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How to Monetize Your Passion

How to Monetize Your Passion

Ah, those dreams of being able to monetize your passion…

You’ve been working away on your project for a while now, haven’t you? Maybe you’ve switched projects a few times. You’ve tried a few things and it’s not quite brought in the cash you would have liked so maybe you’ve gone back to the drawing board. It’s got to the point where it’s all a bit of a muddle. You’re frustrated that you’re not making more money despite the huge amounts of effort you’ve put in. It even makes you want to give up at times.

If this resonates with you, then you’re not alone–and there is something you can do about it.

The Illusive Piece Of The Puzzle

Having coached individuals to rock their revenue for a few good years now, there are some patterns that crop up again and again, and here is what I can tell you for certain: You’re not the only one who is struggling to monetize their project.

The truth is, making cash out of your activities is the most difficult piece of the puzzle… if you don’t set it up right from the beginning. I’ve seen dozens of highly skilled, talented and driven individuals set up some awesome businesses: projects that could change the world.

They start with great ideas and they put in place awesome delivery systems, but getting the damn thing to cash flow can sometimes feel like trying to get blood out of a stone. If you can relate to this you need to know: the root of this problem, and the solution, starts way before you launch your product or service.

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If you understand what I’m about to outline, you will be able to position your business so that the monetization phase becomes the EASIEST part of the whole project.

The biggest problem you face is actually that monetization is the last thing that happens in the whole creation cycle. All the work has to be done upfront though. And even if you have cash, all of this needs to happen without even a minimal reward to spur you on.

It’s not that it is impossible, but it can be tough, and managing your own expectations from the start is key. There is a way to make all this MUCH easier.

Start with Your Day-to-Day Love

Every business becomes easier to get to (and through) the monetization phase successfully if day in and day out you’re doing something that you love. If you’re enjoying what you’re doing and not just doing it for the money then it becomes easier to go that extra mile to put in a few more hours, to influence one more person, to get up and dust yourself off and press on when the going gets tough.

In fact, if you love what you do every day, you’ll find very quickly that going to work on that project actually gives you energy. That’s right! You end up with more energy at the end of the day than when you started. Getting up and getting on with the tasks of the day becomes effortless because you’re aligned with what you naturally want to be spending your day doing. So you can see that monetising your passion is much easier to do than monetising any old business or side project.

This is a very important point, because it shapes everything that comes after it. This is where much of the pain and frustration has stemmed from already, because if you’re struggling to get to the point of it “working” (i.e. making a profit) it probably has something to do with you not being fully aligned with what you love to do. I mean this in both the conceptual sense, and in the day to day workings of what you do.

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When I work with clients we start with defining very clearly what they love to do and where their natural skills are, then align it with producing a business that delivers what the market wants. This is the step almost everyone misses out even if they’re passionate about the concept they are trying to deliver.

Concepts don’t get you to go the extra mile when you’re tired and you’ve suffered an intermediate defeat. Loving the day-to-day of what you do does.

Monetization: The Final Phase

When it comes to needing cash flow from your efforts you need to take lag time into account. Depending on how much ground work there is, being able to monetize your effort will vary from several weeks to several months. Heck, I’ve invested in companies that, three years down the line, aren’t paying dividends because they need to reinvest the profits into mega expansion.

The point is, you need to take this into account, whatever size you’re planning to grow the business to. You can’t start pulling an idea together and monetize it in a few days. Monetization is the *final* phase of a project. But here is how to short-cut it and stack the odds of success in your favor–BIG TIME.

1. Be Clear On Your Passion

Contrary to popular belief, your passion is what you want to spend your time doing and not some random vision written on a blackboard in the sky that you somehow need to “discover”.  Ask yourself what you love doing day in day out, because ultimately this is your passion.

2. Align Your Passion With What You Are Good At

Most people skip these two most important parts of the process, thinking it will get them to the money quicker. They think that there is more money to be made in another business, and that the grass is always greener. If you pick your industry based only on how much money you think you can make, then you can expect to always be chasing the money.

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If you take the time to align these two aspects effectively (your day-to-day passion and your skills) you will flat out make the rest of the process much easier.

3. Find A Market You Want To Work With and work out what their biggest pain is.

Again, most people do this the wrong way. They think “who is most likely to pay me money”, and even if they aren’t in the market they want to work with, they push on anyway. This again is the road to pain and struggle.

