as much as is possible, how to get there.” – Mark

        4. Positioning, by Al Ries and Jack Trout

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          The now-popular marketing term ‘positioning’ was originally coined by Trout in 1969. If you want to learn what positioning means for your personal brand, this book is the place to start.

          Decades later, Ries and Trouts’ words still ring true. It seems that each year, media gets louder, and it’s even harder to reach your audience. So how can your personal brand overcome the commotion?

          From how we think about our friends to why we identify with a political party, ‘Positioning’ considers how you can frame your personal brand to your audience, and how you can stand out from the crowd.

          “This book is fantastic! They give you some clear examples of why companies rise and fall because of their failure to position themselves in a way that makes sense to the market. They talk about how companies go from successes to duds because of their inability to understand their place in the market.” – Matthew

          5. Influence, by Robert Cialdini 

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            Psychologist and marketer Bob Cialdini explores why people are persuaded to change their minds, and teaches you how to become a savvy persuader yourself. He introduces you to his six principles of ethical persuasion:

            Reciprocity, Scarcity, Liking, Authority, Social Proof, and Commitment/Consistency

            Cialdini supports each of his principles with sound data in psychology and provides examples so you can get the most out of his book and learn to deliver an excellent elevator pitch when you come across your big opportunity.

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            “I highly recommend this book to all professionals. It does not matter if you are a manager, sales person, pastor, or non-profit volunteer. The ideas in this book, once applied, will make it easier for you to accomplish your goals.” – Kevin

            6. Branding Pays, by Karen Kang

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              One of the first lessons Kang introduces is that everyone knows the importance of a well-curated social media presence, but few people will actually take the initiative to manage their personal brand.

              “[Do] a Google search on your name. Are the links and images of you that show up on the first page of search results how you want your brand represented? If not, then you have some work to do.”

              Kang shares relatable, real-life examples of how you can improve your personal brand in all your social spheres, and offers concrete tips that you can begin executing immediately.

              Bill Mulholland, the founder of American Relocation Connections, makes sure his brand is well represented online. “We know that potential customers conduct research online when they are interested in our services,” stated Mulholland. “This is the exact reason why we are constantly trying to improve our online presence by obtaining reviews, posting relevant content and interacting with our followers. Businesses need to make sure that their top notch customer service is conveyed online for everyone to see.”

              “As a career services professional, I stress to students the importance of maintaining their personal brand. We started using this book in our career management courses because of its practical application. It’s easy to understand (“cake” and “icing”) with concrete examples. The book teaches you not only how to develop your brand, but more importantly, how to manage and maintain your brand.” – J.P.

              7. Career Warfare, by David D’Alessandro

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                In his no-nonsense, to-the-point guidebook to the business world’s battlefield, D’Alessandro shows you how to pick up the tools you already have at your disposal and best manage your personal brand for your professional development.

                This book is more focused on a corporate environment, though the lessons can easily be applied to a small business or for an individual. If you are wondering how to deal with your corporate landscape, try some of D’Alessandro’s take-no-prisoners style tips.

                “Whether you’re looking to thrive in a large company or launch a successful start up, David D’Allesandro’s book will help you get there sooner. Combining C-level experience with street-smarts, D’Allesandro delivers actionable insights and powerful recommendations on everything from using the power of information to stand out to keeping clients happy.” – Luke

                8. Brand You 50, by Tom Peters 

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                  As the business world continues to grow, at least one thing remains constant – your personal brand will define you, your future career and your relationships you build.

                  “The white collar job as now configured is doomed… So what’s the trick? There’s only one: distinction. Or as we call it, turning yourself into a brand… Brand You.”

                  Peters enthusiastically attests that surviving means not blending in, but standing out. True to the book’s subtitle, he will present you with 50 tangible strategies that will push your personal brand to the next level.

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                  “As usual, Tom Peters delivers the goods! His concept of Brand YOU! is great, and his ideas for practical implementation even better. If you want to stand out and reach for real excellence, read this book.” – Carl

                  9. The Success Principles, by Jack Canfield

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                    Canfield, a co-creator of the bestselling Chicken Soup for the Soul series, definitely knows a thing or two about inspiring readers to make a positive change in their lives.

