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How to Find Your North Star

How to Find Your North Star

Most of us are familiar with the concept of a North Star–it’s the star  (currently Polaris) that helps travelers on their journeys… acting as a guide to keep them on track. And, I firmly believe that we all have our own individual North Stars as well, which act in a similar fashion.

When I talk about a North Star, I’m referring to a life purpose. If you don’t have one, you’ll be lost in life. But, if you do have one, you’ll have a guiding light that keeps you firmly on track for fulfillment and success.

A life purpose is exactly as it sounds: a purpose that drives your life. For example, think of a famous athlete or musician such as Michael Jordan or Ed Sheeran. People like this live to express their physical, mental and artistic abilities. They’re passionate, energetic — and they know what they want to achieve in life. In other words, they’re following their North Star.

So how about you? Have you discovered your life purpose? Or are you simply drifting aimlessly on an ocean of wishful thinking?

Why We Should Seek out and Embrace a North Star

American author Denis Waitley said:  “Winners are people with definite purpose in life.”

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In my experience, this is absolutely correct. Winners know what they want, and they have a plan on how to get it.

If you’re struggling to achieve the level of success and happiness that you’d like, then you may need to spend some time to find and embrace your North Star (see the next section for help with this).

What benefits will following your North Star give you? Well, first, you’ll develop an almost super-human ability to overcome and defeat obstacles that come your way. This is because, you’ll be fixated on your end goal and won’t allow small things to stop you from getting there.

Let me give you an example of this:

You’ve decided you want to learn electric guitar. You purchase the relevant equipment (guitar, amp, leads, picks, etc.), and you subscribe to an online guitar tutorial site. For the first few weeks, things go well, and you make solid progress. However, unexpectedly, you break the top string on your guitar while playing.

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If you were just casually dabbling with learning how to play guitar, then the hassle of purchasing a new string — and learning how to fit it on your guitar — could be enough to end your fledgling hobby. But, if you were set on being a proficient guitarist, perhaps even a professional musician, then you certainly wouldn’t allow this obstacle to stop you in your tracks. On the contrary, you’d most likely head off straight to your nearest music shop to pick up a few packs of replacement strings, watch a YouTube video on how to fit it, and then carry right on with your playing! And, the next time you break a string, you won’t miss a beat.

Can you see now how a North Star (or big goal) can give you incredible energy, drive and persistence?

It’s the difference between a care-free attitude and a must-do attitude. The former will cause you to drift through life; the latter will keep you firmly on track to reach your desired destination.

A North Star is really just a greater overall goal that will allow you to align smaller, achievable goals to it. For instance, if you want to become a school teacher, you’ll need to pass your grades to go to college, then pass your college exams, then gain the appropriate work experience — and then attempt to secure a job. Without completing each of these steps, you’ll never make it to the front of a classroom.

In other words, big goals only become manageable when we break them down into smaller, bite-sized chunks. If you attempted to join a professional basketball team, for example, but you’d never played before, you’d be laughed off the court. But, if you trained hard, found a great coach, and had a burning desire to make it — the right doors would probably open for you.

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Let me ask you a question: Do you currently feel a little lost or unsure about your future?

If you do, don’t worry. Once you start following your North Star, all the other stars will begin to align for you! You’ll be able to keep your mind on the bigger picture, and you’ll understand the best actions to take in life to realize your dream. And, when you do this, your confidence will inevitably grow, you’ll give your health a boost.[1] In a research-backed article by Psychological Science, it reveals that following a life purpose can even help you live longer.[2] You’ll also feel energized by your progress in pursuing goals that genuinely mean something to you.

5 Things That Can Help You Find Your North Star

So are you ready to discover your purpose?

If yes, then read on to find out five ways that will help you do this: 

1. Break free from mental limitations— You know what I mean, your inner voice that keeps telling you that you’re not good enough to do or achieve the things you dream of.

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2. Ask yourself these questions: What do you love to do? What activities set your soul on fire? If money was no object, how would you spend your time?

3. Think back to when you were a child — What things brought you immense satisfaction at that time? And, were there things you loved to do, but adults told you to forget about them? …perhaps a dream about becoming an actor, dancer or astronaut?

4. Spend time in contemplation — Dwell on the answers to the above questions for as long as you need. And, then wait for answers to come into your mind. This may take minutes, hours, days or even weeks.

5. Listen to that feeling deep in your bones — You’ll instinctively know when your life purpose has been revealed to you. It will feel right to you, and it’ll also excite you to begin taking action.

Finding your North Star is a crucial first step on your journey to success, but navigating your way to it is a whole different challenge. To help you with this, check out my recent article: Need a Breakthrough from the Limitations Holding you Back?

Featured photo credit: Heidi Sandstrom via unsplash.com

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Leon Ho

Founder & CEO of Lifehack

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Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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    Featured photo credit: William Iven via unsplash.com

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