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21 Books Every Entrepreneur Needs to Read Now

21 Books Every Entrepreneur Needs to Read Now

You know something? From my experience in business, I’ve learnt one thing…

If you can’t sell, you will fail.

It doesn’t matter how great your product is – because even the best products need salesmanship. Great products sell themselves is a myth. Great products appear to sell themselves, the truth is – grand master salesmen make it appear that the products are selling themselves – they’re called grand masters for a reason (hint: because you don’t even know they are selling you on it). And because people didn’t feel like they were being sold – they came up with the idea that great products sell themselves…

Great sales people, that’s all there is to say…

So if you want to become a successful entrepreneur, you gotta read the books in this list and you gotta read them…like…NOW!

1. Think and Grow Rich by Napoleon Hill

Mindset is critical before you start. If you want to be rich, you need to think and act rich. Napoleon Hill studies hundreds or rich men to find out the common secrets rich people possess that the common folk don’t.

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2. Ogilvy on Advertising by David Ogilvy

One of the masters of Advertising… David Oglivy. Built one of the biggest advertising agencies and shares basic selling principles in this book.

3. My life in Advertising by Claude Hopkins

Claude Hopkins is the inventor of coupon sampling and test marketing. He changed the advertising industry when advertisers used to focus on how creative their advertisement was, Claude focused on the advertisements that had the highest return. This book shows his life in advertising (as you can tell from the title) a long with selling lessons on the way.

4. Start by Jon Acuff

Fears and worries are available in every single one of us entrepreneurs. We need someone to help us change that fear into awesomeness… that’s what this book does.

5. Zero to One by Peter Thiel

A rare and unique book written by a billionaire. In fact it’s the only book written by a billionaire in this list. Peter Thiel, co founder of PayPal (yeah Elon Musk’s old friend) shares some interesting facts about entrepreneurship like no other entrepreneur has ever written – or at least I haven’t seen. Maybe the stuff he presents is more visible to those who live in Silicon Valley, but whether you live there or not you can now learn it from someone that’s already there.

6. The Lean Startup by Eric Ries

A must read for today’s innovative entrepreneurs. In fact if you don’t read this book, you don’t know anything about entrepreneurship. Your product launch won’t succeed without this.

7. Rich Dad Poor Dad by Robert Kiyosaki

Robert compares both a poor and rich dad. You’ll be able to see what makes such a difference in people’s life…perhaps something you’ve been curious to know the answer to.

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8. The 100 Dollar Start Up by Chris Guillebeau

Already an expert? Worked for someone before? You have a skill that you can offer as a service. This book shows you how to launch a quick business at a really low cost and start earning 6+ figures. It also features people like Brian Clark, founder of Copyblogger.

9. The Four Hour Work Week by Timothy Ferriss

There’s plenty of work to do, but not enough time to do it all. Besides, who wants to live their life just working non-stop? Tim Ferriss shows you how to outsource and eliminate unproductive jobs AND earn more at the same time.

10. The Innovator’s Dilemma by Clayton Christensen

This goes to the tech entrepreneurs out there, from the innovation master Clayton Christensen. This book has been cited by Steve Jobs a long with the rest of the entrepreneurial community. It gives you rules for taking control of innovation.

11. Scientific Advertising by Claude Hopkins

In the past, advertising was just a random guess. It was all about creativity. Results were not measured. Everything was just chaotic and return on investments were poor. Until Claude Hopkins came and turned it into a science. He tested thousands of ads and analyzed each one. He knew what worked and what didn’t. So if you want consistent results, you need to know why and what works. Even Gary Halbert, one of the top copywriters went through this book over 25 times!

12. The 7 Habits of Highly Effective People by Stephen Covey

Effective people get results. The difference between successful people and unsuccessful people is the type of work they do. These 7 habits are what make all the difference.

13. The Startup Owner’s Manual by Steve Blank

This is a guide by Stanford professor Steve Blank. The steps in this book are taught at over 100 universities including Stanford. As entrepreneurs we’ve always wanted someone to show us the way…this is it….your guide to building a startup from scratch.

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14. Rework by David Heinemeier and Jason Fried

Rework is all about unconventional ways. It shows you how to succeed faster by being the opposite. A must read for those who hate the old traditional way of doing things.

15. Launch! by Scott Duffy

The difference between a successful idea and an unsuccessful idea is how it launches to market. Therefore knowing how to take your idea to market strategically is the most important step to success. It’s just like racing a car, if you fail at starting the car you get nowhere in the end and if you start late, you lose the race. This book shows you how to go from idea to market in 90 days.

16. The E Myth Revisited by Michael E. Gerber

You know how there’s a lot of reasons why some businesses don’t work and all the myths that surround business? Well…this book clears that up for you and walks you through the life of a business. You’ll be sure you’re building a healthy business – it’s sort of like learning from other people’s mistakes.

17. No BS Price Strategy by Dan S. Kennedy

Pricing isn’t as straight forward as it seems to be. Prices are what determine how much cash you can make and grow your business. If you price too low, you’ll suffer a slow painful growth or even a business “death.” On the other hand if you price too high then you’ll put the customers expectations so high when they see such a price tag…

So study this part well regardless of how easy it may look.