4. Tailor What You Offer (your passion, product or service) to the avatar of the people you most want to work with.

In other words, think of a character that represents the people you want to work with (your avatar) and design your offering for just that person. Give them a name, and describe every detail of their pain, their fears, their hopes, their current situation… down to even the more tangible aspects of their lives like where they shop and their educational backgrounds. This will allow you to hone what you have to offer precisely to what they want, and this will form the basis of your marketing messaging when you talk to them.

At this point, even early on in the process, you’re making it easy for them to buy.

5. Work A Marketing Plan

What I mean by this is simply create a plan around how you are going to connect with them.

Note: Facebook is not a marketing plan! Even those marketers who are rocking it on Facebook only get about 20% of their sales from it. If you’re in the online world you need an email list. Period.

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Create database of people you can email (or snail mail) and build up a relationship with them. This is your audience. These are the people who are an ideal fit for your product or service and are interested in hearing your message. Make sure you have an easy way to be in touch with them so that you can communicate about your product or service before it’s even ready. Part of this plan will then be to build a relationship with your audience, getting them involved in developing the product (or service), then communicate what is available and make it really easy for them to buy.

You Can Do It The Easy Way

What we’ve talked about are the first, most vital steps in creating cash from what you love to do, because they set the tone of everything else that comes later. The sales, marketing and positioning come much more easily once you’ve got the first few items figured out. In fact, monetising is just a process, one you’ve worked out what you want to spend your time doing, what your natural skills are and who you want to work with.

Remember lots of work goes in before you get anywhere near to being able to monetize. If you align with what you love to do every day, your natural skills AND the market you want to serve you will massively increase your chances of monetising your project effectively in the shortest possible time.

What Are You Going To Do About It?

Never leave the scene of learning something new without taking a new action. It’s time for you to declare which action step you’re going to put some attention onto and why. Share in the comments below.

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Last Updated on June 20, 2019

50 Businesses You Can Start In Your Spare Time

50 Businesses You Can Start In Your Spare Time

Most people want a few more dollars in their wallets. But between an employer and family, the time most of us can devote to a second job is severely limited. Running a small side business can provide a few more options: you don’t have to show up at a set time and you can use skills you already have. Not all will be perfect for everyone, of course, and I’m sure that you’ll have a few ideas of your own after reading this list. If you’d like to share any other business ideas, please add them in the comments.

