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5 Essential Tools Every Real Estate Agent Should Have

5 Essential Tools Every Real Estate Agent Should Have

In real estate, selling is hard, especially considering the thousands of realtors fighting for a small pool of clients with the financial power to own a home. The tough economic times and the highly competitive nature of the real estate business can make it difficult for even the most established real estate agents to make a sale.

Still, as long as there are houses and other properties that need to be sold, opportunities will always exist in the real estate business. So, how are some of the established realtors making it through these tough times? In this post, I have compiled five of the most effective tools for helping real estate agents get and manage clients. Check them out.

1. Camera Drones

The idea of a camera drone sounds like something out of an action-packed Jason Statham blockbuster, right? Well, think again. Camera drones have become an integral part of real estate ever since they were okayed them for domestic use. Camera drones can be used to take aerial footage and still images in high definition, even in areas of the house that are difficult to reach.

Camera drones can also be used indoors to provide a room by room video guide to potential buyers, which can help put you miles ahead of the competition. Plus, if you don’t have the budget for an insanely expensive HD camera, you can get one of those drones without a camera, stick your smartphone in it, and still take decent photos and videos of the property.

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2. An Online Presence

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    For many businesses, the internet is an important conduit for success. Now people spending more hours of their daily time on the Internet to search for grocery, electronics, business loans, Holiday Packages & what not. This also impacts the real estate businesses as most potential clients taking to the internet to find products and services. Your online footprint, complete with a professional website and/or a blog will connect your real estate business with millions of potential clients in your locale and across the country.

    Plus, when you throw in the right tools for digital marketing, including SEO, you might be rewarded with a constant flow of clients and the opportunity to make profitable deals from your online campaign.

    3. A Solid Email Marketing Campaign

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      Your online presence also gives you the opportunity to collect clean emails from potential visitors. Emails are an invaluable asset in the world of digital marketing, with a good number of businesses having established themselves by selling emails to third parties (often illegally, of course).

      Once you build your database of email addresses, establish a pattern of sending informative emails on a regular basis. You can send real estate newsletters, links to your blog, or other helpful information that may help establish the legitimacy of your business. This will help you grow your online presence and warm the hearts (and probably wallets) of potential clients.

      4. The Right Collection of Mobile Apps

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        App development is another field that has grown exponentially over the past few years. Successful realtors are taking advantage of the many productivity apps that help them manage all aspects of their real estate businesses. Innovative apps don’t just make life much easier for real estate agents, they also make them business more profitable.

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        Apps enable real estate agents to do a number of incredible things from their smartphones. For instance, Periscope, a live streaming app, lets you take potential clients on a virtual live tour of a house, which can be great for clients who can’t physically attend the tour. Another app, Homeselfe, helps you assess energy use in a house and enables you to bring on board eco-friendly clients.

        Head over to the app stores on all mobile platforms to find real estate apps that work for your business.

        5. Social Media

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          If you don’t have a social media platform for your real estate business, you are probably losing out on a ton of opportunities to take your business to the next level. Most realtors already know the benefits of visual platforms like Instagram and Pinterest but often forget to put the same efforts in promoting the likes of Facebook and Twitter.

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          A comprehensive and balanced social media marketing campaign can help your real estate business connect with local clients, boost sales, and establish trust with your client base – sometimes even without spending a dime.

          Conclusion

          There are numerous other tools available for business owners hoping to make it in the tough world of real estate. Most will help your marketing efforts, others will help you manage your existing client base, but all of them have been designed simply to make your life easier. Chose the ones that work for you and make sure to keep yourself updated with the latest trends and tools for making it in the real estate business.

          Featured photo credit: realtybiznews.com via realtybiznews.com

          More by this author

          Vikas Agrawal

          Vikas is the co-founder of Infobrandz, an Infographic design agency that offers creative visual content solutions to medium to large companies.

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          Last Updated on October 13, 2020

          How to Get Promoted When You Feel Stuck in Your Current Position

          How to Get Promoted When You Feel Stuck in Your Current Position

          Have you been stuck in the same position for too long and don’t really know how to get promoted and advance your career?

          Feeling stuck could be caused by a variety of things:

          • Taking a job for the money
          • Staying with an employer that no longer aligns with your values
          • Realizing that you landed yourself in the wrong career
          • Not feeling valued or feeling underutilized
          • Taking a position without a full understanding of the role

          There are many other reasons why you may be feeling this way, but let’s focus instead on learning what to do now in order to get unstuck and get promoted

          One of the best ways to get promoted is by showing how you add value to your organization. Did you make money, save money, improve a process, or do some other amazing thing? How else might you demonstrate added value?

          Let’s dive right in to how to get promoted when you feel stuck in your current position.

          1. Be a Mentor

          When I supervised students, I used to warm them — tongue in cheek, of course — about getting really good at their job.

          “Be careful not to get too good at this, or you’ll never get to do anything else.”

          This was my way of pestering them to take on additional challenges or think outside the box, but there is definitely some truth in doing something so well that your manager doesn’t trust anyone else to do it.

