Advertising
Advertising

13 Best (and Worst) Things About Becoming A Freelance Writer.

13 Best (and Worst) Things About Becoming A Freelance Writer.

According to a new survey, 54 million Americans – or 34% of the workforce – are engaged in freelance work. Almost 8% of those are freelance writers – and that’s around 4,320,000 people.

It’s clearly an increasingly popular market, and with good reason, but it’s not always all it’s cracked up to be. If you’re thinking of becoming a freelance writer, make sure you go into it with your eyes wide open.

Let’s start with the good.

1. You’re Your Own Boss.

If you want to take a holiday, take a holiday. If you want to sleep in until 11, sleep in until 11.  If you want to hit the gym at 3 to avoid the post-office rush? Yup, that too.

One of the best things about being a freelance writer is that you answer to no one except yourself; you own your decisions.

Obviously you still have responsibilities and those responsibilities dictate your priorities but the point is, they’re your priorities (and your consequences). Not the company’s. Not your manager’s. Your good is the greater good.

2. You Can Work Wherever You Want.

All you need to be a freelance writer is yourself, your laptop and an Internet connection.

There’s no specialist equipment and, although some freelance writers do spend time with clients in-person, it’s not a job requirement.

With tools like Skype empowering worldwide inter-connectivity, there are few situations where a face-to-face meeting is more cost-time efficient than an e-meeting anyway, so it’s not a big loss if you never meet clients offline.

All of which means this: you can work from wherever you want, whenever you want. Maybe that means that little café you love with the hand-roasted beans, or maybe it means joining the hubud in Bali.

Advertising

Forget ‘the world is your oyster’ – the world is your office.

3. It’s Varied.

Being a freelance writer means having a portfolio of clients, rather than a single employer.

Because your skill is writing, rather than something strictly industry-specific, those clients can be much more varied that if you were, say, a freelance plumber.

Even if you specialize in writing for a specific area, the variety of work is endless. Being a great writer is similar to being a great actor: you have to be able to master different voices, different styles, different personalities

Work never seems mundane, because you’re constantly applying your skills in a different way.

4. It’s Secure.

One of the traditional arguments against freelancing is that you sacrifice job security. This is quite a fallacy.

When you first strike out as a freelance writer, things probably are less secure than having a full-time job, but once you’ve built up a client portfolio you’ve got a properly diversified income stream.

Your financial security is no longer dependent on one client but on many; this spreads and therefore minimizes your risk. In an insecure economy, it’s more important than ever not to put all your eggs in one basket.

 5. You Can Be Agile.

Markets change constantly. New opportunities spring up; new niches; new areas where you could make a mark. Being a freelance writer gives you the fluidity and agility to take advantage of new opportunities with minimal risk.

The e-learning market is a great example. Growing rapidly, it’s an area that’s attractive to a lot of freelance writers right now – but it’s still a relatively new industry and the bubble could yet burst. Freelance writers can easily dip a toe in the water with new markets like this – a new project here; a new client there – without needing to dive in and hope they swim.

Advertising

6. It’s A Constant Learning Curve.

As a freelance writer, your clients are paying you to stay ahead of the curve on their behalf. At least a third of your time isn’t spent writing at all, but reading, listening, watching and absorbing as much as possible, in order that you can write with authority.

For people who love to keep learning, being a freelance writer absolutely ticks that box.

7. It’s Fulfilling.

For most freelance writers, this is the most overwhelming positive: you get to do what you love.

It goes almost without saying that you have to love writing (and take a word of advice – if you don’t, don’t try and be a freelance writer. It’s bloody difficult if you’re not passionate about it), but it goes deeper than that.

Precisely because it’s such a flexible career, and because you’re your own boss, you can choose the sort of life you want to build for yourself. You can work for top-dollar with huge advertising companies, or throw yourself into that creative not-for-profit that you admire, or neither, or both.

It’s not about building an attractive resume, or showing career progression, or avoiding career gaps – it’s about choosing what you work on and when in the combination you find most fulfilling.

