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10 Lessons Entrepreneurs Can Learn From Michael Phelps

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10 Lessons Entrepreneurs Can Learn From Michael Phelps

The push, the grind, the effort, the consistency, the failures and the victories. We all have success and failures in life, but what matters is how we handle the adversity. Being an entrepreneur is very similar to being an athlete.

The qualities you must possess, the adversity you experience, the physical, emotional and mental pain, all feel the same whether you’re an entrepreneur or an athlete. As an entrepreneur and “retired” Div I collegiate athlete, watching Michael Phelps during the Olympics, I was inspired by his story. Love him or hate him, his story resonates to a human’s core. It surely did for me.

Since I’ve been thinking so much about his story and what makes it so inspiring, I couldn’t help but relate this hero’s journey to entrepreneurship. Life has ups and downs. It’s hard. We are all looking for hacks, tips and resources to ease our pain and find our way back home to share our story of success.

Life can knock you down, like it does for everyone, but how you handle the adversity is what matters. The process of getting back up and facing your biggest critics is how character is built.

Let’s look at the powerful business lessons I learned from a powerful force in the water, Michael Phelps.

1. Be True to Yourself

I’ve watched several interviews with Michael recently and he kept saying he wanted to do it for himself. He wanted to go out on top and do this his way. Can you relate?

With so much noise online and gurus claiming they have the answers to financial freedom, it’s hard to hear your own inner voice and calling. Maybe you’re not sure which action to take. You may feel paralyzed with fear. (I know I do sometimes.) Will the grammar police correct me publicly? Will they think I’m a fraud?

One thing I’ve learned is that I have to be true to myself. I have to get back in the water, as Michael did, even though it’s scary and won’t be easy. Staying true to myself and building a business, on my terms, is what it’s all about.

2. Hone Your Craft

Michael has perfected his craft. He studies film, he takes consistent, daily action. He pushes his body to the limit and he has been doing so for years. I think one of the hardest lessons in life is learning patience.

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And as an entrepreneur, do you have the patience to hone your craft without seeing any results? Are you willing to put in the time after multiple failed attempts? Are you willing to write that book without a publisher, create opt-ins that don’t convert and run Facebook ads that see zero ROI? The entrepreneur’s life is consistent with trial and error. For that I’m certain. We are constantly bombarded with million dollar stories and what seems to be overnight successes.

Michael didn’t win 28 medals “overnight.” It didn’t take him less than a year to hone his craft and reap the rewards. It took years of patience, skill and tenacity. It takes time to hone your craft, remain consistent and practice patience. Are you looking for the quick fix and the simple solution?

Think about it. Do you have the patience to hone your craft?

3. Surround Yourself With the Right People

Most people only have a handful of real friends. Look at Michael, he thought he had friends until someone snapped a photo of him taking “hits from the bong.” There are only a few people in your life that can show you empathy, love and compassion without judgment.

Surround yourself with those people. The wrong people in business will only bring you down and destroy what you’ve built. Find people that lift you up, make you a better person and won’t judge. Currently, if you have the wrong people in your life, you’re allowed to distance yourself and find new friends.

I give you full permission.

Michael didn’t get to where he is without the help and support from the right people. If you don’t currently have anyone in your life, start trusting yourself and connecting with like-minded people that think and perform at the top of their game. Your business and legacy depend on it.

4. Rule Yourself

Have you seen Michael’s Under Armor commercial where he’s working out, swimming countless laps and pushing himself to the brink of exhaustion in the dark? Without a doubt, you notice that determined, focused, passionate look on his face that says, “I’ll never quit.”

It’s the look of an athlete on a mission.
It’s the look of a single mom that works three jobs to make ends meet.
It’s the look of a professional that has their employees and family depending on them.
It’s the look of an entrepreneur up until 3 a.m. the night before a launch.

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“It’s what you do in the dark that puts you in the light. Rule Yourself. I will.”

It’s the ability to rule yourself.

It’s the ability to choose how you want to feel and take back your power.
It’s the ability to accomplish your goals.
It’s the ability to believe in yourself and to know your own value.

Rule yourself my friend, rule yourself!

