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How to Monetize Your Passion

How to Monetize Your Passion

Ah, those dreams of being able to monetize your passion…

You’ve been working away on your project for a while now, haven’t you? Maybe you’ve switched projects a few times. You’ve tried a few things and it’s not quite brought in the cash you would have liked so maybe you’ve gone back to the drawing board. It’s got to the point where it’s all a bit of a muddle. You’re frustrated that you’re not making more money despite the huge amounts of effort you’ve put in. It even makes you want to give up at times.

If this resonates with you, then you’re not alone–and there is something you can do about it.

The Illusive Piece Of The Puzzle

Having coached individuals to rock their revenue for a few good years now, there are some patterns that crop up again and again, and here is what I can tell you for certain: You’re not the only one who is struggling to monetize their project.

The truth is, making cash out of your activities is the most difficult piece of the puzzle… if you don’t set it up right from the beginning. I’ve seen dozens of highly skilled, talented and driven individuals set up some awesome businesses: projects that could change the world.

They start with great ideas and they put in place awesome delivery systems, but getting the damn thing to cash flow can sometimes feel like trying to get blood out of a stone. If you can relate to this you need to know: the root of this problem, and the solution, starts way before you launch your product or service.

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If you understand what I’m about to outline, you will be able to position your business so that the monetization phase becomes the EASIEST part of the whole project.

The biggest problem you face is actually that monetization is the last thing that happens in the whole creation cycle. All the work has to be done upfront though. And even if you have cash, all of this needs to happen without even a minimal reward to spur you on.

It’s not that it is impossible, but it can be tough, and managing your own expectations from the start is key. There is a way to make all this MUCH easier.

Start with Your Day-to-Day Love

Every business becomes easier to get to (and through) the monetization phase successfully if day in and day out you’re doing something that you love. If you’re enjoying what you’re doing and not just doing it for the money then it becomes easier to go that extra mile to put in a few more hours, to influence one more person, to get up and dust yourself off and press on when the going gets tough.

In fact, if you love what you do every day, you’ll find very quickly that going to work on that project actually gives you energy. That’s right! You end up with more energy at the end of the day than when you started. Getting up and getting on with the tasks of the day becomes effortless because you’re aligned with what you naturally want to be spending your day doing. So you can see that monetising your passion is much easier to do than monetising any old business or side project.

This is a very important point, because it shapes everything that comes after it. This is where much of the pain and frustration has stemmed from already, because if you’re struggling to get to the point of it “working” (i.e. making a profit) it probably has something to do with you not being fully aligned with what you love to do. I mean this in both the conceptual sense, and in the day to day workings of what you do.

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When I work with clients we start with defining very clearly what they love to do and where their natural skills are, then align it with producing a business that delivers what the market wants. This is the step almost everyone misses out even if they’re passionate about the concept they are trying to deliver.

Concepts don’t get you to go the extra mile when you’re tired and you’ve suffered an intermediate defeat. Loving the day-to-day of what you do does.

Monetization: The Final Phase

When it comes to needing cash flow from your efforts you need to take lag time into account. Depending on how much ground work there is, being able to monetize your effort will vary from several weeks to several months. Heck, I’ve invested in companies that, three years down the line, aren’t paying dividends because they need to reinvest the profits into mega expansion.

The point is, you need to take this into account, whatever size you’re planning to grow the business to. You can’t start pulling an idea together and monetize it in a few days. Monetization is the *final* phase of a project. But here is how to short-cut it and stack the odds of success in your favor–BIG TIME.

1. Be Clear On Your Passion

Contrary to popular belief, your passion is what you want to spend your time doing and not some random vision written on a blackboard in the sky that you somehow need to “discover”.  Ask yourself what you love doing day in day out, because ultimately this is your passion.

2. Align Your Passion With What You Are Good At

Most people skip these two most important parts of the process, thinking it will get them to the money quicker. They think that there is more money to be made in another business, and that the grass is always greener. If you pick your industry based only on how much money you think you can make, then you can expect to always be chasing the money.

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If you take the time to align these two aspects effectively (your day-to-day passion and your skills) you will flat out make the rest of the process much easier.

