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21 Books Every Entrepreneur Needs to Read Now

21 Books Every Entrepreneur Needs to Read Now

You know something? From my experience in business, I’ve learnt one thing…

If you can’t sell, you will fail.

It doesn’t matter how great your product is – because even the best products need salesmanship. Great products sell themselves is a myth. Great products appear to sell themselves, the truth is – grand master salesmen make it appear that the products are selling themselves – they’re called grand masters for a reason (hint: because you don’t even know they are selling you on it). And because people didn’t feel like they were being sold – they came up with the idea that great products sell themselves…

Great sales people, that’s all there is to say…

So if you want to become a successful entrepreneur, you gotta read the books in this list and you gotta read them…like…NOW!

1. Think and Grow Rich by Napoleon Hill

Mindset is critical before you start. If you want to be rich, you need to think and act rich. Napoleon Hill studies hundreds or rich men to find out the common secrets rich people possess that the common folk don’t.

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2. Ogilvy on Advertising by David Ogilvy

One of the masters of Advertising… David Oglivy. Built one of the biggest advertising agencies and shares basic selling principles in this book.

3. My life in Advertising by Claude Hopkins

Claude Hopkins is the inventor of coupon sampling and test marketing. He changed the advertising industry when advertisers used to focus on how creative their advertisement was, Claude focused on the advertisements that had the highest return. This book shows his life in advertising (as you can tell from the title) a long with selling lessons on the way.

4. Start by Jon Acuff

Fears and worries are available in every single one of us entrepreneurs. We need someone to help us change that fear into awesomeness… that’s what this book does.

5. Zero to One by Peter Thiel

A rare and unique book written by a billionaire. In fact it’s the only book written by a billionaire in this list. Peter Thiel, co founder of PayPal (yeah Elon Musk’s old friend) shares some interesting facts about entrepreneurship like no other entrepreneur has ever written – or at least I haven’t seen. Maybe the stuff he presents is more visible to those who live in Silicon Valley, but whether you live there or not you can now learn it from someone that’s already there.

6. The Lean Startup by Eric Ries

A must read for today’s innovative entrepreneurs. In fact if you don’t read this book, you don’t know anything about entrepreneurship. Your product launch won’t succeed without this.

7. Rich Dad Poor Dad by Robert Kiyosaki

Robert compares both a poor and rich dad. You’ll be able to see what makes such a difference in people’s life…perhaps something you’ve been curious to know the answer to.

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8. The 100 Dollar Start Up by Chris Guillebeau

Already an expert? Worked for someone before? You have a skill that you can offer as a service. This book shows you how to launch a quick business at a really low cost and start earning 6+ figures. It also features people like Brian Clark, founder of Copyblogger.

9. The Four Hour Work Week by Timothy Ferriss

There’s plenty of work to do, but not enough time to do it all. Besides, who wants to live their life just working non-stop? Tim Ferriss shows you how to outsource and eliminate unproductive jobs AND earn more at the same time.

10. The Innovator’s Dilemma by Clayton Christensen

This goes to the tech entrepreneurs out there, from the innovation master Clayton Christensen. This book has been cited by Steve Jobs a long with the rest of the entrepreneurial community. It gives you rules for taking control of innovation.

11. Scientific Advertising by Claude Hopkins

In the past, advertising was just a random guess. It was all about creativity. Results were not measured. Everything was just chaotic and return on investments were poor. Until Claude Hopkins came and turned it into a science. He tested thousands of ads and analyzed each one. He knew what worked and what didn’t. So if you want consistent results, you need to know why and what works. Even Gary Halbert, one of the top copywriters went through this book over 25 times!

12. The 7 Habits of Highly Effective People by Stephen Covey

Effective people get results. The difference between successful people and unsuccessful people is the type of work they do. These 7 habits are what make all the difference.

13. The Startup Owner’s Manual by Steve Blank

This is a guide by Stanford professor Steve Blank. The steps in this book are taught at over 100 universities including Stanford. As entrepreneurs we’ve always wanted someone to show us the way…this is it….your guide to building a startup from scratch.

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14. Rework by David Heinemeier and Jason Fried

Rework is all about unconventional ways. It shows you how to succeed faster by being the opposite. A must read for those who hate the old traditional way of doing things.

15. Launch! by Scott Duffy

The difference between a successful idea and an unsuccessful idea is how it launches to market. Therefore knowing how to take your idea to market strategically is the most important step to success. It’s just like racing a car, if you fail at starting the car you get nowhere in the end and if you start late, you lose the race. This book shows you how to go from idea to market in 90 days.

16. The E Myth Revisited by Michael E. Gerber

You know how there’s a lot of reasons why some businesses don’t work and all the myths that surround business? Well…this book clears that up for you and walks you through the life of a business. You’ll be sure you’re building a healthy business – it’s sort of like learning from other people’s mistakes.