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          This can get you stuck.

          Jo Miller of Be Leaderly shares this insight on when your boss thinks you’re too valuable in your current job:

          “Think back to a time when you really enjoyed your current role…You became known for doing your job so well that you built up some strong ‘personal brand’ equity, and people know you as the go-to-person for this particular job. That’s what we call ‘a good problem to have’: you did a really good job of building a positive perception about your suitability for the role, but you may have done ‘too’ good of a job!”[1]

          With this in mind, how do you prove to your employer that you can add value by being promoted?

          From Miller’s insight, she talks about building your personal brand and becoming known for doing a particular job well. So how can you link that work with a position or project that will earn you a promotion?

          Consider leveraging your strengths and skills.

          Let’s say that the project you do so well is hiring and training new entry-level employees. You have to post the job listing, read and review resumes, schedule interviews, make hiring decisions, and create the training schedules. These tasks require skills such as employee relations, onboarding, human resources software, performance management, teamwork, collaboration, customer service, and project management. That’s a serious amount of skills!

          Are there any team members who can perform these skills? Try delegating and training some of your staff or colleagues to learn your job. There are a number of reasons why this is a good idea:

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          1. Cross-training helps in any situation in the event that there’s an extended illness and the main performer of a certain task is out for a while.
          2. As a mentor to a supervisee or colleague, you empower them to increase their job skills.
          3. You are already beginning to demonstrate that added value to your employer by encouraging your team or peers to learn your job and creating team players.

          Now that you’ve trained others to do that work for which you have been so valued, you can see about re-requesting that promotion. Explain how you have saved the company money, encouraged employees to increase their skills, or reinvented that project of yours.

          2. Work on Your Mindset

          Another reason you may feel stuck in a position is explained through this quote:

          “If you feel stuck at a job you used to love, it’s normally you—not the job—who needs to change. The position you got hired for is probably the exact same one you have now. But if you start to dread the work routine, you’re going to focus on the negatives.”[2]

          In this situation, you should pursue a conversation with your supervisor and share your thoughts and feelings to help you learn how to get promoted. You can probably get some advice on how to rediscover the aspects of that job you enjoyed, and negotiate either some additional duties or a chance to move up.

          Don’t express frustration. Express a desire for more.

          Present your case and show your boss or supervisor that you want to be challenged, and you want to move up. You want more responsibility in order to continue moving the company forward. Focus on how you can do that with the skills you have and the positive mindset you’ve cultivated.

          3. Improve Your Soft Skills

          When was the last time you put focus and effort into upping your game with those soft skills? I’m talking about those seemingly intangible things that make you the experienced professional in your specific job skills[3].

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          Use soft skills when learning how to get promoted.

            According to research, improving soft skills can boost productivity and retention 12 percent and deliver a 250 percent return on investment based on higher productivity and retention[4]. Those are only some of the benefits for both you and your employer when you want to learn how to get promoted.

            You can hone these skills and increase your chances of promotion into a leadership role by taking courses or seminars.

            Furthermore, you don’t necessarily need to request funding from your supervisor. There are dozens of online courses being presented by entrepreneurs and authors about these very subjects. Udemy and Creative Live both feature online courses at very reasonable prices. And some come with completion certificates for your portfolio!

            Another way to improve your soft skills is by connecting with an employee at your organization who has a position similar to the one you want.

            Express your desire to move up in the organization, and ask to shadow that person or see if you can sit in on some of their meetings. Offer to take that individual out for coffee and ask what their secret is! Take copious notes, and then immerse yourself in the learning.

            The key here is not to copy your new mentor. Rather, you want to observe, learn, and then adapt according to your strengths.

            4. Develop Your Strategy

            Do you even know specifically why you want to learn how to get promoted? Do you see a future at this company? Do you have a one-year, five-year, or ten-year plan for your career path? How often do you consider your “why” and insure that it aligns with your “what”?

            Sit down and make an old-fashioned pro and con list.

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            Write down every positive aspect of your current job and then every negative one. Which list is longer? Are there any themes present?

            Look at your lists and choose the most exciting pros and the most frustrating cons. Do those two pros make the cons worth it? If you can’t answer that question with a “yes,” then getting promoted at your current organization may not be what you really want[5].

            The two most important days in your life are the day you are born and the day you find out why. —Mark Twain

            Here are some questions to ask yourself:

            • Why do you do what you do?
            • What thrills you about your current job role or career?
            • What does a great day look like?
            • What does success look and feel like beyond the paycheck?
            • How do you want to feel about your impact on the world when you retire?

            Define success to get promoted

              These questions would be great to reflect on in a journal or with your supervisor in your next one-on-one meeting. Or, bring it up with one of your work friends over coffee.

              Final Thoughts

              After considering all of these points and doing your best to learn how to get promoted, what you might find is that being stuck is your choice. Then, you can set yourself on the path of moving up where you are, or moving on to something different.

              Because sometimes the real promotion is finding your life’s purpose.

              More Tips on How to Get Promoted

              Featured photo credit: Razvan Chisu via unsplash.com

              Reference

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