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5 Ways Graduate School Can Pay Off

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5 Ways Graduate School Can Pay Off

My partner teaches at the graduate level, and the value of a graduate degree is something I probably hear far too much about, frankly. If it were left up to Susan, it’s a safe bet everybody would have a PhD.

But, it’s tough to decide while you’re receiving a higher education whether or not you’re going to go all the way with it and enter the graduate level.

After all, once you decide to go for the graduate level, education is serious business. It requires an awful lot of work and a large time commitment, and believe me, those professors who teach at that level just don’t screw around-they demand the highest performance and the very best work.

You have to decide whether or not to put yourself through all that.

On the other hand, by obtaining a graduate level education, you’re investing in your future by showing potential employers that you have what it takes to do the hard work.

Obtaining a graduate level education has many, many advantages if you’re willing to put in the work for it.

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You’ve got the edge

To many employers, a bachelor’s is simply considered just one step above a high school degree today, and a graduate degree is almost expected from those who are a cut above the rest.

To identify more serious candidates, many companies are going to turn to the graduate degree, because they know just how much extra money, work and time you put into receiving this higher-level education.

When you’ve got a graduate-level degree, you clearly have the edge in today’s job market. Let’s face it: it’s a dog-eat-dog economy out there, and anything you can do to gain a competitive edge is clearly to your advantage.

That’s what a graduate degree will do for you.

A graduate degree will open doors for you that are closed to those with just a BA, as there are certain jobs that are open only to those with a graduate degree.

This is, after all, still a pretty exclusive club.

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Economic advantage

There are huge economic advantages that come with having a graduate-level degree, because the employer knows just how serious you are about higher education and work.

Obviously, when you hold certain graduate-level degrees, you’re going to benefit from the higher pay that comes with those degrees.

There are jobs which are open only to those with a graduate degree, and some of these are higher-paying jobs. Some jobs that require a graduate-level degree are also a lot more secure.

It’s a lot of trouble for an employer to find the right candidate at the graduate level, and these employers don’t want their candidates to walk out the door and go to somebody else, so they’re going to offer some solid job security.

At the graduate level, you are also more likely to write grants that will enable you to get paid for the research or projects that you really want to do.

Professional networking

Once you’re a part of this elite group of graduate-level professionals, you know you’re going to be working with some of the most-educated people in the world.

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Whether it’s conducting joint research or publishing in a peer-reviewed journal, you’re working with the very best.

When you’re networking with professionals at this level, you’re going to be privy to leads on jobs or research projects that you’d be locked out of at the bachelor’s level.

Being able to network at this level of professionalism will really pay off, because you’ll be more likely to get high-quality jobs or research projects that offer the best money, job satisfaction, and security.

Job diversity

When you’re pursuing a graduate-level degree, you’re going to be receiving a diverse education, which will really pay off in the work place.

Depending on the specific degree and the experiences it provides, you’ll be able to do everything from teaching at a university to engaging in specialized, high-paying contract work, like writing specific grants or conducting sophisticated industry research.

There’s no limit to the amount of diverse work a graduate-level degree will afford you.

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This diversity also helps determine what you may teach and opens up the market to various, more diverse jobs that a bachelor’s just doesn’t afford.

When you have this diversity of education, you have the option of picking and choosing from the very best jobs that are going satisfy you more and provide the financial security that you won’t find elsewhere.

Prestige

There’s certain amount of prestige that comes along with obtaining a graduate degree, and employers are going to respect that.  When you hold a graduate level degree, you don’t just get the honor of being called “doctor” or another title, you have the respect that comes along with that.

You’re going to be able to publish in the finest peer-reviewed journals, teach at the finest universities and have the choice of working for the best companies.

With a graduate degree, you’re going to able to command the respect that comes along with that.

Featured photo credit: COD Newsroom via flickr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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