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15 Brands Worth Investing In

15 Brands Worth Investing In

Investing is a risky business. Some companies succeed while others fail. But there are also some really strong companies out there with highly valued brands which are growing year by year and multiplying their profit. Interbrand made a list of the most valuable brands in the world for 2014. While evaluating them, Interbrand considered financial performance of branded products, ability to influence consumer’s behavior, and the prestige allowing them to charge premium prices and secure their future earnings. So, are you wondering what kind of investment could make you a millionaire? Hint: Tech companies are on the rise. Let’s have a look at the world’s most valued brands, the brands worth investing in:

H&M +16%

Brand value: $ 21,083 m

H&M’s expansion and growth is remarkable. The company increased new store openings by 10-15% every year, and this year is opening 375 stores, mostly in China and the US. Their online presence is expanding with HM.com, which is serving customers in parts of the US and Europe. H&M is now on the way to being both a respected fashion brand and cost-efficient. It is socially conscious and was honored for its values and ethical practices, named as one of the World’s Most Ethical Companies in 2014. It was also ranked as #1 for using certified organic cotton around the globe.

Honda +17%

Brand value: $ 21,673 m

Honda’s Japanese cars and motorcycles are coming back to Formula 1 after 20 years out as an engine supplier for McLaren. This effort should differentiate Honda in the automotive industry and speed its growth. Their marketing campaign, “Sound of Honda/Ayrton Senna 1989,” won a Grand Prix at Cannes Lions Festival of Creativity. The F1 race calendar is full of contestants in emerging countries, which are already big markets for Honda.

Oracle +8%

Brand value: $ 25,980 m

After 10 years of expansions and around 100 acquired companies that led to complex end-to-end back office solutions, Oracle decided to take a break. The new challenge facing the company is how to define itself and find its purpose. Marketing communications are focused on simplicity. Oracle is ensuring integrated experience for all businesses and compliance of its software for cloud computing.

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Amazon +25%

Brand value: $ 29,487 m

Amazon is considered to be one of the most approachable and accessible companies. Its focus on consumer satisfaction might be the key of their huge success. Their core business Amazon Prime is still growing and new extensions of their products such as Kindle Paperwhite and Fire Phone are bringing new customers. Amazon did not stop there and made one more step to “wow” them. Thanks to cooperation with Federal Aviation Administration, Amazon’s customers can use their devices while taking off and landing of a plane.

Cisco +6%

Brand value: $ 30,936 m

Connecting the previously unconnected, Cisco is another tech company which plays it well. Cisco wants to grow their presence in global marketplace, from IP phones used in offices to home network equipment to advertising and promotion events. Remarkable also is its speed-to-market, which increased from 3-5 years to only 12-18 months. Brand value is definitely influenced by the strong marketing Cisco is running – 20% of the company’s revenues are dedicated solely to marketing and sales activities.

Disney +14%

Brand value: $ 32,223 m

Disney is creative and innovative in its use of technology and its approach to global growth. Strategy based on these areas made Disney one of the most valued brands in the world this year. This 91-year-old company is not afraid to use new technology to analyze customers’ needs and personalize their experience. Disney started to cooperate with Jack Dorsey, Chairman of Twitter, and announced an exclusive deal with Marvel Programming for Netflix. It also acquired the YouTube network Maker Studios. The huge success of Frozen opened new doors and opportunities, and Russia and China now belong to the largest markets for Disney movies.

BMW +7%

Brand value: $ 34,214 m

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BMW is keeping their leading position among best-in-class automotive brands. Ongoing activities aiming to create a sustainable future for mobility, such as the Efficient Dynamics initiative, are continually increasing BMW’s brand value. The company is fueled by innovation and is currently developing solutions to lower carbon emissions across the brand’s range. Besides that, it is the consistent communication and strategy clarity which drives BMW to be one of the most successful brands around the globe.

Mercedes Benz +8%

Brand value: $ 34,338 m

Not a BMW person? Mercedes Benz is another automotive company that is in the top 20 brands according to Interbrand. New models and fresh attitude towards their brand strategy brought record sales – in the previous year Mercedes Benz increased their financial performance by 14% worldwide and 9,5% in the US. Mercedes offers comfort, performance and prestige. Everything that customers expect from them. What’s more, Mercedes is developing new ways for sustainable mobility too, decreasing emissions and using intelligent energy system for hybrid vehicles. Customers are important to the brand and new features aiming to create a premium customer experience are definitely one of the reasons the value of Mercedes Benz is rising.

