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9 Noteworthy Female Entrepreneurs Who Have Changed Their Industries

9 Noteworthy Female Entrepreneurs Who Have Changed Their Industries
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Technology, web applications and the mobile boom, all of these are fast-growing industries and sectors across the whole world. But what’s the one group that’s experiencing just as much growth, that people often overlook? Female entrepreneurs.

Men often get the limelight for business, financial and technological accomplishments. In this post, we’re focusing on nine noteworthy female entrepreneurs you’re probably didn’t know about.

 1. Nicole Sanchez

A graduate of both Harvard College and Harvard Business School, Sanchez brought her talents to multiple companies as a consultant and hospitality expert before venturing into entrepreneurship. Somewhat apprehensive about entrepreneurship in general, Sanchez notes that even after attending a school like Harvard, she didn’t feel fully qualified to start her own company.

Her biggest recommendation to fellow female entrepreneurs is to get started today, even when conditions aren’t perfect. One of Sanchez’ largest accomplishments to date is the creation of TenderCaring, a business that helps seniors remain at home through technology and living assistance.

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2. Heidi Ganahl

Founder of one of the largest multifaceted dog brands in the United States, Camp Bow Wow, Heidi Ganahl is a market leader when it comes to pets. Her venture is unique in that Camp Bow Wow offers more customizable services than competitors at better prices, and each dog supervisor is trained to meet specific benchmarks of excellence.

Ganahl’s $65 million franchise currently serves a wide variety of needs for dog owners at over 130 locations throughout the country.

3. Maria Seidman

Seidman orchestrated accomplishments from mobile teams at MGM, Goldman Sachs and Warner Bros. before launching her own company, Yapp. Her company Yapp is now the go-to site for creating mobile applications in minutes.

4. Heddi Cundle

Before starting her own venture, Cundle worked with global travel and lifestyle brands for over two decades. She now brings that experience and insight to her own company, MyTab.co, a travel gift card service.

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Cundle’s concept is unique in that family and friends can contribute to a loved one’s travel desires, and the loved one can utilize thousands of airfare and lodging options via the app.

5. Judith Faulkner

If you’ve been to any kind of doctor recently, you’ve probably seen a program called Epic Systems on the desktop computer. This efficient and user-friendly software was founded by Judith Faulkner, who bootstrapped the company with just $6,000 in 1979.

In 2014, Epic pulled revenues of $1.77 billion. Talk about an encouraging and empowering story for young female entrepreneurs!

6. Sandy Lerner

Depending on your place of work, your vocation may involve multiple conference rooms, mobile phones and pagers. Cisco Systems may very well be the provider of such technology, as they are now the largest networking technology company in the world.

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As co-founder of Cisco, Lerner worked with then-boyfriend Leonard Bosack on the company for six years before she was fired and they both left. After selling another cosmetics company she started, Lerner is now deeply involved in sustainable agriculture.

7. Anne Bezancon

Previously an executive for PCI and Productopia, Anne Bezancon effectively conquered multiple mobile and consumer marketing challenges. Currently, she is the president and founder of Placecast, a cutting-edge mobile marketing firm.

Bezancon takes her expertise from marketing to customers, how they want to be reached, and provides it for companies who want to increase customer engagement and satisfaction in real-time scenarios. Some of Placecast’s clients include Best Buy, Starbucks, Discover, GAP, Kohl’s, American Eagle and Jet Blue Airways.

8. Sonia Kapadia

A graduate of Harvard Business School and University of Pennsylvania, Kapadia spent multiple years at Pepsi and Gu Chocolate Desserts before deciding she wanted to create her own operation.

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Kapadia’s currently best-known entrepreneurial effort is Taste Savant, an outlet and info hub for savvy diners.

9. Anne Wojcicki

Before her own venture, Wojcicki was likely best-known as wife of Sergey Brin, co-founder of Google. Then in 2006, Anne Wojcicki began 23andMe – a genetic history reporting firm. Users now purchase the genetic reporting package, and – after mailing a small tube of saliva back – receive over 60 customized and personal reports about their genetics and possible disease risk. 23andMe’s pricing has risen over recent years, but the firm also provides more value than previous iterations of their product. If you want to get a highly personalized report of your health, look no further than Wojcicki’s unique venture.

