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Entrepreneurial Success Starts With Training Your Brain

Entrepreneurial Success Starts With Training Your Brain

Have you ever read about the characteristics of a successful entrepreneur and wondered if you really have it in you to be one? On a bad day, many of us fall prey to self-doubt. The good news is that even if we fall short of certain qualities, it’s not the end of the world! Science tells us that we have the ability to turn ourselves into the people we want to be thanks to the wonderful phenomenon called neuroplasticity!

In fact, our brains can be thought of as malleable plastic — they are constantly being changed by our day-to-day experiences. In scientific terms, neuroplasticity refers to the “rewiring” of the neurons that process and transmit information in the brain, and the alterations that occur at synapses (the gaps between neurons that allow for information to be transmitted between them).

When it comes to neuroplasticity, one of the key things to keep in mind is that neural pathways (paths that connect different areas of the brain and nervous system) can not only be created at will, but can also be eliminated. Every time we learn something new or have a novel idea, a new pathway is created. The more we use this pathway (through practice and repetition), the firmer and more ingrained it becomes; likewise, the less we use it, the weaker it becomes, until it is eventually forgotten.

Neuroplasticity is important because it shows:

1. It’s hard to change a mindset and its accompanying habits, but it’s possible: think of your brain as host to countless nerve battles. Studies have shown that it is actually more difficult to unlearn a bad habit than it is to learn a new one — this is called competitive plasticity. The more we repeat a bad habit, the more control it has over a brain map; so naturally, old bad habits have a competitive edge over our new ones; the important thing is to keep going — your new habits will eventually win the battles!

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2. You always have the power to change yourself: No matter how old you are, deliberate practice, as well as rest and maintenance, can result in successful neuroplasticity. So if you think you can’t change the way you think, you are the only one standing in your way.

Do successful entrepreneurs think differently?

So our brains can be trained, but is there one specific entrepreneurial mindset that we need to aim for in order to become successful? While there isn’t one specific key to success, studies have shown that successful entrepreneurs do tend to have some cognitive processes in common.

1. An ambidextrous mind

An ambidextrous mind is one that is able to strategically go back and forth between two problem-solving strategies:

1. exploration (this is a creative approach in which your mind explores innovative new solutions/alternatives to problems)

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2. exploitation (this is a more logical approach in which your mind uses existing information in the most efficient way possible).

Research conducted by a team of MIT researchers suggests that being a successful entrepreneur doesn’t simply mean having the ability to switch between strategies, but also knowing the most optimal time to do so — it’s all in the timing!

2. The ability to embrace change and challenges

The brain scans of 30 entrepreneurs were compared to those of 30 non-entrepreneurs while they carried out various activities. It was evident in the study that when it came to rapid problem-solving, timely risk assessment, embracing challenges and seizing opportunities, successful entrepreneurs could be counted on to come first in a series of tasks.

Both of the above two points rely heavily on a person’s mindset. Want to have the mindset of a successful entrepreneur? You’ve got to work for it!

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Become the architect of your brain

In order to build up our physical muscles, we train them through a variety of physical exercises — we shouldn’t treat the brain any differently! Training the brain with mental exercises will help your neurons to develop stronger connections, and will prepare your brain to accept new connections a lot easier. Below are three ways that you can get started on training your brain for success.

1. Brain training games

There are hundreds of different games available that allow you to work on important brain functions such as memory; you can improve your intelligence while actually having fun! Lumosity is one such tool that encompasses a variety of games and activities for different aims and objectives; Brain Metrix is another.

2. Awareness

You have around 60 000 thoughts bombarding your mind every day, and you need to be aware of the ones that limit you. You need to be aware of your thoughts, (which collectively means your mindset) and catch the ones that are not aligned with your goals and then, replace it with one that is. YES, you will need to do this over and over again, but eventually, the new will become the old.

3. Mindset reinforcing tools

Consistently reinforcing your desired behavior and beliefs is crucial if they’re ever to become second nature to you. Repeating the thoughts you want to have and using tools that allow for subliminal messages of your choice to appear on your computer screen, for example, will allow you to work on making the necessary changes to your subconscious mind (the power of which should not be underestimated).

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4. Rest and sleep

In his studies of neuroplasticity, Norman Doidge observed the “Monday effect.” He noticed that the plasticity mechanisms being used by the participants on Mondays versus Fridays were markedly different. While the changes on Friday had more to do with strengthening neuron pathways, the changes on Monday had more do with the formation of new ones that took longer to form, but were more permanent.