Being a freelance writer is not all sunshine and flowers, though. This job is very far from easy and, if you want to do it, you should know what you’re getting into. Here are the massive downsides to being a freelance writer:

8. You Have To Fight Your Own Corner.

Harsh truth time: there are a lot of aspiring freelance writers out there, and a lot of them aren’t much good at all.

Freelance writing sometimes seems to be a default career choice for those who want to freelance, but lack the writing-specific skills, knowledge or willingness that should back that up.

Finding work is competitive, and finding high-paying work more so. There’s no shortage of writers looking to undercut you, selling on price because that’s all they have to sell on.

Advertising

Being a freelancer writer means being able to sell yourself. It means having a really solid value proposition, and being able to pitch confidently to clients. It means knowing your worth, and being willing to negotiate constantly – because no one’s going to hand you anything on a plate.

9. You Can’t Be Rudderless.

There’s no simple path to success; no ten steps you can follow to automatically ‘make it’ as a freelance writer. The scale and diversity of the market are amazing, but it also means that you have a really strong sense of purpose or you’ll struggle to navigate in any meaningful way.

Clear goals and a clear mission to realize them are essential: without them, you could end up on a plateau, working endless hours and earning just enough to get by.

10. There’s No Life Raft.

Most of us have days where we just need to take things easy.

Maybe you’re ill, maybe you’re run down, maybe your head just isn’t in the game – whatever. Even if you’ve never pulled a sickie, I’m sure there have been days where you’ve been in the office more in body than in spirit, and that’s OK – if you’re employed.

One of the best things about being a freelance writer is the amount of effort you put in directly correlates to how much you earn – but it can feel like one of the worst things sometimes too. If you don’t draft, you don’t get paid – full stop.

That makes those off-days a lot harder to swallow.

11. It’s Hard To Find Balance.

The correlative to the above is that it’s worryingly easy to work yourself into the ground and burn out.

That freelancers have to be self-motivated has been said so many times as to be stale, but that doesn’t just refer to getting up and putting in the hours. It’s just as, if not more, difficult to know when to stop working and take time for yourself.

At the same time though you’ll never not have responsibilities again, if you want to be successful. You can aspire to work/life integration, for sure, but you can never truly switch off, never really leave work behind, because there’s no one else to take the reins.

Advertising

Finding ways to be compassionate and present in all the elements of your life becomes more of a challenge for freelancers.

12. There Are A Lot Of Odds And Ends.

If you become a freelance writer, you’re lucky if 75% of your time is billable. Writing might be what pays the bills, but you’re running a business now.

That means tax, business development, sales, marketing and so on.

The time you spend responding to emails will suddenly crystallize once you realize you’re earning zero dollars an hour while you do it.

13. It Can Be Lonely.

I don’t just mean lonely in the sense of literally being alone.

I mean it in the deeper sense, that you lack a shared purpose. Even if you hang out in co-working spaces or work on-site with clients, you’re running a business of one.

If you freelance, you can find yourself yearning after the shared sense of achievement, the camaraderie, you get when working in a team.

The thing about being a writer is this: it’s a vocation more than anything else.

If you’re thinking of becoming a freelance writer and you’re focusing on the reasons you want to freelance rather than the reasons you want to write, it’s probably not the career for you.

A good test is this. If you won $100 million on the lottery tomorrow, what would you do?

After the travelling and the cocktails and the new car; once the celebrations died down? If the answer isn’t write then don’t become a writer. Find a way to carve out a career doing whatever your answer was instead.

