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12 Best Marketing Books To Grow Your Personal Brand

12 Best Marketing Books To Grow Your Personal Brand

Growing your personal brand continues to be a popular trend, especially among millennials. According to Business Insider, a staggering 1.8 billion photos are uploaded every day via social media. Inc.com points out that personal branding allows you to establish a reputation and an identity while still maintaining a personal level of trust and interaction, usually through social media.

If you study the marketing efforts of a major corporation like Apple Inc., it is evident how the tech company strategically creates a unique voice and a signature image that connects with their followers. Jayson Demars of Forbes states people are far more compelled to trust individuals as opposed to corporations.

“People are far more likely to follow you, talk to you, trust you, and engage with you if they believe they are interacting with a real person,” said Demars. “This is where the benefits of humanizing your brand really come into play.”

Growing your personal brand will not only build trust amongst your followers, it could end up being one of your best returns on investment. If you have a large social following and you post creative content, this won’t cost you a penny and it can raise awareness about your skill set and career ambitions. If you haven’t begun growing your personal brand or are unsure where to get started, don’t worry. We reached out to professionals in the field, including psychology and marketing expert Dr. Robyn LeBoeuf, to compile 12 of the best marketing books to help you enhance the most important brand in the world. YOURS.

1. Buzzmarketing, by Mark Hughes

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    Hughes forces you to think outside of the box when it comes to relaying your message to the masses. The former marketing executive provides real-life, memorable examples that will get people talking about your brand.

    He shares plenty of fun stories, such as how he once named renamed an entire city for a marketing campaign.

    While you won’t need to rename a city to get people talking about your personal brand, Buzzmarketing will force you to start thinking outside of the box.

    “Despite a long history in marketing I took away several things from this book and enjoyed it so much I bought a copy for all my marketing managers. its a fun, easy read yet reminds us marketers of things we already know but frequently need reminding.” – Rebecca

    2. Confessions of an Advertising Man, by David Ogilvy

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      Adweek magazine asked people in the industry, “Which individuals – alive or dead – made you consider pursuing a career in advertising?” and David Ogilvy topped the list.

      When it comes to growing your brand, if there’s one person whose advice you should follow, it’s the ‘Father of Advertising’, David Ogilvy. His book, “Confessions of an Advertising Man,” relays his marketing secrets, which helped some of the largest brands reach tremendous growth. One insight he shares is:

      “The best ideas come as jokes. Make your thinking as funny as possible.”

      If you are looking to grow your personal brand, take note of Ogilvy’s time-tested, successful pointers.

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      “This book is a “must read” for anyone considering going into advertising, as Ogilvy personally invented the industry as we know it today. However, if you want to know how to conduct yourself in the world of business, how to write, how to communicate with people, this is also the book for you.” – Tom

      3. The Brand Gap, by Marty Neumeier

      Z-1

        How can you create a brand so charismatic, it draws people in and becomes an essential part of their lives? In this book, Neumeier outlines five disciplines to help you bridge the gap between brand strategy and brand execution:

        Differentiate, Collaborate, Innovate, Validate and Cultivate

        Using visual metaphors and real-life examples, Neumeier challenges you to apply his five disciplines to your own experiences and to focus on innovation when building your personal brand.

        “As owner of a small company trying to figure out branding, this book was an invaluable read in helping me got going in the right direction. Branding is still a very large boondoggle of a neverending project, but now I at least feel like I have a better understanding of what it is I’m after. I see good branding everywhere, this book explains, as much as is possible, how to get there.” – Mark

        4. Positioning, by Al Ries and Jack Trout

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          The now-popular marketing term ‘positioning’ was originally coined by Trout in 1969. If you want to learn what positioning means for your personal brand, this book is the place to start.

          Decades later, Ries and Trouts’ words still ring true. It seems that each year, media gets louder, and it’s even harder to reach your audience. So how can your personal brand overcome the commotion?

          From how we think about our friends to why we identify with a political party, ‘Positioning’ considers how you can frame your personal brand to your audience, and how you can stand out from the crowd.

          “This book is fantastic! They give you some clear examples of why companies rise and fall because of their failure to position themselves in a way that makes sense to the market. They talk about how companies go from successes to duds because of their inability to understand their place in the market.” – Matthew

          5. Influence, by Robert Cialdini 

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            Psychologist and marketer Bob Cialdini explores why people are persuaded to change their minds, and teaches you how to become a savvy persuader yourself. He introduces you to his six principles of ethical persuasion:

            Reciprocity, Scarcity, Liking, Authority, Social Proof, and Commitment/Consistency

            Cialdini supports each of his principles with sound data in psychology and provides examples so you can get the most out of his book and learn to deliver an excellent elevator pitch when you come across your big opportunity.

