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Top 10 Books To Read Recommended By Barack Obama, Steve Jobs, And Elon Musk

Top 10 Books To Read Recommended By Barack Obama, Steve Jobs, And Elon Musk

Want to know what goes on inside the minds of billionaires, global leaders, and game-changers?

Read what they read.

No matter how successful people like Elon Musk, Steve Jobs, or Barack Obama are today, they all acquired their knowledge and experience over time. And they admit that books were a big part of the journey.

I know what you’re thinking: what were these books?

Luckily for us, they’ve publicly shared their most recommended and impactful books that have helped them get to where they are today.

We’ve compiled the top 10 books to read, and brought it here for you to enjoy.

Enjoy these 10 books, and share the knowledge with others!

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Top 10 Books To Read

1. Atlas Shrugged By Ayn Rand

Recommended by: Steve Jobs and Mark Cuban
Topic: Politics & Business
One-sentence summary: “Solve the world’s problem through entrepreneurial solutions.”

When Steve Wozniak was interviewed about what influenced Steve Jobs in the early days of building Apple, he mentioned that Atlas Shrugged was one of the books that Jobs used as his guide to life & business.

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    2. Competing Against Time By George Stalk

    Recommended by: Tim Cook
    Topic: Business, Economy, Productivity
    One-sentence summary: “Time is now added to the other three critical factors in order to remain competitiveness in the market – money, productivity, and quality.”

    Competing Against Time is a book that Tim Cook passes out everywhere and makes it a recommendation for all new hires at Apple to read.

    apple-ceo-tim-cook-is-a-huge-fan-of-competing-against-time-by-george-stalk-jr-its-about-managing-supply-chains-to-get-a-competitive-boost-something-apple-has-to-worry-about-a-lot

      3. Business Adventures By John Brooks

      Recommended by: Warren Buffet and Bill Gates
      Topic: Business & Finance
      One-sentence summary: “A classic story about the American corporate and financial life.”

      What do two of the richest men in the world have in common? They love the writings of John Brooks. Gates writes in his essay about Business Adventures: “Brooks eschews ‘listicles’ and doesn’t ‘boil his work down into pat how-to lessons or simplistic explanations for success.’ Instead, he tells entertaining stories replete with richly drawn characters, setting them during heightened moments within the world of commerce.”

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      Buffett’s classic sayings, such as “you only find out who is swimming naked when the tide goes out,” fits right into the style of Brooks writing as well.

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        4. Influence By Robert Cialdini

        Recommended by: Charlie Munger and Guy Kawasaki
        Topic: Psychology, Persuasion, Marketing
        One-sentence summary: “Science-backed methods to persuade just about anyone you want.”

        Charlie Munger, Warren Buffett’s partner in crime at Berkshire Hathaway, attributes Cialdini’s work as having a big influence on his thinking process. His published work of the 25 Cognitive Biases of humans was very much influenced by Cialdini’s work.

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          5. Life Is What You Make It By Peter Buffett

          Recommended by: Bill Clinton
          Topic: Life, Purpose, Autobiography
          One-sentence summary: “Instead of taking the way of least resistance, choose the path to greatest satisfaction.”

          This autobiography book by Peter Buffett, Warren Buffett’s son, shares the wisdom learned from his family and his experiences. Here’s how Ted Turner, Media Icon and the Founder of CNN, describes it: “With home-spun, heart-felt wisdom Peter Buffett ponders how to make a meaningful life, while making a living.”

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            6. The Happiness Hypothesis By Jonathan Haidt

            Recommended by: Tony Hsieh
            Topic: Happiness, Culture, Philosophy,
            One-sentence summary: “Giving and serving are the way to happiness.”

            “This is probably the book that’s made the biggest impact on my life over the past five years. The author examines the beliefs about happiness of different cultures, religions and philosophers from different periods, and then compares those beliefs with research that’s been done on the science of happiness. The book is thought-provoking and the concepts can be applied to business and to life.” – Tony Hsieh (CEO of Zappos)

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              7. The Four Agreements By Don Miguel Ruiz

              Recommended by: Oprah Winfrey and Jack Dorsey
              Topic: Spirituality, Life, Happiness
              One-sentence summary: The book can be summarized in the following four precepts:

              1. Be Impeccable With Your Word
              2. Don’t Take Anything Personally
              3. Don’t Make Assumptions
              4. Always Do Your Best

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                As Jack Dorsey is in the process of running two publicly traded companies, Twitter and Square, he’s forced to mature as a leader. Throughout his journey, he acknowledges The Four Agreement as guiding him in the right path.

