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Don’t Try Harder, Try Different: 5 Ways To Interview Better

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Don’t Try Harder, Try Different: 5 Ways To Interview Better

We’ve all heard the phrase “practice makes perfect” and it’s a good motto to live by…most of the time. If you are already good at something or if you are using methods that are tried and true, go ahead and practice until it’s perfected, but what if the methods are bad? This is one of the biggest problems interviewers face. Think about your own experience – you know you have the skills for the job and you know you are a good fit with the company, but you also know you need to interview better to get the job, so you keep practicing the same old techniques over and over, hoping next time you’ll get it right and land your dream job.

Practicing is a great idea, but only if you’re practicing with the right interview techniques. In fact, you might be surprised to learn how many candidates are hired because of how they came across in the interview, not because of their past experience. Here are 6 ways to improve your interview skills – 6 tried and true methods that are worth practicing!

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1. Change How You Think About Interviews

Job interviews seem to be all about answering questions, so many people come up with good answers and rehearse those answers until they know them well. Interviewers, however, are looking for so much more than good answers. The interview is their only chance to get to know you as a person, and see if you will be a good fit for the company. Yes, you should be able to answer questions well, and you should be prepared for any type of question, but when you think about what your answers should be, remember that they need to represent you as a person and allow you to communicate normally, not as someone quoting a memorized script. So, if you want to practice this method to interview better, stop thinking of the interview as an exam, and more as a simple meeting between 2 people who want to see if joining together is a good idea. Do you think you will be a good fit at this company? The only way to show them is to be comfortably yourself in the interview.

2. Emphasis on the “Fit”

You may be surprised how often being a good fit for a company or team overshadows past experience and skill sets when companies are looking for someone. Job candidates tend to focus so much on how their experience, job history and professional skills, and often miss another very important ingredient: fit. Your past experiences are very valuable and you should still focus on these aspects of the job interview, but don’t make the mistake of forgetting the fit. Because no company wants to hire someone who won’t fit in with the team, no matter how wonderful their employment history is or how qualified they are for the job. Nine times out of ten, companies would rather spend the money to train someone than hire someone who they aren’t sure is going to fit. Make sure your resume does a good job of covering your qualifications for the job so that you are take those experiences and show how they make you a great fit for the company in the interview. If you know you aren’t as qualified as other candidates will be, you should definitely put extra emphasis on the fit.

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3. Learn the Other Side of Interviewing Through Role Playing

Not too many job candidates know what it feels like to be on the other side of the desk. You can stress yourself out, trying to figure out what interviewers are looking for, but the only way to know that is to put yourself in their shoes. Pick a couple of job ads similar to the type of job you are looking for, and find some friends who want to practice their interviewing skills, or better yet, let them find some of their other friends (people you don’t know) and they can practice their interview skills with you. Look into the companies and get a sense of what they are really looking for in a candidate and conduct some interviews. This will help you know how it feels to be the interviewer for a change, and you will be able to pinpoint some things the interviewees are doing wrong. Take notes, and compare with your past interview experiences to see where you need to improve.

4. Know Yourself Better by Seeking Constructive Criticism

Many people do well in the beginning of an interview, only to falter when the questions get personal. You would think that those would be the easiest questions to answer, but a lot of people don’t know themselves as well as they think. To help you get to know yourself, ask some good friends to tell you (nicely) about what they think your biggest strengths and weaknesses are, how you handle stressful situations, what makes you successful, and how you can improve. Take notes and compare with your own perceptions once you are alone again. Remember, your friends care about you and are not out to hurt you. Their constructive criticism can help you interview better.

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5. Heavey Research Is the Key to Interview Better

Many job seekers hear that they should research the company before an interview and spend 15 minutes perusing the website, memorize a few facts and take that to the interview, so they can throw in a couple of facts here and there and maybe ask a good question to impress the hiring manager. This is not good enough to set you apart from everyone else.

How badly do you want this job? Make it show by investing your time on doing some heavy research on the company. Find out how they started, their past mistakes and successes, their beliefs, vision, goals for the future, past and present CEOs and how they helped the company to success, and whatever else you can dig up. Now, look at your resume, look at who you are as a professional person, and think about what you can do for them. Think about how you fit with this company, what you admire about them and what you can learn from the company’s history. You will want to reformulate some of your interview answers so that you can seamlessly incorporate this information into your answers.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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