                    Canfield outlines 64 principles to reach success, and he builds on real-life stories of people who struggled but ultimately reached success, from Olympians to blue-collar workers.

                    Touted as one of the greatest self-improvement books on shelves, ‘The Success Principles’ almost reads like a self-help book, but its greater goal is to motivate you to take charge of your personal brand and start fresh in your professional development.

                    “This book is a fantastic resource for anyone who desires to get to the next level. This is a smorgasbord of personal development, psychology, and business and financial books wrapped in one burrito. Are you hungry? This book will satisfy your appetite for success.” – Thomas

                    10. Guerilla Marketing, by Jay Conrad Levinson

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                      Throughout his extensive career as an ad agency exec, Levinson was responsible for some of the world’s most recognizable brand icons, including the Pillsbury Dough Boy and Tony the Tiger.

                      Levinson shares his experiences in guerrilla marketing (a term he coined), and details how, with enough creativity and strategic thinking, you can spin any situation to your advantage. He also discusses best management practices, particularly as technology is evolving so rapidly.

                      Although Levinson’s book was first published in 1983, his teachings are timeless and they can easily be applied to the contemporary personal brand.

                      “Great book that gives you a quick introduction to the world of marketing, especially helpful for small business owner. If you’re an entrepreneur, this book is a must-read.” – James

                      11. Made to Stick, by Chip and Dan Heath

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                        Chip and Dan Heath delve into the psychology behind viral social trends, like the gruesome urban myth where a traveller wakes up in a tub of ice, courtesy of a local organ-harvesting ring. They credit the proliferation of “sticky messages” to six traits:

                        Simplicity

                        Unexpectedness

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                        Concreteness

                        Credibility

                        Emotions

                        Stories

                        As you read about SUCCESs, the brothers Heath will show you how to apply these traits to your own personal brand’s messaging, and how to make your ideas stick.

                        “It’s brilliant! It packs the information of a textbook, while maintaining your attention like a comic book. The book on how to make ideas stick is very sticky itself. Strongly recommended.” – Vincent

                        12. You, Inc., by Harry Beckwith and Christine Clifford

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                          Husband-and-wife Harry and Christine are both CEOs of their own companies, and in this book, they team up to share the lessons they learned along the way.

                          They present over 150 ideas for how to use effective communication to build your personal brand, and though the lessons are easily understood, Beckwith cautions that there is a considerable difference between ‘knowing’ and ‘doing’ something.

                          Although this book is just over 300 pages, this is one book you’ll want to take your time reading and fully absorbing.

                          Everyone wants to excel in their professional and personal lives. The 12 best marketing books to grow your personal brand will expose you to the most effective tips on personal brand development, which in turn will help you to generate more buzz about yourself in your social networks.

                          “For knowing nothing about sales, this was a great launching pad for me to get more interested and read other sales books. Pretty motivational with great bits of information to redefine how you see the world. This book has definitely shifted my approach to “getting out there” making myself more visible.” – Scott

                          This list of books includes work from the 1960s up through 2015, and amazingly, all of the concepts and principles will still hold true across generations. No matter how much business evolves or expands, human nature will always care about compelling stories – the personal brand that you give in your elevator pitch. These time-tested philosophies hold strong, proving that a successful personal brand is everything.

                          With the help of the life-changing wisdom inside these 12 marketing books, it won’t be long before you master your personal brand with ease!

                          Featured photo credit: BigStock via bigstockphoto.com

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                          Last Updated on September 17, 2018

                          How to Stop Multitasking and Become Way More Productive

                          How to Stop Multitasking and Become Way More Productive

                          Today we are expected to work in highly disruptive environments. We sit down at our desks, turn on our computer and immediately we are hit with hundreds of emails all vying for our attention.

                          Our phones are beeping and pinging with new alerts to messages, likes and comments and our colleagues are complaining about the latest company initiative is designed to get us to do more work and spend less time at home.