Conclusion

Hopefully learning about these female entrepreneurs has inspired and encouraged you to keep moving forward to your own goals. As many of these women have revealed – dreams don’t happen overnight, the biggest step you can take towards entrepreneurial success is to simply commit yourself and keep pursuing your passion with hard work!

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Published on July 27, 2021

15 Smart Video Conferencing Etiquette Tips to Follow

15 Smart Video Conferencing Etiquette Tips to Follow
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During the pandemic, video conferencing replaced in-person meetings and has now become the standard option for business meetings. Over the past 17 months, most workers have gotten past the video conferencing learning curve with Zoom or Microsoft Teams (or their platform of choice).

But just as with in-person meetings, attention can wax and wane. Some say we’re just not used to staring at ourselves so much on the screen. Instead of fixating on that, try employing smart video conferencing etiquette, or you may risk indiscretions that will flag you as a slacker.

Put the Pro in Professional

After more than a year of fine-tuning, here are the new rules of video conferencing etiquette.

1. Mute Your Mobile and Other Devices

The first video conference etiquette you need to know is muting your other devices. Just as in the pre-COVID days, someone’s obnoxious ring tone blaring Taylor Swift’s newest single in the middle of a meeting is also an annoyance if it happens during a Zoom meeting and so is the inevitable fumbling to turn off the sound. Even the apologies to the group get tiresome.

Also, when notifications are activated on the computer that you’re using for the meeting, the incoming message takes over the audio and you’ll miss out on snippets of the conversation. Be sure to eliminate this possible faux pas.

2. Dress the Part

While working from home, you may have fallen into the habit of slipping on your comfiest T-shirt each day. Hey, no judgments! But before you log on to your video conference, try to make an effort with your appearance.

Depending on your company culture and the importance of your meeting, consider dressing the part of the professional whom you wish to project. It will help you feel more self-assured, and others will likely take you more seriously.

For women, wear light make-up, put on earrings, and make sure your blouse is crisply pressed. For men, show up freshly shaved. Wearing a crisp collared shirt in a solid color will usually suffice.

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Pro Tip: Stay away from wearing white or black, unless those colors look great on you. Consider wearing light blue or brown instead.

3. Stage Your Workspace

Have you noticed the backdrops of experts interviewed on news shows? Bookshelves and photographs are carefully curated, and no busy-patterned furniture or artwork is in sight.

Take note of what appears behind you when you choose the location of your video conferences. Piles of junk mail on the table or stacks of folded laundry on the couch will convey more about your personal life than you care to share. Make sure you remove clutter from the camera’s eye, and present a tidy, orderly workspace to your colleagues, coworkers, and bosses.

4. Put Some Thought Into Lighting and Perspective

Be aware that in a video conference, your computer camera can actually make you look up to ten pounds heavier depending on where you sit. But you can easily drop those added pounds by moving back from the screen to diminish the wide-angle distortion.

Frame your head on the screen by tilting the screen up or down. Also, it’s best to not place yourself in front of a window or bright light, which makes you appear in shadow. Instead, face the light source, moving it (or yourself) until you have a flattering amount of illumination. You can also purchase some small spotlights that allow you to add light as needed.

Pro Tip: If your lights add too much redness to your skin, consider counter-balancing with a green filter.

Remember That Half of Life Is Showing Up

5. Arrive on Time

In the old days of in-person meetings, it was nearly impossible to slip in late into a meeting unnoticed. In today’s video conferences, logging in late still shows poor form. Instead, strive to arrive five minutes early and get yourself settled.

Once the meeting is underway, the host may be less attentive about late arrivals waiting to be let in. Diverting the host’s attention away from the meeting with a tardy entry request is the ultimate giveaway that you didn’t honor the schedule. If you don’t want a black mark against you, log in on time.

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6. Turn on Your Video

Few people like to see their face on the screen, but buck up and turn on your camera in video conferences. In most cases, it’s better to be a face on a screen than a name in a blank square. Your statements will be more memorable when other meeting attendees can see you.

If you need to turn off the video, either because of a poor connection, some commotion in the room, or a need for a quick break, give a short explanation via the chat feature. Then, go back on video as soon as you’re able.

Pro Tip: Keep your explanation for your departure pithy. “Sorry! Doorbell rang. Back in five” says it all. Be sure to honor what you say in chat and really do return in five minutes.