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            “I highly recommend this book to all professionals. It does not matter if you are a manager, sales person, pastor, or non-profit volunteer. The ideas in this book, once applied, will make it easier for you to accomplish your goals.” – Kevin

            6. Branding Pays, by Karen Kang

            2Q==-1

              One of the first lessons Kang introduces is that everyone knows the importance of a well-curated social media presence, but few people will actually take the initiative to manage their personal brand.

              “[Do] a Google search on your name. Are the links and images of you that show up on the first page of search results how you want your brand represented? If not, then you have some work to do.”

              Kang shares relatable, real-life examples of how you can improve your personal brand in all your social spheres, and offers concrete tips that you can begin executing immediately.

              Bill Mulholland, the founder of American Relocation Connections, makes sure his brand is well represented online. “We know that potential customers conduct research online when they are interested in our services,” stated Mulholland. “This is the exact reason why we are constantly trying to improve our online presence by obtaining reviews, posting relevant content and interacting with our followers. Businesses need to make sure that their top notch customer service is conveyed online for everyone to see.”

              “As a career services professional, I stress to students the importance of maintaining their personal brand. We started using this book in our career management courses because of its practical application. It’s easy to understand (“cake” and “icing”) with concrete examples. The book teaches you not only how to develop your brand, but more importantly, how to manage and maintain your brand.” – J.P.

              7. Career Warfare, by David D’Alessandro

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                In his no-nonsense, to-the-point guidebook to the business world’s battlefield, D’Alessandro shows you how to pick up the tools you already have at your disposal and best manage your personal brand for your professional development.

                This book is more focused on a corporate environment, though the lessons can easily be applied to a small business or for an individual. If you are wondering how to deal with your corporate landscape, try some of D’Alessandro’s take-no-prisoners style tips.

                “Whether you’re looking to thrive in a large company or launch a successful start up, David D’Allesandro’s book will help you get there sooner. Combining C-level experience with street-smarts, D’Allesandro delivers actionable insights and powerful recommendations on everything from using the power of information to stand out to keeping clients happy.” – Luke

                8. Brand You 50, by Tom Peters 

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                  As the business world continues to grow, at least one thing remains constant – your personal brand will define you, your future career and your relationships you build.

                  “The white collar job as now configured is doomed… So what’s the trick? There’s only one: distinction. Or as we call it, turning yourself into a brand… Brand You.”

                  Peters enthusiastically attests that surviving means not blending in, but standing out. True to the book’s subtitle, he will present you with 50 tangible strategies that will push your personal brand to the next level.

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                  “As usual, Tom Peters delivers the goods! His concept of Brand YOU! is great, and his ideas for practical implementation even better. If you want to stand out and reach for real excellence, read this book.” – Carl

                  9. The Success Principles, by Jack Canfield

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                    Canfield, a co-creator of the bestselling Chicken Soup for the Soul series, definitely knows a thing or two about inspiring readers to make a positive change in their lives.

                    Canfield outlines 64 principles to reach success, and he builds on real-life stories of people who struggled but ultimately reached success, from Olympians to blue-collar workers.

                    Touted as one of the greatest self-improvement books on shelves, ‘The Success Principles’ almost reads like a self-help book, but its greater goal is to motivate you to take charge of your personal brand and start fresh in your professional development.

                    “This book is a fantastic resource for anyone who desires to get to the next level. This is a smorgasbord of personal development, psychology, and business and financial books wrapped in one burrito. Are you hungry? This book will satisfy your appetite for success.” – Thomas

                    10. Guerilla Marketing, by Jay Conrad Levinson

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                      Throughout his extensive career as an ad agency exec, Levinson was responsible for some of the world’s most recognizable brand icons, including the Pillsbury Dough Boy and Tony the Tiger.

                      Levinson shares his experiences in guerrilla marketing (a term he coined), and details how, with enough creativity and strategic thinking, you can spin any situation to your advantage. He also discusses best management practices, particularly as technology is evolving so rapidly.

                      Although Levinson’s book was first published in 1983, his teachings are timeless and they can easily be applied to the contemporary personal brand.

                      “Great book that gives you a quick introduction to the world of marketing, especially helpful for small business owner. If you’re an entrepreneur, this book is a must-read.” – James

                      11. Made to Stick, by Chip and Dan Heath

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                        Chip and Dan Heath delve into the psychology behind viral social trends, like the gruesome urban myth where a traveller wakes up in a tub of ice, courtesy of a local organ-harvesting ring. They credit the proliferation of “sticky messages” to six traits:

                        Simplicity

                        Unexpectedness

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                        Concreteness

                        Credibility

                        Emotions

                        Stories

                        As you read about SUCCESs, the brothers Heath will show you how to apply these traits to your own personal brand’s messaging, and how to make your ideas stick.