McDonalds +1%

Brand value: $ 42,254 m

One of the world most successful fast food chains is currently serving more than 70 millions of customers a day in 100 countries. McDonalds lately responded to consumers’ demands and added new healthier alternatives to their classic menu. Besides that, they created strategy to become a more ecological and ethical company. McDonalds’ goal is to purchase only verified and ecologically sustainable beef by 2016 and 100% sustainable palm oil, coffee and fish by 2020. The brand’s challenge nowadays is to create an image of high quality food.

Toyota +20%

Brand value: $ 42,392 m

Toyota is the winning brand among automotive companies for 2014 according to Interbrand. A crisis at the beginning of 2014 and a $1.2bn fine from the US Justice department didn’t stop the ambitious company from increasing its sales and keeping its position as a trustworthy company. High quality products, joyful advertising campaigns (e.g. “Go Fun Yourself”), but also its concern about social problems and untapped female labor force in the brand’s country of origin, are developing their positive image. Worthy to mention is their “Car of the Future,” the first zero emission hydrogen Fuel Cell vehicle, that they showcased at the Aspen Ideas Festival.

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Samsung +15%

Brand value: $ 45,462 m

This high-tech company is a strong player in many segments, currently fighting a battle in the smartphone industry with another giant, Apple. Samsung is developing new products and shaping the world we know with innovations: curved TV, virtual reality headsets, and wearable electronics are new products in their portfolio. The prognosis seems to be positive for Samsung.

Microsoft +3%

Brand value: $ 61,154 m

Big changes happened at Microsoft this year. New CEO Satya Nadella is an expert in company cloud computing, and his arrival signaled a new era for Microsoft. Satya switched from previous “Windows first” strategy to “mobile and cloud first.” Microsoft’s efforts to increase relevance and provide services and products customers want are working well. Cloud computing enterprise Windows Azure, strategically rebranded, and the personal voice assistant Cortana accompany the latest launch of Windows 8.1. The acquisition of the Minecraft company signals Microsoft’s high ambitions in mobile, cloud computing and games industry.

Coca Cola +3%

Brand value: $ 81,563 m

This famous soft drink brand is nowadays challenged by many market changes. Consumers are more conscious about health and Coca Cola is evolving together with their customers. Coca Cola Life, a drink sweetened naturally with stevia, was launched in 2013 in Argentina and Chile, and in 2014 in the US and UK. Ecology is big topic nowadays, and Coca Cola set a goal that by 2020 it will use its PlantBottle technology for all its bottles. In terms of marketing, Coca Cola is one of the role models. Its “Share a Coke” campaign increased its sales by 2%, its Facebook fan base by 25 millions, and servings to 1.9 billion a day.

Google +15%

Brand value: $ 107,439 m

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Google is one of the most ambitious and innovative companies in the world nowadays. Though Google is categorized as a search company, product development has gone far beyond such limited definition. Recently, they started to test self-driving cars and launched Project Loop – a global network of high altitude balloons bringing wi-fi to remote areas. Unfortunately, not every Google project meets success and the prognosis for Google Glass is not so bright anymore. Investments and acquisitions of Google in past years shows that company is interested in robotics, biotechnology, artificial intelligence and wearable technology. It is their vision, bravery and crazy ideas that make Google an outstanding brand.

Apple +21%

Brand value: $ 118, 863 m

The most valuable brand of 2014 according to Interbrand is Apple. The tech giant  introduced Apple Pay this year, a system which is allowing people to pay with their Apple devices, Apple Watch, iPhone 6 and iPhone 6 plus, CarPlay and HomeKit. Apple is making life smarter, from wearable technology to communication over devices at home. This year the company acquired great talents such as Angela Ahrendts (ex-CEO of Burberry), Paul Deneve (ex-CEO of Yves Saint Laurent) and Jay Blahnik (a developer of Nike’s fuel band). Let’s see what ambitious Apple brings next year.

The world’s best companies have some things in common. All of them are taking responsibility for the future they are shaping, in terms of both sustainability and innovation. They create solutions around their customers’ current and future needs. These companies value talent, have a clear vision and are not afraid to invest in marketing. Only brands behaving like these are worthy to investing in.

Featured photo credit: pixabay via pixabay.com

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Last Updated on August 15, 2018

30 Fun Things You Can Do This Summer Without Spending Much

30 Fun Things You Can Do This Summer Without Spending Much

Summertime can be a real strain on your wallet. The sun is out, there are people to see, places to be; it’s no wonder you might be short of funds during these sunny months. Not everything has to cost you an arm and a leg.

Take some time to go through this list of 20 cheap summer activities and make some realistic goals to complete as many as you can.

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1. Visit a strawberry festival

Summer is prime time for tasting strawberries. More often than not, an area that grows strawberries will have a strawberry festival. Indulge yourself in strawberry pies, jams, cakes and more!