18. How to Win Friends and Influence People by Dale Carnegie

If you can influence people, you can sell to them easier. It’s the difference between an influencer and a follower. Imagine people following you because YOU influence them. Just by learning what’s taught in this book, you will become more influential in your field.

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19. Getting to Yes: Negotiating an agreement without giving in by Roger Fisher and William L. Ury.

Whether your customers can negotiate the price for your products or not, you will have to negotiate with your suppliers and employees at some stage.

In fact, negotiation isn’t just important in selling, but also helps in getting people to agree with you. Imagine always hearing a yes?

20. Spin – Selling by Neil Rackham

Selling a low value product isn’t the same as selling a high value product – it’s been tested and studied by Rackham. More than 35,000 sales calls done by 10,000 people over 12 years and the results presented in this book. But it doesn’t end there…leading companies of today use these strategies to earn top dollar.

21. Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer

I left this for last not because it’s the worst, but because it’s an ultimate classic. It’s a short and simple book with a few principles that will help you close sales today and in the future. Jeffrey also explains the why behind it all, so you’ll get to know why you’re doing something rather than blindly following tips someone told you about.

So there it is. 21 books to stack in your personal library if you want to be a one of those successful entrepreneurs who can sell their ideas, products and services.

Featured photo credit: book sale loot/ Ginny via flickr.com

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Last Updated on May 23, 2021

10 Best Free Job Apps You Need For Effective Job Hunting

10 Best Free Job Apps You Need For Effective Job Hunting

Seeking for the right job but not sure how to do it in a more effective way?

Try job search apps!

To make the job hunting process easier, I’m recommending 10 best job apps that can help you look for the right match anywhere at any time. The best of all? They’re all free!

1. jobandtalent

jobandtalent

    Great for browsing new jobs as you commute home via subway, bus or carpool, the jobandtalent app is like a Pinterest for job seekers.

    Easily browse, save and revisit job postings from your smartphone and receive notifications about jobs that match your professional qualifications.

    Download it for iOS and Android.

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    2. Jobr

    jobr

      This job hunting app is unique in that it lets you anonymously browse job listings based on your professional resume. If a company that you like also shows an interest in you, the app let’s you chat directly with a company rep. Great for getting your foot in the door and making a memorable impression.

      Download it for iOS.

      3. Monster Job Search

      monster job search

        I’m a big fan of Monster. It’s one of the first job sites employers think of when they want to list a new position online. The Monster Job Search app functions pretty similarly to the normal website, so it’s very easy to use for not-so-tech-savvy job hunters.

        Download it for iOS and Android.

        4. Jobs and Career Search

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        job and career search

          This is a good, simple app for browsing global locations for your next job. With a job index of more than 50,000 jobs listed globally, this app is a good choice if you are moving to a new area and want to line a new job up quickly.

          Download it for iOS.

          5. Hyper Networking Groups

          hyper networking groups

            This job hunting app isn’t so much a job hunting app as it is a connections hunting app. It’s great for learning who’s who in your desired field and forming connections. It also shows you how you and your industry connections are connected via your social networks, so you can follow up with them on your other social sites.

            Download it for iOS.

            6. CardDrop

            CardDrop

              CardDrop is an awesome job hunting app that let’s you digitally drop and pick up virtual business cards. This app is great for helping you make new connections at seminars, interviews, meetings and conferences. You can also attach social media profiles to the cards you pick up or send to enable easier connecting on social networks.

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              Download it for Android and iOS.

              7. Job Interview Questions

              interview questions both

                Okay, so this app looks kind of outdated, but it’s super useful for getting you into the swing of answering any kind of interview question that is thrown your way. The big benefit of using this app is that it explains to you what your interviewers motivations might be for asking you a specific kind of question. Learn what your interviewer is looking for in your answers and be more prepared for the real interview when the time comes.

                Download it for Android.

                8. 101 Interview Questions and Answers

                101 both

                  This app is great because it provides guidance about the kinds of answers you should give for each kind of question. Think of it as an essay rubric but for job interview questions.

                  Download it for Android.

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                  9. Job Interview Question-Answer

                  q and a

                    Feeling confident with your text-answered interview questions but concerned about doing the face-to-face interview? This app prepares you for interacting with your interviewer by simulating an employer asking you questions.

                    You can record your response and see what you look like to the interviewer to understand what movements, vocal pauses, etc. you need to work on.

                    Download this app for iOS and Android.

                    10. HireVue

                    hirevue

                      HireVue is a great job hunting app for those times when your interviewer wants to get some preliminary questions out of the way.

                      When an interested employer wants to interview you, they send you a request via HireVue and you can answer it in your free time, when you’re ready. Your interview might consist of a some FaceTime, some multiple choice questions or open-ended text answers and can be completed and sent to the interviewer when you’re finish.

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                      Download it for Android and iOS.

                      Featured photo credit: Yura Fresh via unsplash.com

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