                        “It’s brilliant! It packs the information of a textbook, while maintaining your attention like a comic book. The book on how to make ideas stick is very sticky itself. Strongly recommended.” – Vincent

                        12. You, Inc., by Harry Beckwith and Christine Clifford

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                          Husband-and-wife Harry and Christine are both CEOs of their own companies, and in this book, they team up to share the lessons they learned along the way.

                          They present over 150 ideas for how to use effective communication to build your personal brand, and though the lessons are easily understood, Beckwith cautions that there is a considerable difference between ‘knowing’ and ‘doing’ something.

                          Although this book is just over 300 pages, this is one book you’ll want to take your time reading and fully absorbing.

                          Everyone wants to excel in their professional and personal lives. The 12 best marketing books to grow your personal brand will expose you to the most effective tips on personal brand development, which in turn will help you to generate more buzz about yourself in your social networks.

                          “For knowing nothing about sales, this was a great launching pad for me to get more interested and read other sales books. Pretty motivational with great bits of information to redefine how you see the world. This book has definitely shifted my approach to “getting out there” making myself more visible.” – Scott

                          This list of books includes work from the 1960s up through 2015, and amazingly, all of the concepts and principles will still hold true across generations. No matter how much business evolves or expands, human nature will always care about compelling stories – the personal brand that you give in your elevator pitch. These time-tested philosophies hold strong, proving that a successful personal brand is everything.

                          With the help of the life-changing wisdom inside these 12 marketing books, it won’t be long before you master your personal brand with ease!

                          Featured photo credit: BigStock via bigstockphoto.com

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                          Last Updated on January 24, 2020

                          10 Good Habits To Have in Life To Be More Successful

                          10 Good Habits To Have in Life To Be More Successful

                          Habits are behaviors and patterns that you showcase by default. They enable you to carry out crucial activities like taking a shower, brushing your teeth, getting prepared for work.

                          Interestingly, you follow this routine every day without considering them. Your unconscious habits create room for your brain to perform more advanced activities like problem-solving and choosing what book to read.

                          Everyone has habits, and several of those habits are activated every day. I would classify them into three groups:

                          • The first category includes the habits that you hardly notice as they have become a major part of your life- such as brushing teeth or wearing clothes.
                          • The second category comprises good habits to have to be more successful-like eating healthily, exercising your body and reading books.
                          • The last group consists of those habits that are harmful-like procrastinating, smoking or overeating.

                          Habits are fundamental to becoming successful in life — or probably ending up a failure. Yet, as significant as habits are, some lack the knowledge of their capabilities.

                          Habits are default activities that you engage in without giving an afterthought. They are automatic behavioral or mental activities. They help you carry out some actions without exerting too much energy. They simplify your life.

                          Several people aspire to break bad habits. For instance, some people diet to stop overeating. They exercise to reduce obesity. Habits can hinder or impact your performance and productivity.

                          That’s why I would share 10 good habits to have to be more successful in life.

                          1. Begin Your Day with Meditation

                          I recommend mindful meditation early in the morning. This practice helps you to be in the present moment. Consequently, it enables you to be mindful of challenging situations during the day.

                          Different stressors may trigger as you go through the day; meditation helps you to remain calm before taking on the challenges.

                          Personally, it helps me to devise strategies and think about ideas. Meditation is a good habit to have if you want to be connected to what’s significant in your life.

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                          2. Be Grateful for What You Have

                          Sometimes, you waste time thinking of what’s not enough. You become immersed in those daunting challenges. However, challenges justify the presence of hope. When you have life, you have expectations. You will be free from challenges when you are six feet under. The only strategy you have to stop focusing on your problems is to focus on what you have.

                          Gratitude is a time-tested pathway to success, health, and happiness. It redirects your focus to what you have from what you lack. Here’s what James Clear does every day,[1]

                          “I say one thing I’m grateful for each day when I sit down to eat dinner.”

                          3. Smile

                          Can you pause and smile before you continue reading this?

                          Now here is what just happened based on research conducted by the Association for Psychological Science; you set a pace for living a happier life when you smile. A genuine smile or what’s called a Duchenne smile is a good habit to have if you want to find spiritual, emotional and mental peace of mind.[2]

                          Smiling induces the release of molecules that function towards fighting stress. The physiological state of your body determines the state of your mind. When you slouch or frown, your mind takes cues relating to unhappiness and depression. But, once you adjust yourself by putting up a smile, you begin to feel a new level of excitement and vibrancy.

                          Can you smile again?

