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21 Books Every Entrepreneur Needs to Read Now

21 Books Every Entrepreneur Needs to Read Now

You know something? From my experience in business, I’ve learnt one thing…

If you can’t sell, you will fail.

It doesn’t matter how great your product is – because even the best products need salesmanship. Great products sell themselves is a myth. Great products appear to sell themselves, the truth is – grand master salesmen make it appear that the products are selling themselves – they’re called grand masters for a reason (hint: because you don’t even know they are selling you on it). And because people didn’t feel like they were being sold – they came up with the idea that great products sell themselves…

Great sales people, that’s all there is to say…

So if you want to become a successful entrepreneur, you gotta read the books in this list and you gotta read them…like…NOW!

1. Think and Grow Rich by Napoleon Hill

Mindset is critical before you start. If you want to be rich, you need to think and act rich. Napoleon Hill studies hundreds or rich men to find out the common secrets rich people possess that the common folk don’t.

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2. Ogilvy on Advertising by David Ogilvy

One of the masters of Advertising… David Oglivy. Built one of the biggest advertising agencies and shares basic selling principles in this book.

3. My life in Advertising by Claude Hopkins

Claude Hopkins is the inventor of coupon sampling and test marketing. He changed the advertising industry when advertisers used to focus on how creative their advertisement was, Claude focused on the advertisements that had the highest return. This book shows his life in advertising (as you can tell from the title) a long with selling lessons on the way.

4. Start by Jon Acuff

Fears and worries are available in every single one of us entrepreneurs. We need someone to help us change that fear into awesomeness… that’s what this book does.

5. Zero to One by Peter Thiel

A rare and unique book written by a billionaire. In fact it’s the only book written by a billionaire in this list. Peter Thiel, co founder of PayPal (yeah Elon Musk’s old friend) shares some interesting facts about entrepreneurship like no other entrepreneur has ever written – or at least I haven’t seen. Maybe the stuff he presents is more visible to those who live in Silicon Valley, but whether you live there or not you can now learn it from someone that’s already there.

6. The Lean Startup by Eric Ries

A must read for today’s innovative entrepreneurs. In fact if you don’t read this book, you don’t know anything about entrepreneurship. Your product launch won’t succeed without this.

7. Rich Dad Poor Dad by Robert Kiyosaki

Robert compares both a poor and rich dad. You’ll be able to see what makes such a difference in people’s life…perhaps something you’ve been curious to know the answer to.

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8. The 100 Dollar Start Up by Chris Guillebeau

Already an expert? Worked for someone before? You have a skill that you can offer as a service. This book shows you how to launch a quick business at a really low cost and start earning 6+ figures. It also features people like Brian Clark, founder of Copyblogger.

9. The Four Hour Work Week by Timothy Ferriss

There’s plenty of work to do, but not enough time to do it all. Besides, who wants to live their life just working non-stop? Tim Ferriss shows you how to outsource and eliminate unproductive jobs AND earn more at the same time.

10. The Innovator’s Dilemma by Clayton Christensen

This goes to the tech entrepreneurs out there, from the innovation master Clayton Christensen. This book has been cited by Steve Jobs a long with the rest of the entrepreneurial community. It gives you rules for taking control of innovation.

11. Scientific Advertising by Claude Hopkins

In the past, advertising was just a random guess. It was all about creativity. Results were not measured. Everything was just chaotic and return on investments were poor. Until Claude Hopkins came and turned it into a science. He tested thousands of ads and analyzed each one. He knew what worked and what didn’t. So if you want consistent results, you need to know why and what works. Even Gary Halbert, one of the top copywriters went through this book over 25 times!

12. The 7 Habits of Highly Effective People by Stephen Covey

Effective people get results. The difference between successful people and unsuccessful people is the type of work they do. These 7 habits are what make all the difference.

13. The Startup Owner’s Manual by Steve Blank

This is a guide by Stanford professor Steve Blank. The steps in this book are taught at over 100 universities including Stanford. As entrepreneurs we’ve always wanted someone to show us the way…this is it….your guide to building a startup from scratch.

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14. Rework by David Heinemeier and Jason Fried

Rework is all about unconventional ways. It shows you how to succeed faster by being the opposite. A must read for those who hate the old traditional way of doing things.

15. Launch! by Scott Duffy

The difference between a successful idea and an unsuccessful idea is how it launches to market. Therefore knowing how to take your idea to market strategically is the most important step to success. It’s just like racing a car, if you fail at starting the car you get nowhere in the end and if you start late, you lose the race. This book shows you how to go from idea to market in 90 days.

16. The E Myth Revisited by Michael E. Gerber

You know how there’s a lot of reasons why some businesses don’t work and all the myths that surround business? Well…this book clears that up for you and walks you through the life of a business. You’ll be sure you’re building a healthy business – it’s sort of like learning from other people’s mistakes.

17. No BS Price Strategy by Dan S. Kennedy

Pricing isn’t as straight forward as it seems to be. Prices are what determine how much cash you can make and grow your business. If you price too low, you’ll suffer a slow painful growth or even a business “death.” On the other hand if you price too high then you’ll put the customers expectations so high when they see such a price tag…

So study this part well regardless of how easy it may look.

18. How to Win Friends and Influence People by Dale Carnegie

If you can influence people, you can sell to them easier. It’s the difference between an influencer and a follower. Imagine people following you because YOU influence them. Just by learning what’s taught in this book, you will become more influential in your field.

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19. Getting to Yes: Negotiating an agreement without giving in by Roger Fisher and William L. Ury.

Whether your customers can negotiate the price for your products or not, you will have to negotiate with your suppliers and employees at some stage.

In fact, negotiation isn’t just important in selling, but also helps in getting people to agree with you. Imagine always hearing a yes?

20. Spin – Selling by Neil Rackham

Selling a low value product isn’t the same as selling a high value product – it’s been tested and studied by Rackham. More than 35,000 sales calls done by 10,000 people over 12 years and the results presented in this book. But it doesn’t end there…leading companies of today use these strategies to earn top dollar.

21. Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer

I left this for last not because it’s the worst, but because it’s an ultimate classic. It’s a short and simple book with a few principles that will help you close sales today and in the future. Jeffrey also explains the why behind it all, so you’ll get to know why you’re doing something rather than blindly following tips someone told you about.

So there it is. 21 books to stack in your personal library if you want to be a one of those successful entrepreneurs who can sell their ideas, products and services.

Featured photo credit: book sale loot/ Ginny via flickr.com

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Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

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