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5 Essential Tools Every Real Estate Agent Should Have

5 Essential Tools Every Real Estate Agent Should Have

In real estate, selling is hard, especially considering the thousands of realtors fighting for a small pool of clients with the financial power to own a home. The tough economic times and the highly competitive nature of the real estate business can make it difficult for even the most established real estate agents to make a sale.

Still, as long as there are houses and other properties that need to be sold, opportunities will always exist in the real estate business. So, how are some of the established realtors making it through these tough times? In this post, I have compiled five of the most effective tools for helping real estate agents get and manage clients. Check them out.

1. Camera Drones

The idea of a camera drone sounds like something out of an action-packed Jason Statham blockbuster, right? Well, think again. Camera drones have become an integral part of real estate ever since they were okayed them for domestic use. Camera drones can be used to take aerial footage and still images in high definition, even in areas of the house that are difficult to reach.

Camera drones can also be used indoors to provide a room by room video guide to potential buyers, which can help put you miles ahead of the competition. Plus, if you don’t have the budget for an insanely expensive HD camera, you can get one of those drones without a camera, stick your smartphone in it, and still take decent photos and videos of the property.

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2. An Online Presence

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    For many businesses, the internet is an important conduit for success. Now people spending more hours of their daily time on the Internet to search for grocery, electronics, business loans, Holiday Packages & what not. This also impacts the real estate businesses as most potential clients taking to the internet to find products and services. Your online footprint, complete with a professional website and/or a blog will connect your real estate business with millions of potential clients in your locale and across the country.

    Plus, when you throw in the right tools for digital marketing, including SEO, you might be rewarded with a constant flow of clients and the opportunity to make profitable deals from your online campaign.

    3. A Solid Email Marketing Campaign

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      Your online presence also gives you the opportunity to collect clean emails from potential visitors. Emails are an invaluable asset in the world of digital marketing, with a good number of businesses having established themselves by selling emails to third parties (often illegally, of course).

      Once you build your database of email addresses, establish a pattern of sending informative emails on a regular basis. You can send real estate newsletters, links to your blog, or other helpful information that may help establish the legitimacy of your business. This will help you grow your online presence and warm the hearts (and probably wallets) of potential clients.

      4. The Right Collection of Mobile Apps

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        App development is another field that has grown exponentially over the past few years. Successful realtors are taking advantage of the many productivity apps that help them manage all aspects of their real estate businesses. Innovative apps don’t just make life much easier for real estate agents, they also make them business more profitable.

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        Apps enable real estate agents to do a number of incredible things from their smartphones. For instance, Periscope, a live streaming app, lets you take potential clients on a virtual live tour of a house, which can be great for clients who can’t physically attend the tour. Another app, Homeselfe, helps you assess energy use in a house and enables you to bring on board eco-friendly clients.

        Head over to the app stores on all mobile platforms to find real estate apps that work for your business.

        5. Social Media

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          If you don’t have a social media platform for your real estate business, you are probably losing out on a ton of opportunities to take your business to the next level. Most realtors already know the benefits of visual platforms like Instagram and Pinterest but often forget to put the same efforts in promoting the likes of Facebook and Twitter.

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          A comprehensive and balanced social media marketing campaign can help your real estate business connect with local clients, boost sales, and establish trust with your client base – sometimes even without spending a dime.

          Conclusion

          There are numerous other tools available for business owners hoping to make it in the tough world of real estate. Most will help your marketing efforts, others will help you manage your existing client base, but all of them have been designed simply to make your life easier. Chose the ones that work for you and make sure to keep yourself updated with the latest trends and tools for making it in the real estate business.

          Featured photo credit: realtybiznews.com via realtybiznews.com

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          Last Updated on March 12, 2019

          20 Inspiring Vision Statement Examples (2019 Updated)

          20 Inspiring Vision Statement Examples (2019 Updated)

          There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

          What Is a Vision Statement?

          A vision statement is like a photograph of your future business, which gives your business shape and direction.

          A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

          If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

          You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

          The Importance of a Vision Statement

          Without a vision statement, your business will lack motivation to keep going.

          If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

          The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

          Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

          How to Craft an Inspiring Vision Statement

          1. Dream big and use clear language

          An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

          • Imagine how you want the business to be like in five to ten years.
          • Infuse the business’ values in the statement.
          • Make sure that the statement is implying a clear focus for the business.
          • Write your vision statement in the present tense.
          • Use clear and concise language.
          • Ensure the statement is easily understood.

          There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

          2. Get inspirations from the successful companies.

          Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

          Short vision statements made up of a few words only:

          1. Disney

          To make people happy.

          2. Oxfam

          A just world without poverty.

          3. Ikea

          To create a better every day life for the many people.

          Quantitative statements are based on numbers, quantities:

          4. Microsoft

          Empower every person and every organization on the planet to achieve more.

            5. Nike

            Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

              Qualitative statements are based on qualities that you want to have:

              6. Ford

              People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

              7. Avon

              To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

              Competitor based statements – this type is becoming less common, but famous examples are:

              8. Honda – in 1970

              We will destroy Yamaha.

              9. Nike – in 1960s

              Crush Adidas.

                10. Philip Morris – in 1950s

                Knock off RJR as the number one tobacco  company in the world.

                Role Model Vision Statements – using another company as an example:

                11. Stanford University – in the past

                To become the Harvard of the West.

                12. Reach for Success – in the past

                To become the next Tony Robbins in self development.

                Internal Transformations vision statements:

                13. Apple

                To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

                14. Giro Sport Design

                To make sure that riding is the best part of a great life.

                15. Tesla

                To accelerate the world’s transition to sustainable energy.

                16. Sony

                To be a company that inspires and fulfills your curiosity.

                17. Facebook

                To give people the power to share and make the world more open and connected.

                  Longer and more detailed vision statement:

                  18. Walmart

                  To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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                  19. Coca Cola

                  To achieve sustainable growth, we have established a vision with clear goals:

                  Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

                  People: Being a great place to work where people are inspired to be the best they can be.

                  Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

                  Partners: Nurturing a winning network of partners and building mutual loyalty.

                  Planet: Being a responsible global citizen that makes a difference.

                    20. Heinz

                    Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

                    The Bottom Line

                    Remember, always keep your vision statement up-to-date to direct your company’s actions.

                    Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

                    Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

                    Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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                    To your success!

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