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Personal Authenticity – It Cuts Both Ways

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Personal Authenticity – It Cuts Both Ways

In my previous article, Will The Real You Please Stand Up, I looked at the importance in developing personal success and personal authenticity. This is grounded in accepting yourself as you are. More than that, it’s all about liking yourself as you are. Authenticity is critical to trust, trust is the cornerstone of influence, and influence is the foundation of success.

This relationship is widely recognized, but not so well understood. Which is a shame, because most of us don’t realize that we all of us possess, right now, the essential ingredient for success in our personal, and our professional, lives – an authentic “me”.

That personal authenticity brings success in the truth, and nothing but the truth. But it isn’t the whole truth. Lawyers understand this very well.  They’ll tell you that a jury will only believe a witness if that witness is both credible and reliable. The same test is applied by anyone you set out to influence in your business or your personal life.

Personal Authenticity Means Self-Knowledge

Here’s how it works. If someone believes that the personality I present to them is genuine – the real me as against something role-played for effect – they’re more likely to trust me.  Put it another way, if they don’t believe I’m genuine they flat out won’t. Tempting as it often, is to try to appear different to, or more than, we really are. We’re not as a rule, good at it. If you know you’re not being honest, then the chances are, your audience will too. Game over.

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I must speak in measured terms. Say only what I know and can show, to be true. I should not exaggerate, even when it appears to be in my interest to do so. And I must always do what I say I’ll do. Doing these things will lend enormous weight to what I say. More than this, it will add confidence to how I say it. I will be credible, I will be reliable and I will be trusted. What I say will carry authority, and will have impact.

This is the essence of the relationship between personal authenticity and success. And, critically, authenticity has to be both internal and external, central to your relationship with yourself as well as with others. The internal part, the self-appraisal, is seen by many as a negative process – an exercise in fault-finding at best, self immolation at worst. It isn’t that.

It’s about identifying areas of relative strength and weakness, recognizing the contribution of each to the whole you, and accepting what you find. This is catharsis at its best and may be the most empowering thing you ever do.

What makes the connection with success is how you leverage the authentic “me”; it’s how your actions create the trust, and through that the influence, that unlocks the door. It should be a planned process, because success, however it may appear, is not random or a matter of chance. It is the result of conscious planning and conscious action.

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Personal Authenticity Means Integrity

Another word for this is integrity. It’s the honesty with which we interact both with ourselves and with others. It’s our uncompromising adherence to the principles by which we choose to live our lives. And it is a matter of choice. We’re all capable of it, and no-one can take it away. Which is good, because integrity is the bedrock of our personal wellbeing; it makes us confident, it makes us happy and it makes us successful.

When you understand the role of personal integrity you can leverage it to scale your success. Your integrity is leverage, of and by itself. The more faithful you are to your true self and the more honest your approach, the greater will be your credibility, your authority and your impact.

The more widely you practice this approach, the wider your success. And here, again, the balance between internal and external is key. Success is the product of value given; the more value you give to the greater number of people the greater your success will be. Crucially, however, whatever the number of those people, one of them has to be you. There has to be balance between helping others and helping yourself – a balance between self and service, to borrow a phrase from Laurie Ellinghausen.

A life of absolute service is noble in concept but hardly fulfilling. We all need to eat, to be stimulated and to enjoy. The alternative life of absolute self is scarcely more appealing. Taken in its terms we live, and die, alone.

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The necessary balance requires us to recognize, and to be comfortable with, our own value. Too many of us don’t. We under-value ourselves and we don’t ask for – we don’t even look for – our true worth. Understanding our own value is an integral step in the journey of self-discovery by which we come to authenticity. And, like success, it can be scaled. The more value you can offer, the more you can command.

Don’t just be true about yourself. Be true to yourself.

This above all – to thine own self be true,

And it must follow, as the night the day,

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Thou canst not then be false to any man.

Polonius; Hamlet Act I Scene III – William Shakespeare

Featured photo credit: matt jones via magdeleine.co

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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