17. No BS Price Strategy by Dan S. Kennedy

Pricing isn’t as straight forward as it seems to be. Prices are what determine how much cash you can make and grow your business. If you price too low, you’ll suffer a slow painful growth or even a business “death.” On the other hand if you price too high then you’ll put the customers expectations so high when they see such a price tag…

So study this part well regardless of how easy it may look.

18. How to Win Friends and Influence People by Dale Carnegie

If you can influence people, you can sell to them easier. It’s the difference between an influencer and a follower. Imagine people following you because YOU influence them. Just by learning what’s taught in this book, you will become more influential in your field.

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19. Getting to Yes: Negotiating an agreement without giving in by Roger Fisher and William L. Ury.

Whether your customers can negotiate the price for your products or not, you will have to negotiate with your suppliers and employees at some stage.

In fact, negotiation isn’t just important in selling, but also helps in getting people to agree with you. Imagine always hearing a yes?

20. Spin – Selling by Neil Rackham

Selling a low value product isn’t the same as selling a high value product – it’s been tested and studied by Rackham. More than 35,000 sales calls done by 10,000 people over 12 years and the results presented in this book. But it doesn’t end there…leading companies of today use these strategies to earn top dollar.

21. Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer

I left this for last not because it’s the worst, but because it’s an ultimate classic. It’s a short and simple book with a few principles that will help you close sales today and in the future. Jeffrey also explains the why behind it all, so you’ll get to know why you’re doing something rather than blindly following tips someone told you about.

So there it is. 21 books to stack in your personal library if you want to be a one of those successful entrepreneurs who can sell their ideas, products and services.

Featured photo credit: book sale loot/ Ginny via flickr.com

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Last Updated on May 15, 2019

10 Most Successful Entrepreneurs and What We Can Learn from Them

10 Most Successful Entrepreneurs and What We Can Learn from Them

Apart from making crucial decisions for their own businesses, entrepreneurs innovate and grow their ideas. Albeit there being no cookie-cutter answer that fits everyone’s experiences, taking a look at some of the most successful entrepreneurs today, you might spot some similar traits and characteristics.

Starting and nurturing a business entails a great amount of hard work and commitment. However, for aspiring entrepreneurs who are prepared to dedicate themselves to their vision, here are 10 most successful entrepreneurs you can learn from:

1. Melanie Perkins: Know Your Worth and Keep Trying

    Melanie Perkins founded Canva, a Sydney-based business valued at $1Billion having successfully raised a number of rounds of successful funding and boasting more than 10 Million users in 179 countries.[1]

    She told BBC that one of the biggest challenges she faced getting into the business was talking about her company’s accomplishments when she first got to Silicon Valley. She attributed this difficulty to a cultural difference where Australians tend to ‘talk down’ their achievements and this would slow down her fundraising progress for a few years.

    Despite hundreds of rejections, Melanie emerged three years later with a much clearer strategy and stronger investor pitch that prompted a series of fundraising rounds netting the company $82Million of funding in total.[2]

    2. Bill Gates: Keep Learning and Exploring

      If you don’t know Bill Gates, you likely know the company he founded – Microsoft.

      Bill Gates’ story is a prime example of nurturing an idea that might seem out of this world but make sense in the future. One of the most successful entrepreneurs in history did not complete his degree at Harvard University to pursue a vision that the technology would soon become the future.

      He told a white lie to Altair, saying that he had made a computer program for them, therefore pushing himself to create a system that would change modern history.

      “The most important speed issue is convincing everyone that the company’s survival depends on moving as fast as possible.”

      Gates’ success is built on self-improvement and the seeds of an idea.

      3. Elon Musk: Never Stop Innovating

        Traditional thinking suggests that in order to become a successful entrepreneur, one must focus in a single field or industry.

        Elon Musk, however, breaks that rule.

        Today, the multifaceted tech entrepreneur, investor, and engineer advocates for the diversification of skills and businesses by delving into various fields of interest.

        When done right, skills in a single domain can be carried over then applied into contrasting industries to create something new the world might need. Musk owes his accomplishments to a constant thirst for knowledge.

        Having birthed Tesla and a myriad of products across the arenas of aeronautics and software design, Musk continues to evolve as an entrepreneur and plans to innovate for the long haul.

        4. Richard Branson: Develop People First

          British entrepreneur Richard Branson founded Virgin Records in the early 1970s. Virgin Records has since grown into the Virgin Group, today responsible for over 400 companies.

          The billionaire is strongly particular about working with a team that shares his core values and aspirations.

          Branson believes that managing a business can become taxing, thus he acknowledges his employees for putting in the effort that they have.

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          A good leader knows how to raise morale for positive productivity. Utilising emotional intelligence and compassion is a game changer in seeing results within a team.

          Branson’s supports the idea of nurturing a positive work environment, with the belief that credentials must go hand-in-hand with an enthusiasm for work.

