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Last Updated on March 24, 2021

10 Ways To Help Your Employees Have A Healthy Work-Life Balance

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10 Ways To Help Your Employees Have A Healthy Work-Life Balance

At one time, employers thought that they had to push their employees to their limits and beyond in order to get the performance they expected. Today’s employers realize that the harder you push someone, the less likely they are going to be to perform. Employees who are overworked tend to be much less productive than those who are able to balance their personal and work lives. The employees who are overworked also tend to be absent more, make more mistakes, suffer from burnout, and end up quitting. So, employers need to find ways to help their employees have a better work-life balance. Not only will their businesses prosper, but they will be known as employers who actually care about their employees. Here are 10 things that you can start doing right now.

1. Set an Example

The first thing employers need to do is set an example for their employees. We realize that this can be difficult because business owners are likely work very hard to make sure their companies succeed. However, if they can’t show their employees that they can have a great work-life balance, how can they expect them to be able to do it themselves? Employees look up to their employers, so it is up to employers to show them how to create the perfect work-life balance — or as close to perfect as possible.

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2. Go Home

When you work after-hours, it can lead to a lot of stress and burnout, not to mention overall poor health. It is the same for both employers and employees. So, you need to clock out at quitting time and encourage your employees to do the same. Sure, there are going to be times when everyone has to stay late, such as inventory days if you work at a retail outlet, but as a general rule, it is best to leave at a reasonable hour — and to leave your work at work and not bring it home with you.

3. Know when Employees are Over-Worked

Employers and their managers should be able to easily recognize the signs of overwork in employees. These include fatigue, an abundance of mistakes, absenteeism, and not caring about their jobs. It is a good idea for employers to start talking to their employees personally to find out how their workload affects them, and what can be done to make their jobs easier. In many cases, employees are afraid to let their bosses know that they are having difficulties because they are afraid of losing their jobs. The workplace should be one where employees feel comfortable coming to employers or managers if they are having difficulties.

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4. Be Flexible with Schedules

Employers need to realize that it is no longer a 9-5 world, and schedule flexibility is more important than ever. When employees have flexible schedules, it is much easier for them to find a good work-life balance. They have the time they need to take care of their families and themselves. They don’t have to worry as much about who will be able to pick up their kids after school or who is going to be home to cook dinner. Employers should also recognize that if an employee works extra hours on one day, they should have the option to work less time the next week. A great way to track employee shifts and tasks is using online shift scheduling software like Zip Schedules.

5. Allow Telecommuting

More and more people are working from home, and they are getting a lot more done. It was once thought that there are far too many distractions in the home for people to be able to get much done. But, as telecommuting is becoming more popular, employers are realizing just how valuable a stay-at-home workforce can be. When employees can work from home, they are able to better balance their home and work lives.

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6. Take Vacations

When working for or owning a small business, people tend to take fewer vacations because they don’t think that anyone else can do their work and things will fall behind. Everyone needs a vacation once in a while, even if they are just going to spend it at home. When employers encourage their employees to take a vacation, they are encouraging rest, peace of mind, and better employee health. The workload can always be adjusted while employees are away, so everything will get done on time. Some employers are even forcing their employees to take vacations by adding policies that require employees to take vacation days or lose them.

7. Have A Family-Friendly Workplace

When companies are family-friendly, it makes for a much nicer work atmosphere. There are many ways that companies can be family-friendly. For starters, they can host regular events, such as company picnics, where all employees are encouraged to bring their families. Another great idea is to implement a bring-your-kids-to-work day. Not only do parents not have to worry about childcare on these days, but the kids get to learn about what their parents do at work.

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8. Create a Healthy Work Environment

A company that has a strong employee health policy is one that has employees who are happier, healthier, and less stressed. They are better able to balance their work and home lives and they get more work done. Employees and employers should take time to exercise at different times throughout the day. Walking meetings are a great idea because you get work done while exercising. Standing desks are another option that allow employees to move around. Don’t forget about providing healthy snacks as well.

9. Take Plenty of Breaks

You might be surprised to learn that when you take frequent breaks, you get more done. This is because the more work you do, the harder it can be to continue. You start to burn out and you can’t even see straight after a while. Getting up and moving away from the desk or work station for a few minutes is the perfect solution to the problem, and you will be much more productive.

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10. Encourage Communication

It is important that employers and employees communicate with one another about how to improve their work-life balance. If an employee is having difficulties, they need to speak with management about what they can do in order to have healthy home lives and still do their jobs to the best of their abilities.

Featured photo credit: KaboomPics via kaboompics.com

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Jane Hurst

Writer, editor

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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