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5 Essential Tools Every Real Estate Agent Should Have

5 Essential Tools Every Real Estate Agent Should Have

In real estate, selling is hard, especially considering the thousands of realtors fighting for a small pool of clients with the financial power to own a home. The tough economic times and the highly competitive nature of the real estate business can make it difficult for even the most established real estate agents to make a sale.

Still, as long as there are houses and other properties that need to be sold, opportunities will always exist in the real estate business. So, how are some of the established realtors making it through these tough times? In this post, I have compiled five of the most effective tools for helping real estate agents get and manage clients. Check them out.

1. Camera Drones

The idea of a camera drone sounds like something out of an action-packed Jason Statham blockbuster, right? Well, think again. Camera drones have become an integral part of real estate ever since they were okayed them for domestic use. Camera drones can be used to take aerial footage and still images in high definition, even in areas of the house that are difficult to reach.

Camera drones can also be used indoors to provide a room by room video guide to potential buyers, which can help put you miles ahead of the competition. Plus, if you don’t have the budget for an insanely expensive HD camera, you can get one of those drones without a camera, stick your smartphone in it, and still take decent photos and videos of the property.

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2. An Online Presence

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    For many businesses, the internet is an important conduit for success. Now people spending more hours of their daily time on the Internet to search for grocery, electronics, business loans, Holiday Packages & what not. This also impacts the real estate businesses as most potential clients taking to the internet to find products and services. Your online footprint, complete with a professional website and/or a blog will connect your real estate business with millions of potential clients in your locale and across the country.

    Plus, when you throw in the right tools for digital marketing, including SEO, you might be rewarded with a constant flow of clients and the opportunity to make profitable deals from your online campaign.

    3. A Solid Email Marketing Campaign

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      Your online presence also gives you the opportunity to collect clean emails from potential visitors. Emails are an invaluable asset in the world of digital marketing, with a good number of businesses having established themselves by selling emails to third parties (often illegally, of course).

      Once you build your database of email addresses, establish a pattern of sending informative emails on a regular basis. You can send real estate newsletters, links to your blog, or other helpful information that may help establish the legitimacy of your business. This will help you grow your online presence and warm the hearts (and probably wallets) of potential clients.

      4. The Right Collection of Mobile Apps

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        App development is another field that has grown exponentially over the past few years. Successful realtors are taking advantage of the many productivity apps that help them manage all aspects of their real estate businesses. Innovative apps don’t just make life much easier for real estate agents, they also make them business more profitable.

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        Apps enable real estate agents to do a number of incredible things from their smartphones. For instance, Periscope, a live streaming app, lets you take potential clients on a virtual live tour of a house, which can be great for clients who can’t physically attend the tour. Another app, Homeselfe, helps you assess energy use in a house and enables you to bring on board eco-friendly clients.

        Head over to the app stores on all mobile platforms to find real estate apps that work for your business.

        5. Social Media

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          If you don’t have a social media platform for your real estate business, you are probably losing out on a ton of opportunities to take your business to the next level. Most realtors already know the benefits of visual platforms like Instagram and Pinterest but often forget to put the same efforts in promoting the likes of Facebook and Twitter.

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          A comprehensive and balanced social media marketing campaign can help your real estate business connect with local clients, boost sales, and establish trust with your client base – sometimes even without spending a dime.

          Conclusion

          There are numerous other tools available for business owners hoping to make it in the tough world of real estate. Most will help your marketing efforts, others will help you manage your existing client base, but all of them have been designed simply to make your life easier. Chose the ones that work for you and make sure to keep yourself updated with the latest trends and tools for making it in the real estate business.

          Featured photo credit: realtybiznews.com via realtybiznews.com

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          Last Updated on May 22, 2019

          50 Great People To Follow On LinkedIn, No Matter Your Industry

          50 Great People To Follow On LinkedIn, No Matter Your Industry

          LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

          Job Search Experts

          You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

          1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

          2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

          3. Dr. Marla Gottschalk will help you make an impact in a new job.

          4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

          5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

          Management Experts

          They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

          6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

          7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

          8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

          9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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          Productivity Experts

          By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

          10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

          11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

          12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

          13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

          Marketing Experts

          14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

          15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

          16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

          17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

          18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

          19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

          20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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          21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

          22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

          23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

          24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

          25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

          26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

          Personal Branding Experts

          Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

          Here are some personal branding experts from LinkedIn to improve your own brand.

          27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

          28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

          Other Notable Experts to Follow

          29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

          30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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          31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

          32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

          33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

          34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

          35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

          36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

          37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

          38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

          39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

          40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

          41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

          42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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          43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

          44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

          45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

          46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

          47. Rita J. King connects science, technology and business.

          48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

          49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

          50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

          These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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          Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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