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5 Ways Graduate School Can Pay Off

5 Ways Graduate School Can Pay Off

My partner teaches at the graduate level, and the value of a graduate degree is something I probably hear far too much about, frankly. If it were left up to Susan, it’s a safe bet everybody would have a PhD.

But, it’s tough to decide while you’re receiving a higher education whether or not you’re going to go all the way with it and enter the graduate level.

After all, once you decide to go for the graduate level, education is serious business. It requires an awful lot of work and a large time commitment, and believe me, those professors who teach at that level just don’t screw around-they demand the highest performance and the very best work.

You have to decide whether or not to put yourself through all that.

On the other hand, by obtaining a graduate level education, you’re investing in your future by showing potential employers that you have what it takes to do the hard work.

Obtaining a graduate level education has many, many advantages if you’re willing to put in the work for it.

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You’ve got the edge

To many employers, a bachelor’s is simply considered just one step above a high school degree today, and a graduate degree is almost expected from those who are a cut above the rest.

To identify more serious candidates, many companies are going to turn to the graduate degree, because they know just how much extra money, work and time you put into receiving this higher-level education.

When you’ve got a graduate-level degree, you clearly have the edge in today’s job market. Let’s face it: it’s a dog-eat-dog economy out there, and anything you can do to gain a competitive edge is clearly to your advantage.

That’s what a graduate degree will do for you.

A graduate degree will open doors for you that are closed to those with just a BA, as there are certain jobs that are open only to those with a graduate degree.

This is, after all, still a pretty exclusive club.

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Economic advantage

There are huge economic advantages that come with having a graduate-level degree, because the employer knows just how serious you are about higher education and work.

Obviously, when you hold certain graduate-level degrees, you’re going to benefit from the higher pay that comes with those degrees.

There are jobs which are open only to those with a graduate degree, and some of these are higher-paying jobs. Some jobs that require a graduate-level degree are also a lot more secure.

It’s a lot of trouble for an employer to find the right candidate at the graduate level, and these employers don’t want their candidates to walk out the door and go to somebody else, so they’re going to offer some solid job security.

At the graduate level, you are also more likely to write grants that will enable you to get paid for the research or projects that you really want to do.

Professional networking

Once you’re a part of this elite group of graduate-level professionals, you know you’re going to be working with some of the most-educated people in the world.

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Whether it’s conducting joint research or publishing in a peer-reviewed journal, you’re working with the very best.

When you’re networking with professionals at this level, you’re going to be privy to leads on jobs or research projects that you’d be locked out of at the bachelor’s level.

Being able to network at this level of professionalism will really pay off, because you’ll be more likely to get high-quality jobs or research projects that offer the best money, job satisfaction, and security.

Job diversity

When you’re pursuing a graduate-level degree, you’re going to be receiving a diverse education, which will really pay off in the work place.

Depending on the specific degree and the experiences it provides, you’ll be able to do everything from teaching at a university to engaging in specialized, high-paying contract work, like writing specific grants or conducting sophisticated industry research.

There’s no limit to the amount of diverse work a graduate-level degree will afford you.

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This diversity also helps determine what you may teach and opens up the market to various, more diverse jobs that a bachelor’s just doesn’t afford.

When you have this diversity of education, you have the option of picking and choosing from the very best jobs that are going satisfy you more and provide the financial security that you won’t find elsewhere.

Prestige

There’s certain amount of prestige that comes along with obtaining a graduate degree, and employers are going to respect that.  When you hold a graduate level degree, you don’t just get the honor of being called “doctor” or another title, you have the respect that comes along with that.

You’re going to be able to publish in the finest peer-reviewed journals, teach at the finest universities and have the choice of working for the best companies.

With a graduate degree, you’re going to able to command the respect that comes along with that.

Featured photo credit: COD Newsroom via flickr.com

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Published on December 18, 2018

How to Brand Yourself and Make Your Business Stand Out

How to Brand Yourself and Make Your Business Stand Out

You’ve been in business for years and have finally hit your plateau.

The tactics you’d implemented for your customers aren’t working as they’ve used to. You feel like your business has fallen out of the spotlight and now you’d have to settle for any business you get. It’s how businesses work, right?

The truth is that some brands will fade off the business world–while others will adapt well and continue to grow. You shouldn’t be too hard on yourself for where your business currently stands. After all, you’d kept applying tactics that provided predictable results.

Instead, decide to not settle for average results and spend more time building your brand. To make your business stand out from your competition, you need to be unforgettable. But how can you?

In this article, I’ll cover timeless tactics that have worked for other businesses. If you apply these tactics correctly your competition won’t be able to copy them. Here’s how to brand yourself and make your business stand out:

1. Win Your Audience’s Hearts with Authenticity

The truth has always shined.

Even without the technology we have today, people always had a way of finding out if someone was lying. And, with everyone engaging in social media today, it’s hard to hide from the truth. Yet, this seems to be what many businesses fail to do.

For example, companies like Listerine have been fined for lying.[1] A quick buck today won’t be worth it in the long run. Instead, practice being authentic to your customers and they’ll eventually rely on you.