          5. Jeff Bezos: A Relentless Focus on Customer Satisfaction

            Having founded Amazon, Jeff Bezos is known to be one of America’s most successful entrepreneurs. The e-commerce pioneer fixates himself on angry customers with the belief that a business’s loopholes are found in the experiences of unsatisfied customers.

            For the 8th year in a row, customers have ranked Amazon as the number one in customer service (according to the American Customer Satisfaction Index).

            While numerous companies ignore unhappy customers, Bezos found success in learning from reviews and surveys. By focusing on customer service, Amazon shows they care, both for their customers and for rising above their competitors.

            While praise and recognition are signs that a business is accelerating, criticism is an opportunity to improve a product or a service.

            6. Mark Zuckerberg: Start Small, Think Big

              Valued at over 55 billion dollars today, Mark Zuckerberg built the first version of what would become a social networking giant in his Harvard University dorm room. As one of the world’s youngest entrepreneurs, Zuckerberg undoubtedly took countless calculated risks to get his brilliant idea to its current status with 2.38 billion active monthly users.

              “The biggest risk is not taking any risk.”

              He’s always daring to explore with a fearless mindset.

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              The young tech entrepreneur never shied away from innovating outside of the box. Soon after Facebook became a hit to users and advertisers, big corporations took interest in buying Facebook from Zuckerberg.

              However, he took the risk and decided to stay with his creation. Turning down billions of dollars offered by Yahoo CEO, Terry Semel, he envisioned turning his brainchild into something much bigger than what it already was then.

              7. Steve Jobs: Live Your Own Dreams

                Steve Jobs lived a rocky path all his life and an aspect of which is a tumultuous career.

                The founder of Apple endorsed his beliefs on the temporality of life and limitations of time. He preached about the importance of working on the very legacies people wish to leave behind, an achievement he’s undoubtedly etched into the the archives of human history.

                Never one to hide under someone’s shadow, Jobs did not live by anybody else’s principles so he formed his own. He tirelessly dedicated himself to building a unique brand of products that became the benchmark for contemporary technology.

                After his highs and lows through his brief battle with cancer, Jobs concludes with yet another lesson to takeaway from his remarkable life. “No matter how much money you have, even the richest man can’t buy time.”

                8. Warren Buffett: Balance is Essential to Success

                  Despite being the third wealthiest person in the world, Warrant Buffett sported a frugal lifestyle for most of his life.

                  After buying a house in Omaha, Nebraska for just above 31,000 dollars, he has lived there since 1958. As a leading investor and a founder at Berkshire Hathaway, Buffett believes in setting aside an amount to save and spend only on necessities.

                  With a long term goal as a top priority in mind always, treating oneself can be sustainable once in a while. He advices to save money by deciding first and foremost what aspects to scrimp on and what aspects to splurge on to ensure a happy and balanced lifestyle.

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                  9. Jack Ma: Never Give up

                    On every journey to success, everybody stumbles and arrives at roadblocks. Some more than most, like Jack Ma, who survived countless rejections and failures only to get back up and brave every storm.

                    Ma is the founder of multinational technology conglomerate Alibaba Group. Despite being rejected to Harvard after every one of his 10 applications, Ma was never defeated.

                    His grit and tenacity is a fine testament to the fact that grades do not determine a future. While qualifications on paper are important, the development of skills and an attitude is just as helpful in making a recipe for success.

                    Despite finding himself in the verge of bankruptcy in the 1990s, Jack Ma possessed the resilience to put one foot in front of the other until he finally made it. “It’s important to have patience,” he says.

                    10. Tan Min Liang: Passion Can Pay Off

                      Tan Min Liang is the founder of the leading high-performance gaming hardware, Razer. Always on the look out for new opportunities to connect and scale his business, Tan has been bold in making many of his life’s decisions.

                      Having deviated from a traditional path set by a family that consists of doctors and lawyers, Tan was to find his life’s work and passion while gaming with his older brother.

                      The idea was simple: there were so many games out there to play, however, there were hardly any gaming equipment to match this.

                      So he dropped out of law and began going a different direction, into creating solutions in the gaming industry. At the start of 2019, Tan wrote to tech luminary Elon Musk to which Musk’s reply suggested of a joint venture between two of the most successful entrepreneurs today.

                      Final Thoughts

                      In today’s cutthroat world, the road to becoming a successful entrepreneur is a long and arduous process trailed with ups and downs. A valuable lesson that a good hand of entrepreneurs would love to convey to aspiring entrepreneurs is to keep the spirit of innovation and to explore uncharted waters.

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                      Learning from experience and failure is one direction to a desired end goal. Exhibiting the same dedication and grit so many entrepreneurs have through their unexpected careers – today’s budding visionaries ought to hang on their dreams and leave room for improvement along the way.

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                      Featured photo credit: Patrick Tomasso via unsplash.com

                      Reference

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