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13 Best (and Worst) Things About Becoming A Freelance Writer.

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13 Best (and Worst) Things About Becoming A Freelance Writer.

According to a new survey, 54 million Americans – or 34% of the workforce – are engaged in freelance work. Almost 8% of those are freelance writers – and that’s around 4,320,000 people.

It’s clearly an increasingly popular market, and with good reason, but it’s not always all it’s cracked up to be. If you’re thinking of becoming a freelance writer, make sure you go into it with your eyes wide open.

Let’s start with the good.

1. You’re Your Own Boss.

If you want to take a holiday, take a holiday. If you want to sleep in until 11, sleep in until 11.  If you want to hit the gym at 3 to avoid the post-office rush? Yup, that too.

One of the best things about being a freelance writer is that you answer to no one except yourself; you own your decisions.

Obviously you still have responsibilities and those responsibilities dictate your priorities but the point is, they’re your priorities (and your consequences). Not the company’s. Not your manager’s. Your good is the greater good.

2. You Can Work Wherever You Want.

All you need to be a freelance writer is yourself, your laptop and an Internet connection.

There’s no specialist equipment and, although some freelance writers do spend time with clients in-person, it’s not a job requirement.

With tools like Skype empowering worldwide inter-connectivity, there are few situations where a face-to-face meeting is more cost-time efficient than an e-meeting anyway, so it’s not a big loss if you never meet clients offline.

All of which means this: you can work from wherever you want, whenever you want. Maybe that means that little café you love with the hand-roasted beans, or maybe it means joining the hubud in Bali.

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Forget ‘the world is your oyster’ – the world is your office.

3. It’s Varied.

Being a freelance writer means having a portfolio of clients, rather than a single employer.

Because your skill is writing, rather than something strictly industry-specific, those clients can be much more varied that if you were, say, a freelance plumber.

Even if you specialize in writing for a specific area, the variety of work is endless. Being a great writer is similar to being a great actor: you have to be able to master different voices, different styles, different personalities

Work never seems mundane, because you’re constantly applying your skills in a different way.

4. It’s Secure.

One of the traditional arguments against freelancing is that you sacrifice job security. This is quite a fallacy.

When you first strike out as a freelance writer, things probably are less secure than having a full-time job, but once you’ve built up a client portfolio you’ve got a properly diversified income stream.

Your financial security is no longer dependent on one client but on many; this spreads and therefore minimizes your risk. In an insecure economy, it’s more important than ever not to put all your eggs in one basket.

 5. You Can Be Agile.

Markets change constantly. New opportunities spring up; new niches; new areas where you could make a mark. Being a freelance writer gives you the fluidity and agility to take advantage of new opportunities with minimal risk.

The e-learning market is a great example. Growing rapidly, it’s an area that’s attractive to a lot of freelance writers right now – but it’s still a relatively new industry and the bubble could yet burst. Freelance writers can easily dip a toe in the water with new markets like this – a new project here; a new client there – without needing to dive in and hope they swim.

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6. It’s A Constant Learning Curve.

As a freelance writer, your clients are paying you to stay ahead of the curve on their behalf. At least a third of your time isn’t spent writing at all, but reading, listening, watching and absorbing as much as possible, in order that you can write with authority.

For people who love to keep learning, being a freelance writer absolutely ticks that box.

7. It’s Fulfilling.

For most freelance writers, this is the most overwhelming positive: you get to do what you love.

It goes almost without saying that you have to love writing (and take a word of advice – if you don’t, don’t try and be a freelance writer. It’s bloody difficult if you’re not passionate about it), but it goes deeper than that.

Precisely because it’s such a flexible career, and because you’re your own boss, you can choose the sort of life you want to build for yourself. You can work for top-dollar with huge advertising companies, or throw yourself into that creative not-for-profit that you admire, or neither, or both.

It’s not about building an attractive resume, or showing career progression, or avoiding career gaps – it’s about choosing what you work on and when in the combination you find most fulfilling.

Being a freelance writer is not all sunshine and flowers, though. This job is very far from easy and, if you want to do it, you should know what you’re getting into. Here are the massive downsides to being a freelance writer:

8. You Have To Fight Your Own Corner.

Harsh truth time: there are a lot of aspiring freelance writers out there, and a lot of them aren’t much good at all.

Freelance writing sometimes seems to be a default career choice for those who want to freelance, but lack the writing-specific skills, knowledge or willingness that should back that up.

Finding work is competitive, and finding high-paying work more so. There’s no shortage of writers looking to undercut you, selling on price because that’s all they have to sell on.

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Being a freelancer writer means being able to sell yourself. It means having a really solid value proposition, and being able to pitch confidently to clients. It means knowing your worth, and being willing to negotiate constantly – because no one’s going to hand you anything on a plate.

9. You Can’t Be Rudderless.

There’s no simple path to success; no ten steps you can follow to automatically ‘make it’ as a freelance writer. The scale and diversity of the market are amazing, but it also means that you have a really strong sense of purpose or you’ll struggle to navigate in any meaningful way.

Clear goals and a clear mission to realize them are essential: without them, you could end up on a plateau, working endless hours and earning just enough to get by.

10. There’s No Life Raft.

Most of us have days where we just need to take things easy.

Maybe you’re ill, maybe you’re run down, maybe your head just isn’t in the game – whatever. Even if you’ve never pulled a sickie, I’m sure there have been days where you’ve been in the office more in body than in spirit, and that’s OK – if you’re employed.

One of the best things about being a freelance writer is the amount of effort you put in directly correlates to how much you earn – but it can feel like one of the worst things sometimes too. If you don’t draft, you don’t get paid – full stop.

That makes those off-days a lot harder to swallow.

11. It’s Hard To Find Balance.

The correlative to the above is that it’s worryingly easy to work yourself into the ground and burn out.

That freelancers have to be self-motivated has been said so many times as to be stale, but that doesn’t just refer to getting up and putting in the hours. It’s just as, if not more, difficult to know when to stop working and take time for yourself.

At the same time though you’ll never not have responsibilities again, if you want to be successful. You can aspire to work/life integration, for sure, but you can never truly switch off, never really leave work behind, because there’s no one else to take the reins.

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Finding ways to be compassionate and present in all the elements of your life becomes more of a challenge for freelancers.

12. There Are A Lot Of Odds And Ends.

If you become a freelance writer, you’re lucky if 75% of your time is billable. Writing might be what pays the bills, but you’re running a business now.

That means tax, business development, sales, marketing and so on.

The time you spend responding to emails will suddenly crystallize once you realize you’re earning zero dollars an hour while you do it.

13. It Can Be Lonely.

I don’t just mean lonely in the sense of literally being alone.

I mean it in the deeper sense, that you lack a shared purpose. Even if you hang out in co-working spaces or work on-site with clients, you’re running a business of one.

If you freelance, you can find yourself yearning after the shared sense of achievement, the camaraderie, you get when working in a team.

The thing about being a writer is this: it’s a vocation more than anything else.

If you’re thinking of becoming a freelance writer and you’re focusing on the reasons you want to freelance rather than the reasons you want to write, it’s probably not the career for you.

A good test is this. If you won $100 million on the lottery tomorrow, what would you do?

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After the travelling and the cocktails and the new car; once the celebrations died down? If the answer isn’t write then don’t become a writer. Find a way to carve out a career doing whatever your answer was instead.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

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