2. Have a picnic

Take your partner or your family to the local park and enjoy a relaxing picnic. Designate each person to bring one food item of their choice to add to the fun.

3. Camp in your back yard

    The summer heat can sometimes make it hard to sleep. Why not enjoy the heat outside in the yard? Pitch a tent or gaze into the night sky.

    4. Take long walks

    Discover something new where you live. Take the afternoon off from your chores and go for a long walk. You may be surprised by what you discover.

    5. Break a world record

    Breaking a world record doesn’t have to be time-consuming. You could even break one on your lunch hour. Give it a go!

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    6. Go on a bike ride

    The number of bike paths on roads in big cities has increased dramatically over the years. Take advantage, and enjoy the summer breeze.

    7. Join a gym class

      The gym is not everyone’s idea of a good time, but why not go with a friend a join a class? Spinning, yoga and step classes are always more fun with friends, and a lot of gyms allow you to pay-as-you-go.

      8. Find a new hobby

      The summer is the perfect time to find a new hobby. Serotonin (our body’s natural “happy” hormone) is produced by the sunshine and will be at a yearly high, which is great for when we want to tackle something new.

      9. Join a sports team

      Not all sports teams are competitive and require huge amounts of your time. Join in the fun with like-minded people, get fit, stay healthy and make some friends along the way.

      10. Make a slip ‘n slide

        Gather your friends, some plastic sheeting, a hose, washing up liquid if desired, and make a huge slip ‘n slide just like these guys. Granted, yours won’t be as big, but you get the idea… it’s fun!

        11. Make a treasure hunt for your kids

        Today’s digital world sees our children more often than not playing inside than outside. Why not create a sense of adventure by making a treasure hunt? Only rule? It has to be outside.

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        12. Visit a free festival

        Towns and cities are awash with free festivals, with themes from film to science. Scout your local area and discover something new.

        13. Visit the zoo

          Let’s face it: we love animals. While browsing news websites and social media networks you’re bound to come across a few pictures of cats. Take a trip to your local zoo for a better experience.

          14. Take a road trip

          Enjoy the open road with a few friends and take a road trip somewhere–anywhere. Just go out and enjoy the sunshine!

          15. Play ultimate frisbee in the park

            Frisbee is always great fun down the park, but why not turn it into more of a competitive sport by playing ultimate frisbee?

            16. Make your own ice cream

            Ice cream is a very versatile dessert. Make a sandwich, enjoy a cone, or simply just enjoy a bowl full. Better yet, making your own ice cream allows you to create any flavor you want.

            17. Invite your neighbors over for a BBQ

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              When was the last time you invited your neighbors over? Do you even know them? Now’s your chance. Just ask each person to bring a food item so costs don’t mount up for you.

              18. Get a summer job

              For many students, summer is the time for relaxation and fun. But who said earning money and being productive isn’t fun? You only get out what you put into a situation.

              19. Attend a charity event

              Attending a charity event is a great way to raise funds and awareness for a cause, meet new people, and generally have a good time. Search for your local charity event today.

              20. Visit a national park

              National parks are a great way to explore nature and learn something new. You could even volunteer and make a difference in helping restore natural habitats.

              21. Visit your local comedy club

                Local comedy clubs are extremely underrated. They are cheap to attend and no doubt you’ll have a barrel of laughs.

                22. Make your own hammock

                  Hammocks are very relaxing, are perfect for summer afternoons and are surprisingly easy to make.

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                  23. Read in your new hammock

                  Now you have your very own hammock, the only thing left to do is enjoy it. Grab your favorite book and read to your heart’s content.

                  24. Watch a movie outside

                  Movies are great. Relaxing outside in the evening is great. Put them together and you’ve got a perfect combination. In D.C, Maryland and Virginia this summer, for example, you can enjoy a huge number of movies outside.

                  25. Take a hike

                    Hikes are a great way to keep fit and see more of Mother Nature. There are countless trails available for you to explore. Why not try some this summer?

                    26. Learn how to fly a kite

                    As a child, you probably had a kite and haven’t touched it since. Why not dust it off and attempt to fly it? It’s tricky, but well worth the challenge.

                    27. Work out at the park

                    American cities are full of parks with ample space for a work out session. No doubt you’ll be happier to work out in the sun rather than a crowded gym.

                    28. Take your dog to the beach

                      One of the many joys of owning a dog is taking him or her for long walks during the summertime. This joy is enhanced when visiting the beach, for both you and your dog.

                      29. Make a summer smoothie

                      Healthy, delicious and perfect for the summer. Not only that, there are countless recipes ready for you to try.

                      30. Attend a free yoga session at the beach

                      No experience needed and all skill levels are welcome. Take yourself and a buddy down to the beach and try some yoga. You’ve got nothing to lose!

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