                          4. Start Your Day with a Healthy Breakfast

                          Starting your day with a healthy breakfast is a good habit to have and forms a crucial part of your life. Nevertheless, about 31 million Americans skip their breakfast each day.[3]

                          If you are fed up hearing that breakfast is a crucial component of your day, you are only fighting the truth. If you want to become more successful, you need to ‘break your fast’ with healthy foods every morning.

                          This habit is not difficult to form if you usually rush out the door every single morning. You can wake up earlier to fix yourself a meal so you don’t break down during the day.

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                          Get inspired by these 20 Healthy Breakfast Choices That Will Save You Time.

                          5. Exercise Daily

                          One of the good habits to have is to exercise your body and muscles every day. You don’t have to run a marathon or lift a weight. You only need to engage in less strenuous activities that oxygenate your blood and inject endorphins in your body.

                          Jack Dorsey, the CEO of Twitter, classified exercise as a good habit to maximize his already jam-packed schedule.[4] He said,

                          ‘I wake up by 5, meditate for 30 minutes, seven-minute workout times three, make coffee, and check-in.’

                          He said on Product Hunt that he follows this routine every day as it gives him a steady-state that empowers him to be more productive.

                          6. Manage Your Time as You Manage Your Finance

                          Another good habit is the act of managing your time effectively. This goes a long way to impact your achievement.

                          Time management is what separates the successful from the rest of the world as we all possess the same amount of time. How you leverage time determines your potential to succeed in life.

                          So how do you manage your time effectively?

                          Here’s Jack Dorsey’s recommendation in one of the Techonomy events;

                          “I accomplish effective time management by theming my days and practicing self-discipline. These themes help me handle distractions and interactions. If a request or task does not align with the theme for that day, I don’t do it. This sets a cadence for everyone in the company to deliver and evaluate their progress”.

                          And this is Dorsey’s weekly theme:[5]

                          • Monday – Management
                          • Tuesdays – Product
                          • Wednesday – Marketing and growth
                          • Thursdays – Developers and partnerships
                          • Fridays – Culture and recruiting
                          • Saturdays – Taking off
                          • Sundays – Reflection, feedback, strategy, and preparing for Monday

                          No wonder he was able to run two companies when others were struggling with one job.

                          7. Set Daily Goals with Intentions

                          Everyone has goals. It may relate to business or personal life. The truth is, we’re all tending towards a particular direction or another. Nevertheless, while long-term goals can offer you direction, it’s your daily goals that you establish that help you develop short-term goals that are essential for your success.

                          Long-term goals may not give you the motivation you need to keep on. But when you implement your short-term milestones daily, you become fired up, and you can overcome the challenges that come with taking on bigger tasks.

                          Here’s the main truth:Successful people don’t set goals without establishing their intentions. According to Jennifer Cohen of Forbes,[6]

                          “What helps you to achieve your desired expectation is ensuring intentions accompany your daily goals.”

                          Be intentional about your daily goals!

                          8. Seek Inspiration

                          It is usually difficult to be inspired for a considerable length of time. Sometimes, you become discouraged and feel like giving up on your goals when things are not working out as intended.

                          A practical approach to stay on top of the situation is to inspire yourself each day. When you wake up in the morning after meditation, watch some motivational videos, and let the story of great leaders inspire you.

                          Establish what Anthony Robbins called the ‘hour of power.’ Determine how many minutes you spend but make it count. Inspiration is the fuel for achievement because when you can conceive it in your mind, you can accomplish it.

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                          Michal Solowow, an investor and the founder of Mitex, a construction company puts it this way,[7]

                          “The problems I encounter in everyday life motivates me to find solutions. This is a self-propelling mechanism. becoming a billionaire was never a motivating factor.”

                          9. Save Steadily, Invest with All Prudence

                          I can exhaust the good habits to have without talking about saving and investing. Most times, you overlook the significance of saving for the future when you are living in your present moment. According to CNBC, a $1000 emergency will propel several Americans into debt.[8]

                          However, it is not enough to save, and you must invest your fund and be wise with it. If you pay attention to this now, you will set yourself for a life of success in the future. Ensure you save at least six months in your emergency account so you can be prepared for any future emergency.

                          10. Budget and Track Your Spendings

                          Benjamin Franklin warned of taking the precaution of little expenses. He said,

                          “A small leak sinks a great ship.”

                          It is easy to discard little expenses, but the truth is they always add up. This happens when you fail to budget.

                          Budgeting is a good habit to have, which can impact your financial life significantly. The money you spend on extravagant lifestyles can be saved and invested in your future.

                          The Bottom Line

                          Endeavor to cultivate these good habits to have to become more successful as you journey through life. The quicker you cultivate them, the faster you achieve your goals.

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                          Featured photo credit: Andrijana Bozic via unsplash.com

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