5. Set Big, Audacious Goals

Katie Ledecky, swimmer and Olympic Gold Medalist, (not Michael this time) said in an interview with Ryan Seacrest that she set a goal after the 2012 Olympics and wrote it down. It was a big, scary goal that she didn’t think she could reach, but four years later, she crushed it.

What does that mean to the entrepreneur that wants to retire their spouse and impact the world? It means that without goals, you’re going nowhere. Goals don’t have to be solely financial either.

Set “impact goals” like, how has your business changed lives?
How can you measure impact?
How many of the right clients have you created as a result?

Get creative in how you measure the results. You could record how many positive emails or testimonials your get on a daily or weekly basis. That could be the driving force in your business. Set an impact goal and strive to increase it weekly, monthly, quarterly.

6. Finish

I hear and see a lot of entrepreneurs starting projects, but rarely ever finishing them. Of course, there have been plenty of times when I didn’t finish a project. But if I’m taking a lesson from Michael Phelps’s book, I’m going to finish what I start.

If I set a goal, I will rule myself until the end. I’m a little stubborn like that.

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There have been hundreds of times when I wanted to quit, but I didn’t.
I wanted to quit when I was in college, but I didn’t.
I wanted to quit when I first started my business, but I didn’t.
I wanted to quit being a mother at 4 a.m. with a screaming child, but I didn’t.

There have been plenty of projects and ideas that never have seen the light of day, but that doesn’t stop me.

Do you think Michael got to be the most decorated Olympian of all time because he quit when it got hard?

Finish.

Finish when it’s not sexy and you don’t feel like it.
Finish even if you don’t make millions from your effort.
Finish because you’ll learn something about yourself.
Finish and you’ll figure out the rest along the way.

7. Flexibility

You’re allowed to change your mind. There’s a fine line between “staying the course” and adjusting along the way. You have to stay the course, but if it’s clearly not working, things need to change.

I hear all too often that “this is how it has always been done” and it kills the creativity of businesses. Things must change to sustain.

It takes skill as an entrepreneur to know when to stay the course and when to be more flexible. Surely you’ll make the wrong decisions along the way, but keep an open mind with your vision. The journey is long. Remain flexible in how you get to your destination, but stay firm in your vision.

8. Implement

You must take action and implement what you learn. How many times have you gone to a summit or conference, learned hours of valuable information, met tons of amazing people only to return home to “business as usual?”

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“Insight without action is worthless.” – Marie Forleo

If you study film, read an article that inspires, educates, motivates, you must follow through and implement the lessons. Apply and do the work. It matters! Get out there and start doing. Take risks and make things happen. You got this!

What action can you take today to apply what you’ve learned?

9. The Pain Has A Purpose

If you’re human, you’ve experienced pain, but the pain has a purpose. It always does.

Often times you can’t see the purpose or reason for the pain, but the message will appear when you’re ready to hear it. Michael felt the pain after his second DUI. The world as he knew it was coming to an end. The pain was immense, but from that pain, he began to heal.

He went off to rehab and found himself swimming in a pool way too small for an Olympic athlete, but within the confining walls of a small pool, he found a man with a purpose. Your pain has a purpose too.

Can you see your pain as an opportunity for growth? Can you move through the pain to see a new perspective? Find your place to heal. Take a step back and get quiet so you can see more clearly. Allow your heart to open and for the forgiveness to enter.

10. Consistency

Consistency is huge and it’s something so many of us struggle with. There will always be someone better, stronger, faster, more skilled and more talented, but the “best” are the ones that remain consistent with their purpose and mission. You don’t have to be the best writer, speaker or leader to make an impact, but you do need to do it consistently.

What makes Michael different than any other swimmer in the world? There are many factors and variables, but one thing remains true. He’s consistent. He consistently shows up and does the work. He puts in the time and goes the extra mile.

Where can you be more consistent as an entrepreneur? Where can you consistently focus more of your time?

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The most successful entrepreneurs aren’t working on a whim. They show up consistently and take action even when it’s scary and hard. Be that entrepreneur that makes a difference and changes the world. The world needs you!

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Maggie Rowe

Copywriter | Life Coach

10 Lessons Entrepreneurs Can Learn From Michael Phelps

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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