3. Find A Market You Want To Work With and work out what their biggest pain is.

Again, most people do this the wrong way. They think “who is most likely to pay me money”, and even if they aren’t in the market they want to work with, they push on anyway. This again is the road to pain and struggle.

4. Tailor What You Offer (your passion, product or service) to the avatar of the people you most want to work with.

In other words, think of a character that represents the people you want to work with (your avatar) and design your offering for just that person. Give them a name, and describe every detail of their pain, their fears, their hopes, their current situation… down to even the more tangible aspects of their lives like where they shop and their educational backgrounds. This will allow you to hone what you have to offer precisely to what they want, and this will form the basis of your marketing messaging when you talk to them.

At this point, even early on in the process, you’re making it easy for them to buy.

5. Work A Marketing Plan

What I mean by this is simply create a plan around how you are going to connect with them.

Note: Facebook is not a marketing plan! Even those marketers who are rocking it on Facebook only get about 20% of their sales from it. If you’re in the online world you need an email list. Period.

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Create database of people you can email (or snail mail) and build up a relationship with them. This is your audience. These are the people who are an ideal fit for your product or service and are interested in hearing your message. Make sure you have an easy way to be in touch with them so that you can communicate about your product or service before it’s even ready. Part of this plan will then be to build a relationship with your audience, getting them involved in developing the product (or service), then communicate what is available and make it really easy for them to buy.

You Can Do It The Easy Way

What we’ve talked about are the first, most vital steps in creating cash from what you love to do, because they set the tone of everything else that comes later. The sales, marketing and positioning come much more easily once you’ve got the first few items figured out. In fact, monetising is just a process, one you’ve worked out what you want to spend your time doing, what your natural skills are and who you want to work with.

Remember lots of work goes in before you get anywhere near to being able to monetize. If you align with what you love to do every day, your natural skills AND the market you want to serve you will massively increase your chances of monetising your project effectively in the shortest possible time.

What Are You Going To Do About It?

Never leave the scene of learning something new without taking a new action. It’s time for you to declare which action step you’re going to put some attention onto and why. Share in the comments below.

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Published on November 20, 2018

The Best Ways to Save Money Even Impulsive Spenders Can Get Behind

The Best Ways to Save Money Even Impulsive Spenders Can Get Behind

The truth is, there are many “money saving guides” online, but most don’t cover the root issue for not saving.

Once I’d discovered a few key factors that allowed me to save 10k in one year, I realized why most articles couldn’t help me. The problem is that even with the right strategies you can still fail to save money. You need to have the right systems in place and the right mindset.

In this guide, I’ll cover the best ways to save money — practical yet powerful steps you can take to start saving more. It won’t be easy but with hard work, I’m confident you’ll be able to save more money–even if you’re an impulsive spender.

Why Your Past Prevents You from Saving Money

Are you constantly thinking about your financial mistakes?

If so, these thoughts are holding you back from saving.

I get it, you wish you could go back in time to avoid your financial downfalls. But dwelling over your past will only rob you from your future. Instead, reflect on your mistakes and ask yourself what lessons you can learn from them.

It wasn’t easy for me to accept that I had accumulated thousands of dollars in credit card debt. Once I did, I started heading in the right direction. Embrace your past failures and use them as an opportunity to set new financial goals.

For example, after accepting that you’re thousands of dollars in debt create a plan to be debt free in a year or two. This way when you’ll be at peace even when you get negative thoughts about your finances. Now you can focus more time on saving and less on your past financial mistakes.

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How to Effortlessly Track Your Spending

Stop manually tracking your spending.

Leverage powerful analytic tools such as Personal Capital and these money management apps to do the work for you. This tool has worked for me and has kept me motivated to why I’m saving in the first place. Once you login to your Personal Capital dashboard, you’re able to view your net worth.

When I’d first signed up with Personal Capital, I had a negative net worth, but this motivated me to save more. With this tool, you can also view your spending patterns, expenses, and how much money you’re saving.

Use your net worth as your north star to saving more. Whenever you experience financial setbacks, view how far you’ve come along. Saving money is only half the battle, being consistent is the other half.

The Truth on Why You Keep Failing

Saving money isn’t sexy. If it was, wouldn’t everyone be doing it?

