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Don’t Try Harder, Try Different: 5 Ways To Interview Better

Don’t Try Harder, Try Different: 5 Ways To Interview Better

We’ve all heard the phrase “practice makes perfect” and it’s a good motto to live by…most of the time. If you are already good at something or if you are using methods that are tried and true, go ahead and practice until it’s perfected, but what if the methods are bad? This is one of the biggest problems interviewers face. Think about your own experience – you know you have the skills for the job and you know you are a good fit with the company, but you also know you need to interview better to get the job, so you keep practicing the same old techniques over and over, hoping next time you’ll get it right and land your dream job.

Practicing is a great idea, but only if you’re practicing with the right interview techniques. In fact, you might be surprised to learn how many candidates are hired because of how they came across in the interview, not because of their past experience. Here are 6 ways to improve your interview skills – 6 tried and true methods that are worth practicing!

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1. Change How You Think About Interviews

Job interviews seem to be all about answering questions, so many people come up with good answers and rehearse those answers until they know them well. Interviewers, however, are looking for so much more than good answers. The interview is their only chance to get to know you as a person, and see if you will be a good fit for the company. Yes, you should be able to answer questions well, and you should be prepared for any type of question, but when you think about what your answers should be, remember that they need to represent you as a person and allow you to communicate normally, not as someone quoting a memorized script. So, if you want to practice this method to interview better, stop thinking of the interview as an exam, and more as a simple meeting between 2 people who want to see if joining together is a good idea. Do you think you will be a good fit at this company? The only way to show them is to be comfortably yourself in the interview.

2. Emphasis on the “Fit”

You may be surprised how often being a good fit for a company or team overshadows past experience and skill sets when companies are looking for someone. Job candidates tend to focus so much on how their experience, job history and professional skills, and often miss another very important ingredient: fit. Your past experiences are very valuable and you should still focus on these aspects of the job interview, but don’t make the mistake of forgetting the fit. Because no company wants to hire someone who won’t fit in with the team, no matter how wonderful their employment history is or how qualified they are for the job. Nine times out of ten, companies would rather spend the money to train someone than hire someone who they aren’t sure is going to fit. Make sure your resume does a good job of covering your qualifications for the job so that you are take those experiences and show how they make you a great fit for the company in the interview. If you know you aren’t as qualified as other candidates will be, you should definitely put extra emphasis on the fit.

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3. Learn the Other Side of Interviewing Through Role Playing

Not too many job candidates know what it feels like to be on the other side of the desk. You can stress yourself out, trying to figure out what interviewers are looking for, but the only way to know that is to put yourself in their shoes. Pick a couple of job ads similar to the type of job you are looking for, and find some friends who want to practice their interviewing skills, or better yet, let them find some of their other friends (people you don’t know) and they can practice their interview skills with you. Look into the companies and get a sense of what they are really looking for in a candidate and conduct some interviews. This will help you know how it feels to be the interviewer for a change, and you will be able to pinpoint some things the interviewees are doing wrong. Take notes, and compare with your past interview experiences to see where you need to improve.

4. Know Yourself Better by Seeking Constructive Criticism

Many people do well in the beginning of an interview, only to falter when the questions get personal. You would think that those would be the easiest questions to answer, but a lot of people don’t know themselves as well as they think. To help you get to know yourself, ask some good friends to tell you (nicely) about what they think your biggest strengths and weaknesses are, how you handle stressful situations, what makes you successful, and how you can improve. Take notes and compare with your own perceptions once you are alone again. Remember, your friends care about you and are not out to hurt you. Their constructive criticism can help you interview better.

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5. Heavey Research Is the Key to Interview Better

Many job seekers hear that they should research the company before an interview and spend 15 minutes perusing the website, memorize a few facts and take that to the interview, so they can throw in a couple of facts here and there and maybe ask a good question to impress the hiring manager. This is not good enough to set you apart from everyone else.

How badly do you want this job? Make it show by investing your time on doing some heavy research on the company. Find out how they started, their past mistakes and successes, their beliefs, vision, goals for the future, past and present CEOs and how they helped the company to success, and whatever else you can dig up. Now, look at your resume, look at who you are as a professional person, and think about what you can do for them. Think about how you fit with this company, what you admire about them and what you can learn from the company’s history. You will want to reformulate some of your interview answers so that you can seamlessly incorporate this information into your answers.

