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Don’t Try Harder, Try Different: 5 Ways To Interview Better

Don’t Try Harder, Try Different: 5 Ways To Interview Better

We’ve all heard the phrase “practice makes perfect” and it’s a good motto to live by…most of the time. If you are already good at something or if you are using methods that are tried and true, go ahead and practice until it’s perfected, but what if the methods are bad? This is one of the biggest problems interviewers face. Think about your own experience – you know you have the skills for the job and you know you are a good fit with the company, but you also know you need to interview better to get the job, so you keep practicing the same old techniques over and over, hoping next time you’ll get it right and land your dream job.

Practicing is a great idea, but only if you’re practicing with the right interview techniques. In fact, you might be surprised to learn how many candidates are hired because of how they came across in the interview, not because of their past experience. Here are 6 ways to improve your interview skills – 6 tried and true methods that are worth practicing!

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1. Change How You Think About Interviews

Job interviews seem to be all about answering questions, so many people come up with good answers and rehearse those answers until they know them well. Interviewers, however, are looking for so much more than good answers. The interview is their only chance to get to know you as a person, and see if you will be a good fit for the company. Yes, you should be able to answer questions well, and you should be prepared for any type of question, but when you think about what your answers should be, remember that they need to represent you as a person and allow you to communicate normally, not as someone quoting a memorized script. So, if you want to practice this method to interview better, stop thinking of the interview as an exam, and more as a simple meeting between 2 people who want to see if joining together is a good idea. Do you think you will be a good fit at this company? The only way to show them is to be comfortably yourself in the interview.

2. Emphasis on the “Fit”

You may be surprised how often being a good fit for a company or team overshadows past experience and skill sets when companies are looking for someone. Job candidates tend to focus so much on how their experience, job history and professional skills, and often miss another very important ingredient: fit. Your past experiences are very valuable and you should still focus on these aspects of the job interview, but don’t make the mistake of forgetting the fit. Because no company wants to hire someone who won’t fit in with the team, no matter how wonderful their employment history is or how qualified they are for the job. Nine times out of ten, companies would rather spend the money to train someone than hire someone who they aren’t sure is going to fit. Make sure your resume does a good job of covering your qualifications for the job so that you are take those experiences and show how they make you a great fit for the company in the interview. If you know you aren’t as qualified as other candidates will be, you should definitely put extra emphasis on the fit.

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3. Learn the Other Side of Interviewing Through Role Playing

Not too many job candidates know what it feels like to be on the other side of the desk. You can stress yourself out, trying to figure out what interviewers are looking for, but the only way to know that is to put yourself in their shoes. Pick a couple of job ads similar to the type of job you are looking for, and find some friends who want to practice their interviewing skills, or better yet, let them find some of their other friends (people you don’t know) and they can practice their interview skills with you. Look into the companies and get a sense of what they are really looking for in a candidate and conduct some interviews. This will help you know how it feels to be the interviewer for a change, and you will be able to pinpoint some things the interviewees are doing wrong. Take notes, and compare with your past interview experiences to see where you need to improve.

4. Know Yourself Better by Seeking Constructive Criticism

Many people do well in the beginning of an interview, only to falter when the questions get personal. You would think that those would be the easiest questions to answer, but a lot of people don’t know themselves as well as they think. To help you get to know yourself, ask some good friends to tell you (nicely) about what they think your biggest strengths and weaknesses are, how you handle stressful situations, what makes you successful, and how you can improve. Take notes and compare with your own perceptions once you are alone again. Remember, your friends care about you and are not out to hurt you. Their constructive criticism can help you interview better.

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5. Heavey Research Is the Key to Interview Better

Many job seekers hear that they should research the company before an interview and spend 15 minutes perusing the website, memorize a few facts and take that to the interview, so they can throw in a couple of facts here and there and maybe ask a good question to impress the hiring manager. This is not good enough to set you apart from everyone else.

How badly do you want this job? Make it show by investing your time on doing some heavy research on the company. Find out how they started, their past mistakes and successes, their beliefs, vision, goals for the future, past and present CEOs and how they helped the company to success, and whatever else you can dig up. Now, look at your resume, look at who you are as a professional person, and think about what you can do for them. Think about how you fit with this company, what you admire about them and what you can learn from the company’s history. You will want to reformulate some of your interview answers so that you can seamlessly incorporate this information into your answers.

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Last Updated on July 22, 2019

10 Killer Cover Letter Tips to Nail Every Interview Opportunity

10 Killer Cover Letter Tips to Nail Every Interview Opportunity

A cover letter is an introduction to what will be found in the resume. In a cover letter, the applicant is able to use a conversational tone, to explain why the attached resume is worth reviewing, why the applicant is qualified, and to express that it’s the best application the reader will see for the open position.

Employers do read your cover letter, so consider the cover letter an elevator pitch. The cover letter is the overview of your professional experience. The information in the body presents the key qualifications, the things that matter. The cover letter is the “here is what will be found in my presentation”, which is the resume in this case.

Something really important to point out- a cover letter should be written from scratch each time. Great cover letters are the ones that express why the applicant is the best for the specific job being applied to. Using a general cover letter will not lead to great results.