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                  8. Self-Reliance By Ralph Waldo Emerson

                  Recommended by: Barack Obama
                  Topic: Individualism, non-conformity and independence
                  One-sentence summary: “Hold on to your own convictions, despite what society and other people want you to believe.”

                  Self-Reliance is what put Ralph Waldo Emerson on the map as one of the most influential poets and philosophers of the 19th century. President Obama referenced this essay as one of the most significant books to him in an email to Jon Meacham from the New York Times, and even referenced the importance of self-reliance in his 2008 election victory speech.

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                    9. Autobiography Of Benjamin Franklin By Walter Isaacson

                    Recommended by: Elon Musk
                    Topic: Autobiography, Entrepreneurship, Benjamin Franklin
                    One-sentence summary: “The rise of Benjamin Franklin from the bottom to the top.”

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                    Elon Musk, the Co-Founder of Paypal, Tesla Motors, and SpaceX, has said that Ben Franklin is one of his heroes, and likely sees Franklin as the type of American he himself would like to be and become: a combination of statesman, inventor, and businessman.

                    “You can see how [Franklin] was an entrepreneur. He started from nothing. He was just a runaway kid.” -Elon Musk

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                      10. The Remains Of The Day By Kazuo Ishiguro

                      Recommended by: Jeff Bezos
                      Topic: History, World War II, Life & Regret
                      One-sentence summary: “A compelling portrait of the perfect English butler and of his fading, insular world postwar England.”

                      “Before reading it, I didn’t think a perfect novel was possible. I’m always interested in things that seem to be impossible, but are then achieved.” -Jeff Bezos

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                        Over To You

                        Which of these top 10 books to read caught your interest?
                        Is there a book that’s on your list, that didn’t make it to our top 10 books to read? Please share with us!

                        More by this author

                        Sean Kim

                        Sean is the founder and CEO of Rype, a language learning app. He's an entrepreneur and blogger.

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                        Published on February 17, 2020

                        How to Stay Focused on Your Goals in a Distracting World

                        How to Stay Focused on Your Goals in a Distracting World

                        In this digital era, distractions can seem impossible to avoid. Just figuring out how to stay focused on your goals and ambitions can feel as difficult as actually achieving them.

                        These days, constant distractions can lead to a massive loss in productivity.

                        Statistics show that employees, on average, waste 28% of their time dealing with and trying to recover from unnecessary interruptions.[1]

                        And that’s at work, where you’re paid to be productive, and where some of us are monitored too much or too closely for comfort.

                        So, one can only imagine how much time is lost or wasted when we are left to our own devices.

                        A World of Distractions

                        Speaking of devices, how many times have you grabbed your cell phone at the very moment you hear a notification, wasting precious time scrolling through social media when you should be using that time working on your goals?

                        I can bet a lot.

                        But we’ve all been there.

                        Sometimes, even with the best of intentions and efforts to stay on task, we still find ourselves being chronically distracted.

                        Chances are you’ll be interrupted before you can even finish reading this article.

                        The reality is as undeniable as it is unavoidable: we live in a world full of distractions!

                        But how can you take back control of your time and attention to avoid these distractions and learn how to stay focused on your goals?

                        There are several strategies for overcoming distractions and reclaiming your focus, such as avoiding social media, prioritizing emails, meditation and more.

                        You can read about them in detail in our article, How to Focus and Maximize Your Productivity (the Definitive Guide).

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                        Some of these methods have been discussed ad nauseam. But one method in particular hasn’t been talked about enough.

                        How to Stay Focused on Your Goals

                        Your Environment Is a Major Factor

                        Whether we want to admit it or not, all of us are mostly a product of our environment. Our environment impacts us far more than we realize.

