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5 Important Business Lessons For Entrepreneurs From Mark Cuban

5 Important Business Lessons For Entrepreneurs From Mark Cuban

Mark Cuban has a net worth of $3 billion. Most of his wealth has come from two major transactions, but the businessman has continued to enjoy success, whether with the Dallas Mavericks or Shark Tank. Cuban has transitioned from a boy who sold garbage bags to one of the most famous businessmen in the entire world.

Some pooh-pooh Cuban’s success as mere dumb luck in cashing out of the Y2K market early, but luck is when success meets opportunity. There is a lot that any entrepreneur could learn from Cuban’s success, and here are five business tricks which any entrepreneur can use to grasp just a small part of all he has accomplished.

1. Don’t persuade

For many, selling is persuasion. Do a Google search and you’ll find a whole bunch of articles that claim that with a little persuasion trick, a salesman can convince all the people in the world.

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But Cuban knows that selling and persuasion are not the same thing, as he observed that “selling is never about convincing. It is always about helping.” You don’t want to persuade someone your product is awesome. You want to show that the product will fundamentally help them in some way.

If there is any one neat persuasion trick, it is this: put yourself in the shoes of others. That is the basis of any relationship, and that is the basis of salesmanship.

2. Work hard, but smart

Cuban will be the first to tell you that hard work is the key to success. One of his first business moves as a young man was to take advantage of a local newspaper strike. Cuban and his friends drove several hours to Cleveland, bought tons of newspapers, and sold them back in his hometown of Pittsburgh for a good profit.

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But Cuban will tell you that hard work is not about putting a lot of hours in at an office. It is about getting things done. If you sit at a desk for ten hours but accomplish nothing, you might as well have stayed home. In order to work smart, you need to be organized, come to work every day with a plan, and know what needs to be accomplished.

3. Save money

If there is any one single rule which Cuban emphasizes, it is this one. Cuban may be worth a lot of money today, and he grew up in a decently well-off family, but he has known privation. He famously recounts living off ketchup and mustard sandwiches as he worked to reach his current heights.

Cuban was willing to accept this privation because he wanted to get rich, and lot of entrepreneurs will have to endure similar conditions if they wish to get anywhere in life. Get rid of the credit card, don’t eat out, and slash personal expenses as much as possible. Living cheaply isn’t a weekly or monthly thing, but something which can last years until an opportunity finally arrives.

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As Cuban observed, there is no such thing as “getting rich quick.” There is only getting rich, and that takes time and a willingness to sacrifice.

4. Never go into debt

This is similar to the above point, but Cuban believes in this so fervently that it needs to be covered twice. While there is the personal aspect of saving money by staying home, not going out to eat, and investing money where you can, there is also the business end of the deal.

As Cuban told one interviewer, “if you’re starting a business and you take out a loan, you’re a moron.”

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Most businesses can start with very little capital if you put enough effort into it. Think about Apple’s humble beginnings, or how Facebook was set up in a college dorm. If you can put in the effort and have a great idea which will appeal to consumers, then you will be able to get the capital without essentially becoming a puppet of the bank.

5. Listen to your customers’ feedback

People like to talk. And customers like to talk about the products they purchase — especially what went wrong with them. Cuban points out that the fundamental goal of any business is to satisfy their customers, because that is what will lead to growth and then to profits.

Now, there are limits to this. As Henry Ford observed, “If I asked people what they wanted, they would have said faster horses.” Innovation is supposed to be, well, innovative. An innovative businessman should push on ahead with a new product as long as they can show how it will make the customer’s life better in unexpected ways.

But customer feedback is more important than all of the marketing research in the world. If you can ensure that the customer feels respected, then they will respect you. That will open up new opportunities and lead to good things for your business.

Featured photo credit: Danny Bollinger via flickr.com

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Last Updated on March 31, 2020

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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