This doesn’t mean that your cover letter should repeat your most valuable qualifications, it just means that you don’t want to recycle a templated, general letter, not specific to the position being applied to.

Here’re 10 cover letter tips to nail every interview.

1. Take a few minutes to learn about the company so that you use an appropriate tone

Like people, every company has its own culture and tone. Doing a bit of research to learn what that is will be extremely beneficial. For instance, a technology start-up has a different culture and tone than a law firm. Using the same tone for both would be a mistake.

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2. Don’t use generic cover letter terms — be specific to each company and position

Hiring managers and recruiters can easily identify generic cover letters. They read cover letters and resumes almost every day. Using words and terms like: “your company” instead of naming the actual company, and “your website” instead of “in your about us section on www.abc123.com”, are mistakes. Be as specific as possible, it’s worth the additional few minutes.

3. Address the reader directly if you can

It is an outdated practice to use “To Whom it May Concern” if you know the person that will be reviewing your documents. You may wonder how you’ll know this information; this is where attention to detail and/or a bit of research comes into play.

For example, if you are applying for a job using LinkedIn, many times, the job poster is listed within the job post. This is the person reading your documents when you “apply now”. Addressing that person directly will be much more effective than using a generic term.

4. Don’t repeat the information found in the resume

A resume is an action-based document. When presenting information in a resume, the tone isn’t conversational but leading with action instead, for example: “Analyze sales levels and trends, and initiate action as necessary to ensure attainment of sales objectives”.

In a cover letter, you have the opportunity to deliver your elevator pitch: “I have positively impacted business development and growth initiatives, having combined two regions into one and achieving 17% in compound growth over the following three-year period”.

Never use your resume qualifications summary as a paragraph in your resume. This would be repeating information. Keep in mind that your cover letter is the introduction to your resume- the elevator pitch- this is your opportunity to show more personality.

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5. Tell the company what you can do for them

As mentioned above, this is your chance to explain to the company why you are the best person for the open position. This is where you tell the company what you can do for them: “If hired as the next (job title) with (company name), I will cultivate important partnerships that will enhance operations while boosting revenue.”

Many times, we want to take the reader through the journey of our life. It is important to remember that the reader needs to know why you are the best person for the job. Lead with that.

6. Showcase the skills and qualifications specific to the position

A lot of people are Jack’s and Jill’s of all trades. This can be a great big picture, but not great to showcase in a cover letter or resume.

Going back to what was mentioned before, cover letters and resumes are scanned through ATS. Being as specific as possible to the position being applied to is important.

If you are applying for a coding position, it may not be important to mention your job in high school as a dog walker. Sticking to the exact job being applied to is the most effective way to write your cover letter.

7. Numbers are important — show proof

It always helps to show proof when stating facts: “I have a reputation for delivering top-level performance and supporting growth so that businesses can thrive; established industry relationships that generated double digit increase in branch revenues”.

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8. Use testimonials and letters of recommendations

A cover letter is a great place to add testimonials and information from your letter of recommendations. Mirroring the example above, here is a good way to use that information:

I have a history of consistently meeting and exceeding metrics: “(Name) rose through the company and became a Subject Matter Expert, steadily providing exceptional quality of work.”- Team Manager.

9. Find the balance between highlighting your achievements and bragging

There is fine line between telling someone about your achievements and bragging. My advice is to always use facts first, and support that with an achievement related to the fact, as shown in the examples above.

You don’t want to have a cover letter with nothing but bullet points of what you have achieved. I can’t stress this enough — cover letters are your elevator pitch, the introduction to your resume.

10. Check your length — you want to provide no more than an introduction

The general rule for most positions is one page in length. Positions such as professors and doctors will require more in length (and they actually use CV’s); however, for most positions, one page is sufficient. Remember, the cover letter is an introduction and elevator pitch. Follow the logic below to get you started:

Start with: “I am ready to deliver impeccable results as (name of company) next (Position Title).

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What you know and like about the company, what initiatives, missions, goals resonate with you: “I read/listened to an interview that your Chief of Staff did on www.abc123.com. His/her statement regarding important up and coming employee engagement initiatives really resonated with me”.

Overview of your qualifications and experience: “I have a strong background in developing, monitoring, and controlling annual processes and operational plans related to community relations and social initiatives”.

Highlight/ Back up your facts with achievements: “I’m a vision-driven leader, with a proven history of innovation and mentorship; I led an initiative that reduced homelessness in four counties and received recognition from the local Homeless Network and the County Commissioner”.

Close with what will you do for the company: “As your next (job title), I am focused on hitting the ground running as a transformational leader who is driven by challenge, undeterred by obstacles, and committed to the growth of (name of company).

Bonus Advice

When applying for a job online or in person, a resume and a cover letter are standard submissions. At least 98% of the time, both your resume and cover letter and scanned via ATS (applicant tracking systems). You can learn more about that process here.

The information provided in a cover letter should be written and organized to be compatible with these scans, so that it can make to a human; from there, you want to make sure that you capture the recruiter and/or hiring managers attention.

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Featured photo credit: Kaleidico via unsplash.com

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