More by this author

become freelance writer 13 Best (and Worst) Things About Becoming A Freelance Writer. human resources recruitment careers 12 Human Resources Blogs You Need to Start Following personal branding jobseekers Personal Branding 101: Essential Guide For Job Seekers. building a business 31 Things You Can Do To Build A $1 Million Dollar Business In 3 Years. why being an entrepreneur rocks 10 Unexpected Reasons Why Being An Entrepreneur Rocks

Trending in Work

1 7 Strategies to Keep Employee Motivation High 2 How to Become Smarter: 21 Things You Can Do Daily 3 7 Powerful Steps to Achieve Career Success 4 The Savvy Employees Guide to Asking for a Raise 5 How to Master the Art of Stress Free Work

Read Next

Advertising
Advertising
Advertising

Last Updated on December 10, 2019

7 Strategies to Keep Employee Motivation High

7 Strategies to Keep Employee Motivation High

Highly motivated employees are essential to the success of any business. Most people spend a third of their lives at work.[1] That’s a significant amount of time away from home, apart from the people who make us happy and the things we love to do. So keeping employee motivation high is essential for creating an office environment that gets the best out of our people.

But do you know what motivates your people?

It’s simple:

  • Is their work stimulating?
  • Does it challenge them?
  • Is there room to grow, a promotion perhaps?
  • Do you encourage creativity?
  • Can they speak openly and honestly with you?
  • Do you praise them?
  • Do you trust your staff to take ownership of their work?
  • Do they feel safe in their work environment?
  • And more importantly, do you pay them properly?

Every one of these factors contributes to the general happiness of your employees. It’s what motivates them to come into the office each day and work hard, hit goals, and get results.

In contrast, an unmotivated employee is typically unhappy. They take more sick days, they’re not invested in seeing your business succeed, and they’re always on the lookout for something better.

Stats show that 81 percent of employees would consider leaving their jobs today if the right opportunity presented itself.[2] So it’s up to you to set aside time and energy to create a work environment that benefits every one of your employees.

These seven strategies will help you motivate your people to consistently deliver quality work and, more importantly, to stick around for the long term.

1. Be Someone They Can Rely On

You rely on your people to turn up to work each day, to come to you when they have a problem they can’t solve, to be honest, and to always engage professionally with customers.

Advertising

But this is not a one-way street. You, too, need to be someone your team can rely on. They trust you to have their backs when a client is unreasonable, to know that the decisions they make are in your best interest, and to make good on your promises.

If you say you’ll attend an important meeting, be there. If your company makes a profit and you’ve said you’ll pay a bonus, pay it. The goodwill of your people is something you never want to test, let alone lose.

Be reliable; it’s astounding how much this motivates your people.

2. Create an Awesome Company Culture

There’s no denying that company culture trickles down from the top. Your leadership and attitude massively influences the attitudes, work ethic, and happiness of your staff. If you’re always stressed-out, overly demanding, and unreasonable, it’ll create tension in your office which will adversely affect your employees’ motivation levels.

In fact, the HAYS “US What People Want Survey” found that 47 percent of staff who are actively looking for a new job, pinpoint company culture as the driving force behind their reason to leave.

So if you have high staff turnover, you need to determine whether your company culture might be the motivating factor behind your churn rate.

Here are four ways to build a culture that keeps your employees highly motivated.

  • Be conscious of the image you present. Your body language and attitude can positively or negatively impact your employees. So come to work energized. Be optimistic, friendly, and engaging—this enthusiasm will spill over to your people and motivate them to be more productive and efficient.
  • Appreciate your people and be reasonable. Celebrate your team’s achievements. If they’re doing a good job, tell them. Encourage them to challenge themselves and try new things. And reward when deserved. If they’re struggling, help them. Work together to find solutions and be a sounding board for their ideas.
  • Be flexible. Give your people opportunities to work remotely—this is highly motivating to staff, particularly millennials. They don’t want to be battling traffic each day on their way to work. They don’t want to miss their kids’ baseball games or ballet rehearsals. Stats show that companies that offer flextime and the ability to work from home or a coffee shop have happier and more productive employees.
  • Create employee-friendly work environments. These are spaces that inspire and ignite the imagination. Have you ever been to Google’s offices? No headquarter is the same. From indoor slides and food trucks, to hammocks, and funky work pods on the wall, gaming rooms, and tranquil interior gardens, there’s something for everyone. It’s a space where people want to be, catering to their need for creativity, quiet, or team building; you name it.

So take a look at your company culture and ask yourself, Is my business an attractive workplace for talented professionals? Does it inspire commitment and motivate my people? What could I do to improve my company culture?

