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5 Essential Tools Every Real Estate Agent Should Have

5 Essential Tools Every Real Estate Agent Should Have

In real estate, selling is hard, especially considering the thousands of realtors fighting for a small pool of clients with the financial power to own a home. The tough economic times and the highly competitive nature of the real estate business can make it difficult for even the most established real estate agents to make a sale.

Still, as long as there are houses and other properties that need to be sold, opportunities will always exist in the real estate business. So, how are some of the established realtors making it through these tough times? In this post, I have compiled five of the most effective tools for helping real estate agents get and manage clients. Check them out.

1. Camera Drones

The idea of a camera drone sounds like something out of an action-packed Jason Statham blockbuster, right? Well, think again. Camera drones have become an integral part of real estate ever since they were okayed them for domestic use. Camera drones can be used to take aerial footage and still images in high definition, even in areas of the house that are difficult to reach.

Camera drones can also be used indoors to provide a room by room video guide to potential buyers, which can help put you miles ahead of the competition. Plus, if you don’t have the budget for an insanely expensive HD camera, you can get one of those drones without a camera, stick your smartphone in it, and still take decent photos and videos of the property.

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2. An Online Presence

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    For many businesses, the internet is an important conduit for success. Now people spending more hours of their daily time on the Internet to search for grocery, electronics, business loans, Holiday Packages & what not. This also impacts the real estate businesses as most potential clients taking to the internet to find products and services. Your online footprint, complete with a professional website and/or a blog will connect your real estate business with millions of potential clients in your locale and across the country.

    Plus, when you throw in the right tools for digital marketing, including SEO, you might be rewarded with a constant flow of clients and the opportunity to make profitable deals from your online campaign.

    3. A Solid Email Marketing Campaign

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      Your online presence also gives you the opportunity to collect clean emails from potential visitors. Emails are an invaluable asset in the world of digital marketing, with a good number of businesses having established themselves by selling emails to third parties (often illegally, of course).

      Once you build your database of email addresses, establish a pattern of sending informative emails on a regular basis. You can send real estate newsletters, links to your blog, or other helpful information that may help establish the legitimacy of your business. This will help you grow your online presence and warm the hearts (and probably wallets) of potential clients.

      4. The Right Collection of Mobile Apps

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        App development is another field that has grown exponentially over the past few years. Successful realtors are taking advantage of the many productivity apps that help them manage all aspects of their real estate businesses. Innovative apps don’t just make life much easier for real estate agents, they also make them business more profitable.

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        Apps enable real estate agents to do a number of incredible things from their smartphones. For instance, Periscope, a live streaming app, lets you take potential clients on a virtual live tour of a house, which can be great for clients who can’t physically attend the tour. Another app, Homeselfe, helps you assess energy use in a house and enables you to bring on board eco-friendly clients.

        Head over to the app stores on all mobile platforms to find real estate apps that work for your business.

        5. Social Media

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          If you don’t have a social media platform for your real estate business, you are probably losing out on a ton of opportunities to take your business to the next level. Most realtors already know the benefits of visual platforms like Instagram and Pinterest but often forget to put the same efforts in promoting the likes of Facebook and Twitter.

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          A comprehensive and balanced social media marketing campaign can help your real estate business connect with local clients, boost sales, and establish trust with your client base – sometimes even without spending a dime.

          Conclusion

          There are numerous other tools available for business owners hoping to make it in the tough world of real estate. Most will help your marketing efforts, others will help you manage your existing client base, but all of them have been designed simply to make your life easier. Chose the ones that work for you and make sure to keep yourself updated with the latest trends and tools for making it in the real estate business.

          Featured photo credit: realtybiznews.com via realtybiznews.com

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          Last Updated on November 5, 2018

          20 Best Places to Work for a Great Career in 2018

          20 Best Places to Work for a Great Career in 2018

          Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

          Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

          To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

          Take a look at these 20 best place to work for a great career:

          1. Salesforce, San Francisco, California,

            Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

            Find out more about careers in Salesforce

            2. Wegmans Food Markets Inc.,Rochester, New York

              Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

              Find out more about careers in Wegmans

              3. Ultimate Software, Weston, Florida

                Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

                Find out more about careers in Ultimate Software

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                4.The Boston Consulting Group, Inc., Boston, Massachusetts

                  Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

                  Find out more about careers in The Boston Consulting Group

                  5. Edward Jones, St. Louis, Missouri

                    Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

                    Find out more about careers in Edward Jones

                    6. Kimpton Hotels and Restaurants, San Francisco, California

                      Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

                      Find out more about careers in Kimpton Hotels and Restaurants

                      7. Workday, Pleasanton, California

                        Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                        Find out more about careers in Workday

                        8. Genentech, South San Francisco, California

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                          Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                          Find out more about careers in Genetech

                          9. Deloitte, New York, New York

                            Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                            Find out more about careers in Deloitte

                            10. Baird, Milwaukee, Wisconsin

                              Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                              Find out more about careers in Baird

                              11. Quicken Loans, Detroit, Michigan

                                At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                                Find out more about careers in Quicken Loans

                                12. Capital One, Mclean, Florida

                                  Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                                  Find out more about careers in Capital One

                                  13. Cooley LLP, Palo Alto, California

                                    Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                                    Find out more about careers in Cooley LLP

                                    14. Southern Ohio Medical Center, Portsmouth, Ohio

                                      The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                                      Find out more about careers in Southern Ohio Medical Center

                                      15. American Express, New York, New York

                                        American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                        Find out more about careers in American Express

                                        16. Adobe Systems Inc., San Jose, California

                                          The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                          Find out more about careers in Adobe Systems Inc.

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                                          17. The Cheesecake Factory Inc., Calabasas, California

                                            The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                            Find out more about careers in The Cheesecake Factory Inc.

                                            18. Sap America, Newtown Square, Pennsylvania

                                              If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                              Find out more about careers in Sap America

                                              19. NVIDIA Corporation, Santa Clara, California

                                                NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                                Find out more about careers in NVIDIA

                                                20. KPMG LLP, New York, New York

                                                  Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                                  Find out more about careers in KPMG LLP

                                                  All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                                  Happy job hunting!

                                                  Featured photo credit: Pexels via pexels.com

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