Allow your customers to buy your products with a money-back guarantee – then deliver on your promise. Be consistent with the content you provide and stay true to your brand.

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For example, if you provide coaching services for entrepreneurs, don’t sponsor irrelevant brands. If you stop caring about your brand’s mission, your audience will notice. They’ll question your integrity with your business and stop trusting your brand.

But if you gain your customer’s trust, you’ll start standing out from your competition. Your customers will feel safe purchasing from you since they’ll know you’re honest.

2. Share a Story No One Will Be Able to Copy

A few decades ago, a brand would’ve gotten away without being unique. That’s because back then starting a business was not accessible to most people. You’d either need enough money to launch your business or have the credentials. And even if you had all these qualifications, you needed to get past the gatekeepers.

Today, technology has disrupted many of the barriers that were present a few decades ago. For example, today a college student can launch a Podcast within a week. He can create a website in a few hours and record a few Podcast episodes. If he’s persistent, he can build a large following overtime and get paid by sponsors.

This is great news for aspiring entrepreneurs but there’s more competition than ever. You can only do so much before other businesses begin to copy you. But what no business can copy is your story.

That’s why you need to share your story with your audience.

For example, if you have a money blog, share how you’ve overcome your financial struggles. If you run a freelance writing business, share how you’ve overcome writer’s block. The more your audience can relate to you the better.

Without a story, your business won’t stand out. And if you copy what’s working for other businesses, you’ll experience short-term success.

Take some time to share your story with the world, your audience will love you more for it.

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3. Stop Reinventing Every Single Thing

“Don’t reinvent the wheel, just realign it.” – Anthony J.D’angelo

You may have heard that being original is the way to stand out. While this is true to an extent, you also shouldn’t be original when something is already working.

For example, if your competition has a successful Podcast in your field, then so can you. Don’t search for better alternatives to a Podcast if it’s already working.

Why?

Because this is a waste of time. Instead, copy what’s already working and make it your own.[2] If your competition has a Podcast, figure out which areas you can improve and tailor it around your brand.

Knowing this you can now spy on your competition and determine which areas you can improve. But, know that it also works the other way around. Others will view your business and copy what’s working for you.

That’s why it’s important to stay true to your brand and be authentic with your audience. When you do, your competition won’t be able to copy your unique traits. Have an abundant mindset and feel confident for what your business has to offer.

4. Shine Because of Your Uniqueness

Stop trying to help the entire world and focus on helping a specific group of people instead.

I get it, you’re willing to help almost everyone because you want to bring in more business. But the truth is that if you resonate with everyone, you resonate with no one.

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Take, for example, a marketing agency that helps businesses promote their product. This business doesn’t speak to anyone but gets occasional sales throughout the year.

But what if there was a similar marketing agency dedicated to helping real estate agents? If there was a real estate agent looking for help in marketing–who do you think they’ll choose? That’s why niching down is necessary if you hope to stand out from your competition.

Determine which customers you enjoy working with the most and determine which customers bring in the most revenue. Once you’ve gathered enough data, focus on servicing your ideal customer.

Don’t expect immediate results since this won’t be an easy transition. If you’re currently helping a narrow audience, slowly transition into a niche audience. Niching down is crucial to building raving fans.

5. Be the Brand Everyone Can Depend On

Being the brand your customers can depend on is important. How many times have you bought a product that’s failed on its promise? Or have settled for an average service?

Exceeding your customer’s expectations is a sure way to make your brand stand out. In the book Influence: The Psychology of Persuasion, studies on human psychology prove that when you give to others, they’ll reciprocate. Offer your customers free consulting, a free ebook, or free quality content. Eventually, they’ll be happy to reciprocate after receiving value from you.

View what your competition is doing and surpass their offers. For example, if your competition offers a free 15-minute consulting call, offer 30 minutes. When you focus on helping others more, your customers will notice.

Make it your mission to serve your customers first and then worry about making a profit. Other ways for your business to be reliable is by inspiring your customers. That’s right, a business isn’t only about selling, it’s also helping customers achieve their goals.

For example, you can write content that will inspire your audience to take action. You can interview guests that will push your audience to break bad habits. Get creative and look for more ways in which your audience can depend on you with.

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The Bottom Line

Imagine serving fewer customers and getting paid more than ever.

Despite the fierce competition, you’ve got fans wanting to buy your products and services. Although this may seem impossible right now, it’s not. If other brands have been able to stand out in a crowded industries, why can’t yours?

The truth is that standing out from your competition isn’t easy. There’s no secret formula that’s available to the rest of the world. The trick is to do what most brands are unwilling to do.

Many businesses don’t want to niche down because this will mean a loss in sales. But that’s sacrificing short-term gains for long-term success. Niching down is necessary to build a brand your customers will love.

Many businesses will spend a lot of money looking for ways to innovate, but won’t apply what’s working. But, not you.

You’ve got what it takes to stand out from your competition. Start slowly and master each principle covered here. Now go and make your business stand out like never before.

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Featured photo credit: rawpixel via unsplash.com

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