Advertising

3. Touch Base with Your Team Weekly

Make time for your people, whether you run a remote business or work in an office, set aside time each week to talk to your people one-on-one. It’s non-negotiable.

When there’s an open line of communication between staff members, work gets done. Don’t believe me? A study by Gallup found that 26 percent of employees said feedback from their leaders helps them to do a better job.[3]

Your people want to feel trusted. They want to take ownership of their work, but they also need to know that when they have a question, they can reach out and get answers. If you’re unwilling to make yourself available, your team will quickly become unmotivated, work will stagnate, and your business will stop growing.

So block off time on your calendar each week to touch base with your people, even if only to let them know that what they’re working on matters.

4. Give Them the Tools They Need to Do Their Jobs Well

Imagine trying to run your business without electricity. How would you contact your clients? What would happen when your phone or computer battery died?

Technology is super critical to the success of your businesses. It allows you to work more efficiently, to be more productive, and to handle matters on-the-go. That’s why you need to give your people tools that will make their jobs easier.

Make sure their equipment is in good working condition. There’s nothing more frustrating than a laptop that takes ages to boot up. It’s got to go. Replace outdated software with new software. Don’t make your designer work in Coreldraw; give them access to the most up-to-date version of Adobe Creative Suite. Take it a step further and buy them a subscription to Shutterstock or Getty Images.

Make working for you a pleasure, not a pain; and watch your employees’ motivation levels rise.

Advertising

5. Provide Opportunities to Learn and Upskill

Would you believe me if I told you that 33 percent of people cite boredom and a need for new challenges as the top reason for leaving their job?[4] If you want to retain your talent, you need to upskill.

Thanks to technology, we live in a rapidly evolving world that demands we change with it. A copywriter is no longer just a writer; they now need to be experts in SEO, Google Adwords, CRMs, and so much more.

A pastry chef needs to be a food stylist, photographer, and social media manager. An entrepreneur needs to be a marketer—or at least take ownership of the marketing message for their business—if they hope to scale.

Technology makes all of this possible. No matter your location, your people can continuously expand their knowledge and gain new skill sets—something that’s highly motivating to employees. They want to know that there are opportunities to grow and develop themselves.

If you won’t invest in your people, then your business becomes just another job to tide them over until they find where they truly belong. So be the company that sees value in developing its people.

6. Monitor Their Workload

Overworked employees tend to be unproductive and unhappy. Your people cannot be at full capacity every day, month to month. Something’s got to give. They’ll become deflated and their work will eventually suffer, which will negatively impact your business.

What I like to do is implement a traffic light system. It helps me to keep a finger on the pulse of my business. So there’s red, yellow, and green:

  • Red means they’re fully loaded.
  • Yellow means they’re busy, but they can potentially take on more.
  • Green means they haven’t got enough to do.

I use this traffic light system because I don’t want my team members to be stressed out of their brains all the time. If they are, they won’t make good decisions and they won’t do good work.

Advertising

If my people are regularly overloaded, I have things to think about. Perhaps I need to hire a new person to help ease the load or take a closer look at what projects are good to go, and which can take a back seat.

And this is why #3 is essential. If I’m regularly engaging with my people, I’ll know that while they’re coping with their workload, it is impacting their performance and health, and I’ll take action.

7. Don’t Mess Around with Your Employees’ Pay

Never mess around with your people’s salary. As a business owner or high-level manager, it’s easy to forget that most people live from paycheck to paycheck. Delayed compensation can mean a missed bill payment, which could result in costly penalties they can’t afford or hits to their credit score.

So it’s your job to ensure that you pay your people on time.

The Bottom Line

A motivated team is an asset to any business. These people never give up. They get excited about coming to work each day and can’t wait to test a new theory or tackle a particularly tricky challenge. They’re proud of the work they do. And more importantly, they have no reason to leave.

Wouldn’t you rather be part of their success story than the business that drove them away?

More to Motivate Your Team

Featured photo credit: Emma Dau via unsplash.com

Reference

Read Next