                          All these distractions result in us multitasking where our attention is switching between one crisis and the next.

                          Multitasking is a problem. But how to stop multitasking?

                          How bad really is multitasking?

                          It dilutes your focus and attention so even the easiest of tasks become much harder and take longer to complete.

                          Studies have shown that while you think you are multitasking, you are in fact task switching, which means your attention is switching between two or more pieces of work and that depletes the energy resources you have to do your work.

                          This is why, even though you may have done little to no physical activity, you arrive home at the end of the day feeling exhausted and not in the mood to do anything.

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                          We know it is not a good way to get quality work done, but the demands for out attention persist and rather than reduce, are likely to increase as the years go by.

                          So what to do about it?

                          Ways to stop multitasking and increase productivity

                          Now, forget about how to multitask!

                          Here are a few strategies on how to stop multitasking so you can get better quality and more work done in the time you have each working day:

                          1. Get enough rest

                          When you are tired, your brain has less strength to resist even the tiniest attention seeker. This is why when you find your mind wandering, it is a sign your brain is tired and time to take a break.

                          This does not just mean taking breaks throughout the day, it also means making sure you get enough sleep every day.

                          When you are well rested and take short regular breaks throughout the day your brain is fully refuelled and ready to focus in on the work that is important.

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                          2. Plan your day

                          When you don’t have a plan for the day, the day will create a plan for you. When you allow outside influences to take control of your day, it is very hard not to be dragged off in all directions.

                          When you have a plan for the day, when you arrive at work your brain knows exactly what it is you want to accomplish and will subconsciously have prepared itself for a sustained period of focused work.

                          Your resistance to distractions and other work will be high and you will focus much better on the work that needs doing.

                          3. Remove everything from your desk and screen except for the work you are doing

                          I learned this one a long time ago. In my previous work, I worked in a law office and I had case files to deal with. If I had more than one case file on my desk at any one time, I would find my eyes wandering over the other case files on my desk when I had something difficult to do.

                          I was looking for something easier. This meant often I was working on three or four cases at one time and that always led to mistakes and slower completion.

                          Now when I am working on something, I am in full-screen mode where all I can see is the work I am working on right now.

                          4. When at your desk, do work

                          We are creatures of habit. If we do our online shopping and news reading at our desks as well as our work, we will always have the temptation to be doing stuff that we should not be doing at that moment.

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                          Do your online shopping from another place—your home or from your phone when you are having a break—and only do your work when at your desk. This conditions your brain to focus in on your work and not other distractions.

                          5. Learn to say no

                          Whenever you hear the phrase “learn to say no,” it does not mean going about being rude to everyone. What it does mean is delay saying yes.

                          Most problems occur when we say “yes” immediately. We then have to spend an inordinate amount of energy thinking of ways to get ourselves out of the commitment we made.

                          By saying “let me think about it” or “can I let you know later” gives you time to evaluate the offer and allows you to get back to what you were doing quicker.

                          6. Turn off notifications on your computer

                          For most of us, we still use computers to do our work. When you have email alert pop-ups and other notifications turned on, they will distract you no matter how strong you feel.

                          Turn them off and schedule email reviewing for times between doing your focused work. Doing this will give you a lot of time back because you will be able to remain focused on the work in front of you.

                          7. Find a quiet place to do your most important work

                          Most workplaces have meeting rooms that are vacant. If you do have important work to get done, ask if you can use one of those rooms and do your work there.

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                          You can close the door, put on your headphones and just focus on what is important. This is a great way to remove all the other, non-important, tasks demanding your attention and just focus on one piece of work.

                          The bottom line

                          Focusing on one piece of work at a time can be hard but the benefits to the amount of work you get done are worth it. You will make fewer mistakes, you will get more done and will feel a lot less tired at the end of the day.

                          Make a list of the four or five things you want to get done the next day before you finish your work for the day and when you start the day, begin at the top of the list with the first item.

                          Don’t start anything else until you have finished the first one and then move on to the second one. This one trick will help you to become way more productive.

                          Featured photo credit: Unsplash via unsplash.com

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