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5 Essential Tools Every Real Estate Agent Should Have

5 Essential Tools Every Real Estate Agent Should Have

In real estate, selling is hard, especially considering the thousands of realtors fighting for a small pool of clients with the financial power to own a home. The tough economic times and the highly competitive nature of the real estate business can make it difficult for even the most established real estate agents to make a sale.

Still, as long as there are houses and other properties that need to be sold, opportunities will always exist in the real estate business. So, how are some of the established realtors making it through these tough times? In this post, I have compiled five of the most effective tools for helping real estate agents get and manage clients. Check them out.

1. Camera Drones

The idea of a camera drone sounds like something out of an action-packed Jason Statham blockbuster, right? Well, think again. Camera drones have become an integral part of real estate ever since they were okayed them for domestic use. Camera drones can be used to take aerial footage and still images in high definition, even in areas of the house that are difficult to reach.

Camera drones can also be used indoors to provide a room by room video guide to potential buyers, which can help put you miles ahead of the competition. Plus, if you don’t have the budget for an insanely expensive HD camera, you can get one of those drones without a camera, stick your smartphone in it, and still take decent photos and videos of the property.

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2. An Online Presence

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    For many businesses, the internet is an important conduit for success. Now people spending more hours of their daily time on the Internet to search for grocery, electronics, business loans, Holiday Packages & what not. This also impacts the real estate businesses as most potential clients taking to the internet to find products and services. Your online footprint, complete with a professional website and/or a blog will connect your real estate business with millions of potential clients in your locale and across the country.

    Plus, when you throw in the right tools for digital marketing, including SEO, you might be rewarded with a constant flow of clients and the opportunity to make profitable deals from your online campaign.

    3. A Solid Email Marketing Campaign

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      Your online presence also gives you the opportunity to collect clean emails from potential visitors. Emails are an invaluable asset in the world of digital marketing, with a good number of businesses having established themselves by selling emails to third parties (often illegally, of course).

      Once you build your database of email addresses, establish a pattern of sending informative emails on a regular basis. You can send real estate newsletters, links to your blog, or other helpful information that may help establish the legitimacy of your business. This will help you grow your online presence and warm the hearts (and probably wallets) of potential clients.

      4. The Right Collection of Mobile Apps

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        App development is another field that has grown exponentially over the past few years. Successful realtors are taking advantage of the many productivity apps that help them manage all aspects of their real estate businesses. Innovative apps don’t just make life much easier for real estate agents, they also make them business more profitable.

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        Apps enable real estate agents to do a number of incredible things from their smartphones. For instance, Periscope, a live streaming app, lets you take potential clients on a virtual live tour of a house, which can be great for clients who can’t physically attend the tour. Another app, Homeselfe, helps you assess energy use in a house and enables you to bring on board eco-friendly clients.

        Head over to the app stores on all mobile platforms to find real estate apps that work for your business.

        5. Social Media

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          If you don’t have a social media platform for your real estate business, you are probably losing out on a ton of opportunities to take your business to the next level. Most realtors already know the benefits of visual platforms like Instagram and Pinterest but often forget to put the same efforts in promoting the likes of Facebook and Twitter.

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          A comprehensive and balanced social media marketing campaign can help your real estate business connect with local clients, boost sales, and establish trust with your client base – sometimes even without spending a dime.

          Conclusion

          There are numerous other tools available for business owners hoping to make it in the tough world of real estate. Most will help your marketing efforts, others will help you manage your existing client base, but all of them have been designed simply to make your life easier. Chose the ones that work for you and make sure to keep yourself updated with the latest trends and tools for making it in the real estate business.

          Featured photo credit: realtybiznews.com via realtybiznews.com

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          Vikas Agrawal

          Vikas is the co-founder of Infobrandz, an Infographic design agency that offers creative visual content solutions to medium to large companies.

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          Last Updated on June 5, 2020

          10 Huge Differences Between a Boss And a Leader

          10 Huge Differences Between a Boss And a Leader

          When you try to think of a leader at your place of work, you might think of your boss — you know, the supervisor in the tasteful office down the hall.

          However, bosses are not the only leaders in the office, and not every boss has mastered the art of excellent leadership. Maybe the best leader you know is the co-worker sitting at the desk next to yours who is always willing to loan out her stapler and help you problem solve.

          You see, a boss’s main priority is to efficiently cross items off of the corporate to-do list, while a true leader both completes tasks and works to empower and motivate the people he or she interacts with on a daily basis.

          A leader is someone who works to improve things instead of focusing on the negatives. People acknowledge the authority of a boss, but people cherish a true leader.

          Puzzled about what it takes to be a great leader? Let’s take a look at the difference between a boss and a leader, and why cultivating quality leadership skills is essential for people who really want to make a positive impact.

          1. Leaders Are Compassionate; Bosses Are Cold

          It can be easy to equate professionalism with robot-like impersonal behavior. Many bosses stay holed up in their offices and barely ever interact with staff.

          Even if your schedule is packed, you should always make time to reach out to the people around you. Remember that when you ask someone to share how they are feeling, you should be prepared to be vulnerable and open in your communication as well.

          Does acting human at the office sound silly? It’s not.

          A lack of compassion in the office leads to psychological turmoil, whereas positive connection leads to healthier staff.[1]

          If people feel that you are being open, honest, and compassionate with them, they will feel able to approach your office with what is on their minds, leading to a more productive and stress-free work environment.

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          2. Leaders Say “We”; Bosses Say “I”

          Practice developing a team-first mentality when thinking and speaking. In meetings, talk about trying to meet deadlines as a team instead of using accusatory “you” phrases. This makes it clear that you are a part of the team, too, and that you are willing to work hard and support your team members.

