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Always Do Your Best & Watch Your Best Get Better

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Always Do Your Best & Watch Your Best Get Better

We have all heard, “Always do your best.”  Whether it came from our parents, a teacher or sports coach, doing our best has always been a cliche-motto echoed throughout our lives.  But what does doing your best really mean?  And is it even possible to always do your best?

Emphatically I say yes, yes it is.

For years I believed that I was failing at everything I tried to do in life. I found that I allowed small let downs to snowball, steering my self esteem into nonexistence. Eventually I fully believed that I was worthless and had no potential.

One realization that I learned from depression was that I always put so much stress on myself which led to an intense shadow of dissatisfaction following me wherever I went. I would always second guess myself and no matter how hard I tried, felt like I was never doing well enough.

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What does doing your best really mean?

Doing your best is synonymous with living out each and every moment to its fullest potential.  And this potential exists in every situation you encounter in your life.  All that is required of you is not to fight whatever life throws your way.

Doing your best is not about meeting expectations or achievements. It isn’t about success or failure (or whatever that label even implies). It is about putting all your energy into whatever life situation you are currently experiencing.

Rethink the definition of failure.

Every moment you think you failed was suppose to happen exactly as it happened and no other way.  If you feel like you didn’t succeed then I suggest rethinking your definition of success.  It is often those moments that we label as failures that teach us the most about ourselves.

When you start to take each moment that you label a failure as a building block towards success your perspective drastically changes. Realize that failure cannot exist without a thought behind it labeling it as failure.
This is a choice, even if its an unconscious one.

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Every opportunity you fail just breeds more room for growth. Instead of taking each setback as a sign of weakness, test your resiliency. Challenge yourself, and embrace every chance at bouncing back from an unwanted outcome as a fun, exciting new window to explore.

Instead of allowing failure to be a dark moment in your history, let it be a measure of progress. Learn from it and don’t allow it to fog your self-esteem going forward.

Thinking about doing your best cannot coexist with actually doing your best.

For instance, if you are a baseball player and you constantly are thinking about doing your best, it is going to distract your attention away from hitting a fastball moving at ninety miles an hour.  Similarly, if you’re a scientist or philosopher, then thinking about doing your best will interfere with thinking about the task you’re trying to solve at hand.

The point is, that you just have to live each and every moment with the intention of giving your all to the present, whatever that entails.  You can’t do your best if you are worried that you that you could be doing better.  Otherwise you are no different than a dog chasing its tail!

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Simple methods to transform your perspective

Take any opportunity in life as a new adventure. Even if it is something that you have done a thousand times, experience it to its fullest from an open-minded perspective. For example, take your time spent waiting in line as an opportunity to talk to a stranger or appreciate the environment you’re in rather than anxiously thinking about how miserable you are because everyone else is moving slowly.

Do things to do them, not get them done. There are a lot of situations in life that we dread. For example, if you have to clean something, the mind often immediately races to, “I can’t wait until this is done.” Instead of dreading something until its done, take it as an opportunity to fully invest yourself in. This might sound silly, but it is such a simple way to re-frame your mind that will make everything you do more enjoyable.

Turn intention into action. Intentions are great, but they only get you so far. Have you ever heard of the phrase “fake it ‘till you make it?” I believe that this phrase fundamentally means acting even if the motivation isn’t there. Just because you think you can’t do something doesn’t mean you can’t.

Your best will get better

Investing all your energy into the moment and away from thinking about how the moment could be better is a practice that will improve all areas of your life.

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If you always invest all your energy you have into conscious life and away from the unconscious mind then you will always be doing your best.  Don’t fear that you won’t do as well as you want or you will succumb to those fears.

By staying in the moment and becoming fully present your mind begins to fear the future and harp on the past less and less. You become less dependent on external validation. You spend less time setting expectations and more time actually doing the things that will lead you towards achieving your goals.

When you always do your best you will be amazed by the results. It is a program for living that progresses the more you work it.

Featured photo credit: Tucker Tyrrell via tuckertyrrell.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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