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The Cold Truth About the Diet Industry in America

The Cold Truth About the Diet Industry in America

I share this because I care. The journey to weight loss for me was and still is a struggle. However, incremental steps, keeping the faith, and staying diligent all work. Simply put, the only way to lose weight, get in shape, and feel good about yourself is through long-term behavior modification. This can help you, especially this time of year with New Years resolutions flying around. Don’t let yours fly out the window!  Read on, because:

Dieting Is an Industry You May Not Need to Buy Into

Check out the following data[1]:

  • Americans are dieting at the highest rate in history
  • 20-24 percent of American men and 33-40 percent of American women are actively dieting to lose weight
  • 57 percent of U.S. women are now dieting according to a national telephone survey
  • The diet industry is a multi-billion dollar industry. Over the past twenty years, the diet industry has tripled its gross annual income to approximately $60 billion
  • Girls who diet frequently are 12 times as likely to binge as girls who don’t diet
  • Over one-half of teenage girls and nearly one-third of teenage boys use unhealthy weight control behaviors (skipping meals, fasting, smoking cigarettes, vomiting, and taking laxatives).

Current Diet Mindsets of Americans

We continue to beat ourselves up and believe:

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  • It is impossible to be fit AND fat at the same time
  • All large people MUST lose weight in order to improve their health and fitness level
  • All large people are in poor health
  • Everyone can lose weight IF they just follow the proper diet and regular exercise program
  • The main reason people regain lost weight is THEIR failure to comply with prescribed diets or make long-term commitments to weight loss.

Ben Goldacre wrote in his book “Bad Science” that, “we have somehow become collectively obsessed with these absurd, thinly evidenced individual tinkerings in diet, distracting us from simple, healthy eating advice but, more than that, as we saw, distracting us from the other important lifestyle risk factors for ill health that cannot be sold or commodified.”

Some Facts About Leptin and Ghrelin

Leptin is good, Grehlin (I like to think ‘Gremlin’) on the other hand, is troublesome if you don’t know the difference.

Leptin is your body’s long-term regulator, which is produced in fat cells; it tells the brain that the body’s fat reserves are sufficient by signaling the hypothalamus and quieting appetite signals. The issue lies in the fact that obese people have plenty of Leptin, they just do not respond to its signals correctly.

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Ghrelin increases the appetite, is released primarily in the stomach, and is thought to signal hunger to the brain. When you are hungry it is your hormone Ghrelin at work.

Educate Yourself

My issue with diets, diet plans, and pseudo-diets is the finite nature of the whole concept. I had tried almost everything, and with my compulsive behavior I was on a roller-coaster of fitness and weight loss my entire life. Would you like to know how I finally was able to diet correctly?

It was education!

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I just never put the pieces together, probably like you and many others I am sure. It wasn’t until 1998 when everything changed because I became informed. I made a lifestyle change, not a finite diet but a lifelong decision to learn about and come to grips with my own struggles. It is now a daily journey, a lifestyle that is very simple and doable.

Make a Change

Doctors and economists refer to the term, “opportunity cost,” or the cost of doing one thing rather than doing something else. Finding your way and changing is the opportunity cost versus not doing anything and hammering chips while you lose your quality of life sitting on the couch.

Our opportunity cost of feeling better is directly related to making accountable decisions.

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So what is your opportunity cost of not getting off the couch? To not utilize your skills, share knowledge, and regain your quality of life? Think about it.

Lead By Example

Your ability to do outreach and help others by leading change can start a movement and tip the economies of scale and scope in your favor. It increases your chances of living a longer, healthier life.

Not doing something positive is a potential for loss, and feeds into a figurative “negative energy tornado” (NET). Why not opt for the socialization of the “positive energy network” (PEN) and be an example? You will have an intrinsic feeling of knowing that you helped not only yourself, but also helped others by setting the example and sharing your quest. People often need examples if they want to get better!

With this said, I look forward to helping others through my work in the multimedia. Find more work on our website and in coming articles here at Lifehack. Peace!

Featured photo credit: https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiy3snkn7PRAhWE34MKHXrXB-UQjhwIBQ&url=http%3A%2F%2Fwww.anktangle.com%2F2013%2F01%2Freclaiming-healthy-on-intuitive-eating-and-ditching-diet.html&psig=AFQjCNGtyZX9UdHCq-GWM-wcjHAsybPnbg&ust=1483988940579052 via google.com

Reference

[1] Southern Connecticut State University: Why Diets Don’t Work

More by this author

tom matt

Talk show host, Author, Professional Inspirational Speaker, Higher Education-Telecommunications Professional

The Cold Truth About the Diet Industry in America Can We All Afford to Ignore This?