Some people are natural savers, but most are impulsive spenders. Instead of denying that you’re an impulsive spender, embrace it.

Don’t try to save 60 to 70% of your income if this means you’ll live a miserable life. Saving money isn’t a race but a marathon. You’re saving for retirement and for large purchases.

If you’re currently having a hard time saving, start spending more money on nice things. This may sound counterintuitive but hear me out. Wouldn’t it be better to save $200 each month for 12 months instead of $500 for 3 months?

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Most people run into trouble because they create budgets that set them up for failure. This system won’t work for those who are frugal, but chances are they don’t need help saving. This system is for those who can’t save money and need to be rewarded for their hard work.

Only because you’re buying nice things doesn’t mean that you’ll save less. Here are some rules you should have in place:

  1. Save more than 50% of your available money (after expenses)
  2. Only buy nice things after saving
  3. Automate your savings with automatic bank transfers

These are the same rules that helped me save thousands each year while buying the latest iPhone. Focus only on items that are important to you. Remember, you can afford anything but not everything.

How to Foolproof Yourself out of Debt

Personal finance is a game. On one end, you’re earning money; and on the to other, you’re saving. But what ends up counting in the end isn’t how much you earn but how much you save. Research shows that about 60% of Americans spend more than they save.[1]

So how can you separate yourself from the 60%?

By not accumulating more debt. This way you’ll have more money to save and avoid having more financial obligations. A great way to stop accumulating debt is using cash to pay for all your transactions.

This will be challenging, depending on how reliant you are with your credit card, but it’s worth the effort. Not only will you stop accruing debt, but you’ll also be more conscious with what you buy.

For example, you’ll think twice about purchasing a new $200 headphone despite having the cash to buy them. According to a poll conducted by The CreditCards.com, 5 out of 6 Americans are impulsive spenders.[2]

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Telling yourself that you’ll have the discipline to not buy things won’t cut it. This is equal to having junk food in your fridge while trying to eat healthy–it’s only a matter of time before you slip. By using cash to make your purchases, you’ll spend less and save more.

A Proven Formula to Skyrocket Your Savings

Having proven systems in place to help you save more is important, but they’re not the best way to save money.

You can search for dozens of ways to save money, but there’ll always be a limit. Instead of spending the majority of your effort saving, look for ways to increase your income. The truth is that once you have the right systems in place, saving is easy.

What’s challenging is earning more money. There are many routes you can take to achieve this. For example, you can work long and hard at your current job to earn a raise. But there’s one problem–you’re depending on someone else to give you a raise.

Your company will have to have the budget, and you’ll have to know how to toot your own horn to get this raise. This isn’t to say that earning a raise is impossible, but things are better when you’re in control right? That’s why building a side-hustle is the best way to increase your income.

Think of your side-hustle as a part-time job doing something you enjoy. You can sell items on eBay for a profit, or design websites for small businesses. Building a side-hustle will be on the hardest things you’ll do, be too stubborn to quit.

During the early stages, you won’t be making money and that’s okay. Since you already have a source of income, you won’t be dependent on your side-hustle to pay for your expenses. Depending on how much time you invest in your side-hustle, it can one day replace your current income.

Whatever route you take, focus more on earning and save as much as possible. You have more control than you give yourself credit for.

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Transform Yourself into a Saving Money Machine

Saving money isn’t complicated but it’s one of the hardest things you’ll do.

By learning from your mistakes and rewarding yourself after saving you’ll save more. What would you do with an extra $200 or $500 each month? To some, this is life-changing money that can improve the quality of their lives.

The truth is saving money is an art. Save too much and you’ll quit, but save too little and you’ll pay for the consequences in the future. Saving money takes effort and having the right systems in place.

Imagine if you’d started saving an extra $100 this next month? Or, saved $20K in one year? Although it’s hard to imagine, this can be your reality if you follow the principles covered in this guide.

Take a moment to brainstorm which goals you’d be able to reach if you had extra money each month. Use these goals as motivation to help you stay on track on your journey to saving more. If I was able to save thousands of dollars with little guidance, imagine what you’ll be able to do.

What are you waiting for? Go and start saving money, the sky is your limit.

Featured photo credit: rawpixel via unsplash.com

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