  1. Selling collectibles — From antique books to teddy bears, there are plenty of opportunities to buy and sell collectibles. It’s important to familiarize yourself with the collectible of your choice but if you choose something that you’ve been collecting for a while, you’ve got a head start.
  2. Locating apartments — It can take time to sort through apartment listings, but you can make some money by finding the perfect apartment for a renter.
  3. Baby proofing — New parents often prefer to bring in an expert to make sure their home is safe for a new baby.
  4. Calligraphic writing — If you’ve got elegant handwriting, you can pick up gigs writing or addressing wedding invitations, holiday cards and more.
  5. Selling coupons — Search on eBay for coupons right now and you’ll see thousands of listings for coupons. It’s just a matter of clipping and listing what you find in your Sunday newspaper.
  6. Pet training — A surprising number of people don’t know where to start in training a pet. Even teaching Rover simple commands like ‘Sit’ and ‘Stay’ can bring in a few dollars.
  7. Running errands — A wide variety of people want to outsource their errands, from those folks who aren’t able to leave their homes easily to those who have a busy schedule.
  8. Researching family trees — Amateur genealogists often call in experts, especially to handle research that has to be done in person in a far off place. If you’re willing to go to a local church and copy a few records, you can handle many family tree research requests.
  9. Supplying firewood — The prerequisite for selling firewood is having a source of wood; if you’ve got some land where you can cut down a few trees, you’ve got a head start.
  10. Hauling — As more people trade in their SUVs for compact cars, hauling is becoming more important: people have to rent a truck or hire a hauler for even small loads.
  11. Image consulting — Image consultants provide a wide variety of services, ranging from offering advice on appearance to teaching etiquette.
  12. Menu planning — For many people, the trip up in eating home-cooked or healthy meals is knowing what to prepare. Meal planners set a schedule to solve certain dietary problems.
  13. Microfarming — Cultivating food and flowers on small plots of land allows you to sell produce easily.
  14. Offering notary public services — Notary publics can witness and authenticate documents: a service needed for all sorts of official documents.
  15. Teaching music — If you’re skilled with a musical instrument, you can earn money by offering lessons.
  16. Mystery shopping — Mystery shoppers check the conditions and service at a store and report back to the store’s higher-ups.
  17. Offering research services — Just by reading up on a topic and compiling a report on it can earn you money.
  18. Personal shopping — Personal shoppers typically select gifts, apparel and other products for clients, helping them save time.
  19. Pet breeding — Purebred pets can be quite value, especially if you can verify their pedigree.
  20. Removing snow — During the winter months, shoveling walks can still be a reliable way to earn money. You might be asked to take care of the driveway too.
  21. Utility auditing — As people become environmentally-concious, they want to know just how efficient their homes are. With some simple testing, you can tell them.
  22. Offering web hosting services — Providing server space can be lucrative, particularly if you can provide tech support to your clients.
  23. Cutting lawns — An old standby, cutting lawns and other landscaping services can provide a second income in the summer.
  24. Auctioning items on eBay — Want to get rid of all your old stuff? Stick it up on eBay and auction it off.
  25. Babysitting — Child care of all kinds, from babysitting to nannying, can offer constant opportunities.
  26. Freelance writing — If you’ve got the skills to write clearly, you can sell your pen for everything from blogs to advertising copy.
  27. Selling blog and website themes — Do a little designing on the side? Customers that don’t want to pay full price for a website will often pay for a template or theme.
  28. Offering computer help — Particularly with people new to computers, you can earn money by providing in-home computer help.
  29. Designing websites — It may require a little skilled effort, but designing websites remains a reliable source of income.
  30. Selling stock photography — For shutterbugs, an easy way to put a photography collection to work is to post it to a stock photography site.
  31. Freelance designing — Check with local businesses: you can provide brochures, business cards and other design work and get paid a good fee.
  32. Tutoring — Math and languages reamin the easiest subjects to find tutoring gigs for, but there is demand for other fields as well.
  33. Housesitting / petsitting — Stopping in to check on a house or pet can earn you some money, and maybe even a place to stay.
  34. Building niche websites — If you can put together a site on a very specific topic, you can put targeted ads on it and make money quickly.
  35. Translating — The variety of translating work available is huge: written word, on the spot and more is easy to find even on a part-time basis.
  36. Creating custom crafts — No matter what kind of crafts you make, there’s likely a market for it. Etsy remains one of the easiest places to sell crafts.
  37. Setting up a wi-fi hotspot — With a little bit of equipment, you can set up a wi-fi hotspot and charge your neighbors for the access they’ve been ‘borrowing.’
  38. Selling an e-book — You can write an e-book about almost anything and put it up for sale online.
  39. Affiliate marketing — If you’re willing to market other companies’ products, you can earn a cut of the sales.
  40. Renting out your spare room — From looking for a long-term roommate to listing your guest room on couch surfing sites, that spare room can make you money.
  41. Offering handy man services — Handling small household tasks can provide you with plenty of work, although you’ll probably be expected to have your own tools.
  42. Teaching an online class — Share your expertise through a website, an online seminar or variety of other methods.
  43. Building furniture — For those with the skill to create handmade furniture, selling their creations is often just a matter of advertising.
  44. Providing personal chef services — Personal chefs prepare meals ahead of time for customers, leaving their customers with a full freezer and no mess.
  45. Event planning — From planning corporate events to bar mitzvahs, an event planning business can require plenty of work and offer plenty of pay.
  46. Installing home safety products — Particularly as Baby Boomers age, people able to install handrails and other home safety products are in demand.
  47. Altering / tailoring — If your sewing skills are up to par, altering garments is coming back as people try to stretch more wear out of their clothing.
  48. Offering in-home beauty services — Hair cuts, makeup and other beauty services that can be performed at home have a growing demand.
  49. Business coaching — Helping others to establish and develop their businesses can provide many opportunities to earn money.
  50. Writing resumes — Writing resumes can provide a reliable income, especially if you can put a polish on a client’s credentials.

There are plenty of offers that claim to provide you with the opportunity to make thousands of dollars a week. Unfortunately, none of these businesses will provide that sort of income, but they aren’t scams either. They were chosen because they all require a minimum investment to get started — some require nothing more than a flyer advertising your business. Even better, if you do enjoy any of these businesses, there is a potential with most of them to continue to expand — perhaps even to the point of going full time.

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Featured photo credit: Omar Prestwich via unsplash.com

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