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Last Updated on June 1, 2020

How to Start an Online Business That Will Grow and Succeed

How to Start an Online Business That Will Grow and Succeed

There are thousands of free guides available online on how to start an online business. However, the most valuable lesson they never discuss is that starting a new business online is probably going to fail.

Successful professionals that excel at some point with a venture never gave up, had a passion for creating a meaningful service or product idea, and never stopped trying.

Starting a business is a great opportunity for anyone with a passion to work on something you never get tired of. If people like coming to you for advice or to help them with work-related tasks, then you have the necessary skills and experience to start a business.

In addition, if you have a curiosity about services and products, maybe you have the capacity and capabilities to create something more innovative.

In the next section, we will comprehensively examine the core elements in starting a business. They will not necessarily catapult you to create Google, Facebook, or Apple, but they will guide you on how to start an online business.

1. Remember That the Likelihood of Your Business Failing Is High

Building a product or service is a process that takes a lot of time, so do not think that successful CEOs did it with the snap of their fingers.

According to the Small Business Association (SBA), only 30 percent of businesses will fail in the first two years and 50 percent will probably stay open in the first five years.[1] It is something to think about when launching your online business.

However, this does not mean you should be discouraged, and it’s actually a valuable lesson to fail since it will give you clues on what to do right the next time.

2. Focus on Your Audience and Targeted Niche Market

One of the most difficult things is figuring out who your customers are and tailoring your product or service for them. Depending on your available resources and the size of your network, the scale of your venture will be contingent on this. Knowing your targeted niche is important in knowing how to start an online business.

If you are launching a business, will you go the retail route or create an online store? Will your service satisfy the needs of a startup, small business, enterprise, or corporation? There is no right or wrong answer.

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Think about your audience and what the size of your customer base will be. Without knowing your customers, you cannot start a business.

3. Conduct a Lot of Research and Examine the Segment of Your Potential Market

Depending on the sort of business, you will have to do hours of research and ask a lot of questions. It helps a lot to look at specific companies or businesses to get an idea of how they started.

This may be a daunting task for some, and there are other avenues to explore to assist you with building a business. The web has tons of resources and you can check out Fundera’s list of 50 tools to help grow your business.[2]

In addition, you must tap into a reliable business networking list of people to guide you on how to start an online business.

4. Tap Into the Reach of Social Media and Expand Your Message

Gone are the days of paying expensive advertising budgets. Thanks to social channels like Twitter, YouTube, and Facebook, businesses can advertise for free. On the other hand, you can spend and create marketing campaigns on those different platforms.

Figure out which one is best suited to your needs and where that audience is active. When your online business has figured out where its message has the most impact and when your customers are responding to your message, then you know you are in the right place.

5. Network With Influencers and Brand Your Company on an Optimized Blog

Depending on the size of the organization and the number of employees, you may need to consider networking in the initial phases. If you want to know how to start an online business, then you should also learn how to network with influencers.

Social media is a valuable tool, and you can reach out to brand influencers depending on the line of products or services you wish to promote. Gone are the days of just putting an advertisement campaign and expecting a big return. Instead, you now have to create partnerships and blog about your branded efforts.

Make sure you have an optimized blog with search engine optimization (SEO) tools built-in, so you can focus on attracting customers and followers.

6. Create a Monetization Plan Tailored to Your Products and Services

Whether you are a startup, small business, enterprise, or a large company, you have to be strategic with your company efforts. Do you have an omni-channel strategy in place to attract clients and potential business?

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In other words, you must have the integration with your site and selected social media channels to generate revenue from products or services.

Believe it or not, not having a clear investment plan on how you will generate business is one factor often overlooked by starting businesses. The technology is there and depending on your institutional resources, you will have to look at a couple of vendors to see which one gets you the best value for your company.

7. Monitor Your Progress and Schedule Meetings Weekly

When your business is live online, you need to monitor progress. You must look at your data, key performance indicators (KPIs), and financials to see how your company is progressing over time.