                        It’s made of a multitude of things, from the space we live and work in, to the people we spend the most time with, to the things we read, listen to, and watch, to even our profiles on social media, and more.

                        All of these elements of our surroundings influence our focus, thoughts, mindset, belief systems, and the goals and standards we set for ourselves. They all serve as triggers for certain behaviors, tendencies, and moods. That’s how many of our habits are formed.

                        We’ll always take on aspects of the environments we continually place ourselves in.

                        Willpower and Motivation Is a Broken Approach

                        What a lot of people have gotten wrong about trying to achieve their goals is that they often focus only on what needs to be done and how to get it done – outcomes and willpower.

                        Many think that willpower and motivation in their own right determine success.

                        While both are great and necessary virtues to have to navigate this increasingly difficult world, willpower is largely a short-term solution, while motivation is great to get you started but is also fleeting.

                        This is one of the main reasons why so many people’s New Year’s resolutions go belly-up by the end of January.

                        Your willpower is like a muscle, which means it’s finite and will deplete with use. [2]

                        Using the willpower approach to stay focused on goals centers on increasing personal efforts to overcome the environment, not on modifying or changing the environment.

                        The harsh reality is that your environment is more powerful than your internal resolve. No matter how much discipline you have, eventually, you’ll succumb to your environment despite your greatest efforts.

                        Setting Yourself up for Success

                        In an environment that’s incompatible with your goals, its negative influence will sabotage your success.

                        On the other hand, a compatible environment is one of the most important strategies you can utilize to stay focused on achieving your goals.

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                        Creating an environment that is conducive to success will trigger your desired behaviors and, most importantly, will decrease distractions.

                        Inevitability Thinking

                        In fact, productivity expert Eben Pagan believes that designing the right environment will create conditions that make it impossible for you not to achieve your goals.

                        The multi-millionaire, entrepreneur, and investor regards this as the next evolution of goal-setting that will move us away from focusing on willpower and outcomes.

                        He calls this concept “Inevitability Thinking,” which is thinking and acting as if what you are doing is a foregone conclusion because you set up the conditions for it to happen.

                        What he means by “setting up the conditions for success” is designing an environment that’s conducive to you achieving your goals.

                        Building Your Environment

                        World-renowned leadership coach and author Dr. Marshall Goldsmith believes if a person doesn’t create and control their environment, then it will create and control them.

                        He suggests having a vision of achieving the goals you want to accomplish. Then, think about designing the structure of your environment, your situation, or your organization in a way that would organically bring that vision to life.

                        “If [you] can design your life [and] behaviors well, [you] don’t need to rely on willpower.” – BJ Fogg, Social Science Research Associate, Stanford [3]

                        “But I’m not a designer,” you might be thinking.

                        Don’t get intimidated, it can be done – by you or anyone! Designing or modifying your environment so you can better stay focused on your goals is not like designing spaceships – it’s not rocket science.

                        Here is how to make it happen.

                        How to Stay Focused on Your Goals: Designing Your Environment

                        1. Find the Environment That Supports Achieving Your Goals

                        Real progress occurs when we fully understand and align with what, whom, and where best support our goals.

                        So, the next time you’re in your environment, whether at or outside of work, try to pay attention to how you feel while you’re there. Note if that feeling changes when you leave that environment.

                        Examine your surroundings. Look at all the infrastructure and ask yourself these simple questions:

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                        • Am I in an environment that’s conducive to me achieving my goals?
                        • Is it detrimental to me maintaining my focus on my goals?
                        • Is it on par with people who have already achieved what I want to achieve?

                        Also, examine your lifestyle and habits. Are you placing yourself in environments and situations that spark personal growth?

                        If the answers to these questions are anything but a definite and resounding yes, then you should seriously consider modifying or completely changing your surroundings.

                        The more you understand yourself, the more aware you’ll be of the environment that’s most likely to help you stay focused on your goals.

                        2. Let Your Goals, Not Distractions, Distract You

                        If you constantly lose focus on your goals, you pretty much render them useless. Distractions and interruptions are the biggest culprits of losing your focus.

                        One of the most practical ways to maintain focus is to allow your goals to constantly distract you.

