Advertising
Advertising

Published on April 20, 2020

What is Essentialism and How You Can Benefit from It

What is Essentialism and How You Can Benefit from It

In our ever distracting world overloaded with information, there has been an increasing interest in minimalism – “less is more” and Marie Kondo’s house clearing.

People have become exhausted with the availability of things, consumer products, life choices, and demands. It is never-ending, and it is no surprise that many people are turning to simpler ways of living.

Essentialism has some similarities with minimalism, but these two concepts are very different.

What Is Essentialism?

In 2014, Greg McKeown published the best selling book: Essentialism: The Disciplined Pursuit of Less, and he has been teaching individuals, corporations and world leaders about the art of essentialism ever since.

Greg defines essentialism as:

Less but better.

Essentialism is a way of life that helps you navigate a distracting world by focusing on things that are important to you. Essentialism is not minimalism where you reduce your material possessions to the minimum

Essentialism is a mindset for deciding whether something is important to you or not. If something is not important, you eliminate it.

So how can you benefit from essentialism and live a simpler, more essential way of life?

Learn to Say “No” More

One of the many reasons we feel stressed out and overwhelmed is because we say yes to far too many things.

Advertising

Saying “yes” is easier than saying “no”, but it leaves you in the difficult position of having to carry through on a commitment you might not have wanted in the first place.

It is important to think carefully about your decisions first.

It is far better to say “let me get back to you” first than to say “yes” immediately and regret it later. Because then, you will have to either carry through with the commitment halfheartedly or waste a lot of time and effort trying to get out of the commitment later.

Of course, there will always be things you may not want to do but have to do: your taxes, doing the dishes, and going to the dentist. But a lot of our commitments and invitations are choices, not obligations. you can turn them down if you want to.

Focus on Your Priority

Notice that I did not use the word “priorities”. This is a mistake many people make. They have many “priorities” but not a single “priority”.

The key to living an essential life is understanding what your priority is.

Is it your family? Your career? Your hobby? What is it?

Most people never discover what it is they are most interested in and instead go from one interest to another. This leads to them never experiencing the joy of creating something special around something they have built for themselves.

You will know your true priority once you know what you want out of life.

For me, my priority is to help as many people as I can by helping them discover the benefits of organization and productivity. Because I identified this as my priority, I can make better decisions about what I want to do with my day. It also makes it easier to say no to the things that do not interest me.

Advertising

If I am asked to commit to something and it does not contribute towards this priority, then it is easy for me to say no.

You Are in Control of Your Day

Because essentialism reduces your commitments to only the essential, it puts you in control of your day.

Most people do not know what they want, and this unwittingly allows other people to take control of their day. For example, you may have friends and family telling you where to be and with whom, or bosses and colleagues requesting you do this or do that.

It all leaves you feeling empty and unfulfilled.

When you know what is important to you and you focus on only those things that bring you joy and happiness, your day becomes your day, not someone else’s. Again, this involves having to say “no” more than you say yes.

Over time, you will find your friends, family, colleagues, and boss respecting your time much more, and that is when you start to gain control over your day. Gaining control of your day allows you to focus on the things you deem important.

It also means that you get to accomplish your priority in higher quality, which earns you far more respect than if you were trying to do everything all at once.

All Journeys Are Made Up of Tiny Steps

Desmond Tutu once said:

“How do you eat an elephant? One bite at a time.”

Anything you want to accomplish is made up of small bites. If you want to save 1 million US dollars, you save one dollar at a time. If you want to complete a marathon, you do so one step at a time.

Advertising

Everything you want to accomplish is made up of tiny steps that you consistently take over time.

I have always been attracted to writing a daily journal but consistently failed to turn this into a habit. That changed when I began practicing essentialism and having a “less is more” mindset.

Instead of believing I had to write a thousand or more words per day, I set the goal of writing no more than five sentences per day. This is not many, but it helped instill in me the habit of writing a journal daily, which was the main goal.

Now, I look forward to sitting down at the end of the day with my journal and writing those few sentences as a summary of my day.

Over a week, I will not have much to show for my journaling efforts. But over many years, when I consistently do it, I will have around 8,900 sentences. That is roughly the length of a best-selling novel.

Build Routines Around What Is Essential to You

There are three things important to me: creating content, exercising, and reading.

I love doing all these things. And if I get to read something, create content I can publish, and exercise every day, I can say I had a great day. Because I have identified these three things, I built them into my daily routines.

I begin the day with writing whenever I can. I create content mid-morning, and I exercise at 2 pm. They are not only built into my mental schedule, but they are also scheduled on my calendar as well. I close out my day with twenty to thirty minutes of reading before going to sleep.

It is your routines that drive you towards accomplishing what you want to accomplish.

If you are busy doing everyone else’s work, you will not be able to achieve anything for yourself. You will be like a puppet being controlled by outside forces.

Advertising

But if you start your day with time for yourself and do your priority, then you will maintain control of your day and life.

Why Less Is More

Our lives are full of opportunities, and these opportunities are everywhere.

Twenty years ago, if a teenager wanted to make money from creating short films, they would be laughed at unless they had rich enough parents to buy them the necessary camera equipment for them to try.

But even if they had the right equipment and could make films, they had nowhere to showcase them. Today, the phone you carry around with you everywhere has the potential to make you millions of dollars. Platforms like YouTube and Vimeo provide people with this opportunity

So, if it is easy to make so much money, why are so few people doing it?

Because there are too many opportunities.

With so many opportunities, it is incredibly difficult to choose which one to take. The successful people today are the ones who chose one opportunity and ran with it long enough for it to turn into success.

Just to give you some examples of people who turned video making into success: Casey Neistat created real-life stories about living in New York.[1] Matt D’Avella took minimalism and film-making and turned that into success[2], and Aileen Xu, AKA Lavendaire, took simple living and created videos around that theme.[3]

Although they are all talented people in their own right, their success was not just built on their talents. It was also built on focusing on one theme and staying consistent over many years.

This is how essentialism can help you become successful.

Key Takeaways

  • Essentialism is not a physical thing like minimalism. Essentialism is a state of mind. It is about focusing on what is important to you and not allowing outside noise to interfere with your focus.
  • Essentialism allows you to take control of your day by allowing you to assess and evaluate opportunities before accepting them.
  • Finally, essentialism helps you focus on less, and this allows you to do these things better in the long run.

Learn More About Why Less Is More

Featured photo credit: Jesus Kiteque via unsplash.com

Reference

[1] YouTube: Casey Neistat
[2] Youtube: Matt D’Avella
[3] YouTube: Lavendaire

More by this author

Carl Pullein

Dedicated to helping people to achieve their maximum potential through better time management and productivity.

How Perfectionism is Holding You Back (and How to Let Go) 7 Simple Brain Training Habits to Boost Your Brain Power 10 Ways to Find Learning Motivation (Even After You’ve Graduated) Tap Into Success With These Long-Term Career Goals Tips 8 Simple Ways To Be Mindful At Work For Better Focus

Trending in Smartcut

1 50 LinkedIn Influencers To Follow, No Matter Your Industry 2 22 Best Habit Tracking Apps You Need in 2020 3 How to Break Bad Habits (The Only Effective Way) 4 15 Daily Rituals of Highly Successful People 5 10 Best Mechanical Keyboards to Type Faster

Read Next

Advertising
Advertising
Advertising

Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

Advertising

Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

Advertising

It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

Advertising

Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

    Advertising

    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

    More Productivity Tips

    Featured photo credit: William Iven via unsplash.com

    Reference

    Read Next