7. Plan Ahead Before Sharing Your Screen

Don’t be one of those people who makes everyone else wait as you click through folders in search of a document. That’s just poor video conferencing etiquette. If you know you’ll need to share a document or video on your screen, prepare by pulling it out of its folder and onto your desktop. Also, clean up the files and folders on your desktop to reduce clutter and facilitate easy access. Close other programs like chat, calendar notifications, and email. Disable pop-up notifications to ensure there’ll be no unforeseen distractions.

Be sure to remind the host before the meeting that you’ll need them to activate the screen-sharing function. Show courtesy once you’re finished by hitting “stop share” to return to the screen with participants.

Attend to the Pesky Details

8. Make Sure That Meetings Remain Right-Sized

With the easy accessibility of video conferencing, it can be tempting to extend the meeting invitation beyond the core group and include everyone peripherally involved in a project. But just as with in-person meetings, the more people involved, the more unwieldy the meeting becomes.

Use good judgment when asking others to sit through a video conference so that you don’t needlessly take up others’ time and so that participants can be fully engaged.

9. Remember to “Unmute” Before You Speak

Most of us are likely able to count on one hand the number of video conferences when someone didn’t have to be reminded, “You’re on mute!” Forgetting to unmute before speaking has become one of the most common missteps in video conferencing.[1]

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Show everyone your impeccable video-conferencing poise by managing your mute feature with flawless control.

10. Stay on Point to Keep the Meeting Length in Check

As with in-person meetings, an agenda with assigned time limits for discussions remains necessary to keep a meeting focused. Data shows, however, that video conferencing can actually reduce meeting time.[2] Reasons include the elimination of commuting time and the ability to screen share and annotate to keep everyone on task.

Additionally, side conversations are virtually impossible with video conferencing now that you can no longer have back-and-forth exchanges with the person beside you.

Pro Tip: If you’re running the meeting, let attendees know in advance the protocol for the chat feature. Is it okay for them to “chat among themselves” or not? (See point 11, as well.)

Talking Has a Time and a Place

11. Chat Appropriately

Just like side conversations or texting in an in-person meeting, the use of the chat feature during a video conference can be disrespectful unless it’s directed to all participants. Hence, it’s good video conferencing etiquette to mind your use of the chat.

At the start of the meeting, you may want to ask the host if it’s alright for participants to use the chat feature. This allows them to disable it if they choose. Used appropriately, it can be a helpful tool to clarify or amplify an earlier point once the conversation has moved on or to let the group know that you need to sign off early (and why).

12. Use the “Raise Hand” Feature to Avoid Interruptions

The slight lag in many video conferences can result in speaking over another person if you attempt to jump into a conversation. To avoid this awkward interruption, indicate when you have something to add to the discussion with the raise-your-hand feature that signals the host you would like to speak. This effective meeting management device makes video conferencing run more smoothly, especially with a large group, but it must be activated and monitored by the host.

Pro Tip: For meetings of six to ten people, sometimes the old-fashioned raising of your physical hand may be the best option. But it’s up to the meeting host. Ask them what they would prefer, and follow that.

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13. Don’t Record the Session or Take Photos Without Prior Permission

In this case, not sharing is caring. The “sharing culture” made popular through social media has little place in video conferencing. Before recording a meeting or capturing a screenshot of the participants, always ask for consent in advance from the full roster of attendees. Knowing that a video conference will be photographed or recorded could have a bearing on what others are willing to discuss.

Manage Yourself

14. Minimize Distractions

While de-activating audio and video features can keep distractions from affecting the other participants, you will need to manage noise and disruptions on your end to give your full attention to the meeting.

Move out of high-traffic zones in your home, keep your door closed, and ask family members to be considerate.

15. Save Snacking for Later

Save snacking for later—or earlier. Eating while on video conference is a no-no. Munching in front of the group while close to the camera—as you are when video conferencing—subjects the participants to an up-close and (too) personal view of your food consumption process.

However, it’s perfectly fine to sip quietly from a glass of water or cup of coffee or tea. If the meeting threatens to last for more than two hours, you may want to ask the host in advance to schedule a five-minute break at the halfway point.

Final Thoughts

Even though bosses are now beginning to ask workers to spend some of their workdays on-site, up to 80 percent will permit employees to work remotely at least part of the time, which means more video conferencing in your future.[3] Mastering these video conferencing etiquette tips will help you dial in—as well as dial back—your participation and demonstrate your unwavering level of engagement to the team.

Featured photo credit: Chris Montgomery via unsplash.com

Reference

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