Put simply, having a well-rested brain won’t necessarily help you learn things quicker, but it will help you make more permanent changes! Getting enough sleep, meditating and not being too hard on yourself can make a huge difference.

When it comes to neuroplasticity, learning how to keep going is key. Find the right techniques for you, keep at them and you’re eventually going to see results — science is on your side!

Featured photo credit: http://getrefe.tumblr.com/ via 66.media.tumblr.com

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Kirstin O´Donovan

Certified Life and Productivity Coach, Founder and CEO of TopResultsCoaching

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Last Updated on June 13, 2019

10 Best Success Books You Need to Read to Be Great at Business

10 Best Success Books You Need to Read to Be Great at Business

Take a minute and think about some of the most successful people you know.

I’d bet they’re great with people, are super-productive, and think differently than most. After all, that’s how they got to be where they are today.

Jealous of them? You don’t have to be.

You can learn these same skills by studying some of the best business and success books that can help you take your game to the next level. Here’re 10 of my favorites:

1. How to Win Friends and Influence People by Dale Carnegie

    Dale Carnegie’s best-selling book that helped to launch a personal growth empire should be required reading for everyone who wants to learn how to build and nurture relationships for a lifetime.

    Read this book and you’ll learn some simple advice than can help you build popularity points within your current network and just as important, expand it to others.

    Get the book here!

    2. Focal Point by Brian Tracy

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      Got a lot on your to-do list? Of course you do. But what separates productive people from others is their ability to focus on a singular task at a time, and getting it done before moving on to the next one.

      Sounds simple in theory, but this can be extremely difficult in practice. In Focal Point Brian Tracy offers tips to help build discipline and organization into your day so you can get more stuff done.

      Get the book here!

      3. Purple Cow by Seth Godin

        Creating a “me-too” product can be easy at the start but can doom you to business failure. That’s why marketing maverick Seth Godin recommends creating a product that is truly different from anything already available in the marketplace.

        In essence by making the product different you’ll be building the marketing into the actual product development…which just makes your actual marketing a helluva lot easier.

        Get the book here!

        4. The Magic of Thinking Big by David Schwartz

          If you’ve struggled with procrastination or small thinking, this is the book for you. In it Schwartz offers practical advice that can help you get inspired and motivated to create a bigger life for yourself. And with it can be a more lucrative and rewarding career.

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          Get the book here!

          5. Man’s Search for Meaning by Viktor Frankel

            It can be difficult for lots of people to keep things in perspective, especially when working on high priority and urgent projects at work.

            Man’s Search for Meaning can be a life-changing book in the sense that it can open your eyes to a first-hand experience of one of the greatest atrocities in the history of mankind, while also teaching a valuable lesson about having purpose.

            Get the book here!

            6. The 4-Hour Work Week by Tim Ferriss

              Solo-entrepreneurs can learn a ton from the guy who made lifestyle design popular. But guess what? The 4HWW isn’t just for guys and girls who want to start a small online business.

              Smart moves like outsourcing, following the 80/20 rule, and automating processes should be made by entry-level workers and established executives alike.

              Get the book here!

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              7. Think and Grow Rich by Napoleon Hill

                I remember sitting on a couch and opening this book on a Saturday morning, thinking I’d get through a chapter and then get on with my day. Instead, about 12 hours later, I was finished with the book. The concepts in it were mind-blowing to me.

                To think that thoughts can create your reality sounded a little far-fetched at first. But after going through the book and understanding that your thoughts create your beliefs, which lead to actions, which then lead to habits….well you can get where I’m going with this.

                If you focus your thoughts on success, achieving it will be much more likely than thinking about obstacles, failures and everything else that can get in your way.

                Get the book here!

                8. The One Minute Manager by Kenneth Blanchard

                  If you’re going to read one management book in your life, this should be it. It’s simple. You can read it in an afternoon. And the advice works.

                  Get the book here!

                  9. The Lean Start-Up by Eric Ries

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                    Before you create any sort of business you’ll want to give Lean Start-Up a read through. Doing so can save you money, time and other resources you could have potentially wasted otherwise.

                    Get the book here!

                    10. The Monk and the Riddle by Randy Komisar

                      The story Randy Komisar shares in the Monk and the Riddle offers advice about not just about how you need to think when starting a new business, but also about how to build a life you’re passionate about.

                      Understanding the technical aspects of launching a start-up is great, but if you don’t have the staying power to stick with it when the going gets tough then it’s not likely to work.

                      This book can help you understand this lesson before you spend blood, sweat and tears on a project that you’re heart isn’t into.

                      Get the book here!

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