In real estate, selling is hard, especially considering the thousands of realtors fighting for a small pool of clients with the financial power to own a home. The tough economic times and the highly competitive nature of the real estate business can make it difficult for even the most established real estate agents to make a sale.
Still, as long as there are houses and other properties that need to be sold, opportunities will always exist in the real estate business. So, how are some of the established realtors making it through these tough times? In this post, I have compiled five of the most effective tools for helping real estate agents get and manage clients. Check them out.
1. Camera Drones
The idea of a camera drone sounds like something out of an action-packed Jason Statham blockbuster, right? Well, think again. Camera drones have become an integral part of real estate ever since they were okayed them for domestic use. Camera drones can be used to take aerial footage and still images in high definition, even in areas of the house that are difficult to reach.
Camera drones can also be used indoors to provide a room by room video guide to potential buyers, which can help put you miles ahead of the competition. Plus, if you don’t have the budget for an insanely expensive HD camera, you can get one of those drones without a camera, stick your smartphone in it, and still take decent photos and videos of the property.
2. An Online Presence
For many businesses, the internet is an important conduit for success. Now people spending more hours of their daily time on the Internet to search for grocery, electronics, business loans, Holiday Packages & what not. This also impacts the real estate businesses as most potential clients taking to the internet to find products and services. Your online footprint, complete with a professional website and/or a blog will connect your real estate business with millions of potential clients in your locale and across the country.
Plus, when you throw in the right tools for digital marketing, including SEO, you might be rewarded with a constant flow of clients and the opportunity to make profitable deals from your online campaign.
3. A Solid Email Marketing Campaign
Your online presence also gives you the opportunity to collect clean emails from potential visitors. Emails are an invaluable asset in the world of digital marketing, with a good number of businesses having established themselves by selling emails to third parties (often illegally, of course).
Once you build your database of email addresses, establish a pattern of sending informative emails on a regular basis. You can send real estate newsletters, links to your blog, or other helpful information that may help establish the legitimacy of your business. This will help you grow your online presence and warm the hearts (and probably wallets) of potential clients.
4. The Right Collection of Mobile Apps
App development is another field that has grown exponentially over the past few years. Successful realtors are taking advantage of the many productivity apps that help them manage all aspects of their real estate businesses. Innovative apps don’t just make life much easier for real estate agents, they also make them business more profitable.
Apps enable real estate agents to do a number of incredible things from their smartphones. For instance, Periscope, a live streaming app, lets you take potential clients on a virtual live tour of a house, which can be great for clients who can’t physically attend the tour. Another app, Homeselfe, helps you assess energy use in a house and enables you to bring on board eco-friendly clients.
Head over to the app stores on all mobile platforms to find real estate apps that work for your business.
5. Social Media
If you don’t have a social media platform for your real estate business, you are probably losing out on a ton of opportunities to take your business to the next level. Most realtors already know the benefits of visual platforms like Instagram and Pinterest but often forget to put the same efforts in promoting the likes of Facebook and Twitter.
A comprehensive and balanced social media marketing campaign can help your real estate business connect with local clients, boost sales, and establish trust with your client base – sometimes even without spending a dime.
There are numerous other tools available for business owners hoping to make it in the tough world of real estate. Most will help your marketing efforts, others will help you manage your existing client base, but all of them have been designed simply to make your life easier. Chose the ones that work for you and make sure to keep yourself updated with the latest trends and tools for making it in the real estate business.
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