This is a very different mindset when you are in a large company, but an average-sized online business has to do housekeeping procedures. The products or services advertised online are just one part of the equation.

Are you attracting customers? Are your interactions with clients translating to transactions or conversion?

These questions can only be answered by looking at your data and financial statements. When you can compare both, you will have an excellent understanding of the current state of affairs.

8. Once You Have Refined Your Online Product or Service, Officially Launch Your Business

Once you have more or less found the online product or service to serve customers, you are ready for prime time.

As long as your monetization plan lines up carefully with your investment, you can go live with your business. This can be in the form of an official announcement via your site, hosting a live event, or reaching out to media outlets to plug your company launch.

There is no right or wrong way to go about his process. But make sure that the state of the company propels you to launch the online service or product.

9. Once Your Business is Growing, Retain Customers and Attract New Ones

Having customers at the beginning is crucial for an online business. In fact, it is important for any business period.

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For the customers who have decided to adopt or buy your service, make sure you are delivering above and beyond customer service. They will not only continue to buy services, but they will also likely recommend your service to others. So, go the extra mile to thank them for their business.

If possible, develop perks programs and giveaways since customers enjoy the red carpet and celebrity treatment.

10. Use Social Media Networks Ethically and Steer Away From Shady Business Practices

It is tempting to use several social media platforms and buy fake followers. The problem is if the business is a lot bigger than it seems, it will come back to haunt you.

There is nothing more embarrassing or outright unprofessional than having thousands of followers who never interact with the posts you share. Unfortunately, social media has lost credibility when it comes to building fake followers and fake news. So, do not fall in the trap of trying to grow your brand artificially.

Aim for organic followers. This means having real customers following you and engaging your brand in authentic ways.

11. Continue Tracking the Results of the Business

Meetings are essential to tracking the state of affairs and the state of your staff. These meetings should also include tracking the performance as a result of your online business (product or service).

Are the results positive? Are they negative? Are they producing productive results?

Analytics is vital to understanding how the business is performing, so make sure you can get a snapshot of where you are at. Successful businesses cover their tracks and that includes looking at the bottom line performance of their product or service.

12. Utilize Search Engines to Attract Targeted Customers to Your Site

There are advertising systems and price tiers for the different social networks, but search engines like Google and Bing are still important.

Pay-per-click (PPC) advertising is offered in tiers through the Google search engine and Microsoft’s search engine Bing. This remains one of the simplest and most effective ways to generate traffic to a brand new site.

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As reported by Entrepreneur, the PPC offers two advantages. One advantage is that PPC ads show up on the search pages right away. The second one is it allows you as a business to test different keywords including headlines, prices, and selling approaches.[3]

13. Provide Expert Advice and Testimony Through Different Mediums

It can be challenging to get brand visibility when you are a brand business. However, if you have some significant knowledge and expertise in your company product or service, you should offer insight. This means you can publish a blog post with powerful visuals, an infographic, a webinar, a YouTube video, etc.

The idea is to plug your service but make it an interesting testimony that tells a story. It is not enough to tell the story of your product, but you have to connect with popular culture if possible.

Be creative and take risks because that may be the difference between success and failure.

14. An Online Business Cannot Succeed Without Effective Email Marketing Strategies

When you are compiling customer data, one of the most valuable pieces of information is a phone number and particularly an email address.

With an email, you can build an opt-in list. This list allows you to create newsletters or announcements to be sent to their inbox for exclusive offers.

You can set up a provider or a third party to analyze customer interactions with your email offers. What it will provide your business is cost opportunity and it is cheaper than print, TV, or radio.

Final Thoughts

After you have found your calling in building a product or service, start putting the building stones to create your service and product. It needs to solve a problem that no other business offers. If you are about solving problems, an online business is a right venture for you.

Launching an online business is a complicated undertaking, so do not expect instant results. Building a successful online business takes time, investing money, and developing a service that makes a profit.

Finally, make sure you have the available resources and a reliable team that will accompany you throughout your journey. They need to be loyal and have to bring something unique to your big idea.

Take risks and fail early because these experiences are the foundations for launching a successful company.

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Featured photo credit: Olu Eletu via unsplash.com

Reference

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