                        You’ll inevitably lose focus from time to time. But you can limit the number of times it happens and the duration by facilitating your goals to distract you back to your focus.

                        Now, how do you do that?

                        It’s simple: make visual cues.

                        There’s a saying that if you don’t see it, you’ll probably forget it. Science agrees; the eyes hold the majority of sensory receptors in the human body. Therefore, the eye is a major component of focus.

                        The following cues are simply things that will trigger you to focus or refocus your attention back onto your goals.

                        What type to use will largely depend on what works for you, but below are a few common ones:

                        • Tape your task list or habit tracker to your desk or onto your refrigerator at home.
                        • Hang motivational posters at frequently visited sections of your house or workspace.
                        • Post-Its – write your goals in a one or two-word phrase on them and stick where you’re sure to see them.
                        • Set cues to constantly remind you to stick with your productive habits.
                        • Digital devices – alter the screensavers of your computer, smartphones, tablets, or any other digital device you use regularly to display something about your goal.

                        Read more about how to stay focused on your goals: How to Create an Action Plan and Achieve Your Personal Goals

                        3. Modify Your Inner Circle

                        Multiple studies have proven that our mindset, behaviors, and motivations are largely influenced by our peer group. Therefore, the people in our lives have an enormous impact on our ability to reach our goals.

                        “You are the average of the five people you associate with most…” – Tim Ferriss [4]

                        Since people have such a significant influence on the direction of your entire life, if you’re really serious about achieving your goals, you may have to adjust your inner circle. This is where designing or modifying your environment for success becomes tricky.

                        Unlike upgrading your iPhone, changing the makeup of your inner circle can be a lot more complex.

                        One of the most difficult things to do in life is to sever ties with friends, especially against their will, even if it’s for the betterment of the self.

                        It will likely foster resentment because it will require you to betray the very virtue that served as the keystone of the friendship in the first place: loyalty.

                        But we must remember that above all else, when we set important personal goals, we must be loyal to ourselves if we are to achieve them. Loyalty to friends, family, or even to your spouse that is detrimental to your success in life will only slow your growth.

                        By consciously deciding whom you want in your inner circle, you are taking control of the ultimate direction of your life.

                        4. Change Your Environment Completely

                        This method is the most extreme, but it can also be the most effective.

                        While modifying your environment for it to become less distracting is ideal, sometimes it’s just not enough. Certain elements in your environment, such as your social circle, are harder than others to modify. In fact, some elements that are nearly impossible to adjust.

                        There are times when these elements are so out of your control that the only thing you can do to stay focused on your goals is to make more radical and thorough changes. This can mean changing your environment completely.

                        Here are some examples of changes you could try to make (only if necessary):

                        1. Change your physical possessions (ex.: get rid of your TV)
                        2. Create a new virtual set-up (online)
                        3. Change your physical workspace (work, home, co-working, cafes, etc.)
                        4. Join a new social group
                        5. Change locations (home, co-working space, café, etc.)
                        6. Change jobs or switch branches
                        7. Drop distracting friends or family from your inner circle.
                        8. Change your spouse
                        9. Move to a different country

                        Of course, these are some extreme steps to take. So, only resort to these if you have tried everything else to stay focused on your goals but are still unsuccessful.

                        Conclusion

                        If you’re struggling to figure out how to stay focused on your goals, it’s a lot harder to make a significant, lasting change without altering some elements of your environment.

                        By taking control of the set-up of your environment, you can influence your levels of motivation, enthusiasm, drive, and desire towards the goals you have set.

                        Optimizing your environment creates powerful conscious and subconscious motivators that make staying focused on your goals easier. And for many of us, easier is always better.

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                        More Tips on Goal Setting

                        Featured photo credit: Razvan Chisu via unsplash.com

                        Reference

                        [1] Information Overload Research Group: The Cost of Not Paying Attention – How Interruptions Impact Knowledge Worker Productivity
                        [2] American Psychological Association Study: Willpower, choice, and self-control
                        [3] BJ Fogg on Twitter: @bjfogg
                        [4] GoodReads: Timothy Ferriss: Quotable Quotes

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