          Let me explain:

          A “we” mentality shifts the office dynamic from “trying to make the boss happy” to a spirit of teamwork, goal-setting, and accomplishment.

          A “we” mentality allows for the accountability and community that is essential in the modern-day workplace.

          3. Leaders Invest in People; Bosses Use People

          Unfortunately, many office climates involve people using others to get what they want or to climb the corporate ladder. This is another example of the “me first” mentality that is so toxic in both office environments and personal relationships.

          Instead of using others or focusing on your needs, think about how you can help other people grow.

          Use your building blocks of compassion and team-mentality to stay attuned to the needs of others and note the areas in which you can help them develop. A great leader wants to see his or her people flourish.

          Make a list of ways you can invest in your team members to help them develop personally and professionally, and then take action!

          4. People Respect Leaders; People Fear Bosses

          Earning respect from everyone on your team will take time and commitment, but the rewards are worth every ounce of effort.

          A boss who is a poor leader may try to control the office through fear and bully-like behavior. Employees who are petrified about their performance or who feel overwhelmed and stressed by unfair deadlines are probably working for a boss who uses a fear system instead of a respect system.

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          What’s the bottom line?

          Work to build respect among your team by treating everyone with fairness and kindness. Maintain a positive tone and stay reliable for those who approach you for help.

          5. Leaders Give Credit Where It’s Due; Bosses Only Take Credit

          Looking for specific ways to gain respect from your colleagues and employees? There is no better place to start than with the simple act of giving credit where it is due.

          Don’t be tempted to take credit for things you didn’t do, and always go above and beyond to generously acknowledge those who worked on a project and performed well.

          You might be wondering how you can get started:

          • Begin by simply noticing which team member contributes what during your next project at work.
          • If possible, make mental notes. Remember that these notes should not be about ways in which team members are failing, but about ways in which they are excelling.
          • Depending on your leadership style, let people know how well they are doing either in private one-on-one meetings or in a group setting. Be honest and generous in your communication about a person’s performance.

          6. Leaders See Delegation as Their Best Friend; Bosses See It as an Enemy

          If delegation is a leader’s best friend, then micromanagement is the enemy.

          Delegation equates to trust, and micromanagement equates to distrust. Nothing is more frustrating for an employee than feeling that his or her every movement is being critically observed.

          Encourage trust in your office by delegating important tasks and acknowledging that your people are capable, smart individuals who can succeed!

          Delegation is a great way to cash in on the positive benefits of a psychological phenomenon called the self-fulfilling prophecy. In a self-fulfilling prophecy, a person’s expectations of another person can cause the expectations to be fulfilled.[2]

          In other words, if you truly believe that your team member can handle a project or task, he or she is more likely to deliver.

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          You can learn more about how to delegate in my other article: How to Delegate Work (the Definitive Guide for Successful Leaders).

          7. Leaders Work Hard; Bosses Let Others Do the Work

          Delegation is not an excuse to get out of hard work. Instead of telling people to go accomplish the hardest work alone, make it clear that you are willing to pitch in and help with the most difficult tasks when the need arises.

          Here’s the deal:

          Showing others that you work hard sets the tone for your whole team and will spur them on to greatness.

          The next time you catch yourself telling someone to “go,” a.k.a accomplish a difficult task alone, change your phrasing to “let’s go,” showing that you are totally willing to help and support them.

          8. Leaders Think Long-Term; Bosses Think Short-Term

          A leader who only utilizes short-term thinking is someone who cannot be prepared or organized for the future. Your colleagues or staff members need to know that they can trust you to have a handle on things not just this week, but next month or even next year.

          Display your long-term thinking skills in group talks and meetings by sharing long-term hopes or concerns. Create plans for possible scenarios and be prepared for emergencies.

          For example, if you know that you are losing someone on your team in a few months, be prepared to share a clear plan of how you and the remaining team members can best handle the change and workload until someone new is hired.

          9. Leaders Are Like Colleagues; Bosses Are Just Bosses

          Another word for a colleague is a collaborator. Make sure your team knows that you are “one of them” and that you want to collaborate or work side by side.

          Not getting involved in the going ons of the office is a mistake because you will miss out on development and connection opportunities.

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          As our regular readers know, I love to remind people of the importance of building routines into each day. Create a routine that encourages you to leave your isolated office and collaborate with others. Spark healthy habits that benefit both you and your co-workers.

          10. Leaders Put People First; Bosses Put Results First

          Bosses without crucial leadership training may focus on process and results instead of people. They may stick to a pre-set systems playbook, even when employees voice new ideas or concerns.

          Ignoring people’s opinions for the sake of company tradition like this is never truly beneficial to an organization.

          Here’s what I mean by process over people:

          Some organizations focus on proper structures or systems as their greatest assets instead of people. I believe that people lend real value to an organization, and that focusing on the development of people is a key ingredient for success in leadership.

          Final Thoughts

          Learning to be a leader is an ongoing adventure.

          This list of differences makes it clear that, unlike an ordinary boss, a leader is able to be compassionate, inclusive, generous, and hard-working for the good of the team.

          Instead of being a stereotypical scary or micromanaging-obsessed boss, a quality leader is able to establish an atmosphere of respect and collaboration.

          Whether you are new to your work environment or a seasoned administrator, these leadership traits will help you get a jump start so that you can excel as a leader and positively impact the people around you.

          For more inspiration and guidance, you can even start keeping tabs on some of the world’s top leadership experts. With an adventurous and positive attitude, anyone can learn good leadership.

          More About Leadership

          Featured photo credit: Brooke Lark via unsplash.com

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