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The Biggest Health Hurdles Entrepreneurs Face, and How to Combat Them

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The Biggest Health Hurdles Entrepreneurs Face, and How to Combat Them

Take a guess at the most significant health hurdles entrepreneurs face. Common assumptions might be high blood pressure from the ongoing stress of the job, or maybe obesity from being too busy to exercise regularly. However, you might be surprised to hear about the health data researchers have actually uncovered while comparing entrepreneurs with the rest of the population.

We think of being driven, innovative, gutsy, and self-sustaining as typical entrepreneurial traits. We know that it takes a special level of commitment and continuous learning to get a business off the ground and keep it there. So with all of this effort pointed in one direction, it stands to reason that entrepreneurs might have a tendency to neglect their health (along with a variety of other things in life) to pursue the growth and success of their business. However, one poll by Gallup seemed to suggest just the opposite pattern – entrepreneurs tend to be even healthier than other workers – at least in the physical sense.

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study by Louisiana State University revealed an interesting pattern in a town that was heavily populated by small businesses – Summit County, Colorado. They found that as small businesses continued cropping up around town, the health of the community as a whole improved. Obesity, diabetes, and mortality rates all declined steadily, ranking at less than half the national average.

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entrepreneurs health

    While they may have a decent hold over their physical health, multiple studies have suggested that mental health problems are more common for entrepreneurs, and may even run in their families. In particular, self-reported rates of depression, ADHD, and bipolar disorder were significantly higher for entrepreneurs, while anxiety was just slightly higher. Businessman, investor, and successful tv personality, Robert Herjavec admitted to People magazine that he felt suicidal after his divorce, showing how even the richest and most famous business owners were subject to severe mental health issues.

    When considering the fact that entrepreneurs tend to have more freedom and flexibility than the average worker, you can see how they might have more time for exercise and healthy meal planning. Success in business requires a take-charge attitude, which many entrepreneurs seamlessly apply to their workout and dietary habits as well. However, they also tend to have much greater levels of responsibility and have more difficult decisions to make throughout the work week. Thus, the taxing aspects of running a business seem to weigh on the mind more heavily than the body.

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    Bridging the Gap

    What can be done to balance the current gap in mind-body well being? For one, entrepreneurs can lighten their load by simply asking for more help and support. Not only will this relieve stress, but it has also been shown to have a positive impact on the growth of a business. A study by Xero showed that “about one third of successful business owners reported asking mentors or family members for assistance. Meanwhile, among those whose businesses failed, just 14% reported asking for help.” Releasing some of the urge to handle everything and be in control can help entrepreneurs delegate tasks to other employees and develop trust. It will also free up some much-needed time to recoup from work activities.

    Entrepreneurs can also be aware of any obsessive compulsive tendencies like ruminating, overworking, and maintaining extremely high expectations. Ask any entrepreneur if they’ve ever dealt with perfectionism during the course of a project, and you’ll likely see a smile start to form. Such habits were reported as being more common in business owners, who are often self-motivated achievers by nature. Scheduling mandatory breaks at the same time each day can help prevent entrepreneurs from feeling powerless to these ingrained habits. Planning ahead properly and knowing what to expect is a huge stress reliever – keep a calendar or a to-do list to stay productive at work. If employees and managers know their objectives and their work schedule is clearly defined, they have a better chance of success. By directing some of that intense focus toward relaxation, expression, and self-care, entrepreneurs can break the cycle of mental stress and burnout.

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    Featured photo credit: Ed Gregory/Stokpic via stokpic.com

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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