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Last Updated on May 17, 2019

This Is What Happens When You Move Out Of the Comfort Zone

This Is What Happens When You Move Out Of the Comfort Zone

The pursuit of worthwhile goals is a part of what makes life enjoyable. Being able to set a goal, then see yourself progress towards achieving that goal is an amazing feeling.

But do you know the biggest obstacle for most people trying to achieve their goals, the silent dream killer that stops people before they ever even get started? That obstacle is the comfort zone, and getting stuck there is bound to derail any efforts you make towards achieving the goals you’ve set for yourself.

If you want to achieve those goals, you’ll have to break free from your comfort zone. Let’s take a look at how your life will change once you build up the courage to leave your comfort zone.

What Is the Comfort Zone?

The comfort zone is defined as “a behavioural state within which a person operates in an anxiety-neutral condition, using a limited set of behaviours to deliver a steady level of performance.”

What stands out to me the most about that definition is the last part: “using a limited set of behaviours to deliver a steady level of performance.” How many successful people do you know who deliver a steady level of performance?

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The goal in life is to continually challenge yourself, and continually improve yourself. And in order to do that, you have move out of your comfort zone. But once you do, your life will start to change in ways you could never have imagined. I know because it’s happening right now in my own life.

Here’s what I’ve learned.

1. You will be scared

Leaving your comfort zone isn’t easy. In fact, in can be downright terrifying at times, and that’s okay. It’s perfectly normal to feel a little trepidation when you’re embarking on a journey that forces you to try new things.

So don’t freak out or get overwhelmed when you feel yourself getting a little scared. It’s perfectly normal and all part of the process. What’s important is that you don’t let that fear hold you back. You must continue to take action in the face of fear.

That’s what separates winners from losers.

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2. You will fail

Stepping out of your comfort zone means you’re moving into uncharted territory. You’re trying things that you’ve never tried before, and learning things you’ve never learned before.

That steep learning curve means you’re not going to get everything right the first time, and you will eventually fail when you move out of your comfort zone. But as long as the failures aren’t catastrophic, it can actually be a good thing to fail because …

3. You will learn

Failure is the best teacher. I’ve learned more from each one of my failures than I have from each one of my successes. When you fail small, and fail often, you rapidly increase the rate at which you learn new insights and skills. And that new knowledge, if applied correctly, will eventually lead to your success.

4. You will see yourself in a different way

Once you move out of your comfort zone, you immediately prove to yourself that you’re capable of achieving more than you thought was possible. And that will change the way you see yourself.

Moving forward, you’ll have more confidence in yourself whenever you step out of your comfort zone, and that increased confidence will make it more likely that you continue to step outside your comfort zone. And each time you do, you’ll prove to yourself again and again what you’re really capable of.

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5. Your peers will see you in a different way

Whether we want to admit or not, people judge other people. And right now, people view you in a certain way, and they have a certain idea of what you’re capable of. That’s because they’ve become accustomed to seeing you operate in your comfort zone.

But once you move out of your comfort zone, you’ll prove to other people, as well, that you’re capable of much more than you’ve shown in the past.

The increased confidence other people place in you will bring about more opportunities than ever before.

6. Your comfort zone will expand

The good thing about the comfort zone is that it’s flexible and malleable. With each action you take outside of your comfort zone, it expands. And once you master that new skill or action, it eventually becomes part of your comfort zone.

This is great news for you because it means that you can constantly increase and improve upon the behaviors that you’re comfortable with. And the more tools and skills you have at your disposal, the easier it will be to achieve your goals.

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7. You will increase your concentration and focus

When you’re living inside of your comfort zone, the bulk of your actions are habitual: automatic, subconscious, and requiring limited focus.

But once you move out of your comfort zone, you no longer rely on those habitual responses. You’re forced to concentrate and focus on the new action in a way you never do in your comfort zone.

8. You will develop new skills

Moving out of your comfort zone requires that you develop new skills. One of the many benefits you’ll experience is that you’ll be stepping away from the “limited set of behaviors” and start to develop your ability and expertise in new areas.

Living inside of your comfort zone only requires a limited skill set, and those skills won’t contribute much to your success. Once you can confidently step outside of your comfort zone and learn a new skill, there’s no limit to how much you can achieve.

9. You will achieve more than before

With everything that happens once you move out of your comfort zone, you’re naturally going to achieve more than ever before.

Your increased concentration and focus will help you develop new skills. Those new skills will change the way you see yourself, encouraging you to step even further out of your comfort zone.

Featured photo credit: Josef Grunig via farm3.staticflickr.com

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